Gooiland
Gooiland B.V. operates a 13-space corporate event venue inside a 1936 national monument in Hilversum, Netherlands, hosting approximately 200 business events annually for 200-1,500 guests, with in-house catering, AV technology, and an adjacent hotel.
- Company typePrivate
- Founded1936
- HeadquartersHilversum, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gooiland does
Gooiland B.V. operates a dedicated corporate event venue housed within a 1936 national monument (rijksmonument) in Hilversum, Netherlands. The venue comprises 13 multifunctional spaces with a total capacity for 200 to 1,500 guests, including a 750-seat Theater equipped with three 3D LED decorkaders, a full-HD LED screen, and a 2024-installed state-of-the-art video/light/audio system with improved acoustics. Sub-spaces include the Green Center, Green Lounge, Cineac, Showroom, and rooms named after Dutch broadcasting pioneers (Jeanne Roos, Anton Philips, Mies Bouwman, Joost den Draaijer, Hans Idzerda, etc.).
The company runs a full-service B2B event model offering venue rental, in-house catering, professional AV technology (via fixed partner First Impression), event management, branding services, and on-site accommodation through the adjacent Gooiland Hotel. Gooiland is part of the Bern Hospitality Group, which also includes Blended Hilversum, Show Rental, and Studio 21. The venue hosts approximately 200 business events annually, including conferences, corporate parties, award shows, trade fairs, product presentations, seminars, symposiums, kick-off events, and end-of-year parties for clients such as Adecco Group, BNNVARA, Aon, TOPdesk, ARQ, and Salta Group.
Go-to-market is primarily regional (Netherlands), relying on direct enterprise sales via account and event managers, inside sales by phone (035 700 97 97), and website-driven quote requests and venue-tour scheduling. Pricing is fully quote-based, with tiered payment schedules (30% on order, 60% two months pre-event, 10% post-event for contracts over €10,000 incl. BTW). Distribution channels include direct enterprise sales, inside sales, self-service quote forms, and venue tours, supplemented by content marketing (blogs, inspiration magazine, case studies), email newsletters, and organic plus paid social on LinkedIn, Instagram, Facebook, YouTube, and WhatsApp.
Gooiland firmographics
Firmographics- Name
- Gooiland
- Legal name
- Gooiland B.V.
- Website
- https://gooilandevents.nl
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gooiland B.V. operates a 13-space corporate event venue inside a 1936 national monument in Hilversum, Netherlands, hosting approximately 200 business events annually for 200-1,500 guests, with in-house catering, AV technology, and an adjacent hotel.
- Ownership category
- akta.pro rank
Gooiland industry classification
Industry- Product category
- Event Venue Services
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fairgrounds & Expo Parks (THAHAAAH)
- akta.pro secondary industry
- Venue Sourcing & Site Coordination (HSACAAAD)
Keywords
Where Gooiland is headquartered
LocationHeadquarters
- HQ city
- Hilversum
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Gooiland business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Venue rental and event services: Full-service event venue rental including 13 multifunctional spaces, catering in-house, and event organization. Revenue generated from space rental fees, food and beverage services, and comprehensive event management. Operates approximately 200 business events annually.
- Venue hire: Rental of rooms and spaces for events. Payment terms: 100% of agreed lease sum at final reservation, 25% of assignment sum excluding lease as deposit at agreement, 90% excluding lease due 14 days before execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Gooiland product offering
Product offeringCore offering
Gooiland operates a full-service business event venue from a 1936 national monument in Hilversum, offering 13 multifunctional spaces for 200 to 1,500 guests. The offering bundles venue rental with in-house catering, state-of-the-art audiovisual technology, event branding services, and the adjacent Gooiland Hotel for multi-day events. Approximately 200 business events are hosted annually for corporate clients.
Product overview
Gooiland operates as an event venue management business offering a unified venue rental and event management service. The core offering consists of 13 multifunctional spaces (Theater, Green Center, Green Lounge, Cineac, Showroom, and 8 sub-spaces) within a national monument building, complemented by in-house catering, an on-site hotel, and professional branding services. The venue hosts approximately 200 business events annually for 200 to 1,500 guests, including conferences, corporate parties, award shows, trade fairs, seminars, and product presentations.
Differentiator
Problem solved
Functional benefit
Products and services
- Gooiland Event Venue Full-service business event venue in a 1936 national monument in Hilversum with 13 multifunctional spaces for 200 to 1,500 guests, hosting approximately 200 business events annually. Used by corporate clients for conferences, corporate parties, award shows, trade fairs, seminars, symposiums, kick-offs, end-of-year events, and product presentations.
- Gooiland Theater Monumental theater space within Gooiland with capacity for 750 guests (450 without balcony), equipped with state-of-the-art video, lighting, and audio technology plus LED screens and 3D LED decoration frames for corporate branding. Used for plenary sessions and award shows at business events.
- Gooiland Green Center Versatile reception, exhibition, and party space featuring an impressive plant wall and LED letters for branding, with connection to the Showroom for larger configurations.
- Gooiland Green Lounge Spacious, light-filled reception, exhibition, and party space featuring a lifelike tree as an eyecatcher, acoustic ceiling panels, and branding possibilities.
- Gooiland Cineac Plenary and exhibition space for up to 300 guests, featuring a 22m2 projection screen, round podium, and state-of-the-art technology.
- Gooiland Showroom Multipurpose space suitable for presentations, exhibition floors, and break-out sessions with capacity for 160 persons.
- Gooiland Catering In-house catering service that prepares culinary experiences including creative food concepts, street-food dinners, and extensive sit-down dinners tailored to corporate event themes.
- Gooiland Hotel On-site hotel accommodation adjacent to the event venue, allowing guests to stay overnight during multi-day corporate events. Part of Bern Hospitality Group and marketed as a Dutch Brand Hotel.
- Gooiland Event Branding Services Custom branding services including banner flags, window stickers, LED letters, lighting letters, 3D LED frames, and custom entrance runners to brand corporate events in client house style.
- Gooiland Event Management Services Professional event management including event planning, execution support, wardrobe staffing, production rooms, and printing services delivered alongside venue rental.
Quantifiable outcome
- Rated 9+ by clients
- +2 more outcomes
Companies that use Gooiland
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
Gooiland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gooiland partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- First ImpressioncoreFixed AV technology partner for audiovisual equipment. First Impression provides professional AV support for all events. External AV suppliers allowed with fee: €750 excl. BTW for TV/Radio zones, €1,500 excl. BTW for entire location.
- Gooiland HotelcoreOwn hotel facilities adjacent to event venue for overnight accommodation during multi-day events. Part of Bern Hospitality Group. Allows seamless hosting of multi-day events with hotel stay.
- Carbon EventsminorEvent bureau that organizes events at Gooiland venue. Collaborated on Adecco Group Nederland Kick-Off 2025 with full branding in client house style.
- Bern Hospitality GroupcoreParent company of Gooiland Events, Gooiland Hotel, Blended Hilversum, Show Rental, and Studio 21. Centralized hospitality management group.
- Too Good To GominorPartnership to reduce food waste by offering leftover fresh products from events to people nearby, preventing food loss.
- Dutch Venue AssociationcoreIndustry association for Dutch event venues. Gooiland operates under General Terms & Conditions of DVA. Certification and adherence to industry standards.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Gooiland competitors and assessment
Company assessmentOthers
- First Impression: Gooiland's fixed AV technology partner supplying video, light, and audio technology. Thematically related as an enabling service provider to Dutch event venues comparable to Gooiland.
- ResoNator / Dutch Venue Association (DVA): Industry association for which Gooiland is a DVA Certified member. Not a competitor, but a regulatory/industry network relevant to comparable venues.
Direct peers
- DeFabrique: Utrecht-area industrial event venue hosting corporate events, conferences and dinners for 500-3,000 guests. Directly comparable multifunctional B2B event venue in central Netherlands.
- Beurs van Berlage: Iconic Amsterdam event venue and former commodities exchange, also a national monument. Directly comparable as a heritage hall offering conferences, corporate events, and large-scale B2B gatherings in central Netherlands / Randstad.
- NBC Congrescentrum: Large conference center in Nieuwegein (Utrecht region) with multiple rooms, catering, and full-service event support. Directly comparable as a Dutch full-service MICE venue for 200-1,500+ guests.
- Ahoy Rotterdam: Large Rotterdam exhibition, congress and event complex operated by ROTTEH. Comparable as a major Dutch full-service venue for trade fairs, congresses and corporate events, though at larger scale.
- Taets Art and Event Park: Industrial heritage event complex near Amsterdam-Zaandam hosting corporate events, gala dinners, congresses, and filming. Comparable multifunctional B2B event venue with heritage architecture.
Regional players
- Carlton President Hotel / De Blaakhal: Dutch hotel-anchored event venue near Utrecht combining hotel rooms and conference halls. Comparable as a Dutch full-service venue with on-site overnight for multi-day events.
- Studio 21 (Bern Hospitality Group): Adjacent venue under the same parent Bern Hospitality Group as Gooiland, offering studio/event spaces. Strongly comparable portfolio venue; mainly relevant as a sibling/conglomerate peer rather than direct external competitor.
Broad incumbents
- Convene: US-listed flexible-meeting-and-event venue operator with hospitality-tech stack. Comparable as a higher-end, full-service B2B meeting/event space operator with technology-enabled rooms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gooiland social profiles
Digital presenceGooiland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gooiland leadership team
Management profileNumber of profiles
Profiles9 records
Gooiland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gooiland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gooiland
What does Gooiland do?
Gooiland operates a full-service business event venue from a 1936 national monument in Hilversum, offering 13 multifunctional spaces for 200 to 1,500 guests. The offering bundles venue rental with in-house catering, state-of-the-art audiovisual technology, event branding services, and the adjacent Gooiland Hotel for multi-day events. Approximately 200 business events are hosted annually for corporate clients.
Is Gooiland a public or private company?
Gooiland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gooiland founded?
Gooiland was founded in 1936. It employs 11 to 50 people.
Where is Gooiland based?
Gooiland is headquartered in Hilversum, Netherlands, in the Europe region.
How does Gooiland make money?
Two revenue lines are on record. Venue rental and event services are the primary driver. The others are venue hire.
Who are Gooiland's main competitors?
Others on record are First Impression and ResoNator / Dutch Venue Association (DVA). Direct peers are DeFabrique, Beurs van Berlage, NBC Congrescentrum, Ahoy Rotterdam and Taets Art and Event Park. Regional players are Carlton President Hotel / De Blaakhal and Studio 21 (Bern Hospitality Group). Convene is listed as a broad incumbent.
Does Gooiland have an API?
No public API is recorded for Gooiland.
What industry is Gooiland in?
Gooiland's product category is Event Venue Services. Its primary akta.pro industry code is THAHAAAH, Fairgrounds & Expo Parks, with a secondary code of HSACAAAD, Venue Sourcing & Site Coordination. Its NAICS code is 7131 and its SIC code is 7900.