What Beretta Farms does

Beretta Farms is a privately held, family-owned Canadian meat company founded in 1992 by Mike and Cynthia Beretta, headquartered in King City, Ontario. The company operates a vertically integrated supply chain spanning more than 40 partner ranches across Canada, a federally inspected CFIA-approved harvesting and processing plant in Lacombe, Alberta (inaugurated 2023), and a Beretta Kitchen prepared-foods facility in Etobicoke. It markets premium antibiotic-free and organic proteins — grass-fed and organic beef, chicken, pork, bison, turkey, and wild-caught seafood — alongside ready-made meals, tallow cooking products, and a tallow-based skincare line, distributed through direct-to-consumer e-commerce (berettafarms.com with refrigerated GTA delivery and UPS nationwide shipping), a King City farm store, a network of 100-plus retail partners (Loblaws, T&T Supermarket, Longos, Zehrs, Fortino's, and independents), and enterprise supply agreements with A&W (since 2021) and Shake Shack (since 2024).

The company operates three distinct sub-brands — Heritage Angus Beef (export brand serving EU, UAE, and Asia), Beretta Kitchen (corporate and event catering), and Cynthia's Tallow Skin Care (grass-fed tallow-based consumer products) — alongside a tiered loyalty program (Homestead, Butcher's Circle, Prime Cut Club, Signature Reserve) and a referral program powered by ReferralCandy. The pricing model is unit-based with bundle discounts (e.g., Busy Mom Bundle at $220, Dinner Made Easy Bundle at $95), free GTA delivery over $50, free shipping over $100, and digital gift cards from $50-$500 CAD. Technology is limited to a standard Shopify storefront and basic marketing automation; no proprietary AI/ML or data systems are disclosed.

Name

Beretta Farms

Legal name

Beretta Farms

Website

https://berettafarms.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Beretta Farms is a vertically integrated Canadian meat company founded in 1992, producing premium antibiotic-free, grass-fed, and organic proteins across 40-plus partner ranches, a CFIA-approved processing plant, and serving consumers, grocers, and QSRs like A&W and Shake Shack.

Ownership category

akta.pro rank

Product category

Premium Organic and Grass-Fed Meat Products

NAICS

Animal Slaughtering and Processing (3116), Meat Retailers (445240), Animal (except Poultry) Slaughtering (311611), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Butcher Box / DTC Meat & Seafood Delivery (AFAIANAD)

akta.pro secondary industries

Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE), Processed & Value-Added Meat & Poultry Wholesale (Deli Meats, Sausages, Smoked) (AFAIADAE), Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF)

Keywords

• Organic meat products
• Grass-fed beef
• Antibiotic-free protein
• Meat home delivery
• Premium Canadian meat

Headquarters

HQ city

King City

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through berettafarms.com with home delivery across Canada. Products include fresh and frozen beef, chicken, pork, bison, seafood, ready-made meals, and value-added products. Orders over $50 qualify for free local delivery in GTA.
2. Wholesale & Retail Distribution: Supply to national grocery chains, independent health food stores, and retailers across Canada. Products sold through store locators at Loblaws, T&T Supermarket, Zehrs, Fortino's, and specialty retailers nationwide.
3. Foodservice & Restaurant Supply: B2B supply agreements with major restaurant chains including A&W (Canada-wide grass fed beef partnership since 2021), Shake Shack (official beef supplier for all Canadian locations since 2024), Chipotle, and T&T Supermarket.
4. Beretta Kitchen Catering: Catering division serving corporate clients, professional sports teams, weddings, and private events with farm-to-fork inspired menus using Beretta proteins.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Beretta Farms raises, processes, and sells premium organic and grass-fed Canadian meat products (beef, chicken, pork, bison, turkey, and seafood) along with ready-made meals, tallow-based cooking and skincare items, sauces, jerky, and pet food. Sales are conducted through direct-to-consumer e-commerce with home delivery across Canada, a King City farm store, and B2B wholesale supply to national grocery chains and major restaurant chains such as A&W and Shake Shack. The company operates a vertically integrated supply chain spanning 40+ partner ranches and a CFIA-approved processing plant in Lacombe, Alberta.

Product overview

Beretta Farms is a vertically integrated Canadian meat company founded in 1992, operating as a unified e-commerce platform selling premium grass-fed and organic proteins directly to consumers nationwide. The product portfolio comprises three main pillars: raw meat products (RWA Grass Fed Beef, Organic Beef, antibiotic-free chicken, bison, pork, turkey, and wild-caught seafood), value-added prepared foods (Ready Made Meals including Chicken Pot Pie, Beef Lasagna, Shepherd's Pie, Beef Bourguignon, and Tourtière), and tallow-based products (Grass-Fed Beef Tallow for cooking and Cynthia's Tallow Skin Care line including whipped face butter, lip balm, and charcoal soap). Supporting offerings include jerky snacks, sauces, pet food treats, branded merchandise, digital gift cards, and a loyalty program with four VIP tiers. The company operates subsidiary brands including Heritage Angus Beef (export) and Beretta Kitchen (catering), and maintains its own federally inspected processing facility in Lacombe, Alberta.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Angus Beef: Sister brand to Beretta Farms, predominant export brand serving EU, UAE and Asia markets.
• Beretta Kitchen
• Cynthia's Tallow Skin Care

Products and services

• RWA Grass Fed Beef Raised Without Antibiotics (RWA) grass-fed beef line featuring pasture-raised Canadian Angus cattle that is traceable back to the farm of origin. Sold to individual consumers via e-commerce and supplied to restaurant partners.
• Organic Beef Certified organic beef audited by Ecocert and Procert, raised on certified organic feed with no GMOs, pasture-raised and finished on organic grain.
• Antibiotic-Free Grass-Fed Bison Bison raised without antibiotics, hormones, or steroids on regenerative ranches in Alberta and finished 100+ days on grain feed.
• Organic Antibiotic-Free Hormone-Free Chicken Free-range chicken raised without antibiotics on Canadian family farms, cage-free, air-chilled, fed certified organic vegetarian feed free of GMOs and animal by-products.
• Antibiotic and Hormone-Free Pork Pork raised cage-free with outdoor access, fed vegetarian feed, with no antibiotics administered, raised at the King City Farm.
• Wild Caught Seafood (Lobster & Salmon) Wild-caught Canadian seafood including lobster and salmon sold through the e-commerce store.
• Antibiotic-Free Turkey Antibiotic-free turkey products sold to consumers through the online store.
• Broths and Stocks Broths and stocks made from Beretta's premium proteins.
• Ready Made Meals Frozen prepared meals including Chicken Pot Pie, Beef Shepherd's Pie, Beef Lasagna, Pulled Pork, Beef Chili, Beef Bourguignon, and Tourtière, made with antibiotic-free Canadian Angus beef and organic chicken.
• Grass-Fed Beef Tallow Rendered beef suet from RWA Canadian grass-fed cattle with a high smoke point (~420°F/215°C), sold for cooking, baking, and as a skin care ingredient.
• Cynthia's Tallow Skin Care Tallow-based skincare line including whipped face tallow butter in Citrus, Frankincense, and Lavender scents, lip balm, and handcrafted charcoal tallow soap.
• Beef Jerky Beef jerky in Honey Garlic Ginger and Sweet Chili Habanero varieties, made from RWA antibiotic-free hormone-free grass-fed beef.
• Marinara Tomato Basil Sauce Tomato basil marinara sauce in 1L jars.
• BBQ Sauce Barbecue sauce in 375mL jars.
• Pet Food / Single-Ingredient Dog Treats Single-ingredient dog treats including beef pizzles (bully sticks), with plans to launch raw beef and bison dog food.
• The Busy Mom Bundle Family meal bundle featuring 6 ready-made meals plus 20 high-protein jerky and beef stick snacks, all made with antibiotic-free Canadian protein.
• Grass Fed Tallow Me With Joy Bundle Bundle combining a 375ml grass-fed beef tallow jar with a handcrafted charcoal tallow soap bar, representing nose-to-tail utilization of the same animal.
• Dinner Made Easy Bundle Bundle of 5 frozen ready-made meals including Pulled Pork, Chicken Pot Pie, Beef Chili, Lasagna, and Shepherd's Pie.
• Beef Bourguignon & Tourtière Bundle Bundle of 4 dinners: 2 Beef Bourguignon and 2 Beef Tourtière meals.
• Saucy Bundle Pack Bundle of sauces including BBQ sauce and marinara tomato sauce.
• Carnivore Diet Kit Curated collection of premium meat products specifically selected for individuals following the Carnivore Diet for 30 days, including meats, tallow for cooking, and beef jerky snacks.
• Digital Gift Cards Digital gift cards available in denominations of CAD $50, $100, $200, $300, $400, and $500, valid for one year after purchase.
• Beretta Kitchen Catering Catering and events division providing farm-to-fork inspired menus for corporate clients, professional sports teams, weddings, and private events using exclusively Beretta antibiotic-free and organic meats.
• Heritage Angus Beef (Export Brand) Sister brand to Beretta Farms serving as the predominant export brand for EU, UAE, and Asia markets.
• Beretta Merchandise Branded merchandise including Beretta Farms x Marcus Beretta collaboration apparel (snapbacks, crewnecks, hooded fleece sweaters, t-shirts, toques), barbecue scraper, cutting board, and apron.

Quantifiable outcome

• 21-day aging process for peak perfection
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered flagship, minor and core.

• Shake ShackflagshipStrategic or Co-development Partner · 1 January 2024Beretta Farms became the official Beef supplier to all Shake Shack locations in Canada in 2024. Custom blend of 100% Canadian Angus beef, raised without antibiotics or hormones, served fresh. First Calgary location opening May 2026 featured Alberta-exclusive menu items with Beretta Farms.
• A&WflagshipStrategic or Co-development Partner · 1 January 2021Beretta Farms partners with A&W to provide Canadian grass fed beef in all restaurants across Canada. Partnership announced in 2021 with Lieschen Beretta featured in multiple commercials televised nationally.
• TraegerminorGTM or Marketing PartnerTraeger is listed as a partner on Beretta Farms website, likely for grilling content and recipes.
• YETIcoreGTM or Marketing PartnerYETI partnership for annual 'The Meat Up' event. Five annual events hosted in partnership with YETI, bringing together great food, cold beverages, and amazing people for an unforgettable evening in the King City barn. Celebrates pairing of premium Beretta meats and YETI's renowned coolers.
• Creemore SpringsminorGTM or Marketing PartnerCreemore Springs Brewery listed as a partner on Beretta Farms website.
• Canada BeefminorOthersCanada Beef listed as a partner organization supporting the Canadian beef industry.
• Heifer InternationalcoreOthersBeretta Farms supports Heifer International, an organization working to end hunger and poverty while caring for the Earth. Founded by Dan West, Heifer distributes livestock with training to struggling families who must pass on the first offspring to others in need ('Passing on the Gift'). Beretta matches customer donations at checkout.
• Chipotle Mexican GrillcoreStrategic or Co-development PartnerRestaurant partner since 2002-2006 growth period, serving Beretta's antibiotic-free proteins.
• T&T SupermarketcoreChannel Partner/ Reseller/ DistributorLong-standing retail partner carrying Beretta products in T&T stores across Canada since early growth years.

Scale indicators7 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• Crowd Cow: US DTC meat company offering 100% grass-fed beef, wagyu, and other proteins with direct-to-consumer shipping. Comparable product breadth, sourcing transparency focus, and online subscription model.
• Niman Ranch: Premium meat brand specializing in humanely raised, antibiotic-free beef, pork, and lamb with a network of independent family farmers. Comparable premium sourcing standards and foodservice/retail distribution.
• Rowe Farms: Canadian premium meat retailer (Ontario) specializing in organic, grass-fed, and locally sourced meats via retail stores and online ordering. Direct Canadian competitor with overlapping product range and customer segments.
• ButcherBox: US-based DTC subscription box for grass-fed beef, organic chicken, and heritage-breed pork. Closest comparable to Beretta's premium meat subscription business model and consumer target (health-conscious families).
• Cumbrae's: Ontario-based specialty butcher and prepared foods retailer offering premium meats and gourmet prepared meals. Overlapping product portfolio (premium cuts, prepared meals) and Canadian GTA customer base.
• truLOCAL: Canadian DTC meat delivery company offering flash-frozen, locally sourced, 100% Canadian beef, chicken, pork, and seafood with subscription options. Closest Canadian DTC subscription peer to Beretta's e-commerce model.
• Porter Road: Pasture-raised, hormone-free meat company selling directly to consumers via curated boxes and à la carte. Comparable DTC model with focus on premium beef, pork, and chicken raised without antibiotics.

Broad incumbents

• Maple Leaf Foods: Canada's largest packaged meats company, with premium and value-added meat brands sold through grocery and foodservice. Provides the incumbent scale benchmark for Canadian meat processing and foodservice supply.
• Applegate Farms: National US brand of natural and organic meats (beef, pork, poultry) sold through grocery and natural food retail. Comparable antibiotic-free / no-added-hormone positioning at much larger scale, with retail distribution model rather than DTC.

Emerging players

• First Light Farms: New Zealand-based premium grass-fed venison and beef exporter with vertically integrated supply to high-end foodservice. Comparable vertical integration and export focus via a premium grass-fed red meat brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@berettafarms5745/featured
• Xx.com/berettafarms
• LinkedInlinkedin.com/company/beretta-farms-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beretta Farms