Stolen Girlfriends Club

What Stolen Girlfriends Club does

Stolen Girlfriends Club is a New Zealand-based, founder-controlled fashion and jewellery brand operating a direct-to-consumer model. Founded in 2005 and headquartered in Auckland with a stated employee base of 101-250, the company designs and sells its own collections through three owned retail showrooms in Wellington, Newmarket (Auckland) and Ponsonby (Auckland), complemented by a Shopify-powered international e-commerce storefront. The product offering is jewellery-led and centres on a distinctive "romance and rebellion" design vocabulary expressed through symbolic motifs such as hearts, anchors, claws, keys, crowns and crosses, executed in solid sterling silver, gold vermeil, gold plated finishes, and limited 9k solid gold pieces, with prices spanning roughly $99 to $1,325+ per item.\n\nThe merchandise portfolio spans a 363-product jewellery catalogue organised into signature and limited-edition collections (Love Claw, Love Claw Garnet, Metamorphosis, Dahlia's Heart, Warm Welcome, monthly Birthstone Heart necklaces), alongside a complementary ready-to-wear range covering women's and men's tops, pants, hoods and sweatshirts, and outerwear, plus accessories, jewellery care products (boxes, chain extenders, cleaning cloths, specialty earring backs), digital gift cards, and premium deluxe gift-wrapping services. The technology stack is intentionally narrow: the Shopify storefront serves as both commerce engine and customer-account host (powering the Member's Club loyalty programme), and checkout integrates a broad set of payment rails including Afterpay, Shop Pay, Apple Pay, Google Pay, PayPal, Bancontact, iDEAL, Wero, Union Pay, and major card networks. There is no proprietary technology disclosed; differentiation is design- and brand-led rather than technology-led.

Name

Stolen Girlfriends Club

Legal name

Stolen Girlfriends Club

Website

https://stolengirlfriendsclub.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Stolen Girlfriends Club is a New Zealand-based, privately held DTC fashion jewellery and clothing brand founded in 2005, selling its own "romance and rebellion" designs through a Shopify e-commerce site and three retail showrooms in Wellington and Auckland.

Ownership category

akta.pro rank

Product category

Designer Jewellery and Fashion

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)

Keywords

• Designer fashion jewellery
• Sterling silver jewellery
• Contemporary clothing brand
• Statement jewellery collections
• Direct-to-consumer jewellery

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Jewellery: Direct sales of jewellery products including rings, earrings, necklaces, bracelets, and specialty earring backs. Products are available in solid sterling silver, gold vermeil, gold plated silver, and solid gold (9k).
2. Product Sales - Clothing: Direct sales of ready-to-wear clothing including womenswear (tops, pants, hoods, sweats, outerwear) and menswear (t-shirts, pants, hoods, sweats, outerwear).
3. Product Sales - Accessories: Direct sales of accessories including jewellery boxes, cleaning products, chain extenders, and specialty earring backs.
4. Gift Wrapping Services: Premium gift wrapping services offered at $25 for both apparel and jewellery, providing deluxe black gift boxes with branded tissue, satin ribbon, and note cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Stolen Girlfriends Club designs and sells its own branded jewellery and ready-to-wear fashion directly to consumers. The jewellery range, made primarily in solid sterling silver with gold vermeil, gold plated, and 9k solid gold options, features symbolic motifs (hearts, anchors, claws, keys) and is offered across signature collections such as Love Claw, Metamorphosis, Dahlia's Heart, and Warm Welcome. The brand also offers womenswear and menswear clothing, accessories, gift cards, and a paid gift-wrapping service through its Shopify e-commerce site and three New Zealand retail stores.

Product overview

Stolen Girlfriends Club is a New Zealand-based fashion jewellery and clothing brand creating objects at the intersection of romance and rebellion. The core offering centres on jewellery crafted in solid sterling silver, precious gemstones (garnet, onyx, amethyst, rose quartz, moonstone, mystic quartz), and 18K gold vermeil/gold plated finishes. The product portfolio includes signature collections (Love Claw, Metamorphosis, Dahlia's Heart, Warm Welcome) and birthstone heart necklaces, complemented by ready-to-wear clothing for men and women (tops, pants, hoods, outerwear), accessories, jewellery care products (boxes, extenders, cleaning cloths), gift cards, and a loyalty rewards programme. The brand operates e-commerce through Shopify with multiple payment integration options.

Differentiator

Problem solved

Functional benefit

Products and services

• Jewellery Primary product category featuring rings, earrings, necklaces, bracelets, and anklets crafted in solid sterling silver, precious gemstones (garnet, onyx, amethyst, rose quartz, moonstone, mystic quartz), and gold vermeil or gold plated finishes; designed for fashion-conscious individuals seeking symbolic, statement pieces.
• Love Claw Collection Signature jewellery collection featuring claw-inspired designs with black onyx, garnet, mystic quartz, and rose quartz gemstone options, available in sterling silver and gold vermeil finishes.
• Love Claw Garnet Collection Limited edition sub-collection featuring garnet gemstones in claw-inspired designs including rings, earrings, necklaces, and bracelets in sterling silver and gold vermeil.
• Metamorphosis Collection Design-focused collection exploring transformation themes, featuring chains, keys, and fob-inspired pieces crafted in solid sterling silver with 18K gold vermeil and natural gemstones.
• Dahlia's Heart Collection Capsule collection featuring pink amethyst gemstones in heart and anchor motif designs, available in sterling silver and gold plated options.
• Warm Welcome Collection Jewellery collection featuring the F*ck Off Script designs including anchor earrings, bracelets, necklaces, and rings in sterling silver.
• Birthstone Heart Necklace Series Monthly birthstone heart necklaces featuring garnet (January), amethyst (February), aquamarine (March), diamond (April), emerald (May), moonstone (June), ruby (July), peridot (August), and sapphire (September).
• Clothing - Womenswear Ready-to-wear women's clothing including tops, pants, hoods and sweatshirts, and outerwear designed to complement the jewellery collections.
• Clothing - Menswear Ready-to-wear men's clothing including t-shirts, pants, hoods and sweatshirts, and outerwear designed to complement the jewellery collections.
• Accessories Bags and other accessory items complementing the jewellery and clothing collections.
• Gift Cards Digital gift cards available for purchase, enabling recipients to select their own jewellery or clothing items.
• Deluxe Gift Box Set Premium gift packaging service offering deluxe apparel gift boxes and deluxe jewellery gift box sets priced at $25, including branded tissue, satin ribbon, emblem sticker, and a blank note card.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gorjana: US-based DTC fashion jewellery brand selling gold, silver, and gemstone layering pieces through e-commerce and own retail locations. Comparable in everyday-luxury positioning, gold/silver mix, and multi-channel retail strategy.
• Edge of Ember: London-based DTC jewellery brand in gold vermeil and recycled silver with symbolic and everyday collections. Comparable on materials, brand-led design storytelling, and direct-to-consumer focus.
• Mejuri: Canadian DTC fine and fashion jewellery brand selling solid gold, gold vermeil, and sterling silver pieces at comparable price tiers, with a similar direct-to-consumer store and growing physical retail footprint. Closest analogue in business model, materials, and target customer.
• Astrid & Miyu: UK-based DTC fashion jewellery brand with own retail stores and e-commerce, focused on stackable rings, necklaces, and bracelets in sterling silver and gold plating. Closely aligned on channel mix, price point, and fashion-led design cadence.
• Kendra Scott: Large US DTC jewellery brand operating e-commerce plus extensive own-brand retail, with gold, silver, and stone-set fashion pieces at accessible price points. Comparable as a scaled version of the same DTC-plus-retail play in fashion jewellery.
• Monica Vinader: British designer jewellery brand sold DTC online and through own-brand stores, specialising in gold vermeil and silver pieces with semi-precious stones. Comparable in materials mix, price ladder, and brand-led design positioning.

Broad incumbents

• Pandora: Global mass-market jewellery company with extensive own-brand and partner retail, offering silver and gold charms and bracelets at accessible price points. Comparable category and materials, but vastly larger scale and broader portfolio than SGC's independent DTC focus.

Regional players

• Meadowlark: New Zealand contemporary jewellery brand producing handmade gold and silver pieces with an edgy, design-forward aesthetic. Comparable as a NZ-based independent designer jewellery brand targeting a similar fashion-conscious customer.
• Zoe & Morgan: New Zealand jewellery brand with own boutiques and international wholesale, producing gold, silver, and gemstone pieces with a distinctive design language. Comparable as another NZ indie jewellery house with overlapping distribution and material profile.
• Karen Walker Jewellery: New Zealand designer jewellery and accessories line from an internationally recognised Kiwi fashion label, sold DTC and through stockists worldwide. Comparable as a fellow NZ-based designer jewellery brand with overlapping aesthetic sensibilities.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stolengirlfriendsclub
• Instagraminstagram.com/stolengirlfriendsclub
• TikToktiktok.com/@stolengirlfriendsclub
• Xx.com/StolenGfsClub
• LinkedInlinkedin.com/company/stolen-girlfriends-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stolen Girlfriends Club