What Wedded does

Wedded is a privately held, Murcia, Spain-based company that operates a free mobile wedding planning application distributed via the Google Play Store under the product name 'Wedded – Virtual Wedding Dress Try-On with AI.' The app serves engaged couples planning their weddings with an integrated suite of tools including AI-powered planning recommendations, unlimited guest list management, a complimentary wedding website builder, AI-driven virtual wedding dress try-on using computer vision, and access to a two-sided vendor marketplace. The company also offers a separate professional subscription tier for wedding planners managing multiple client weddings and a marketplace listing channel for wedding service providers such as venues, caterers, photographers, and florists.

The underlying technology stack combines computer vision for the virtual dress try-on modality, generative AI for planning assistance, and a recommendation engine for vendor and planning suggestions. The primary distribution channel is product-led growth through direct app download and a content-led SEO strategy anchored on a wedding fashion and planning blog covering bridal necklines, dress styles, accessories, and vendor guides. Marketing is largely organic and top-of-funnel, targeting couples during the research phase of wedding planning.

The business model is a hybrid of three monetization layers: a permanently free consumer tier for couples with no paid features behind a paywall; a recurring subscription for professional wedding planners; and marketplace commissions or listing fees from wedding vendors. The company operates without disclosed venture funding, without a named management team or board, and without disclosed headcount, financials, or paying-customer metrics, making its current scale and revenue contribution unverifiable from the available data.

Name

Wedded

Legal name

Wedded

Website

https://wedded.app

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Wedded is a Murcia, Spain-based company offering a free AI-powered mobile wedding planning app for engaged couples, featuring virtual dress try-on, guest management, a website builder, and a vendor marketplace, with paid tiers for planners and vendors.

Ownership category

akta.pro rank

Product category

Wedding Planning Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Wedding planning app
• AI virtual try-on
• Wedding vendor marketplace
• Wedding website builder
• Guest list management

Headquarters

HQ city

Murcia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Freemium - Couple Tier: Free forever core product for couples including AI-powered planning tools, guest management, and wedding website. No hidden fees or asterisks.
2. Wedding Planner Professional Tier: Professional tools for wedding planners to manage multiple weddings. Fee-based subscription for tools and access to manage client portfolios.
3. Vendor Marketplace Commission: Wedding vendors pay to access and list on the marketplace to reach engaged couples searching for services.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Wedded operates a free mobile application that provides engaged couples with AI-powered wedding planning tools, including a virtual wedding dress try-on feature, personalized planning recommendations, unlimited guest management, and a complimentary wedding website builder. The platform also operates a two-sided vendor marketplace connecting couples with wedding service providers, and offers a separate subscription-based professional tier for wedding planners managing multiple client weddings.

Product overview

Wedded is a single mobile application offering AI-powered wedding planning tools. The core app provides virtual wedding dress try-on, unlimited guest management, a free wedding website builder, AI-powered recommendations, and access to a vendor marketplace. The platform also offers professional tools for wedding planners to manage multiple weddings.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Free access for couples - no pricing barrier

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• HoneyBook: HoneyBook provides a CRM and business management platform for event professionals including wedding planners — comparable to Wedded's professional tier for managing multiple client weddings.
• Loverly: Loverly is a wedding planning platform combining inspiration content with planning checklists and vendor tools — an emerging player in the same freemium wedding planning category.
• Aisle Planner: Aisle Planner is a wedding planning software platform aimed primarily at professional wedding planners and venues — adjacent to Wedded's professional tier and vendor marketplace offering.
• Minted: Minted is a design marketplace for wedding stationery and decor with planning-adjacent features; comparable in combining commerce with wedding content and targeting the same engaged-couple audience.

Direct peers

• Zola: Zola is a leading US-based wedding planning platform offering free wedding websites, registries, planning checklists, and vendor directories — directly comparable to Wedded's core feature set for engaged couples.
• Joy: Joy is a digital wedding planning platform offering free wedding websites, RSVP management, and planning tools — a direct competitor in the freemium, mobile-friendly wedding planning space.

Broad incumbents

• The Knot Worldwide: The Knot Worldwide operates The Knot and WeddingWire, the largest wedding planning marketplaces globally, offering planning tools, vendor directories, and content — a broad incumbent with overlapping capabilities to Wedded's marketplace and planning app.
• Pinterest: Pinterest is a major discovery and inspiration platform used heavily by couples planning weddings; it overlaps with Wedded's content/SEO funnel for bridal fashion research and inspiration-driven acquisition.

Regional players

• Bridebook: Bridebook is a UK-based wedding planning app offering planning tools, vendor marketplace, and budget management — comparable in product scope to Wedded but focused on the UK market.
• Bodas.net: Bodas.net is one of Spain's largest wedding planning portals with vendor directories and planning tools, directly comparable in geography and category but operating at much larger regional scale than Wedded.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wedded