The BEE FREE Woman

What The BEE FREE Woman does

The BEE FREE Woman is the woman-focused arm of the BEE FREE Movement, operating as a DBA under Developing Capacity Coaching, LLC, an Illinois-based private company founded and led by Dr. Annice E. Fisher. The company delivers conscious leadership coaching for women, with a particular emphasis on women of color and women at life transitions, using Dr. Fisher's proprietary 4-Step Consciousness-Raising Practice™ (choice, presence, self-awareness, intentionality) and a complementary 8-prong coaching methodology. Core revenue-generating products include 1:1 coaching (virtual and in-person), the Sister Squad group coaching cohorts (virtual plus in-person in Chicago), and the BEE FREE Woman Coaches Academy, a certification program that trains additional coaches. Adjacent monetization includes the book "The Power Within Me" sold via Amazon, Barnes & Noble, and signed direct copies, recorded webinars (e.g., the Overcoming Imposter Syndrome: WOC Toolkit), branded merchandise, and a podcast.

The go-to-market is community-led and content-driven: a weekly blog (BFW Moment), daily affirmation texts, the BEE FREE Mindset Transformations podcast, and active social profiles on Instagram, Facebook, LinkedIn, and Twitter/X drive top-of-funnel awareness, while free resources (Coaching Institutes, the Personal Power Inventory, and the Guide to Change Implementation Plan) serve a stated "Democratizing Healing" mission to broaden access. Pricing for coaching and the Coach Training Academy is quote-based and not publicly disclosed; only unit-priced items (book at $26 signed, face mask at $10, recorded webinars) show published pricing. The company is bootstrapped, has no disclosed external funding or headcount, and at the time of source capture its website was under construction for a relaunch of its core coaching programs.

Name

The BEE FREE Woman

Legal name

Developing Capacity Coaching, LLC

Website

https://beefreewoman.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The BEE FREE Woman is a Chicago-based, founder-led coaching practice under Developing Capacity Coaching, LLC that delivers 1:1 and group coaching, a coach certification academy, a book, podcasts, and webinars to women seeking conscious leadership development.

Ownership category

akta.pro rank

Product category

Personal Development Coaching

NAICS

Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavior Change & Motivational Coaching (HSADAGAF)

akta.pro secondary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Life coaching services
• Women's leadership coaching
• Conscious leadership training
• Group coaching programs
• Personal development

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. 1:1 Coaching Programs: Individual coaching sessions delivered virtually or in person, providing personalized support for women to overcome internal and external barriers, reclaim power, and develop conscious leadership skills.
2. Sister Squad Coaching: Group coaching program delivered in cohorts (virtual and in-person in Chicago), providing community-based support for women at transition points in their lives.
3. BEE FREE Coach Training Academy: Professional certification program for coaches seeking additional training to grow their clientele. Includes signature 8-prong methodology coursework.
4. Book Sales (The Power Within Me): Sale of Dr. Annice E. Fisher's book 'The Power Within Me: The road back home to the real you' through Amazon, Barnes & Noble, and direct signed copies.
5. Merchandise: Sale of branded merchandise including 'The Power Within Me' face masks at $10 each.
6. Webinar Sales: Sale of recorded webinars such as 'Overcoming Imposter Syndrome: WOC Toolkit' providing tools for women of color to overcome imposter syndrome.
7. Free Community Resources: No-cost community-based BEE FREE Coaching Institutes and free tools offered to democratize access to healing and personal development regardless of financial status.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

The BEE FREE Woman delivers personalized and group coaching programs, a coach certification academy, and supporting content (books, podcasts, webinars, merchandise) designed to help women reclaim inner power and develop conscious leadership. Offerings are grounded in Dr. Annice E. Fisher's signature 4-step consciousness-raising methodology (choice, presence, self-awareness, intentionality) and include 1:1 coaching, Sister Squad group coaching, and the BEE FREE Coach Training Academy.

Product overview

The BEE FREE Woman is a coaching services company offering a portfolio of personal development products centered on women's empowerment and leadership development. The core offerings consist of 1:1 Coaching Programs and Sister Squad Coaching (group coaching), complemented by the BEE FREE Woman Coaches Academy for training certified coaches. Additional products include the Power Within Me book, the BEE FREE Mindset Transformations podcast, Daily Affirmation Texts, and free resources under the Democratizing Healing initiative. The company also offers webinars on specific topics like overcoming imposter syndrome and provides downloadable tools like the Guide to Change Implementation Plan. All offerings are grounded in Dr. Annice E. Fisher's signature 4-step consciousness-raising methodology: choice, presence, self-awareness, and intentionality, designed to help women reclaim inner power and shatter glass ceilings.

Differentiator

Problem solved

Functional benefit

Products and services

• 1:1 Coaching Programs One-on-one personalized coaching sessions that take women on a freedom journey supporting their transition into the next phase of life. Incorporates leadership development, identity development, mindset techniques, and inner healing strategies. Delivered virtually or in person.
• Sister Squad Coaching Group coaching cohorts delivered virtually and in-person (Chicago). Community-based approach where women support each other through shared experiences to heal, strategize, and build together.
• BEE FREE Woman Coaches Academy Training program for coaches seeking additional training to grow their clientele. Includes an 8-prong coaching methodology with coursework on mindset, adult learning, leadership, managing emotions, and navigating bias. Professional certification included.
• The Power Within Me (Book) Book by Dr. Annice E. Fisher presenting a 4-step consciousness-raising process for reclaiming inner power. Contains guided path through power phases: asking, assessing, and accepting.
• Overcoming Imposter Syndrome: WOC Toolkit (Webinar) Webinar providing tools for women of color to overcome imposter syndrome. Includes identification of symptoms and practical strategies for overcoming self-doubt.
• BEE FREE Mindset Transformations (Podcast) One-minute daily mindset transformation audio content available on iTunes and Soundcloud. Provides brief mindset coaching and affirmations.
• Daily Affirmation Texts Daily text messages with mindset affirmations to provide a mindset boost to start the day. Subscription-based service for ongoing support.
• The Power Within Me Face Mask Special edition reversible face mask customized with empowerment messaging, serving as a signature reminder to live from personal power.

Quantifiable outcome

• Clients report reclaiming inner power through self-investment and self-awareness practices
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• New York City Leadership AcademyminorStrategic or Co-development PartnerThe New York City Leadership Academy partnered with Massachusetts to launch an equity fellowship for aspiring superintendents of color. This partnership is referenced by Dr. Fisher as an example of trust and love thinking in conscious leadership, not a formal BEE FREE Woman partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Martha Beck Inc: Martha Beck runs a life coaching and self-development practice with proprietary methodology, certification programs (Martha Beck Coaching), and a content engine (books, podcasts, online courses) targeting women seeking personal transformation — closely comparable in coaching methodology, audience, and revenue mix.
• Conscious Leadership Group: Conscious Leadership Group provides leadership development, executive coaching, and team programs built on a proprietary conscious leadership methodology — directly overlapping with BEE FREE's conscious leadership framework, leadership coaching offerings, and corporate audience.
• Brené Brown (Dare to Lead): Brené Brown sells leadership and self-development coaching, books, courses, and Dare to Lead training grounded in her proprietary research-based methodology — highly comparable as a single-author methodology-driven leadership/personal development brand with certification and corporate training.
• The Life Coach School (Brooke Castillo): Brooke Castillo's Life Coach School sells coach certification, group coaching, and a podcast/content ecosystem built around a proprietary coaching model — closely comparable in monetization mix (certification + content + group coaching) and direct-to-consumer funnel structure.
• CTI (Coaches Training Institute): CTI is one of the largest coach training and certification organizations globally, offering proprietary methodologies and a Co-Active coach certification — directly comparable as a competing coach certification path targeting aspiring coaches.
• iPEC Coaching: iPEC is a coach training and certification organization offering proprietary methodologies and a coach community — directly comparable to BEE FREE's Coach Training Academy and 8-prong framework as a competing path to professional coaching certification.

Emerging players

• Black Women's Blueprint: Black Women's Blueprint is a nonprofit focused on personal development, healing, and leadership for women of color through programs and community — overlaps meaningfully with BEE FREE's intersectional audience and transformation-focused programming but operates on a non-profit/community model.

Broad incumbents

• Lean In Foundation (Sheryl Sandberg): Lean In operates women's leadership education, content, and Circles community programming at significant scale — comparable in mission (women's leadership empowerment) and content/community model, but with vastly larger reach and institutional backing.
• CoachHub: CoachHub is a global enterprise digital coaching platform offering leadership and development coaching at corporate scale — a broader incumbent with overlapping leadership coaching capability and corporate distribution.
• BetterUp: BetterUp is a large-scale enterprise coaching and mental health platform serving corporate clients — a broader incumbent with overlapping leadership coaching capability but operating at vastly different scale, distribution, and business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/thebeefreewoman
• YouTubesoundcloud.com/user-564002608
• Facebookfacebook.com/thebeefreewoman
• Instagraminstagram.com/thebeefreewoman
• LinkedInlinkedin.com/company/the-bee-free-woman

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The BEE FREE Woman