What Valley Mall does

Valley Mall is a single-asset regional shopping center located at 17301 Valley Mall Road in Hagerstown, Maryland. The property is owned by PREIT (Pennsylvania Real Estate Investment Trust), a publicly traded NYSE-listed REIT that owns and manages multiple retail properties across the United States. Valley Mall's digital operations are powered by the Placewise platform, which provides the website, store directory, deals and sales listings, and events calendar used to drive tenant leasing and consumer traffic.

The mall aggregates 90+ retail stores, restaurants, entertainment venues, and service providers under one roof. Anchor tenants include Belk and JCPenney; other notable tenants include Victoria's Secret, Kay Jewelers, H&M, American Eagle Outfitters, Bath & Body Works, Aéropostale, Aerie, AT&T Wireless, Atlantic Union Bank, and Auntie Anne's. Entertainment and service anchors include Regal Cinema (movie theater with digital projection and stadium seating), Tilt Studio (family entertainment featuring laser tag, mini bowling, bumper cars, arcade games, and birthday party packages), and Onelife Fitness. The mall also offers community programming such as Morning Mall Walk, seasonal Santa visits (operated by Cherry Hill Programs), and birthday party hosting.

Valley Mall generates revenue primarily through retail and restaurant tenant leasing, supplemented by advertising and sponsorship arrangements with brands and retailers via the mall's marketing platform and website. On-site security is provided by Andy Frain Services, and the property deploys License Plate Reader (LPR) technology for crime prevention and support of law enforcement investigations, with system access shared between mall management and the PREIT Corporate team. The mall's go-to-market motion is direct-to-consumer, driving foot traffic through physical storefronts, an events calendar, deals/sales pages, and engagement across Instagram, Facebook, and email/newsletter channels.

Name

Valley Mall

Legal name

Valley Mall

Website

https://shopthevalleymall.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Valley Mall is a regional shopping center in Hagerstown, Maryland, owned by PREIT and powered by the Placewise digital platform, hosting 90+ retail stores, restaurants, and entertainment venues serving the surrounding community.

Ownership category

akta.pro rank

Product category

Shopping Mall / Retail Real Estate

NAICS

General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

akta.pro secondary industries

Regional Value Department Stores (CRAGAFAC), Mid-Tier Department Stores (Mall-Based Chains) (CRAGACAH)

Keywords

• Shopping mall operations
• Retail leasing services
• Shopping center management
• Mall advertising
• Retail real estate

Headquarters

HQ city

Hagerstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Tenant Leasing: Mall generates revenue by leasing retail space to various store operators including department stores, specialty retailers, and service providers. Tenants include Belk, JCPenney, Victoria's Secret, Kay Jewelers, H&M, and 80+ other stores.
2. Restaurant Tenant Leasing: Mall generates revenue from restaurant and food court tenant leases including fast casual, sit-down dining, and specialty food vendors.
3. Advertising & Sponsorships: The mall offers advertising and sponsorship opportunities to retailers and brands through the mall's marketing platform, website, and events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Valley Mall operates a regional enclosed shopping center in Hagerstown, Maryland that leases retail and restaurant space to 90+ tenants including anchor stores Belk and JCPenney. The mall bundles the storefront space with shared amenities such as a food court, Regal Cinema, Tilt Studio family entertainment, Onelife Fitness, mall events programming, and a centralized marketing platform that promotes deals and seasonal activities to local shoppers.

Product overview

Valley Mall is a shopping center located in Hagerstown, Maryland, operated by PREIT and managed through the Placewise digital platform. The mall offers a unified retail experience comprising a directory of approximately 100+ retail stores and restaurants, entertainment venues including Regal Cinema and Tilt Studio, health and fitness services through Onelife Fitness, and community programming such as events, birthday parties, and morning mall walks. The digital presence includes the mall website providing store directory, dining options, deals/sales, event listings, and mall services information.

Differentiator

Problem solved

Functional benefit

Products and services

• Valley Mall Shopping Center

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• PREITcoreOthersPREIT (Pennsylvania Real Estate Investment Trust) is the owner of Valley Mall. PREIT © 2026 indicates corporate ownership of the property. PREIT is a publicly traded REIT specializing in shopping malls.
• PlacewisecoreTechnology or IntegrationPlacewise provides the digital platform powering the Valley Mall website and online presence. The website footer credits Placewise as 'Brought to you by the Placewise Network' indicating a technology partnership for mall digital operations.
• Andy Frain ServicesminorImplementation/ SI/ Consulting PartnerAndy Frain Services provides security staffing for Valley Mall. Referenced in the Jobs page for security employment opportunities.
• Regal CinemacoreChannel Partner/ Reseller/ DistributorRegal Cinema operates a movie theater within Valley Mall offering the latest films with state-of-the-art digital projection and immersive surround sound. Located within the mall property serving entertainment needs.
• Cherry Hill ProgramsminorGTM or Marketing PartnerCherry Hill Programs provides seasonal Santa Claus experiences at Valley Mall, with Santa arriving November 13 for holiday visits and family photos.
• Tilt StudiominorGTM or Marketing PartnerTilt Studio provides family entertainment including arcade games, laser tag, bumper cars, mini bowling, and black light mini-golf. Also offers birthday party packages hosted at Valley Mall.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Simon Property Group: Largest US mall REIT and the dominant operator of regional and super-regional malls; broad incumbent in the same shopping mall category with overlapping leasing and tenant-mix strategies.
• Brookfield Property Partners: Major owner/operator of regional malls in the US; broader incumbent with similar department-store-anchored mall assets and shared leasing/operating playbooks.
• Federal Realty Investment Trust: Established shopping center REIT with mixed-use retail centers; broader incumbent with overlapping tenant relationships and merchandising strategies.
• Unibail-Rodamco-Westfield (Westfield): Global operator of large-format shopping centers; broad incumbent in the mall operating category with overlapping anchor and specialty tenant strategies.

Emerging players

• Phillips Edison & Company: Open-air shopping center REIT focused on grocery-anchored necessity retail; adjacent operator in the same real-estate-retail category with comparable leasing economics.
• Kite Realty Group: Open-air shopping center operator with mixed tenant rosters including dining and entertainment; comparable leasing and tenant-mix dynamics in the broader shopping center category.
• Tanger Inc. Specialty mall REIT operating outlet and value-oriented centers; comparable consumer demographic and value-tenant strategy, though the format differs (outlets vs. enclosed mall).

Direct peers

• CBL & Associates: Mall REIT focused on mid-tier regional and community malls with department store anchors; highly comparable asset profile and tenant base to Valley Mall.
• PREIT (Pennsylvania Real Estate Investment Trust): Parent REIT and direct operating peer; PREIT owns and manages a portfolio of regional malls with similar tenant mixes (department store anchors, specialty retail, dining, entertainment), making it the most directly comparable operating entity to Valley Mall.
• Macerich: Mall REIT focused on regional malls with department store anchors and experiential tenants; directly comparable operating model and tenant-mix philosophy to Valley Mall.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ValleyMall
• Instagraminstagram.com/valley_mall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Mall