Promo Group

What Promo Group does

Promo Group (ООО "Промо-Груп") is a privately held Russian digital agency headquartered in Moscow that specializes in end-to-end execution of promotional marketing campaigns, prize-based contests, and cheque/receipt-based promotions. Its portfolio spans 100+ projects delivered for major Russian entertainment TV channels (Friday!, TNT, Match TV, Maxim Online, Rutube, TASS), FMCG and consumer brands (Ritter Sport, Fa Men, Michelin, McCoffee, Nokia, Toyota, Veet, Asus), and B2B industrial clients (Thermevo). The agency delivers promo websites, Telegram mini-apps and bots, 3D and video animation, and full contest operations including prize procurement, fulfillment, user support, fraud monitoring, and analytics.

The company's underlying technology stack comprises PHP (Yii2, Silex) and Python (Django, Odoo), HTML5 animation, 3D rendering, Telegram bot and mini-app frameworks, and a proprietary receipt verification system that integrates with the Russian Federal Tax Service (FNS) for fiscal validation of purchase data. It runs projects on its own server infrastructure with cybersecurity measures, uses Yandex Metrica for audience analytics, and operates a Bitrix24 integration offering. Custom server hosting, anti-fraud moderation, and personal data storage solutions compliant with Russian Federal Law 152-FZ round out the technical platform.

Commercially, Promo Group operates a project-based professional services model with fixed-fee engagements. Entry-level promo landing pages start at 300,000 RUB; turnkey campaigns vary based on prize fund, mechanics complexity, and timelines. Go-to-market is sales-led via direct Telegram outreach (@Oksana_Promo_Group) combined with portfolio- and content-driven demand generation. Core customer segments are vertical-led: Russian TV/media channels (primary) and FMCG/retail chains (primary), with secondary segments in consumer brands, B2B industrial, and private-label retailers. Pricing is custom-quoted per project with no self-serve channel, and typical project durations range from 10 days for urgent work to ~15 weeks for full portal builds.

Name

Promo Group

Legal name

ООО Промо-Груп

Website

https://promo-group.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Promo Group is a Moscow-based Russian digital agency that designs, builds, and operates end-to-end promotional websites, Telegram mini-apps, cheque-based promotions with FNS receipt verification, and turnkey prize contests for Russian TV channels, FMCG brands, and consumer companies.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

akta.pro secondary industry

Cause Marketing & Co-Promotions (BPAFAMAK)

Keywords

• Promotional website development
• Digital marketing campaigns
• Receipt-based promotions
• Telegram mini-app development
• Contest management services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Promotional website and landing page development: Project-based fees for design, development, and deployment of promotional microsites. Typical timeline 4-5 weeks for promo sites. Includes prototyping, web design, HTML, backend (PHP/Yii2 or Python/Django), content, and testing.
2. Contest and promotion management services: Full-service contest execution including prize procurement, fulfillment, user support, fraud monitoring, winner determination, and prize delivery. Often bundled with development.
3. Technical support and moderation: Ongoing technical support for promotional sites, user communication, moderation services, and anti-hacking protection.
4. Portal development: Larger-scale portal projects (~15 weeks) including technical specification, content, Google Analytics targets, ERP/CRM integration.
5. 3D static and video animation: 3D rendering and video animation services for promotional projects, including sketching and animation (approximately 2-week delivery).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Promo Group is a Russian digital agency that designs, develops, and operates promotional websites, Telegram mini-apps, and full-cycle promotional campaigns including receipt-based contests, prize procurement and fulfillment, anti-fraud moderation, and audience analytics. The agency delivers turnkey promo mechanics for FMCG brands, television channels, and consumer companies, combining web development, 3D animation, Telegram bots, and integration with the Russian Federal Tax Service (FNS) for receipt verification.

Product overview

Promo Group (ООО "Промо-Груп") is a digital agency specializing in promotional marketing campaigns and promotional website development. The company offers a unified platform of services centered around promotional mechanics including: (1) promotional website development with HTML, animation and backend; (2) check-based promotions where users register purchase receipts; (3) Telegram mini-apps and chatbots with games, quizzes and tamagotchi mechanics; (4) contest management with prize procurement and distribution; and (5) analytics and technical support. The portfolio includes over 100 advertising projects for cosmetics, clothing, jewelry, automobiles, FMCG, and food brands. Projects are developed with technologies including HTML5, 3D rendering, parallax pages, and Instagram API integration. The company operates from its own servers with cybersecurity measures and personal data storage solutions compliant with Russian law.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional website development Design, development, and deployment of promotional microsites for marketing campaigns, contests, and product launches. Includes web design, HTML/CSS animation, backend development (PHP/Yii2 or Python/Django), content creation, and testing. Typical timelines range from 10 days for urgent landing pages to 5 weeks for complex promo sites.
• Receipt-based promotion (Cheque promo) Promotion mechanism where customers register purchase receipts to participate in prize drawings. Includes receipt scanning via phone camera, photo upload, automated data extraction (date, amount, store, product list, fiscal attributes), and verification via the Russian Federal Tax Service (FNS). Features personal account for status tracking and automated winner determination.
• Telegram mini-app and bot development Custom Telegram applications including single and multiplayer games, tests, quizzes, voting mechanisms, and Tamagotchi-style applications. Features payment integration, referral systems, push notifications, and user re-engagement for incomplete purchase flows.
• Contest and promotion management Full-service contest execution including prize procurement, fulfillment, user support, fraud monitoring, winner determination, and prize delivery. Often bundled with website development for turnkey campaign delivery.
• Portal development with ERP/CRM Full portal development including technical specification, content, Google Analytics targets, ERP/CRM integration on Odoo (Python), client cabinet with personal account, technical support setup, and multi-language support (German, English). Typical development timeline approximately 15 weeks.
• 3D animation and video services 3D rendering and video animation services for promotional projects, including sketching and animation. Typical delivery approximately 2 weeks.
• Bitrix24 integration services Dedicated Bitrix24 integration services through a specialized subdomain (bitrix.promo-group.org) providing CRM-connected promotional campaign capabilities for clients requiring Bitrix24 integration with their promotional activities.

Quantifiable outcome

• 100+ promotional projects delivered across cosmetics, fashion, jewelry, automotive, FMCG, and food industries
• +2 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Friday.ru (Пятница!)coreStrategic or Co-development PartnerLong-standing partnership with Friday TV channel for numerous promotional campaigns including KAGOCEL, Askona, Veet, McCoffee, and ZenFone projects. Multiple projects developed on friday.ru subdomain over multiple years.
• TNT (ТНТ)coreStrategic or Co-development PartnerDevelopment partner for TNT online campaigns including KAGOCEL music creation project (kagocel.tnt-online.ru) and AirWick Botanica campaign (airwickbotanica.tnt-online.ru). TNT provides design, Promo Group handles technical development.
• Match TV (Матч!)coreStrategic or Co-development PartnerPartnership with Match TV for promotional campaigns including Michelin photo contest and Rexona Pit Stop game. Multiple cross-media campaigns combining TV programming with digital engagement mechanics.
• Maxim Online (maximonline.ru)coreStrategic or Co-development PartnerOngoing partnership with Maxim Online for promotional campaigns including Battlefield 4, X-Box, and Rav-4 projects. Many projects are featured in Maxim's portfolio.
• Elle.rucoreStrategic or Co-development PartnerPartnership with Elle.ru for promotional campaigns including Rav-4 and OXETTE projects. Promo sites hosted on elle.ru subdomains.
• Russian Federal Tax Service (ФНС)coreTechnology or IntegrationReceipt verification system automatically transmits fiscal data to FNS (Federal Tax Service) for validation. Provides date, amount, store, product list, and fiscal attributes (FN, FD, FP) for each receipt.
• TASScoreStrategic or Co-development PartnerEditorial project 'Main Events of TASS' developed and hosted at events.tass.ru. Major news agency client requiring high-reliability editorial platform.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Grape (Russia): Moscow-based digital agency producing promotional websites, branded campaigns, and contests. Directly comparable on promo-site production, contest management, and project-based revenue model with mid-to-large enterprise clients in Russia.
• MediaSniper: Russian promotional marketing agency specializing in prize-drawing and receipt-based (чековое) promotions. Directly comparable on receipt-verified contest mechanics, prize fulfillment, and the cheque-promo niche Promo Group highlights as a core differentiator.
• AGIMA: Large Russian digital agency with strong promo/microsite and integration practice serving enterprise brands. Comparable to Promo Group in offering turnkey promotional site development, contest mechanics, and integration with Bitrix24-style CRM stacks.
• Red Keds: Russian creative/digital agency that builds promotional microsites, branded games, and integrated campaigns. Comparable in custom promo site delivery, interactive mechanics, and project-based agency model serving Russian enterprise clients.
• Possible Group: Russian digital agency producing promotional websites, branded content, and interactive campaigns for enterprise clients. Comparable in scope of promo-site production, integration work (CRMs, ERPs), and similar enterprise client roster across FMCG, automotive, and media.
• WildJam (Wild Jam): Russian integrated agency delivering promo sites, SMM campaigns, and influencer/creator campaigns. Comparable on promo website delivery and full-cycle campaign execution, especially around social-platform mechanics and TV-channel integrations.
• Nectarin: Russian digital marketing agency that delivers promotional campaigns, contests, and loyalty mechanics for major brands. Comparable to Promo Group in offering full-cycle promo execution including prize fulfillment, analytics, and integrated receipt/Telegram mechanics for the Russian market.

Regional players

• Aitarget: Russian performance marketing agency with overlap into promo campaign execution and analytics. Comparable on the digital promotion and performance measurement side, but more focused on media buying than Promo Group's site/contest build-and-run model.

Broad incumbents

• Contrapunto (Moscow): Established Russian advertising agency network with broad campaign execution capabilities. Comparable in end-to-end promo campaign execution but operates as a much larger generalist network rather than Promo Group's specialist promo-build focus.
• Digital Intelligence (DI Russia): Long-standing Russian digital marketing agency with promotional site and integrated campaign capabilities. Comparable on promo-site build and contest management, but with a broader portfolio across media, SEO, and performance marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/promo-group---we-create-interractive-web-projects.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promo Group