Salon Store
SalonStore is a Colombian e-commerce retailer specializing in professional hair care tools, primarily distributing Parlux dryers and Blomer brushes alongside a growing Beauty Care line and Kiepe straighteners to hairstylists and individual consumers across Colombia via a Shopify storefront.
- Company typePrivate
- Founded-
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Salon Store does
SalonStore is a Colombian e-commerce platform that retails premium professional hair care tools and accessories, operating exclusively through its Shopify-based online storefront at salonstore.co. The company is headquartered in Cota (Cundinamarca, near Bogotá) and ships nationally across Colombia, with a separate technical service center in Bogotá for Parlux product repairs. Its catalog of approximately 27 SKUs is concentrated around two principal brands: Parlux (Italian professional hair dryers including the Elysium, Ethos, Digitalyon, Alyon, and Advance Light lines, plus accessories such as the Magic Sense diffuser and Melody Silencer) and Blomer (Colombian-designed professional brushes across mixed bristle, thermal, and flat categories). The company has also introduced a Beauty Care branded shampoo and conditioner line and a Kiepe Pure Rose Gold hair straightener, signaling modest private-label and assortment expansion.
The underlying technology stack is a standard Shopify storefront with integrated Colombian payment gateways (Visa, Mastercard, PSE, Bancolombia) and a buy-now-pay-later option through Addi. Pricing is unit-based in Colombian Pesos (COP), with hair dryers priced between approximately $950,000 and $1,800,000 COP and brushes between $30,750 and $52,250 COP; free shipping is offered on orders exceeding $250,000 COP with 2-5 business day national delivery. The company employs between 11 and 50 people and generates revenue through one-time direct product sales to two primary customer segments: professional hairstylists and beauty salons requiring durable high-end tools, and individual consumers seeking professional-grade products for home use.
SalonStore's go-to-market is direct-to-consumer, relying on organic search and content marketing through a hair care blog, email newsletters, and social media presence rather than paid acquisition channels. The company's positioning emphasizes 100% authentic branded products, official warranties, and personalized customer service via WhatsApp and email. It does not operate physical retail locations and has no disclosed funding, acquisitions, or institutional investors, operating as an independent niche retailer in the Colombian beauty professional tools segment.
Salon Store firmographics
Firmographics- Name
- Salon Store
- Legal name
- SalonStore
- Website
- https://salonstore.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SalonStore is a Colombian e-commerce retailer specializing in professional hair care tools, primarily distributing Parlux dryers and Blomer brushes alongside a growing Beauty Care line and Kiepe straighteners to hairstylists and individual consumers across Colombia via a Shopify storefront.
- Ownership category
- akta.pro rank
Salon Store industry classification
Industry- Product category
- Professional Beauty Products Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD)
- akta.pro secondary industries
- Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ)
Keywords
Where Salon Store is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Salon Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: SalonStore generates revenue through direct retail sales of professional hair care tools and accessories. Products include professional hair dryers (Parlux), brushes (Blomer), flat irons, diffusers, and heat protection products. All sales are one-time transactions at fixed retail prices in Colombian Pesos (COP).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Professional Hair Dryers - Parlux brand |
| Unit Pricing | Pay-as-you-go | Professional Brushes - Blomer brand |
| Unit Pricing | Pay-as-you-go | Parlux Accessories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Salon Store product offering
Product offeringCore offering
SalonStore is a Colombian e-commerce retailer that sells professional hair care tools and accessories through its own online store. The catalog centers on two brand families: Italian-made Parlux professional hair dryers and accessories, and Colombian-made Blomer professional brushes. Products are sold at fixed retail prices in Colombian Pesos with national delivery across Colombia.
Product overview
SalonStore is a Colombian premium beauty products e-commerce platform. The company offers a curated portfolio of professional hair care tools primarily from two main brands: Parlux (Italian professional hair dryers and accessories) and Blomer (Colombian professional brushes). Parlux products include digital hair dryers (Elysium, Ethos, Digitalyon, Alyon, Advance Light) with various technologies like Air Ionizer Tech, ceramic heat distribution, and antibacterial coatings. Blomer products include round brushes with different bristle types (Quimbaya, Arawak, Gold Desert, Calima, Spring Green), thermal brushes (Termiko series, Electra, Térmico), flat brushes (Flat Natural, Flat Separador, Cerda Natural, Púas Plásticas), and bamboo brushes. The company also offers hair care products under the Beauty Care line and hair straighteners like the Pure Rose Gold Kiepe.
Differentiator
Problem solved
Functional benefit
Products and services
- Parlux Professional Hair Dryers Professional-grade digital hair dryers from Italian brand Parlux, offered in multiple models including Elysium TITANIUM (2100W, 80 m³/h airflow, digital motor, Air Ionizer Tech, 380g), Ethos Negro/Azul (2100W, E-Lyon motor, ionic and ceramic, AIR IONIZER TECH, HFS), Digitalyon Plata (2100W, wave resistance, HFS system, 3m cable), Alyon (2250W, K-Advance Plus motor, antibacterial silver coating, 3000-hour lifespan), and Advance Light (lightweight ionic and ceramic). Targeted at professional hairstylists and consumers seeking salon-quality drying performance.
- Blomer Professional Hair Brushes Colombian-designed professional hair brushes from Blomer across multiple categories: mixed bristle brushes (Quimbaya, Arawak, Calima, Gold Desert, Spring Green, White Tree), penacho bristle brushes, flat brushes (Flat Natural, Flat Separador, Plano Cerda Natural, Plano Púas Plásticas), thermal ionic brushes (Termiko Cerda Penacho, Térmico, Electra), and bamboo brushes. Each brush is designed for specific hair types and styling techniques, including ionic technology for shine and faster drying. Targeted at professional hairstylists and consumers seeking professional-quality brushing results.
- Parlux Hair Dryer Accessories Accessories for Parlux hair dryers, including the Parlux Magic Sense Diffuser designed for curly hair with anti-heat external housing and 15 massage tips (compatible with Parlux 3200 Plus, 3800, Advance Light, Alyon, and Digitalyon models) and the patented Melody Silencer noise reduction accessory for quieter salon environments. Targeted at professional hairstylists and curly-hair users.
- Professional Hair Straightener (Plancha Pure Rose Gold Kiepe) Professional hair straightener with floating plate Flex-Q technology, nano-titanium heating elements, HOT-pro maximum temperature of 230°C, digital temperature control, auto shut-off after 30 minutes, and multi-voltage 110-220V compatibility. Targeted at professional hairstylists and consumers seeking professional-grade straightening.
- Beauty Care Hair Care Line Professional hair care product line including shampoo and conditioner designed to nourish and revitalize hair strands for radiant and healthy hair. Targeted at professional hairstylists and consumers seeking to complement their styling tools with professional-grade hair care.
- Parlux Technical Service and Repairs Technical service center for Parlux hair dryer repairs and maintenance, located in Bogotá (Calle 54A No. 15 - 78, Barrio Galerías). Operated as an authorized service alliance supporting Parlux customers. Targeted at professional hairstylists and consumers who own Parlux dryers.
Companies that use Salon Store
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Salon Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salon Store partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Salon Store competitors and assessment
Company assessmentRegional players
- Falabella: Major department-store and marketplace operator in Colombia. Sells a beauty assortment including hair tools, providing a competing channel for the same Colombian consumer base.
- Éxito: Leading Colombian retail group with an online beauty and personal-care marketplace. Competes with SalonStore for Colombian consumers seeking beauty tools, though as a generalist retailer.
- Mercado Libre: Dominant Latin American e-commerce marketplace with a Colombian storefront carrying premium hair tools including Parlux. Direct competitive threat on selection and pricing, though it is a general marketplace rather than a specialist.
- Linio (now Mercado Libre): Latin American e-commerce platform now operating under Mercado Libre. Historically a marketplace competitor for premium beauty products in Colombia; retained here as context for marketplace-channel competitive pressure.
Broad incumbents
- Amazon: Global e-commerce incumbent with growing beauty category presence. Competes for the same Colombian consumer and stylist purchases of professional hair dryers and brushes.
- Sephora: Global multi-brand beauty retailer with growing e-commerce share. Competes with SalonStore for the high-end Colombian consumer shopping premium hair tools and adjacent beauty categories.
- Ulta Beauty: Large US beauty specialty retailer with a strong professional-product assortment. Comparable as a broad-channel beauty retailer serving both pros and consumers, though operating in a different geography.
- Sally Beauty Holdings: Large specialty beauty retailer serving both professionals and consumers. Overlaps with SalonStore on professional hair tools (including Parlux-type SKUs) and salon-channel focus, though Sally operates primarily in the US with a much broader catalog.
Direct peers
- Beautylish: Specialty e-commerce retailer of premium and professional beauty tools and brands. Highly comparable business model to SalonStore: curated authentic-brand assortment, DTC e-commerce, content-led marketing, and global shipping.
- Parlux (brand-direct): Italian manufacturer of the professional Parlux dryers that anchor SalonStore's catalog. The brand's own DTC site is the upstream alternative channel that can bypass SalonStore and erode its wholesale margin if Parlux expands direct distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Salon Store social profiles
Digital presenceSalon Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salon Store leadership team
Management profileNumber of profiles
Salon Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salon Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salon Store
What does Salon Store do?
SalonStore is a Colombian e-commerce retailer that sells professional hair care tools and accessories through its own online store. The catalog centers on two brand families: Italian-made Parlux professional hair dryers and accessories, and Colombian-made Blomer professional brushes. Products are sold at fixed retail prices in Colombian Pesos with national delivery across Colombia.
Is Salon Store a public or private company?
Salon Store is a private company. It is classified as unknown and is currently operating.
When was Salon Store founded?
Salon Store was founded in -1. It employs 11 to 50 people.
Where is Salon Store based?
Salon Store is headquartered in Bogotá, Colombia, in the Latin America region.
How does Salon Store make money?
One revenue line is on record: direct Product Sales.
Who are Salon Store's main competitors?
Regional players on record are Falabella, Éxito, Mercado Libre and Linio (now Mercado Libre). Broad incumbents are Amazon, Sephora, Ulta Beauty and Sally Beauty Holdings. Direct peers are Beautylish and Parlux (brand-direct).
Does Salon Store have an API?
No public API is recorded for Salon Store.
What industry is Salon Store in?
Salon Store's product category is Professional Beauty Products Retail. Its primary akta.pro industry code is CRABALAD, Salon Hair Tools & Electricals (Dryers, Irons, Clippers), with a secondary code of CRABABAK, Professional/Salon Haircare (Backbar & Retail). Its NAICS code is 456120 and its SIC code is 5960.