"Die Pflege" ambulanter Pflegedienst

What "Die Pflege" ambulanter Pflegedienst does

»Die Pflege« is a founder-led, German ambulatory nursing care provider headquartered in Moers, North Rhine-Westphalia, founded in 1992 by Birgit Kessler. The company delivers home-based nursing care (Ambulante Kinder-, Kranken- und Altenpflege) to approximately 1,500 patients across nine municipalities in the Lower Rhine region (Moers, Kamp-Lintfort, Neukirchen-Vluyn, Rheinberg, Alpen, Xanten, Kerken, Duisburg, Krefeld), operating a fleet of ~80 vehicles covering roughly 5,600 km per day. Service delivery is traditional — staff physically visit patients' homes — supported by digitized patient records, Zoom for internal communications, and Piwik for web analytics; no proprietary technology platform is disclosed.

Core offerings comprise ambulatory general nursing, specialized palliative care (SAPV under §37.2 SGB V), gerontopsychiatric care (recognized specialist status since April 2020), modern wound management, and household/companionship support. Adjacent services expand the platform: a day care facility (Tagespflege im Eurotec) serving 50-60 guests daily, grief counseling for children and adults (trauerbunt, Abschiedswege), heart failure counseling, music therapy, and a hospital-based dementia companionship program (DiK) at Bethanien Krankenhaus. The company also operates an on-site employee childcare facility (Die kleinen Flegel, opened August 2021), co-developed with Bethanien-Stiftung and Rasselbande gGmbH, with 45 places reserved for its staff.

Revenue is generated primarily through statutory health insurance (GKV) and long-term care insurance (Pflegekasse) reimbursements for clinical services, supplemented by private-pay grief counseling and wellness gift vouchers. The ~320-employee organization includes 34 apprentices (25 nursing, 9 administrative), is led by founders Birgit Kessler and Andrea Euteneuer, and operates branch offices in Kamp-Lintfort, Duisburg, and Xanten alongside the Eurotec headquarters.

Name

"Die Pflege" ambulanter Pflegedienst

Legal name

"Die Pflege" - Ambulanter Pflegedienst GmbH & Co.KG

Website

https://die-pflege.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

»Die Pflege« is a German ambulatory nursing care provider founded in 1992, serving approximately 1,500 patients across nine Lower Rhine municipalities with ~320 employees. It delivers home-based nursing, SAPV palliative care, gerontopsychiatric care, day care, grief counseling, and employee childcare under statutory and private insurance reimbursement.

Ownership category

akta.pro rank

Product category

Ambulatory Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Routine In-Home Hospice Care (HSABAFAA)

akta.pro secondary industries

In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), Family Caregiver Coaching, Education & Support (HSABAIAI)

Keywords

• Ambulatory nursing services
• Home healthcare
• Palliative care
• Gerontopsychiatric care
• Grief counseling services

Headquarters

HQ city

Moers

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Ambulatory nursing and care services: Die Pflege provides ambulatory nursing, palliative care, gerontopsychiatric care, housekeeping, psychosocial support, day care, and counseling services. Revenue is generated through billing statutory and private health insurers (gesetzliche und private Krankenkassen), long-term care insurance (Pflegekassen), and direct payments from patients. The company is an approved palliative care service under §37.2 SGB V.
2. Day care services: The company operates a day care center (Tagespflege im Eurotec) serving approximately 50-60 senior guests daily. Transportation to and from the facility is arranged via taxi services.
3. Counseling and support services: Individual counseling, courses, and support services for relatives and grieving individuals are provided, some with statutory insurance coverage and some on a private pay basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

"Die Pflege" operates an ambulatory nursing service delivering pediatric, adult, and elderly home-based nursing care across the Lower Rhine region. The company also runs a senior day care center (Tagespflege im Eurotec), certified specialized outpatient palliative care (SAPV), recognized gerontopsychiatric care, a hospital-based dementia companionship program (DiK), and bereavement support services (trauerbunt, Abschiedswege), supported by counseling, training, and household services.

Product overview

Die Pflege is an ambulatory nursing service company offering a comprehensive range of home-based healthcare and support services. The core offering consists of ambulatory child nursing care, general nursing care, and elderly care (Ambulante Kinder-, Kranken- und Altenpflege), complemented by specialized palliative care (SAPV) and gerontopsychiatric care services. The company operates through a modular approach with specialized add-on services including day care (Tagespflege im Eurotec), dementia support during hospital stays (DiK), grief counseling for children and adults (trauerbunt, Abschiedswege), heart failure counseling, music therapy, and household support. Additional services include a competence center with counseling services, employee childcare facilities, and a weekly podcast. The company serves the Moers, Kamp-Lintfort, Neukirchen-Vluyn, Rheinberg, Duisburg, and Xanten region with approximately 320 employees and 34 trainees.

Differentiator

Problem solved

Functional benefit

Brands

• Die Tagespflege im Eurotec: Day care services for elderly patients, operating as a separate branded service.
• Die Pflege am Abend
• Die Pflege Podcast
• trauerbunt
• DiK – Demenzbegleitung im Krankenhaus

Products and services

• Ambulante Kinder-, Kranken- und Altenpflege Home-based nursing care for children, adults, and elderly patients delivered across the Lower Rhine region by visiting care staff; covers wound management, medication administration, and personal care.
• Palliative Care / SAPV Recognized specialized outpatient palliative care (Spezialisierte Ambulante Palliativversorgung) for terminally ill patients, providing pain management, symptom control, and emotional support in cooperation with the Palliativnetzwerk Niederrhein.
• Gerontopsychiatrische Pflege (Vergiss dein ICH nicht) Ambulatory gerontopsychiatric care for patients with dementia, schizophrenia, addiction, and depression, including medication management, hospital avoidance, and biographical work. Recognized specialist service since April 2020.
• Tagespflege im Eurotec Senior day care facility at Eurotec-Ring 15-19, Moers, providing daily social activities, meals, and taxi-based shuttle transport for approximately 50-60 guests per day.
• trauerbunt - Trauerbegleitung für Kinder und Jugendliche Specialized grief counseling for children, adolescents, and their families, including individual sessions, creative groups, and youth mourning groups.
• Abschiedswege - Trauerbegleitung Comprehensive adult bereavement support including individual counseling, grief support groups, Sunday breakfast for mourners, guided mourning walks, music therapy, art therapy, cooking therapy, and pet grief support.
• DiK - Demenzbegleitung im Krankenhaus Hospital-based dementia companionship service providing bedside support and biographical interviews for dementia patients during hospital stays at Bethanien Krankenhaus Moers, Monday-Friday 9:00-13:00.
• Herzinsuffizienz-Beratung (Heart Failure Counseling) Counseling for patients with heart failure covering exercise, sleep, nutrition, medication management, fluid management, stress, and edema monitoring. Free for patients with a Pflegegrad.
• Modernes Wundmanagement Modern wound management services for chronic and acute wounds delivered in the patient's home.
• Hauswirtschaft / Betreuung Household and companionship services including meal preparation, shopping, and daily support to enable patients to remain at home.
• Kompetenzzentrum / Beratungszentrum Competence and counseling center at Eurotec-Ring 15-19, Moers, offering nursing counseling, cancer counseling for the Lower Rhine region, and open consultation hours.
• Gutscheine / Geschenk-Gutscheine Gift vouchers for relaxation and wellness services (massage, foot bath, walking), support and accompaniment services, and consulting services, purchasable via telephone or email.
• Letzte Hilfe Kurs End-of-life assistance course teaching participants how to provide care and support for dying loved ones.
• Musiktherapie (Music Therapy) Music therapy sessions integrated into palliative and grief support services, led by certified music therapists.

Quantifiable outcome

• Serving approximately 1,500 patients across a service area spanning Moers, Rheinberg, Kamp-Lintfort, Neukirchen-Vluyn, Xanten, and Duisburg.
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bethanien Krankenhaus MoerscoreStrategic or Co-development Partner · 1 January 2020Die Pflege collaborates with Bethanien Krankenhaus on the DiK (Demenzbegleitung im Krankenhaus) project, providing trained alltagsbegleiter to accompany dementia patients during hospital stays. This is a joint initiative between both organizations to improve dementia patient care during hospitalization.
• Palliativnetzwerk Niederrhein (SAPV)coreStrategic or Co-development Partner · 1 January 2020Die Pflege is a recognized palliative care nursing service and SAPV (Spezialisierte Ambulante Palliativ Versorgung) provider, working in cooperation with the Palliativnetzwerk Niederrhein for specialized ambulatory palliative care.
• PanDu Palliativnetz Duisburg e.V.coreStrategic or Co-development Partner · 1 January 2019Die Pflege is a recognized palliative care nursing service and cooperation partner of PanDu Palliativnetz Duisburg e.V. and the Palliative Care Team Duisburg, participating in palliative care events and training.
• Stiftung 'It's for Kids'minorGTM or Marketing Partner · 1 January 2019Die Pflege collects old mobile phones and tablets for recycling through the 'It's for Kids' foundation, which supports children in need. The company has a permanent collection box in its office. Approximately 160 phones have been collected.
• Jugendrotkreuz (German Youth Red Cross)minorGTM or Marketing Partner · 1 January 2019Die Pflege collects used shoes to donate to the Jugendrotkreuz, which together with Kolping and Shuuz distributes them to people in need.
• Brustkrebs Deutschland e.V.minorGTM or Marketing Partner · 1 January 2019Die Pflege staff participated in the Muddy Angel Run 2019 in Duisburg, a women's-only mud run supporting breast cancer awareness, with €1 from each ticket donated to Brustkrebs Deutschland e.V.
• St. Josef Krankenhaus GmbHcoreStrategic or Co-development Partner · 1 January 2018Die Pflege partnered with St. Josef Krankenhaus GmbH as a co-developer of a planned childcare facility on the Bethanien hospital campus, providing 45 of the 95 childcare places for employees. The partnership also includes joint initiatives such as stroke helper training programs.
• Bethanien-StiftungcoreStrategic or Co-development Partner · 1 January 2018The Bethanien-Stiftung is developing a childcare facility on its hospital campus in collaboration with Die Pflege and St. Josef Krankenhaus. Die Pflege co-designed the project and receives 45 childcare places for its employees. The project, costing 2.7 million euros, aims to support employees with flexible childcare including weekend coverage.
• Rasselbande gemeinnützige GmbHcoreStrategic or Co-development Partner · 1 January 2018Rasselbande, a childcare operator from Castrop-Rauxel with 25 years of experience operating flexible childcare facilities, serves as the Träger (operator) of the joint childcare facility at Bethanien hospital. Die Pflege and St. Josef Krankenhaus are co-developers of the project.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kursana (Domicil Seniorenresidenzen): Germany-wide provider of care services including ambulatory offerings; comparable in regulatory standing and patient base though it is more residential-care weighted.
• Deutsches Rotes Kreuz (DRK) – Ambulante Pflege: Operates ambulatory nursing services across Germany via regional associations, directly comparable to Die Pflege's home-visit model for elderly and palliative patients.
• Malteser Hilfsdienst (Ambulante Pflege): Provides ambulatory nursing and palliative home care through regional branches in Germany, serving an overlapping elderly and chronically ill patient population under statutory reimbursement.
• Caritas Pflegedienste: Confessional welfare organization running ambulatory care services nationwide; competes for the same statutory-insurance-funded home-care patients in similar geographic catchments.
• Johanniter-Unfall-Hilfe (Ambulante Pflege): Major German welfare organization operating ambulatory nursing services nationwide through regional branches, providing comparable in-home elderly and palliative care within the same statutory-insurance framework.
• Diakonie Deutschland – Ambulante Pflegedienste: National umbrella organization with regional Diakonie-affiliated ambulatory nursing services offering home care, dementia care, and palliative support across Germany—same customer base and reimbursement model as Die Pflege.

Direct peers

• Home Instead Senior Care (Germany): Operates a Germany-wide franchise network of ambulatory home care services for elderly clients, including personal care, dementia support, and companionship—directly overlapping with Die Pflege's ambulatory elderly and dementia nursing offerings.
• advita Pflegedienst: Operates ambulatory home-care services, day care, and senior shared-housing arrangements across multiple German regions, with a similar multi-service in-home care model.
• Bonitas Pflegedienst: Regional German ambulatory nursing provider offering home care, intensive care, and palliative services under the same statutory insurance reimbursement structure.
• Renafan Group: German provider of ambulatory nursing, intensive care, and assisted living services, with a comparable multi-service home-care model and statutory-insurance reimbursement structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCS8FOacUi9KZ1AuTovF4qtA
• Facebookfacebook.com/diepflege
• Instagraminstagram.com/pflegedog
• LinkedInlinkedin.com/company/die-pflege-ambulanter-pflegedienst-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about "Die Pflege" ambulanter Pflegedienst