Rise Real Estate
Rise Real Estate is a privately held, commission-based residential real estate brokerage founded in 2018, serving home buyers, sellers, and renters across Monmouth, Ocean, Middlesex, and Hudson Counties in New Jersey via a team of approximately 14 agents.
- Company typePrivate
- Founded2018
- HeadquartersMorganville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rise Real Estate does
Rise Real Estate is a privately held, residential-focused real estate brokerage founded in 2018 and headquartered at 470 Highway 79 in Morganville, New Jersey. The firm assists individuals and families with buying, selling, and renting residential properties across Monmouth, Ocean, Middlesex, and Hudson Counties in New Jersey, operating through a roster of approximately 14 licensed sales associates under broker/owner Debra Brus. A distinguishing structural feature is the embedded partnership with Brus Advertising Agency (led by co-founder Kristopher W. Brus), which supplies in-house branding and listing-marketing services; the firm markets this as a 5-step process and a 'unique feature' relative to competing brokerages.
The firm monetizes exclusively through traditional real estate brokerage commissions on completed residential transactions; no SaaS, software, or technology product is offered. Go-to-market is sales-led and relationship-driven: clients engage primarily by phone (732.374.3838), website contact forms, and direct outreach to individual agents. Marketing is conducted via Facebook, Instagram, the company website (riserealestatenj.com), an email newsletter, and print postcards. The firm claims 40+ years of combined team experience and 750+ lifetime closed transactions, and is actively recruiting new agents under a 'Rise With Us' program.
The ownership and operating structure is family-led: founder Debra Brus (30+ years of real estate experience) serves as broker/owner, while Kristopher W. Brus and Michael Brus hold founder/sales associate roles. No external institutional investors, venture capital, private equity backing, parent company, or subsidiaries are evidenced. The firm holds no patents, certifications, or regulatory actions on record, and has not disclosed revenue.
Rise Real Estate firmographics
Firmographics- Name
- Rise Real Estate
- Legal name
- Rise Real Estate
- Website
- https://riserealestatenj.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rise Real Estate is a privately held, commission-based residential real estate brokerage founded in 2018, serving home buyers, sellers, and renters across Monmouth, Ocean, Middlesex, and Hudson Counties in New Jersey via a team of approximately 14 agents.
- Ownership category
- akta.pro rank
Rise Real Estate industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Rise Real Estate is headquartered
LocationHeadquarters
- HQ city
- Morganville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rise Real Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Real Estate Transaction Commissions: Traditional real estate brokerage revenue through commission on residential property transactions. The company facilitates buying, selling, and renting of residential properties throughout Monmouth, Ocean, Middlesex, and Hudson Counties in New Jersey. Agents earn commissions on completed transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Real estate transaction services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rise Real Estate product offering
Product offeringCore offering
Rise Real Estate is a residential real estate brokerage that helps individuals and families buy, sell, and rent residential properties across Monmouth, Ocean, Middlesex, and Hudson Counties in New Jersey. The brokerage operates through 14 licensed agents supported by an in-house marketing division and a proprietary 5-step transaction process designed to protect client investments. The firm has cumulatively completed 750+ residential transactions since its 2018 founding.
Product overview
Rise Real Estate is a traditional residential real estate brokerage serving Monmouth, Ocean, Middlesex, and Hudson Counties in New Jersey. The company does not offer a software product, SaaS platform, or technology product. Its offering consists entirely of real estate brokerage services, including residential property buying, selling, and renting assistance, delivered through a team of licensed real estate agents backed by an in-house marketing division.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Home Buying Service
Companies that use Rise Real Estate
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Rise Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rise Real Estate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brus Advertising Agency (Kristopher Brus)coreStrategic partnership between Rise Real Estate and an advertising/marketing agency led by Kristopher Brus. The partnership leverages 20+ combined years of experience in branding and marketing to provide clients with superior property exposure and marketing strategies. This unique collaboration separates Rise Real Estate from competitors through in-house marketing capabilities.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Rise Real Estate competitors and assessment
Company assessmentBroad incumbents
- Sotheby's International Realty: Luxury-leaning brokerage with NJ affiliate offices serving higher-end residential markets within the same counties. Comparable buyer/seller representation model targeting an overlapping premium segment.
- Coldwell Banker Realty: Large national residential brokerage with significant NJ agent footprint serving the same buyer/seller segments. Overlaps directly with Rise on service offerings and geography at greater scale.
- RE/MAX: Global brokerage franchise with strong NJ agent presence serving the same residential buy/sell market. Comparable commission-driven business model with broader geographic reach.
- Century 21 Real Estate: Global residential brokerage franchise with active NJ offices. Competes with Rise on residential listing and buyer representation in the same regional markets.
- Berkshire Hathaway HomeServices New Jersey Properties: Regional arm of a major national residential brokerage franchise operating across many of the same NJ counties. Comparable buyer/seller services with stronger brand and referral network.
- Keller Williams Realty: Large US brokerage operating in NJ with an agent-centric, commission-split model similar to Rise. Competes for the same residential agents and clients in the four-county region.
Emerging players
- Compass: Tech-enabled national brokerage expanding aggressively in NJ suburbs. Directly comparable buyer/seller services but with proprietary technology platform and greater marketing spend that threatens traditional brokers like Rise.
- eXp Realty: Cloud-based brokerage operating in NJ with a commission-driven, agent-attraction model similar to Rise. Competes for independent agents considering joining a tech-enabled brokerage rather than a local independent.
- Redfin: Tech-forward residential brokerage with an NJ presence offering buying and selling services at lower commission rates. A direct competitor on the same buyer/seller use cases Rise serves.
Direct peers
- Weichert Realtors: New Jersey-headquartered residential brokerage with deep presence across Monmouth, Ocean, Middlesex, and Hudson Counties. Directly comparable to Rise Real Estate in geography, service mix (buy/sell/rent), and target customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rise Real Estate social profiles
Digital presenceRise Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rise Real Estate leadership team
Management profileNumber of profiles
Profiles3 records
Rise Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rise Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rise Real Estate
What does Rise Real Estate do?
Rise Real Estate is a residential real estate brokerage that helps individuals and families buy, sell, and rent residential properties across Monmouth, Ocean, Middlesex, and Hudson Counties in New Jersey. The brokerage operates through 14 licensed agents supported by an in-house marketing division and a proprietary 5-step transaction process designed to protect client investments. The firm has cumulatively completed 750+ residential transactions since its 2018 founding.
Is Rise Real Estate a public or private company?
Rise Real Estate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rise Real Estate founded?
Rise Real Estate was founded in 2018. It employs 1 to 10 people.
Where is Rise Real Estate based?
Rise Real Estate is headquartered in Morganville, United States, in the North America region.
How does Rise Real Estate make money?
One revenue line is on record: real Estate Transaction Commissions.
Who are Rise Real Estate's main competitors?
Broad incumbents on record are Sotheby's International Realty, Coldwell Banker Realty, RE/MAX, Century 21 Real Estate, Berkshire Hathaway HomeServices New Jersey Properties and Keller Williams Realty. Emerging players are Compass, eXp Realty and Redfin. Weichert Realtors is listed as a direct peer.
Does Rise Real Estate have an API?
No public API is recorded for Rise Real Estate.
What industry is Rise Real Estate in?
Rise Real Estate's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 5312 and its SIC code is 6531.