Rise Real Estate

What Rise Real Estate does

Rise Real Estate is a privately held, residential-focused real estate brokerage founded in 2018 and headquartered at 470 Highway 79 in Morganville, New Jersey. The firm assists individuals and families with buying, selling, and renting residential properties across Monmouth, Ocean, Middlesex, and Hudson Counties in New Jersey, operating through a roster of approximately 14 licensed sales associates under broker/owner Debra Brus. A distinguishing structural feature is the embedded partnership with Brus Advertising Agency (led by co-founder Kristopher W. Brus), which supplies in-house branding and listing-marketing services; the firm markets this as a 5-step process and a 'unique feature' relative to competing brokerages.

The firm monetizes exclusively through traditional real estate brokerage commissions on completed residential transactions; no SaaS, software, or technology product is offered. Go-to-market is sales-led and relationship-driven: clients engage primarily by phone (732.374.3838), website contact forms, and direct outreach to individual agents. Marketing is conducted via Facebook, Instagram, the company website (riserealestatenj.com), an email newsletter, and print postcards. The firm claims 40+ years of combined team experience and 750+ lifetime closed transactions, and is actively recruiting new agents under a 'Rise With Us' program.

The ownership and operating structure is family-led: founder Debra Brus (30+ years of real estate experience) serves as broker/owner, while Kristopher W. Brus and Michael Brus hold founder/sales associate roles. No external institutional investors, venture capital, private equity backing, parent company, or subsidiaries are evidenced. The firm holds no patents, certifications, or regulatory actions on record, and has not disclosed revenue.

Name

Rise Real Estate

Legal name

Rise Real Estate

Website

https://riserealestatenj.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Rise Real Estate is a privately held, commission-based residential real estate brokerage founded in 2018, serving home buyers, sellers, and renters across Monmouth, Ocean, Middlesex, and Hudson Counties in New Jersey via a team of approximately 14 agents.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate
• Home buying services
• Home selling services
• Real estate brokerage
• Property rental services

Headquarters

HQ city

Morganville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate brokerage revenue through commission on residential property transactions. The company facilitates buying, selling, and renting of residential properties throughout Monmouth, Ocean, Middlesex, and Hudson Counties in New Jersey. Agents earn commissions on completed transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rise Real Estate is a residential real estate brokerage that helps individuals and families buy, sell, and rent residential properties across Monmouth, Ocean, Middlesex, and Hudson Counties in New Jersey. The brokerage operates through 14 licensed agents supported by an in-house marketing division and a proprietary 5-step transaction process designed to protect client investments. The firm has cumulatively completed 750+ residential transactions since its 2018 founding.

Product overview

Rise Real Estate is a traditional residential real estate brokerage serving Monmouth, Ocean, Middlesex, and Hudson Counties in New Jersey. The company does not offer a software product, SaaS platform, or technology product. Its offering consists entirely of real estate brokerage services, including residential property buying, selling, and renting assistance, delivered through a team of licensed real estate agents backed by an in-house marketing division.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Home Buying Service

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brus Advertising Agency (Kristopher Brus)coreStrategic or Co-development PartnerStrategic partnership between Rise Real Estate and an advertising/marketing agency led by Kristopher Brus. The partnership leverages 20+ combined years of experience in branding and marketing to provide clients with superior property exposure and marketing strategies. This unique collaboration separates Rise Real Estate from competitors through in-house marketing capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sotheby's International Realty: Luxury-leaning brokerage with NJ affiliate offices serving higher-end residential markets within the same counties. Comparable buyer/seller representation model targeting an overlapping premium segment.
• Coldwell Banker Realty: Large national residential brokerage with significant NJ agent footprint serving the same buyer/seller segments. Overlaps directly with Rise on service offerings and geography at greater scale.
• RE/MAX: Global brokerage franchise with strong NJ agent presence serving the same residential buy/sell market. Comparable commission-driven business model with broader geographic reach.
• Century 21 Real Estate: Global residential brokerage franchise with active NJ offices. Competes with Rise on residential listing and buyer representation in the same regional markets.
• Berkshire Hathaway HomeServices New Jersey Properties: Regional arm of a major national residential brokerage franchise operating across many of the same NJ counties. Comparable buyer/seller services with stronger brand and referral network.
• Keller Williams Realty: Large US brokerage operating in NJ with an agent-centric, commission-split model similar to Rise. Competes for the same residential agents and clients in the four-county region.

Emerging players

• Compass: Tech-enabled national brokerage expanding aggressively in NJ suburbs. Directly comparable buyer/seller services but with proprietary technology platform and greater marketing spend that threatens traditional brokers like Rise.
• eXp Realty: Cloud-based brokerage operating in NJ with a commission-driven, agent-attraction model similar to Rise. Competes for independent agents considering joining a tech-enabled brokerage rather than a local independent.
• Redfin: Tech-forward residential brokerage with an NJ presence offering buying and selling services at lower commission rates. A direct competitor on the same buyer/seller use cases Rise serves.

Direct peers

• Weichert Realtors: New Jersey-headquartered residential brokerage with deep presence across Monmouth, Ocean, Middlesex, and Hudson Counties. Directly comparable to Rise Real Estate in geography, service mix (buy/sell/rent), and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/riserealestatenj
• Instagraminstagram.com/riserealtynj
• LinkedInlinkedin.com/company/rise-real-estate-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rise Real Estate