Netland

What Netland does

Netland (Công ty Cổ phần Bất động Sản Netland) is a Vietnamese real estate investment, development, and distribution company headquartered in Ho Chi Minh City and listed on the Hanoi Stock Exchange (HNX: NRC) as part of the NRC Group conglomerate. Founded in 2013, the company has built a portfolio of more than 20 completed or in-flight projects spanning residential apartments, townhouses, shophouses, mixed-use developments, and beachfront resorts across 14+ provinces in Southern Vietnam — including flagship assets such as The Gold View (1,905 units, HCMC District 4), Saigon Metro Mall (HCMC District 8), Citibella (District 2), Barya Citi (Ba Ria), Ca Mau New City (194 ha, VND 1.352 trillion budget), Takashi Ocean Suite Kỳ Co (Binh Dinh), Aria Vũng Tàu (1,190 condotels + 36 villas), and the recently launched Welltone Luxury Residence (1,341 apartments, Nha Trang).

The company operates four integrated business lines: Project Investment (sourcing and holding positions in projects with clear legal status), Project Development (end-to-end planning, design, construction oversight, and operations), Sales & Marketing (a nationwide agency distribution platform), and Real Estate Services (investment advisory, property operations, after-sales). Netland generates revenue primarily through one-time unit sales across its project portfolio, supplemented by transaction-based distribution fees and ongoing real estate services. Its go-to-market combines an internal sales team with a nationwide agency network of more than 100 distribution partners and bank financing partnerships with BIDV, HDBank, PVcomBank, and NCB.

Strategically, Netland positions itself as the bridge between domestic developers and end-buyers, leveraging international strategic alliances with Japanese firms — Sanei Architecture Planning, G-7 Holdings, and Anabuki Housing Service Vietnam — to elevate design, management, and quality assurance standards. The company has cumulatively served more than 15,000 customers, holds the 2019 JIPA Outstanding Developer of the Year award, and was recognized on its homepage for "20+ prestigious awards." Netland's technology footprint is minimal: it operates as a traditional property developer rather than a tech platform, with no disclosed AI, SaaS, or proprietary software capabilities, and runs roughly 101–250 employees.

Name

Netland

Legal name

Công ty Cổ phần Bất động Sản Netland

Website

https://netland.com.vn

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Netland is a Vietnamese real estate investment, development, and distribution company (HNX: NRC) that develops and markets residential, mixed-use, and resort projects across 14+ provinces in Southern Vietnam, serving individual homebuyers and investors through its own sales force and a 100+ partner agency network.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

akta.pro secondary industry

Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

Keywords

• Real estate development
• Property investment
• Residential property sales
• Resort development
• Real estate distribution

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Project Investment: Netland targets projects with strategic locations, clear legal standing, and strong return potential. They curate diversified portfolios spanning townships, high-rise residences, retail centers, and beachfront resorts.
2. Project Development: Netland takes an end-to-end role in large-scale developments spanning planning, design, construction, and operations management. They deliver quality living environments with integrated infrastructure and modern amenities.
3. Sales & Marketing: Netland runs a professional sales and marketing platform powered by seasoned talent and a nationwide agency network. They market and distribute projects across Vietnam.
4. Real Estate Services: Netland provides a full real estate services ecosystem including investment advisory, property operations, after-sales service, and customer care.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Netland is a Vietnam-based real estate investment and development company that invests in, develops, markets, and distributes residential, commercial, mixed-use, and resort projects across the country. Its core business spans four areas: Project Investment, Project Development (planning, design, construction, operations), Sales & Marketing through a nationwide agency network, and Real Estate Services including investment advisory, property operations, and after-sales care.

Product overview

Netland operates as a real estate investment and development company offering a diversified portfolio of residential, commercial, resort, and mixed-use projects across Vietnam. The company's core offering spans four business lines: Project Investment, Project Development, Sales & Marketing, and Real Estate Services. Key products include Welltone Luxury Residence (wellness-oriented luxury apartments in Nha Trang), Aria Vũng Tàu Hotel & Resort (beachfront resort), Takashi Ocean Suite Kỳ Co (Japan-themed coastal township), Barya Citi (residential-commercial in Ba Ria), Ca Mau New City (large-scale urban development), Saigon Metro Mall (mixed-use in District 8), The Gold View (premium apartments in District 4), Citibella (townhouses in District 2), and Linh Tay Tower (apartments in Thu Duc). The company serves over 15,000 customers and partners with strategic investors including Danh Khoi Holdings, international design firms, and Japanese management partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Welltone Luxury Residence Premium apartment complex with wellness-oriented amenities located at the tip of Ngoc Bay in Nha Trang (Khanh Hoa). The project comprises 3 towers (25-28 floors) with 1,341 apartments and 54 shophouses, featuring over 60 wellness amenities including infinity pool, sky walking street, and green parks.
• Aria Vũng Tàu Hotel & Resort Beachfront hotel and resort development in Vung Tau with 1,190 condotel apartments and 36 villas. The project spans 76,900 m² with amenities including infinity pool, spa, restaurants, bar, entertainment area, and 150m private beach.
• Takashi Ocean Suite Kỳ Co Vietnam's first Japan-themed coastal township in Quy Nhon (Binh Dinh), developed by Danh Khoi Group. The project spans 8.3 hectares with 39 floors across 4 districts (Sapporo, Kyoto, Osaka, Tokyo) featuring Japanese-inspired amenities including Torii Gate, cherry blossom walks, and traditional Japanese streets.
• Barya Citi First model residential-commercial-service project in Ba Ria City with 427 townhouse units (1 ground floor + 2 upper floors) on a 87,389.5 m² site. Features 4 street frontages and is managed by Anabuki (Japan).
• Ca Mau New City Large-scale urban development project spanning 194 hectares in Ca Mau Province with land plots, townhouses, shophouses, and villas. Investment capital of VND 1.352 trillion with completed legal documentation (Pink Book for each plot).
• Saigon Metro Mall Mixed-use project on National Highway 50 in District 8, Ho Chi Minh City with 276 apartments and 300 shop/kiosk units across 2 basements and 21 floors.
• The Gold View Premium apartment complex at 346 Ben Van Don, District 4, Ho Chi Minh City with 2 towers (33 floors and 27 floors), 1,905 units, and 43,514 m² of commercial and service floor area. Features 4 river views and is managed by CBRE.
• Citibella Townhouse development in District 2, Ho Chi Minh City with 84 villa units on 15,000 m². Features typical lot sizes of 5x17m and corner lots of 5.2x16m.
• Linh Tay Tower 18-story apartment building in Thu Duc City with 390 apartments (50-80 m² each) on Dao Trinh Nhat Street. Includes commercial center on ground floor and basement parking.
• Real Estate Investment Services Project Investment services targeting strategically located projects with clear legal standing and strong return potential, spanning townships, high-rise residences, retail centers, and beachfront resorts. Targeted at real estate developers and investors seeking professional project investment.
• Project Development Services End-to-end large-scale development services spanning planning, design, construction, and operations management for township, residential, commercial, and resort developments. Targeted at real estate developers and partners.
• Sales & Marketing Distribution Services Professional sales and marketing platform powered by seasoned talent and a nationwide agency network marketing and distributing real estate projects across Vietnam. Targeted at real estate developers needing buyer reach.

Quantifiable outcome

• 15,000+ customers served
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• VHR (Công ty Cổ phần Đầu tư VHR)coreStrategic or Co-development Partner · 21 November 2025Developer and investor for Welltone Luxury Residence project in Nha Trang. Netland serves as the development partner for this premium wellness residence project.
• Sanei Architecture Planning LtdcoreStrategic or Co-development PartnerInternational architecture and planning firm providing design and development expertise for Netland's projects, helping raise development standards to international levels.
• G-7 Holdings InccoreStrategic or Co-development PartnerInternational holding company providing strategic investment and development partnership for premium real estate projects.
• Anabuki Housing Service VietnamcoreStrategic or Co-development PartnerJapanese housing service company providing property management and operational expertise for Netland's developments.
• Danh Khôi Holdings JSCcoreStrategic or Co-development PartnerMajor Vietnamese real estate developer and investor, key strategic partner for multiple projects including Takashi Ocean Suite Kỳ Co and Barya Citi.
• DKRA GroupmajorChannel Partner/ Reseller/ DistributorLeading real estate distribution and research company in Vietnam, strategic partner for project marketing and distribution.
• ApavemajorTechnology or IntegrationInternational inspection, testing, and certification company providing quality assurance services for construction projects.
• COTECASIA (Asia Tourism and Construction Investment JSC)coreStrategic or Co-development PartnerDeveloper of Aria Vũng Tàu project - Asia Tourism and Construction Investment JSC developing premium beachfront resort properties.
• Central Construction JSC (Công ty Cổ phần Xây dựng Central)majorImplementation/ SI/ Consulting PartnerConstruction contractor for Welltone Luxury Residence project, committed to applying strict construction standards, advanced technology, and ensuring project completion on schedule.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@netland
• Facebookfacebook.com/netland

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netland