Vision Ireland - the new name for NCBI
- Company typePrivate
- Founded1931
- HeadquartersDublin, Ireland
- Headcount51–100
- GTM typeB2C
- OfferingServices
Vision Ireland - the new name for NCBI firmographics
Firmographics- Name
- Vision Ireland - the new name for NCBI
- Legal name
- Linktree Pty Ltd (ABN 68 608 721 562)
- Website
- https://linktr.ee
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Vision Ireland - the new name for NCBI industry classification
Industry- Product category
- Vision Rehabilitation Services
- NAICS
- Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Low Vision Rehabilitation (HLAKAKAJ)
- akta.pro secondary industry
- Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids) (HLAHAJAN)
Keywords
Where Vision Ireland - the new name for NCBI is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
Vision Ireland - the new name for NCBI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Subscription Plans: Linktree generates primary revenue from tiered subscription plans (Free, Starter, Pro, Premium). Paid plans unlock advanced features such as custom QR codes, AI tools, video profile images, multiple Linktrees, expanded analytics, and priority support. Subscription fees are billed monthly or annually in advance, auto-renewing at the end of each billing cycle.
- Transaction Fees: Percentage-based transaction fees applied to transactions made through Linktree profiles, including product sales, commissionable transactions, and Linktree monetization features. Fees vary by plan and are deducted before funds are credited to the creator.
- Affiliate / Sponsored Links Commission: Creators earn affiliate commissions by sharing brand-sponsored links on their profiles. Linktree facilitates payment of these commissions, negotiates rates with brands/merchants, and may fix commission rates for defined periods. Linktree also earns a share of these commissions.
- Marketplace App Sales: Linktree operates a marketplace of third-party apps and integrations (e.g., Bandsintown, Calendly, Laylo, Bonfire) available to Linktree users, potentially generating referral or revenue share from app providers.
- Processing Fees (Third-Party Payment Processors): External payment processing services (Stripe, PayPal, Square) charge processing fees on transactions. While these fees go to the payment processors, they are associated with Linktree's commerce infrastructure and deducted from transaction proceeds before creators receive funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free (Linktree Basic) — Free tier with core link-in-bio functionality |
| Subscription | Monthly or Annual | Starter Plan — Entry-level paid tier with enhanced features |
| Subscription | Monthly or Annual | Pro Plan — Advanced customization and multi-profile management |
| Subscription | Monthly or Annual | Premium Plan — Full-featured top tier |
| Subscription | Multi-year contract | Linktree for Enterprise — Custom enterprise-grade solution |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Vision Ireland - the new name for NCBI product offering
Product offeringCore offering
Vision Ireland (formerly NCBI) is Ireland's national charity providing services and support for the rising number of people affected by sight loss. Founded in 1931 and headquartered in Dublin, the organization serves as the country's primary charitable body addressing visual impairment, employing 51-100 staff.
Product overview
Linktree is a unified link-in-bio platform that enables creators to consolidate all their digital content, social profiles, and monetization channels into a single customizable URL. The platform operates on a freemium model with three paid tiers (Starter, Pro, Premium) offering progressively advanced features. The core Linktree product serves as the central hub, supplemented by modular add-on features for social media management (Social Planner, Instagram Auto-Reply), AI-powered content creation (Caption Generator, Hashtag Generator), analytics and tracking, and monetization tools (Shops, Courses, Digital Products, Bookings, Sponsored Links, Rewards). The ecosystem also includes Templates for design customization, a Marketplace for third-party integrations, and an Enterprise tier for large organizations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- The All-American Rejects used Linktree to drive 350K+ RSVPs and 22M+ TikTok views for their viral house tour campaign.
- +2 more outcomes
Companies that use Vision Ireland - the new name for NCBI
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles1 record
Vision Ireland - the new name for NCBI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability8 records
Feature24 records
Vision Ireland - the new name for NCBI partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- CanvacoreCanva is integrated with Linktree, allowing users to import custom designs from Canva directly into their Linktree profile backgrounds and header images. The integration enables creators to design custom Linktree aesthetics within Canva's design platform and push them live on their profile without leaving Canva.
- BandsintowncoreBandsintown integration allows music artists to promote upcoming live shows directly from their Bandsintown artist profile on their Linktree profile. The integration auto-populates tour and event listings, helping fans find and attend live shows.
- StripecoreStripe is used as the primary payment processor for Linktree's commerce features, including course sales, digital product sales, and monetization payouts. Creators connect their Stripe account to receive payments for digital products and courses sold through their Linktree.
- PayPalcorePayPal serves as an alternative payment processing option alongside Stripe and Square for transactions facilitated through Linktree profiles, enabling creators to receive payouts for their monetization activities.
- SquarecoreSquare is integrated as a payment processing option within Linktree's commerce ecosystem, providing creators with additional flexibility in receiving payments for products and services sold through their Linktree.
- MailchimpcoreMailchimp integration allows Linktree users to sync collected contacts and email subscribers from their Linktree profile directly into their Mailchimp account for email marketing campaigns.
- KlaviyocoreKlaviyo integration enables Linktree users to send collected contacts and audience data to their Klaviyo account for advanced email marketing automation and customer relationship management.
- SXSWflagshipLinktree partnered with SXSW 2025 as a platform sponsor, enabling 91 independent music artists to showcase their talent using Linktree. The partnership was highlighted as a flagship event demonstrating Linktree's value for independent creators, musicians, and artists at a major creative festival.
- GRAMMYsflagshipLinktree partnered with the GRAMMYs to showcase top Linker music artists and creator content. The partnership included a dedicated GRAMMYs-themed content hub on Linktree featuring Grammy-nominated artists and their Linktrees, highlighting the platform's music and creator ecosystem.
Scale indicators7 records
Recent moves1 record
Expansion highlights1 record
Vision Ireland - the new name for NCBI competitors and assessment
Company assessmentDirect peers
- Fighting Blindness: Irish charity funding research into treatments and cures for sight loss conditions. Operates in the same Irish market and beneficiary population as Vision Ireland but focuses on research funding rather than direct service delivery.
- Guide Dogs (UK): Major UK sight loss charity providing mobility services, including guide dog training, habilitation, and advocacy. Highly comparable operating model, beneficiary population, and charitable income structure to Vision Ireland.
- Irish Wheelchair Association: Major Irish disability charity providing services and advocacy. Comparable national-mandate Irish disability organization with similar funding model (state, donations, fundraising) and operational scale.
Broad incumbents
- Rehab Group: Large Irish disability and social inclusion organization providing training, employment, and community services. Comparable Irish disability-sector scale, mixed funding model, and broad national footprint.
- Royal National Institute of Blind People (RNIB): UK's largest national sight loss charity offering information, advice, products, and campaigning for blind and partially sighted people. Direct functional analogue to Vision Ireland in an adjacent geography, providing the closest benchmark for service mix, funding model, and scale.
Regional players
- Chime (formerly National Association for Deaf People): Irish charity supporting the deaf and hard-of-hearing community with services and advocacy. Adjacent Irish disability-sector peer with similar funding mix, statutory linkages, and organizational scale.
- Childvision: Ireland's national charity for blind and partially sighted children. Direct Irish sight-loss peer with overlapping beneficiary families and donor pools, though focused specifically on the pediatric population.
Others
- Sight Loss Councils / local sight loss societies: Network of UK and Ireland local sight loss societies delivering community-based support. Comparable mission and beneficiary population at smaller sub-national scale, useful as a benchmark for grassroots service delivery and volunteer-led models.
- National Council for the Blind of Ireland (legacy/NCBI brand assets): Historical brand identity retained alongside the Vision Ireland rebrand; the predecessor entity shares identical mission, beneficiary base, and operational history with Vision Ireland, making it directly comparable for trajectory analysis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Vision Ireland - the new name for NCBI social profiles
Digital presenceVision Ireland - the new name for NCBI compliance and trust
Trust signalCompliance4 records
Vision Ireland - the new name for NCBI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision Ireland - the new name for NCBI leadership team
Management profileNumber of profiles
Vision Ireland - the new name for NCBI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision Ireland - the new name for NCBI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision Ireland - the new name for NCBI
What does Vision Ireland - the new name for NCBI do?
Vision Ireland (formerly NCBI) is Ireland's national charity providing services and support for the rising number of people affected by sight loss. Founded in 1931 and headquartered in Dublin, the organization serves as the country's primary charitable body addressing visual impairment, employing 51-100 staff.
Is Vision Ireland - the new name for NCBI a public or private company?
Vision Ireland - the new name for NCBI is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vision Ireland - the new name for NCBI founded?
Vision Ireland - the new name for NCBI was founded in 1931. It employs 51 to 100 people.
Where is Vision Ireland - the new name for NCBI based?
Vision Ireland - the new name for NCBI is headquartered in Dublin, Ireland, in the Europe region.
How does Vision Ireland - the new name for NCBI make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are transaction Fees, affiliate / Sponsored Links Commission, marketplace App Sales and processing Fees (Third-Party Payment Processors).
Who are Vision Ireland - the new name for NCBI's main competitors?
Direct peers on record are Fighting Blindness, Guide Dogs (UK) and Irish Wheelchair Association. Broad incumbents are Rehab Group and Royal National Institute of Blind People (RNIB). Regional players are Chime (formerly National Association for Deaf People) and Childvision. Others are Sight Loss Councils / local sight loss societies and National Council for the Blind of Ireland (legacy/NCBI brand assets).
Does Vision Ireland - the new name for NCBI have an API?
No public API is recorded for Vision Ireland - the new name for NCBI.
What industry is Vision Ireland - the new name for NCBI in?
Vision Ireland - the new name for NCBI's product category is Vision Rehabilitation Services. Its primary akta.pro industry code is HLAKAKAJ, Low Vision Rehabilitation, with a secondary code of HLAHAJAN, Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids). Its NAICS code is 339115 and its SIC code is 3851.