Flügel

What Flügel does

Flügel Nederland NV is a Dutch privately-held company, founded in 1996 and headquartered in Capelle Aan Den Ijssel, Netherlands. The company produces and markets Flügel, a vodka-based spirit drink flavored with red fruits and fortified with caffeine and guarana, positioned primarily for party and social occasions. The brand has been present in the Dutch market for over 28 years, suggesting an established consumer footprint within the Netherlands.

The company's business model follows a conventional packaged spirits approach: it develops, produces, and distributes a single hero flavored vodka product through retail and on-trade channels. With a headcount of 11-50 employees, the organization operates at a small-to-mid scale consistent with a regional CPG brand. No additional product lines, sub-brands, or premium variants are documented in the available data. The company maintains a consumer-facing website (flugel.com), though public source pages were inaccessible during data collection, limiting further insight into distribution partners, market positioning, or product portfolio breadth.

Flügel is a private company with no disclosed funding rounds, parent organization, or investor base. No management team, M&A activity, geographic expansion data, or strategic partnerships are documented in the available input. The competitive context is the broader flavored spirits and energy-spirits hybrid category, where Flügel competes both with mainstream vodka brands and with energy drink hybrids. The company's differentiation is primarily product-formula based (red fruit flavor + caffeine + guarana), rather than technology-driven or platform-based.

Name

Flügel

Website

https://flugel.com

Company type

Private

Founded year

1996

Headcount range

11–50 employees

Short description

Flügel Nederland NV is a Dutch privately-held company founded in 1996 that produces and sells Flügel, a vodka-based spirit drink flavored with red fruits, caffeine, and guarana, targeted at party occasions. The company operates with 11-50 employees from Capelle Aan Den Ijssel, Netherlands.

Ownership category

akta.pro rank

Product category

Spirits & Liqueurs

NAICS

Distilleries (312140), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industry

Ready-to-Drink (RTD) Alcoholic Beverages & Brands (Canned Cocktails, Hard Seltzer) (CRADAIAD)

Keywords

• Vodka spirit drinks
• Caffeinated alcoholic beverages
• Fruit-flavored liqueurs
• Party spirits
• Guarana spirit beverages

Headquarters

HQ city

Capelle Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Core offering

Flügel Nederland NV produces and sells a vodka-based spirit drink flavored with red fruits, caffeine, and guarana. The product is positioned primarily for party occasions and is marketed under the Flügel brand from the company's base in Capelle Aan Den Ijssel, Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Flügel Vodka-Based Spirit Drink A vodka-based spirit drink flavored with red fruits, caffeine, and guarana, marketed primarily for party and nightlife occasions and sold to adult consumers via retail and on-trade channels.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Southern Comfort: American whiskey-based fruit liqueur historically consumed as a shot or mixer in nightlife — directly comparable flavored-spirit/party-occasion brand profile to Flügel.
• Jägermeister: Iconic herbal liqueur brand consumed primarily as a shot in nightlife and party occasions — directly comparable to Flügel's shot/party occasion positioning, though at a much larger global scale and without the caffeine element.
• Malibu: Global coconut-flavored rum brand sold as a mixer and in RTD formats for casual and party occasions — comparable flavored, easy-drinking spirits positioning aimed at younger-adult consumers.
• Diageo (Smirnoff / Captain Morgan flavored lines): Global spirits major whose flavored vodka and spiced rum lines compete for the same flavored-spirits, party-occasion shelf and on-premise space as Flügel, albeit at vastly larger scale and with deeper marketing budgets.

Direct peers

• Bols: Dutch-based liqueur and genever producer with a broad flavored-liqueur range sold into on-premise and party occasions in the Netherlands and internationally — the closest Dutch-headquartered peer for flavored spirits brand economics.
• Berentzen-Gruppe: German-listed spirits group whose portfolio includes fruit-flavored liqueurs and party-occasion shots (e.g., Berentzen Apfelkorn) — directly comparable niche flavored-spirits competitor targeting similar on-trade and younger-adult occasions.
• WKD (Beverage Brands): UK vodka-based, fruit-flavored, ready-to-drink alcoholic beverage targeting young adult and party occasions — comparable formulation approach (vodka + fruit) and consumer positioning to Flügel.
• Passoa: Passion-fruit-flavored liqueur sold primarily as a shot and cocktail ingredient in nightlife settings — directly comparable flavored-liqueur, on-trade-focused competitor with similar Dutch/European nightlife presence.
• De Kuyper: Dutch liqueur specialist with deep on-trade distribution in the Netherlands and a portfolio of fruit-flavored liqueurs used in shots and cocktails — comparable in product format, Dutch channel access and single-category focus.
• Hooch (Global Brands / Alcohol Brands Ltd): UK-based vodka-based, citrus-flavored, caffeinated alcoholic drink marketed specifically as a shot/party beverage — the closest direct functional analogue to Flügel's caffeine + vodka + fruit proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/flugelnl
• Facebookfacebook.com/flugelworld
• LinkedInlinkedin.com/company/flugel-nederland-nv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flügel