Passoã
Passoã is a French-incorporated passion fruit liqueur brand and the original ingredient in the Pornstar Martini, owned by Lucas Bols Group and sold across 40+ countries through grocery, online, and on-premise bar channels.
- Company typePrivate
- Founded1986
- HeadquartersParis, France
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Passoã does
Passoã is a French-headquartered passion fruit liqueur brand that sells a single-flavor specialty liqueur made from real passion fruit with no artificial flavors, available in 700ml and 200ml bottles. The company is incorporated as Passoa SAS (a French Société par Actions Simplifiée) and is part of the Lucas Bols Group, a Dutch multi-brand spirits company. Passoã derives its primary brand equity from being the original ingredient in the Pornstar Martini recipe created by Douglas Ankrah in London in the early 2000s, and the brand self-identifies as the #1 passion fruit liqueur globally.
The product portfolio consists of the core passion fruit liqueur, a recently launched line of Ready-to-Drink cocktail cans (Passion Fruit Martini, Passoã & Orange, and Pink Lemonade Spritz at 5% ABV), and digital engagement tools including an interactive Cocktail Generator/Mixer and a location-based Sunset Tracker. Distribution operates across multiple channels simultaneously: major grocery retailers (Tesco, Sainsbury's, Carrefour, Albert Heijn, Edeka, Rewe), online alcohol platforms (Amazon, ReserveBar, Drizly, GoPuff, TotalWine), a direct-to-consumer e-commerce storefront on passoa.com, and 500+ on-premise bar and restaurant partners across more than 40 countries spanning Europe, North America, Asia Pacific, and the Middle East.
The business model is straightforward unit-sale revenue: Passoã sells bottled liqueur and canned RTD cocktails through retail, online, and on-premise channels, supported by content marketing (Instagram, recipe library, the Difford's Guide Pornstar Martini Competition), with no licensing, subscription, or services revenue streams evidenced. Customer segments are split between consumer end-buyers (social/cocktail drinkers) and on-premise hospitality buyers (bars, restaurants, hotels). Pricing is set per retailer and market and is not publicly disclosed. No management team, headcount, revenue, or independent capital-raise data is available in the public record.
Passoã firmographics
Firmographics- Name
- Passoã
- Legal name
- Passoa, SAS
- Website
- https://passoa.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Short description
- Passoã is a French-incorporated passion fruit liqueur brand and the original ingredient in the Pornstar Martini, owned by Lucas Bols Group and sold across 40+ countries through grocery, online, and on-premise bar channels.
- Ownership category
- akta.pro rank
Passoã industry classification
Industry- Product category
- Spirits and Liqueurs
- NAICS
- Beverage Manufacturing (3121), Distilleries (312140)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
Keywords
Where Passoã is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Passoã business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Liqueur Product Sales: Passoã generates revenue through the sale of its passion fruit liqueur products to consumers via retail stores, online retailers, bars/restaurants, and direct-to-consumer e-commerce. The product is sold in 700ml bottles and 200ml bottles.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Passoã product offering
Product offeringCore offering
Passoã produces and distributes a passion fruit liqueur sold in 700ml and 200ml bottle formats, alongside Ready-to-Drink canned cocktail products. The brand also supports consumers with cocktail inspiration tools such as the Sunset Tracker and Cocktail Generator, and is positioned as a key ingredient for serves including the Pornstar Martini.
Product overview
Passoã is a passion fruit liqueur brand that positions itself as the #1 passion fruit liqueur globally. The product portfolio consists of the core Passoã Passion Fruit Liqueur (available in 700ml and 200ml bottles), complemented by the Passoã Cocktail Cans ready-to-drink range featuring three variants. Additional offerings include the Sunset Tracker feature for location-based cocktail recommendations and a Cocktail Generator tool that suggests recipes based on available ingredients. The brand's identity centers on the original Pornstar Martini recipe, summer sunset moments, and easy home cocktail preparation.
Differentiator
Problem solved
Functional benefit
Brands
- Passoã Ready-to-Drink Cocktail Cans: Pre-mixed cocktail cans including Passion Fruit Martini, Passoã & Orange, and Pink Lemonade Spritz variants with 5% alcohol content
- Passoã Cocktails
Products and services
- Passoã Passion Fruit Liqueur A passion fruit liqueur sold in 700ml and 200ml bottle sizes, intended for use as a cocktail ingredient in serves such as the Pornstar Martini, Margarita, and Spritz. Targeted at adult home consumers and on-trade bartenders building tropical and premium cocktail menus.
- Passoã Ready-to-Drink Cocktail Cans Pre-mixed canned cocktails that extend the Passoã liqueur brand into a convenient, single-serve format for casual at-home and on-the-go consumption by adult consumers.
Quantifiable outcome
- 40 years of sunset moments celebrated by the brand
Companies that use Passoã
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Passoã technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Passoã partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Retailers (Tesco, Sainsbury's, Asda, Waitrose, Morrisons)corePassoã products are distributed through major UK supermarket chains including Tesco, Sainsbury's, Asda, Waitrose, and Morrisons for consumer retail sales.
- AmazoncorePassoã is sold through Amazon in multiple countries including USA, UK, Germany, and Japan through Amazon's e-commerce platform.
- Online Drink Retailers (ReserveBar, Drizly, GoPuff, TotalWine)minorPassoã products are available through online alcohol retailers including ReserveBar, Drizly, GoPuff, TotalWine, Spec's, and Binny's in the USA.
- Difford's GuidecoreAnnual Pornstar Martini competition partnership with Difford's Guide, encouraging bartenders and cocktail enthusiasts to create original Pornstar Martini variations using Passoã. Competition offers cash prizes and Flavor Blasters prizes.
- Lucas Bols GroupcorePassoã is part of the Lucas Bols portfolio of brands. Lucas Bols is a well-known spirits company that owns multiple liqueur and cocktail brands.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Passoã competitors and assessment
Company assessmentDirect peers
- Midori: Midori is a global melon-flavored liqueur positioned as a colorful cocktail ingredient for home and on-premise use — directly comparable to Passoã as a fruit-flavored liqueur anchoring a single signature serve in modern cocktail culture.
- Giffard: Giffard is a French family-owned liqueur maker with a deep flavored-liqueur range used in craft and premium cocktails — comparable to Passoã in origin (France), category (fruit/flavored liqueurs), and on-premise / at-home cocktail-ingredient positioning.
- St-Germain: St-Germain is a premium French elderflower liqueur positioned as a craft cocktail ingredient with strong bartender and home-mixologist usage — comparable to Passoã in premium floral/fruit liqueur positioning, French origin, and recipe-anchored brand storytelling.
- Hpnotiq: Hpnotiq is a passion fruit, citrus, and vodka-based liqueur built around an iconic blue bottle and on-premise cocktail positioning — overlapping Passoã directly in the fruit liqueur / cocktail ingredient category with similar at-home and bar occasions.
- Kahlúa: Kahlúa is a globally distributed coffee liqueur used primarily as a cocktail ingredient (Espresso Martini, White Russian) — comparable to Passoã as a premium liqueur brand where equity is anchored to iconic serves and on-premise cocktail culture.
- De Kuyper: De Kuyper is a Dutch heritage liqueur brand with a broad flavored-liqueur portfolio used widely by bartenders and home mixologists — comparable to Passoã in category (flavored liqueurs), cocktail-application positioning, and European distribution heritage.
- Cointreau: Cointreau is a premium French orange liqueur and category-defining cocktail ingredient (Margarita, Cosmopolitan) with strong global distribution — comparable to Passoã as a premium liqueur whose value is anchored to iconic serves and at-home cocktail-making.
- Marie Brizard: Marie Brizard is a French heritage liqueur brand with fruit and anise liqueurs distributed globally through on-premise and retail — comparable to Passoã in heritage, French origin, flavored-liqueur category, and cocktail-led usage occasions.
Broad incumbents
- Campari Group: Campari Group is a large global spirits portfolio operator with multiple aperitif and liqueur brands — comparable to Passoã in category (flavored liqueurs/aperitifs) and in operating model as a multi-brand owner of cocktail-ingredient SKUs with global on-premise and retail distribution.
- Lucas Bols: Lucas Bols is the Dutch listed spirits group that owns Passoã and a broader portfolio of liqueur, genever, and cocktail-ingredient brands — comparable to Passoã as the parent platform that shares distribution, trade marketing, and production infrastructure across multiple liqueur brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Passoã social profiles
Digital presencePassoã financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passoã leadership team
Management profileNumber of profiles
Passoã funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passoã M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passoã
What does Passoã do?
Passoã produces and distributes a passion fruit liqueur sold in 700ml and 200ml bottle formats, alongside Ready-to-Drink canned cocktail products. The brand also supports consumers with cocktail inspiration tools such as the Sunset Tracker and Cocktail Generator, and is positioned as a key ingredient for serves including the Pornstar Martini.
Is Passoã a public or private company?
Passoã is a private company. It is classified as corporate owned and is currently operating.
When was Passoã founded?
Passoã was founded in 1986.
Where is Passoã based?
Passoã is headquartered in Paris, France, in the Europe region.
How does Passoã make money?
One revenue line is on record: liqueur Product Sales.
Who are Passoã's main competitors?
Direct peers on record are Midori, Giffard, St-Germain, Hpnotiq, Kahlúa, De Kuyper, Cointreau and Marie Brizard. Broad incumbents are Campari Group and Lucas Bols.
Does Passoã have an API?
No public API is recorded for Passoã.
What industry is Passoã in?
Passoã's product category is Spirits and Liqueurs. Its primary akta.pro industry code is AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its NAICS code is 3121 and its SIC code is 2080.