Timeless Treasures

What Timeless Treasures does

Timeless Treasures Co is a privately held, founder-owned custom jewelry business founded in 2020 by Elizabeth Palermo and headquartered in Charlton, New York. The company designs and produces bespoke memorial and keepsake jewelry — including rings, necklaces, earrings, and bracelets — using Solid 925 Sterling Silver with rose-gold, white-gold, or yellow-gold plating options. Each piece is handcrafted to incorporate personal inclusions such as cremation ash, pet fur, clothing, human hair, flowers, crushed opal, and birth month colors set in resin, with a 4–6 week lead time per order and unused materials returned alongside the finished piece.

The primary customer base consists of grieving individuals and pet owners seeking tangible mementos of deceased loved ones, plus mothers wanting to commemorate their breastfeeding journey through breastmilk jewelry; a men's line (MenMentos) extends the addressable market to male buyers. The business operates as a direct-to-consumer e-commerce store at timelesstreasureco.shop with no third-party resellers or physical retail, generating awareness through Facebook and Instagram organic social channels. Revenue is derived primarily from one-time jewelry sales at a roughly $200 average price point, with a recent addition of a $29/month subscription directory listing for International Board Certified Lactation Consultants (Basic Listing IBCLC) intended to introduce a recurring-revenue stream adjacent to the original breastmilk-jewelry use case.

The business is bootstrapped with no disclosed institutional funding, no parent company, no disclosed employees beyond the founder, and is actively operating with a catalog spanning approximately 20 SKUs across all four jewelry categories. Operational scope is domestic U.S. via the e-commerce storefront, with geographic restrictions limited to what shipping logistics constrain.

Name

Timeless Treasures

Legal name

Timeless Treasures Co

Website

https://timelesstreasureco.shop

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Timeless Treasures Co is a Charlton, NY–based direct-to-consumer jewelry business founded in 2020 that designs and sells custom cremation and memorial rings, necklaces, earrings, and bracelets with personal inclusions such as ash, pet fur, and breastmilk, serving grieving families, pet owners, and mothers, and recently added a subscription directory for lactation consultants.

Ownership category

akta.pro rank

Product category

Custom Memorial Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC)

akta.pro secondary industry

Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)

Keywords

• Custom cremation jewelry
• Memorial keepsake jewelry
• Breastmilk jewelry
• Inclusion jewelry
• Ash jewelry crafting

Headquarters

HQ city

Charlton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Jewelry Sales: One-time purchase of custom memorial jewelry pieces. Customers select from rings, necklaces, bracelets, and earrings, then customize with personal inclusions. Lead time is 4-6 weeks from order placement.
2. IBCLC Directory Listing Subscription: Monthly subscription service offering verified IBCLC badge, name and credentials, location, short bio, clickable website/booking link, and pinned directory access for lactation consultants.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Timeless Treasures designs and handcrafts custom memorial jewelry incorporating personal inclusions such as cremation ash, breastmilk, pet fur, human hair, flowers, crushed opal, and birth month colors. Pieces are made from Solid 925 Sterling Silver with Rose Gold, White Gold, or Yellow Gold plating, sold across rings, necklaces, earrings, bracelets, and a men's MenMentos collection. The company also offers a monthly IBCLC professional directory subscription listing. Production lead time is 4-6 weeks, and customers order online and mail in their chosen inclusions.

Product overview

Timeless Treasures is a small, mother-owned e-commerce business specializing in custom cremation ash and memorial jewelry. The core product portfolio consists of four main jewelry categories: Rings (including Brittany Ring, Callie Cushion Cut Ring, Chloe Cushion Ring, Everly Emerald Ring, Everly Ring, and Faye Floral Ring), Necklaces (Clara Circle Necklace, Daisy Dual Pear Necklace, Heather Heart Necklace, Hillary Heart Necklace, Mother Daughter Necklace, and Patrice Pear Necklace), Earrings (Mia Milk Drop Earrings, Chloe Circle Earrings, Ocean Oval Earrings, and Sarah Stud Earrings), and Bracelets (Bria Branch Bracelet and Brielle Birthstone Bracelet). The company also offers a MenMentos collection featuring men's rings (Mountain Ring, Ring Wave, and Wilson Wood Ring). Additionally, a subscription-based Basic Listing IBCLC service ($29/month) provides verified directory listing for lactation consultants. All jewelry products are crafted from Solid 925 Sterling Silver with various plating options (Rose Gold, White Gold, Yellow Gold) and support custom inclusions such as cremation ash, pet fur, clothing, human hair, flowers, crushed opal, and birth month colors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brittany Ring Classic oval ring with stones on the band, featuring peridot opal powder for the August birth month; designed for inclusion customization such as cremation ash or breastmilk.
• Callie Cushion Cut Ring Cushion square prong ring with halo setting in Rose Gold Plated Solid 925 Sterling Silver, with customizable inclusions of cremation ash, breastmilk, or other sent-in materials.
• Chloe Cushion Ring 6-8MM luxury round CZ stone prong setting ring in Solid 925 Sterling Silver, customizable with personal inclusions.
• Everly Emerald Ring 5x7MM rectangle prong ring setting in Rose Gold Plated Solid 925 Sterling Silver, customizable with personal inclusions.
• Everly Ring Oval ring setting with halo and double twist band with stones in classic timeless design, customizable with personal inclusions.
• Faye Floral Ring Feminine floral ring with elegant classic style, available in Gold, Rose Gold, and Silver, with customizable inclusions.
• Clara Circle Necklace 8MM keepsake breastmilk resin round bezel pendant necklace in Solid 925 Sterling Silver Rose Gold Plated, 16''+2'' chain length, designed for inclusion customization.
• Daisy Dual Pear Necklace Elegant pear pendant necklace with offset pear setting inside a pear halo in silver, customizable with personal inclusions.
• Heather Heart Necklace Subtly beautiful pendant with oval stone setting and discreet heart in silver, customizable with personal inclusions.
• Hillary Heart Necklace Heart-shaped pendant necklace from the cremation jewelry collection, customizable with personal inclusions.
• Mother Daughter Necklace Mother-daughter necklace available in gold, silver, or rose gold, with customizable inclusions for keepsake purposes.
• Patrice Pear Necklace Pear solid back pendant bezel setting in Solid 925 Sterling Silver, gold-plated pendant 8x10mm, customizable with personal inclusions.
• Mia Milk Drop Earrings Milk drop shaped earrings from the cremation and breastmilk jewelry collection, designed to hold personal inclusions.
• Chloe Circle Earrings 6mm round simple prong setting stud earrings in 925 Sterling Silver, customizable with personal inclusions.
• Ocean Oval Earrings Oval stud earrings with solid back in Solid 925 Sterling Silver Gold Plated, customizable with personal inclusions; priced at $150.
• Sarah Stud Earrings Round stud earrings in Solid 925 Sterling Silver, customizable with personal inclusions.
• Bria Branch Bracelet Oval bracelet settings with tree branch design, 8x10mm stone, Rose Gold or White Gold Plated Solid 925 Sterling Silver, customizable with personal inclusions.
• Brielle Birthstone Bracelet 8MM Round Bezel Birthstone Bracelet in Solid 925 Sterling Silver White Gold Plated with birth month color options, customizable with personal inclusions.
• Mountain Ring Mountain-themed men's ring with inclusions and stones of choice, part of the MenMentos collection for custom memorial or cremation jewelry.
• Ring Wave Wave-design men's ring with inclusions of choice, part of the MenMentos collection for custom memorial or cremation jewelry.
• Wilson Wood Ring 8mm Olive Wood men's ring with inclusions and colors of choice, part of the MenMentos collection for custom memorial or cremation jewelry.
• Basic Listing IBCLC Monthly subscription directory listing at $29/month for International Board Certified Lactation Consultants (IBCLCs), including a verified IBCLC badge, name and credentials, location (state/city), short bio (3-4 sentences), clickable website or booking link, and pinned directory access.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Spirit Pieces: Custom cremation ash and inclusion jewelry brand selling rings, necklaces, and bracelets direct-to-consumer. Directly comparable on core memorial-ash product line, sterling silver materials, and bespoke fulfillment workflow.
• Keepsake Mom: Direct-to-consumer maker of custom breastmilk and memorial jewelry in sterling silver and gold. Closely comparable to Timeless Treasures on product category, customization model, and primary buyer (mothers preserving nursing memories).
• Tiny Souls Jewelry: Specializes in custom memorial jewelry for pregnancy and infant loss, including ash and breastmilk pieces. Comparable on emotional purchase context, sterling silver base, and inclusion-driven customization approach.
• Milk & Honey Jewelry: Custom breastmilk and keepsake jewelry brand operating DTC. Comparable on maternal-memory use case, sterling silver base, and inclusion-set-in-resin production technique.
• After Glow Co. Custom cremation and inclusion jewelry maker selling direct via its own website, offering rings and pendants with ashes, hair, and other inclusions. Directly comparable on memorial product line and DTC model.

Broad incumbents

• Etsy (handmade jewelry sellers): Large established marketplace hosting hundreds of independent memorial and breastmilk jewelry makers. Relevant as the dominant distribution platform Timeless Treasures does not currently participate in, and as a benchmark for comparable handmade D2C jewelers.
• Catbird: Independent fine jewelry brand with a strong founder-led narrative and DTC + small physical retail presence. Comparable on founder-story-led brand building and sterling silver / gold materials, though positioned in everyday jewelry versus memorial.
• Mejuri: Direct-to-consumer fine jewelry brand operating at significantly larger scale. Comparable on DTC-only model and sterling silver / gold product positioning, though focused on everyday fine jewelry rather than memorial pieces.

Emerging players

• Loved Always Jewelry: Boutique DTC brand offering remembrance and memorial jewelry with ash, breastmilk, and other inclusions. Comparable on emotional-purchase category and bespoke customization model, with partial overlap in target customer.
• My Forever Family Jewelry: Smaller custom keepsake and memorial jewelry maker with overlap on the inclusion-in-resin technique. Comparable on niche memorial positioning but at smaller scale than Timeless Treasures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/timelesstreasurescoco
• Instagraminstagram.com/timeless_treasure_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timeless Treasures