BlackEvents

What BlackEvents does

BlackEvents is a privately held Australian events operator founded in 2013 and headquartered in Southbank, with a headcount of 1–10 employees. The company specializes in organizing distinctive, experience-led events and draws on extended operational experience in event production. Public firmographic data describes the firm's positioning around unique and unforgettable event formats rather than around any technology platform or recurring product line.

Aggregated source material indicates that the firm's event portfolio has been deployed in part through the Taste Champagne showcase brand, which operates champagne tasting events in London and across three Australian cities (Sydney, Melbourne, Brisbane), with a previously operated Hong Kong edition. The Taste Champagne operation sells tickets through dedicated website pages, with separate trade/media and public registration pathways, and is presented by wine writer Tyson Stelzer. There is no evidence of a proprietary technology product, software platform, or AI component; the offering is a physical, ticket-funded events business.

The commercial model is one-time ticket sales at undisclosed prices, with supporting revenue from exhibitor participation by champagne houses and adjacent sponsorship/content assets (tasting books, exhibitor guides). The company is privately held with no disclosed funding rounds, parent company, or institutional investors, and leadership is led by founder & CEO Craig McDonald. Contact infrastructure and operational references point to Queensland, Australia as the operating base for the related event business, distinct from the Southbank firmographic address.

Name

BlackEvents

Website

https://blackevents.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Event management
• Event organization
• Corporate events
• Event planning
• Experiential events

Headquarters

HQ city

Southbank

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Tickets: Revenue generated from selling tickets to champagne tasting events. The company offers separate ticket categories for public attendees and trade/media professionals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

BlackEvents is an event management company based in Southbank, Australia that specializes in organizing unique and unforgettable events. Founded in 2013, the firm leverages a wealth of experience and knowledge to plan and execute distinctive event experiences for its clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Organization Services

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Reed Exhibitions: One of the world's largest exhibition and event organizers with a broad portfolio across multiple sectors including food and beverage. Comparable as a scaled event organizer that competes for venues, sponsors, and trade audiences.
• IMG (Endeavor): Global events, talent, and experiential marketing business. Comparable as a large-scale experiential events operator managing premium consumer and corporate experiences, though not specifically wine-focused.

Direct peers

• Comexposium (Vinexpo): Global organizer of major wine and spirits trade fairs including Vinexpo in Paris, Bordeaux, and Asia. Directly comparable as a multi-city, B2B-and-consumer wine showcase connecting producers, trade, and media.
• Decanter Fine Wine Encounter: Premium wine tasting events organized by Decanter magazine in London and other cities. Closely comparable as a curated tasting showcase with consumer, trade, and producer participation led by a recognized wine media figure.
• International Wine & Spirit Competition (IWSC): UK-based wine and spirits competition and tasting organization running awards and trade tastings. Comparable as a producer-facing platform that connects Champagne and wine houses to trade buyers and media.
• ProWein (Messe Düsseldorf): World's leading wine and spirits trade fair held annually in Düsseldorf with international spin-offs. Comparable as a multi-stakeholder wine/spirits event serving producers, trade, and media with educational masterclasses.
• Champagne Bureau (Comité Champagne): Industry body that promotes Champagne in international markets including Australia and runs tasting/education events. Comparable as a Champagne-focused event and education organizer targeting trade and consumers.

Regional players

• Evenpro: Australian-based event management and experiential marketing company. Comparable as a regional event operator in the Australian market with overlapping B2B event capabilities and consumer activations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/tastechampevent
• LinkedInlinkedin.com/company/black-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlackEvents