Pink Orange

What Pink Orange does

Pink Orange is a privately held, boutique B2B event management and incentive travel agency headquartered in Oisterwijk, Netherlands. The firm organizes corporate events (jubilees, festivals, team-building events, family days, milestone celebrations) and bespoke incentive trips for enterprise and mid-market clients, with a portfolio spanning 1,150+ events and 310+ incentive trips over more than 35 years of operation. Notable past productions include the Titanic premiere, the first indoor World Cup surfing event, the Marlboro Music Dance Tour, and the opening of the largest wind park in the Netherlands (Windpark Krammer). The company serves a broad enterprise client base including Porsche, Rabobank, Unilever, Samsung, Mercedes-Benz, Achmea, Jumbo, PSV, Belastingdienst, Dassault Systèmes, Guess, Teleperformance, and Personato, among others.

The company has no proprietary technology platform; its core capability is human-driven creative concept development, venue and supplier sourcing, logistics coordination, on-site execution, and post-event follow-up. Its go-to-market is sales-led and direct: prospects engage via the website, phone, or email, receive a complimentary brainstorming session, and are then quoted on a project basis. Pricing is not publicly disclosed and is custom-built per engagement. The firm operates from a single Oisterwijk office, lists 1-10 employees, and reports an 8.9 average customer rating. Revenue is generated almost exclusively through professional services fees on individual events and incentive trips, with no subscription, marketplace, or technology-licensing components.

Name

Pink Orange

Legal name

Pink Orange

Website

https://hvproductions.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Pink Orange is a Dutch boutique agency that plans corporate events and incentive trips for enterprise and mid-market clients. Operating for 35+ years from Oisterwijk, it has delivered 1,150+ events and 310+ incentive trips on a project-based fee model.

Ownership category

akta.pro rank

Product category

Corporate Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Corporate event management
• Incentive travel services
• Event production agency
• Corporate event planning
• Incentive trip organization

Headquarters

HQ city

Oisterwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Management Services: Pink Orange generates revenue by providing end-to-end event planning and management services for corporate clients, including creative concept development, venue sourcing, logistics coordination, on-site execution, and post-event follow-up. Revenue is likely structured as project-based fees or retainers depending on scope and complexity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pink Orange is a Dutch event management and incentive travel agency that plans and delivers corporate events, jubilees, festivals, team-building events, and bespoke domestic and international incentive trips. The firm operates on a full-service basis, handling creative concept development, venue sourcing, logistics coordination, on-site execution, and post-event follow-up for enterprise and mid-market corporate clients across the Netherlands and Europe.

Product overview

Pink Orange is a boutique events and incentives agency offering two core services: event organization (corporate events, jubilees, festivals, team events) and incentive travel (bespoke domestic and international trips). The company also provides complimentary brainstorm sessions as a consulting service to help clients plan their events. The portfolio showcases notable productions including the Titanic premiere, indoor World Cup surfing, Marlboro Music Dance Tour, and wind park openings. With over 30 years of experience, the company has organized 1,150 events and 310 incentives, serving clients across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Events End-to-end corporate event organization for enterprise clients, covering creative concept design, venue sourcing, logistics coordination, on-site execution, and post-event follow-up for celebrations, jubilees, festivals, team-building events, and stakeholder appreciation events.
• Incentive Reizen (Incentive Travel) Bespoke incentive trips and travel experiences organized domestically and internationally, combining surprises, activities, and memorable journeys for corporate clients rewarding employees, customers, or stakeholders.

Quantifiable outcome

• 1150+ events organized
• +3 more outcomes

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• MCI Group: MCI Group is a global events, meetings, and association management firm. It is a broad incumbent offering corporate event production and incentive programs comparable to Pink Orange's services, with significantly larger scale and international footprint.
• BCD Meetings & Events: BCD Meetings & Events is a large global corporate meetings, events, and incentive travel agency serving enterprise clients worldwide. It is comparable to Pink Orange as a direct category peer in incentive travel and corporate event management, but at materially greater scale and geographic reach.
• Maritz Global Events: Maritz Global Events is a long-established US-headquartered corporate event and incentive travel agency. It is comparable to Pink Orange across both event management and incentive travel services, but with deeper US enterprise reach and broader program management capabilities.
• CWT Meetings & Events: CWT Meetings & Events is the meetings, events, and incentive travel arm of CWT, serving multinational corporate clients. It competes with Pink Orange in corporate events and incentive travel but at a much larger, globally distributed scale.
• ITA Group: ITA Group is a US-based engagement, events, and incentive travel agency focused on enterprise clients. It overlaps with Pink Orange's combined events + incentives model and serves a similar enterprise buyer, but operates at larger scale and with broader program design capabilities.

Direct peers

• Beam Events: Beam Events is a Netherlands-based corporate event agency producing live events, conferences, and incentive programs for enterprise clients. It is directly comparable to Pink Orange in service scope, target customer, and Dutch mid-market/enterprise focus.
• Bspoke: Bspoke is a Dutch creative event and brand experience agency serving enterprise clients with corporate events, conferences, and brand activations. It is a direct peer to Pink Orange in the Netherlands event management market, with a similar boutique, creatively-led positioning.
• D&B Eventmarketing: D&B Eventmarketing is a Dutch corporate event agency organizing brand activations, conferences, and incentive programs for Dutch and European enterprise clients. It is one of the closest direct peers to Pink Orange in the Netherlands, competing for the same enterprise event budgets.

Regional players

• TBA Produkties: TBA Produkties is a Dutch live communication and event production agency creating corporate events, brand activations, and live experiences primarily for the Benelux market. It is a regional peer to Pink Orange, with comparable creative event production services focused on the Dutch market.

Emerging players

• Accent Incentive Travel: Accent Incentive Travel is a specialized incentive travel agency organizing bespoke domestic and international incentive trips for corporate clients. It is a focused direct peer to Pink Orange's incentive travel line of business, though with a narrower product scope (incentives only).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pinkorange-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pink Orange