What D&B Eventmarketing does

D&B Eventmarketing is a Dutch full-service event marketing agency founded in 1983 and headquartered in Utrecht with its primary operating site at Eventhuis in Hilversum. Operating under the Daymakers Group umbrella since the March 2023 merger with digital experience agency FX Agency, the company provides end-to-end event services spanning strategy, production, and post-event communication for corporate events, jubilee/anniversary campaigns, conferences, employee engagement programs, relationship marketing events, and charity fundraisers. Its service portfolio also includes proprietary technology components such as the Reply.live interactive engagement platform, Interactive Digital Decor visual effects, and AI Avatar generation, complemented by thought-leadership content (pinkpapers/daypapers) and an annual flagship relationship event (D&B Rosé, since 2008).

The company serves primarily large enterprises and mid-market organizations in the Netherlands, with selected international event delivery across Europe. Named customers span diverse industries including agriculture (Lely, Cosun, Enza Zaden), technology (Capgemini, Schneider Electric), professional services (EY, TriFinance), logistics (DPD), insurance (AAG, Bovemij), healthcare (AniCura, Beweging 3.0), education (Nyenrode Business University), and non-profits (Fonds Gehandicaptensport, Amsterdam City Swim Foundation). Go-to-market is exclusively direct enterprise sales built on personal relationships, referrals, case studies, and thought leadership, with no indirect or self-service channels. Pricing is quote-based and highly customized by event scope, with services monetized as professional services engagements, and revenue is supplemented by long-running campaign contracts and pro-bono-to-paid charity work.

The company employs approximately 25 staff ('D&B Toppers') including employee engagement specialists, behavioral scientists, and researchers. Day-to-day operations are led by Josine, Jorryt, and Ilke, with founder Pieter Bas Boertje retaining ownership and co-owner status. D&B reports no institutional investment, operates as a private Dutch BV, and was established as the oldest continuously operating event agency in the Netherlands, with a 42+ year track record of 1,750+ events delivered.

Name

D&B Eventmarketing

Legal name

D&B Eventmarketing

Website

https://db-eventmarketing.nl

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

D&B Eventmarketing is a Dutch full-service event marketing agency founded in 1983, serving large enterprises and mid-market organizations with corporate events, jubilee campaigns, conferences, and employee engagement programs. Operating under Daymakers Group since a 2023 merger with FX Agency, it delivers live and digital experiences across Europe.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Marketing & Audience Development Services (MPAGAJAD)

akta.pro secondary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Corporate event services
• Live event marketing
• Employee engagement events
• Conference management
• Brand experience events

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Organization Services: Core revenue stream from organizing corporate events including conferences, jubilee/anniversary events, employee events, relationship marketing events, award ceremonies, and company openings. Services range from strategy development to full production and execution.
2. Event Campaigns: Long-running campaign development and management that connects multiple live events throughout a year, providing sustained revenue through strategic event planning and communication calendars.
3. Fundraising Event Services for Charities: Pro bono and paid support for charity events. In 2024, D&B achieved €4 million in net revenue for supported charities through fundraising events.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

D&B Eventmarketing is a Dutch event marketing agency that plans, produces, and executes corporate live events end-to-end, from strategy through production, for clients across the Netherlands. Offerings span conferences, anniversary (jubilee) events, employee engagement programs, relationship marketing events, award ceremonies, family days, company openings, internal branding events, culture change programs, and charity fundraising events. Since the 2023 merger with digital experience agency FX Agency, the firm operates as part of Daymakers Group, combining live events with digital and mixed-reality experiences.

Product overview

D&B Eventmarketing is a full-service event marketing agency and The LIVE Company, operating as part of Daymakers Group since a 2023 merger with FX Agency. The company offers a comprehensive portfolio of event services organized around LIVE communication and experience marketing: core services include Event Marketing, Relationship Marketing, Employee Engagement, Conferences, Jubilee Events, Internal Branding, Culture Change Programs, Strategic Kick-offs, Award Ceremonies, Family Days, Company Openings, Employee Events, Open House Events, and D&B Charities. Supporting offerings include proprietary Reply.live interactive platform, educational Pinkpaper/Daypaper whitepapers, the flagship annual D&B Rosé relationship event (since 2008), and Masterclasses. With over 42 years of experience since founding in 1983, the company serves as the oldest continuously operating event agency in the Netherlands, headquartered at Eventhuis in Hilversum.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Marketing Services Full-service event marketing agency offering strategic event planning, execution, and campaign management for corporate clients, spanning one-time events to long-running campaigns from strategy to production across onsite, online, and social channels.
• Relationship Marketing Services
• Employee Engagement Services
• Conferences Conference organization services positioning organizations as thought leaders, from strategy to production, creating impactful congress experiences that connect stakeholders and demonstrate expertise.
• Jubilee/Anniversary Events Corporate anniversary celebration services using a jubilee calendar methodology across six phases, transforming milestones into strategic kickstarts and strengthening connections with clients and employees.
• Internal Branding Internal branding events that strengthen employees' connection to the organization, ensuring they embody and promote company values, linking external profiling to employee behavior.
• Culture Change Programs Cultural transformation services using the scientifically-proven 23+1 method from BR-ND, combining research, strategic planning, and event execution to activate organizational values and strategic principles.
• Strategic Kick-offs Year-start strategic kick-off events to engage employees in organizational plans, combining inspiration, connection, and clear strategy communication for productive beginnings.
• Award Ceremonies Award show organization to promote company values, reward stakeholders, and generate buzz, including independent jury assembly, solid winner justification, and memorable production.
• Family Days Company family day organization connecting employees' families with organizational culture, improving company image, strengthening colleague bonds, and increasing involvement of partners and children.
• Company Openings Company opening and office opening services for new businesses, branches, moves, or renovations, creating memorable moments that strengthen stakeholder connections and bring company vision to life.
• Employee Events Staff party and employee event organization as part of business strategy, from staff days to entertainment events, delivering measurable results beyond memorable experiences.
• Open House Events Open day and open house organization to boost objectives, increase brand awareness, and strengthen relationships with local communities, clients, and potential employees.
• D&B Charities Charitable event support services for fundraising events, supporting causes including disabled sports, children's welfare, and healthcare; achieved €4 million net revenue for supported charities in 2024.
• D&B Rosé Annual award-winning relationship event held since 2008, bringing together partners and clients for inspiration and networking, showcasing innovations in live event technology.
• Masterclasses Annual knowledge and inspiration sessions including Shift Happens masterclass on personalization within organizations, featuring expert insights, innovation showcases, and practical workshops for professional development.

Quantifiable outcome

• DPD pride score increased from 7 to 8 after 30th anniversary event
• +5 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• FX AgencycoreStrategic or Co-development Partner · 1 March 2023Digital experience agency merged with D&B in March 2023, creating a powerful multidisciplinary team under Daymakers Group. FX Agency brings digital expertise that complements D&B's LIVE event capabilities, enabling the combined entity to offer both live and digital events, campaigns, and mixed reality experiences.
• Daymakers GroupcoreStrategic or Co-development PartnerParent company formed through the merger of D&B Eventmarketing and FX Agency. Daymakers Group umbrella organization with mission 'Leave no one behind,' combining live communication and experience marketing disciplines under one roof.
• IDEA (Brancheorganisatie Live Communicatie)minorOthersDutch industry association for live communication. D&B's Pieter Bas Boertje served as chairman of IDEA for four years during the COVID-19 pandemic. D&B participates in IDEA activities and displays the IDEA partner logo.
• Fonds GehandicaptensportcoreStrategic or Co-development PartnerCharity partner supporting non-profit sports organizations for people with disabilities in the Netherlands. D&B has partnered since 2007, organizing the annual National Gala. In 2024, D&B achieved €4 million net revenue for supported charities.
• Right To PlayminorStrategic or Co-development PartnerInternational charity organization that harnesses the power of play to improve lives of children in challenging circumstances. D&B provides event support for fundraising activities.
• Helen Dowling InstituteminorStrategic or Co-development PartnerPsychological care institute for cancer patients and their loved ones. D&B provides event support for fundraising and awareness activities.
• Amsterdam City Swim FoundationcoreStrategic or Co-development PartnerAnnual swimming event in Amsterdam's canals raising funds for ALS research. D&B transformed the event from a sporting challenge to a powerful ALS Community Event in 2020, achieving €1.5M in donations in 2024.
• Basic-FitminorGTM or Marketing PartnerFitness chain partnering with Amsterdam City Swim 2024 event as a strong partner for the rebranded community event.
• VERSACEminorGTM or Marketing PartnerLuxury fashion brand partnering with Amsterdam City Swim 2024 event for the rebranded community event positioning.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Others

• Cvent: US-based event management technology platform providing event software, venue sourcing, and attendee engagement tools. Adjacent enabler in the events stack — relevant because D&B's proprietary Reply.live platform competes in the same engagement-tech category.

Broad incumbents

• GL events: French-listed global events group operating across venue management, trade shows, and corporate event services. A larger incumbent in the same overall category, with deeper resources but broader, less specialized focus than D&B's boutique positioning.
• Sparks: Global experiential and corporate event agency providing live, hybrid, and digital experiences for enterprise brands. Comparable service offering and enterprise target market, though operating at significantly larger scale and broader geographic footprint.
• Jack Morton Worldwide: Global brand experience agency (part of IPG) creating corporate events, conferences, and experiential campaigns for enterprise clients. Larger incumbent in brand experience marketing; relevant for comparable campaign-led, measurement-driven event work.

Direct peers

• MCI Group: Swiss-headquartered global events and association management firm offering corporate events, conferences, and incentive programs. Closest international comparable to D&B's B2B corporate event marketing model, with broader geographic reach and scale.
• Live Communications: Dutch-based event marketing agency specializing in live communication, brand activations, and corporate events. Most directly comparable peer in the Dutch market, sharing client profile, services, and competition for the same enterprise accounts.
• Fountainhead: Dutch creative event and brand experience agency. Local competitor in the Netherlands with a comparable service mix of corporate events, internal branding, and live communication, targeting similar enterprise and mid-market clients.
• Pico Group: Asia-based global brand activation and event marketing agency providing corporate events, exhibitions, and experiential marketing. Direct comparable for full-service enterprise event production and audience engagement, though at larger scale and broader geography.
• Emixa: Dutch agency specializing in events, brand activations, and internal communication programs. Direct Dutch-market competitor for corporate events, jubileums, and employee engagement mandates.

Regional players

• B2s (Belgian Event Group): Belgian-headquartered event agency serving Benelux corporate clients with full-service event production and brand experience. Geographic neighbor with similar services and enterprise client mix, providing cross-border competition in the Benelux market.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/db_eventmarketing
• Xx.com/DB_event
• Facebookfacebook.com/DBeventmarketing
• LinkedInlinkedin.com/company/db-eventmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D&B Eventmarketing