Total Berry Packing
Total Berry Packing bv is a Dutch soft fruit packing-services company operating within the ASF Group alongside ASF Holland and Moorberries. It runs the group's own packing station, packaging blueberries and other soft fruit from Dutch growers for European retailers, foodservice companies, and wholesalers, under the ASF Group's Dole Plc membership.
- Company typePrivate
- Founded-
- HeadquartersHelenaveen, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Total Berry Packing does
Total Berry Packing bv is a private limited company headquartered in Helenaveen, Netherlands, operating as the dedicated packing services entity within the ASF Group. The group has been active in packaging and supplying soft fruits for over 25 years and comprises three operating brands: ASF Holland bv (soft fruits), Moorberries bv (blueberries), and Total Berry Packing bv (packing). Total Berry Packing's core function is operating the group's own packing station, which processes and packages soft fruit — notably blueberries — sourced primarily from Dutch growers under long-term intensive relationships. The entity operates within a parent group (ASF Group) that is a member of Dole Plc, providing strategic and brand backing from a global fresh produce leader.
The company serves three B2B customer segments across Europe: retail chains (its primary segment), foodservice companies, and wholesale distributors. Revenue mechanics are not publicly disclosed — there is no pricing model, no per-unit rate, and no contract structure in the public record — and the business operates as a B2B packing service rather than a direct-to-consumer brand. Distribution is handled through the ASF Group's established pan-European commercial relationships. Total Berry Packing has no disclosed digital products, applications, APIs, or proprietary technology beyond its physical packing station, and the entity has no disclosed funding rounds, subsidiaries, patents, or independent management team in the public record.
The underlying operating model is a vertically coordinated soft fruit supply chain: Dutch growers supply raw product, ASF Holland and Moorberries handle category-specific sourcing and commercialization, and Total Berry Packing provides the packaging capability that allows the group to meet retailer, foodservice, and wholesale specifications with quick turnaround. With 101–250 employees, the group is a mid-sized European fresh-produce operator whose competitive position rests on grower relationships, in-house packing flexibility, and Dole Plc affiliation rather than on proprietary technology, brand IP, or differentiated digital capabilities.
Total Berry Packing firmographics
Firmographics- Name
- Total Berry Packing
- Legal name
- Total Berry Packing bv
- Website
- https://totalberrypacking.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Total Berry Packing bv is a Dutch soft fruit packing-services company operating within the ASF Group alongside ASF Holland and Moorberries. It runs the group's own packing station, packaging blueberries and other soft fruit from Dutch growers for European retailers, foodservice companies, and wholesalers, under the ASF Group's Dole Plc membership.
- Ownership category
- akta.pro rank
Total Berry Packing industry classification
Industry- Product category
- Fresh Produce Packing
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (42448)
- SIC
- Public Warehousing & Storage (4220), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Berry Sorting & Packing Facilities (AFAOAGAD)
- akta.pro secondary industries
- Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA), Secondary Packaging & Case Packing (Multipacks, Shrink, Cartoning) (AFAFAJAK), Fresh Fruit Wholesale (AFAIACAA)
Keywords
Where Total Berry Packing is headquartered
LocationHeadquarters
- HQ city
- Helenaveen
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Total Berry Packing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure
Distribution channels1 record
Total Berry Packing product offering
Product offeringCore offering
Total Berry Packing bv operates an own packing station that packages and distributes soft fruits, including blueberries, for retailers, foodservice operators, and wholesalers across Europe. The company is the dedicated packing arm of the ASF Group, which sources a significant share of its soft fruit from Dutch growers with long-standing relationships to ensure consistent quality and packaging.
Product overview
Total Berry Packing bv operates as part of the ASF Group, a multi-company structure that has been active for over 25 years in packaging and supplying soft fruits across Europe. The group consists of three distinct brands: ASF Holland bv (soft fruits and more), Moorberries bv (specializing in blueberries), and Total Berry Packing bv (packing services). Total Berry Packing provides the packaging capability that enables the group to offer integrated soft fruit supply solutions, with its own packing station allowing quick responsiveness to customer requirements.
Differentiator
Problem solved
Functional benefit
Companies that use Total Berry Packing
Customer profileSegments3 records
Ideal customer profiles3 records
Total Berry Packing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Total Berry Packing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dole PlccoreTotal Berry Packing is a member of Dole Plc through its parent company ASF Group membership. Dole Plc is a global leader in fresh produce, providing strategic backing and brand association for the ASF Group's soft fruit operations across Europe.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Total Berry Packing competitors and assessment
Company assessmentDirect peers
- Hortifrut: Global berry producer and distributor with operations in the Americas, Europe, Africa, and Asia. Comparable to Total Berry Packing as a vertically integrated berry packer and supplier serving retail and wholesale channels.
- Driscoll's: Global market leader in berries (strawberries, blueberries, raspberries, blackberries), operating breeding, growing, and packing operations. Comparable as a vertically integrated berry supplier serving retail and wholesale customers worldwide.
- BerryWorld Group: European berry specialist supplying blueberries, raspberries, strawberries, and blackberries to retailers across the UK and Europe. Comparable as a soft fruit packer and supplier focused on retail programs in the same geographic market.
- Moorberries BV: Sister company within the ASF Group specializing in blueberries. Directly comparable as part of the same integrated Dutch soft fruit supply platform, sharing growers, customers, and commercial infrastructure.
- North Bay Produce: Grower-owned cooperative packing and marketing blueberries, strawberries, and other fruits for global retail and wholesale customers. Comparable to Total Berry Packing as a berry-focused packing and distribution operation serving international retail programs.
- ASF Holland BV: Sister company within the ASF Group focused on soft fruits. Directly comparable because it operates in the same Dutch soft fruit supply chain, serves the same European retail and wholesale customers, and shares growers with Total Berry Packing.
Broad incumbents
- Greenyard: Large European fresh, frozen, and prepared produce company with extensive packing and distribution operations across the continent. Comparable as a broad incumbent offering overlapping fresh produce packing and supply services to European retail and foodservice.
- Dole plc: Global fresh produce leader and the strategic affiliate of ASF Group / Total Berry Packing. Comparable as the parent-tier partner providing strategic backing and a global fresh produce platform in which Total Berry Packing participates.
Regional players
- Nature's Pride: Dutch fresh produce company specializing in exotics, soft fruits, and other fresh categories supplied to European retailers. Comparable as a Dutch-headquartered packer and distributor serving the same European retail and wholesale segments.
- Special Fruit: Belgian fresh fruit specialist supplying exotic and soft fruits to European retail, foodservice, and wholesale customers. Comparable as a European fresh fruit packhouse and supplier with overlapping customer base and product categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Total Berry Packing social profiles
Digital presenceTotal Berry Packing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Berry Packing leadership team
Management profileNumber of profiles
Total Berry Packing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Berry Packing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Berry Packing
What does Total Berry Packing do?
Total Berry Packing bv operates an own packing station that packages and distributes soft fruits, including blueberries, for retailers, foodservice operators, and wholesalers across Europe. The company is the dedicated packing arm of the ASF Group, which sources a significant share of its soft fruit from Dutch growers with long-standing relationships to ensure consistent quality and packaging.
Is Total Berry Packing a public or private company?
Total Berry Packing is a private company. It is classified as corporate owned and is currently operating.
When was Total Berry Packing founded?
Total Berry Packing was founded in -1. It employs 101 to 250 people.
Where is Total Berry Packing based?
Total Berry Packing is headquartered in Helenaveen, Netherlands, in the Europe region.
Who are Total Berry Packing's main competitors?
Direct peers on record are Hortifrut, Driscoll's, BerryWorld Group, Moorberries BV, North Bay Produce and ASF Holland BV. Broad incumbents are Greenyard and Dole plc. Regional players are Nature's Pride and Special Fruit.
Does Total Berry Packing have an API?
No public API is recorded for Total Berry Packing.
What industry is Total Berry Packing in?
Total Berry Packing's product category is Fresh Produce Packing. Its primary akta.pro industry code is AFAOAGAD, Berry Sorting & Packing Facilities, with a secondary code of AFAOAGAA, Fresh Produce Packhouses (Fruits & Vegetables). Its NAICS code is 42448 and its SIC code is 4220.