What Terra Delyssa does

Terra Delyssa is the French consumer brand of MEDOLIO SAS (a Société par Actions Simplifiée registered in Lille, RCS 529 109 449, represented by Gérant Makhloufi Abdelaziz), which itself sits within the Tunisian CHO Group (Groupe CHO), one of the leading olive oil producers in Tunisia. The brand sells hand-harvested, first cold-pressed/centrifuged extra virgin olive oil sourced from Tunisian groves into the French mass-market grocery channel. Its core platform consists of three quality tiers — Vierge Extra (conventional), Vierge Extra Bio (Agriculture Biologique / Ecocert certified organic) and Vierge Extra ZRP (a proprietary "Zéro Résidu de Pesticides" line, third-party tested by Eurofins SOFIA GmbH) — distributed across 500ML, 750ML and 1L glass and PET formats, with aromatised (basil, lemon, garlic), Intense / Intense Bio / Unfiltered Bio, and a refill-pouch sub-line extending the range.

The technical backbone of the brand is end-to-end traceability on the IBM Food Trust blockchain (deployed in 2020, making CHO the first Tunisian olive oil producer on the platform), combined with an IOC-recognised, ISO 17025-accredited in-house laboratory (L-CHO) that performs physico-chemical and sensory analyses on every batch. All operations run under ISO 9001, ISO 22000, ISO 14001, IFS Food and BRC Food certifications. Revenue mechanics are predominantly packaged-goods unit sales to end consumers via nine major French grocery chains (Auchan, Carrefour, Casino, Cora, Géant, Leclerc, Match, Monoprix, Système U), supplemented by private-label/B2B supply to retailers such as The Fresh Market in the United States and a recently built eco-refill pouch ecosystem (96% less packaging, 60% lower carbon footprint).

Go-to-market is a hybrid consumer/retail motion: trade-show cultivation (SIAL Paris 2014/2016/2018, SIAL Toronto 2013), an always-on press/earned media presence across French trade and consumer outlets, chef ambassadorship (Christian Têtedoie, Julia Sedefjian), a December 2024 French TV campaign, sponsorship of "Les Bleus" in 2018, and the US launch via CHO America at The Fresh Market in February 2026. The brand reached the #3 position in the French olive oil market per Linéaires in April 2019 and was listed in Linéaires' 2021 "Top 25 des plus gros CA bio des marques conventionnelles." No revenue figure is publicly disclosed by MEDOLIO.

Name

Terra Delyssa

Legal name

MEDOLIO (Société par Actions Simplifiée à capital variable de 30 000 Euros, immatriculée au RCS de Lille sous le numéro 529 109 449)

Website

https://terradelyssa.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Terra Delyssa is a Tunisian-sourced, French-distributed extra virgin olive oil brand (operated by MEDOLIO SAS under Tunisian CHO Group) selling conventional, organic, Zero Pesticide Residue, and refill-pouch SKUs via nine major French grocery chains and US specialty retailer The Fresh Market, differentiated by IBM Food Trust blockchain traceability.

Ownership category

akta.pro rank

Product category

Edible Oils

NAICS

Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Olive Oil Production & Bottling (AFAKAEAC)

Keywords

• Extra virgin olive oil
• Organic olive oil
• Cold-pressed olive oil
• Olive oil production
• Sustainable olive oil

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Retail olive oil sales (conventional, organic, ZRP, Intense, refill): Primary revenue stream from the sale of packaged extra virgin olive oil products (conventional, Organic/BIO, Zero Pesticide Residue, Intense, non-filtered, and refill pouches) via grocery retail in France and selected international markets. Sales are predominantly one-time unit purchases by end consumers, with brand extension via new SKUs (PET bottles, refill pouches, flavored varieties).
2. B2B / private label and retail partner supply: B2B supply of Terra Delyssa products to retail chains (e.g., The Fresh Market in the US, major French retailers), including co-branded sustainability initiatives such as the refill ecosystem at The Fresh Market.

Go-to-market motion5 records

Distribution channels4 records

Marketing channels9 records

Core offering

Terra Delyssa produces and distributes premium Tunisian extra virgin olive oil products in multiple formats (500ml, 750ml, 1L glass; 750ml PET; 750ml refill pouch) across three quality tiers: conventional Vierge Extra, organic Vierge Extra Bio (AB and EcoCert certified), and Vierge Extra ZRP (Zero Pesticide Residue, validated by Eurofins SOFIA GmbH). The offering is extended by a Selection Intense line (Intense, Intense Bio, Bio Non Filtrée), aromatised olive oils (basil, lemon, garlic), and a Premium Chefs Series, sold through mass-market grocery retail in France and specialty grocery retail in the US.

Product overview

Terra Delyssa is a single-brand olive oil portfolio (sold internationally and managed in France by MEDOLIO, part of the Tunisian CHO Group) built around a core platform of extra virgin olive oils extended by sub-lines and packaging innovations rather than a multi-product SaaS-style platform. The core product family consists of three quality tiers — Vierge Extra (standard), Vierge Extra Bio (organic, AB and EcoCert certified) and Vierge Extra ZRP (Zero Pesticide Residue, third-party tested by Eurofins SOFIA) — each distributed across 500ML, 750ML and 1L glass and PET formats. On top of this core, Terra Delyssa adds the Selection Intense line (Intense, Intense Bio, Bio Non Filtrée) for character-driven oils, a Premium Chefs Series launched with the French TV series 'Chefs', a range of aromatised olive oils (basil, lemon, garlic), and an Eco-Refill pouch line (Vierge Extra and Vierge Extra Bio refill) that reduces packaging by 96% and carbon footprint by 60%. All bottles are tied together by a shared traceability backbone on IBM Food Trust blockchain, giving consumers QR-code-driven visibility from field to fork.

Differentiator

Problem solved

Functional benefit

Brands

• Vierge Extra (Terra Delyssa): Conventional extra virgin olive oil product line under the Terra Delyssa brand, available in 1L, 750ML, 500ML, 750ML PET, and 750ML Refill formats.
• Vierge Extra Bio (Terra Delyssa)
• Vierge Extra Zéro Résidu de Pesticides (ZRP)
• Terra Delyssa Sélection Intense
• Préparation à base d'huile d'olive aromatisée Bio

Products and services

• Vierge Extra (Classic Extra Virgin Olive Oil) Terra Delyssa flagship extra virgin olive oil, a superior-category oil obtained directly from olives 100% hand-picked, cold-extracted and bottled under quality standards. Offered in 1L, 750ml, 500ml, 750ml PET and 750ml refill formats for everyday cooking and table use.
• Vierge Extra Bio (Organic Extra Virgin Olive Oil) Organic extra virgin olive oil produced from olives cultivated under certified organic farming standards from plantation to bottling. Marketed with the AB (Agriculture Biologique) and EcoCert logos; offered in 1L, 750ml, 500ml and 750ml PET formats.
• Vierge Extra ZRP (Zero Pesticide Residue) Extra virgin olive oil guaranteed free of pesticide residues, validated by Eurofins SOFIA GmbH against ZRP specifications. Marketed as a third food pathway combining environmental respect and consumer well-being, in a slightly fruity profile suited to daily use.
• Selection Intense (Intense, Intense Bio, Bio Non Filtrée) Terra Delyssa Selection line of character extra virgin olive oils, including Intense, Intense Bio and an Unfiltered Bio variant, positioned as a more aromatic and fruity profile within the brand's premium tier.
• Vierge Extra Refill Pouch (Eco-Refill) Refill pouch format for the extra virgin olive oil range, in both standard and Bio versions, using 96% less packaging and delivering a 60% lower carbon footprint than traditional packaging.
• Aromatised Olive Oils (Basil, Lemon, Garlic) Terra Delyssa flavoured extra virgin olive oils including basil-, lemon- and garlic-aromatised variants, used in recipes for papillote salmon, Hasselback potatoes, and panna cotta with peaches.
• Premium Chefs Series A premium Terra Delyssa series launched in partnership with the French television series 'Chefs', positioned as a high-end offering within the brand portfolio.
• Terra Delyssa PET Bottle Range PET bottle packaging format (750ml) for Terra Delyssa extra virgin olive oils, positioned as a lighter, more durable alternative to glass packaging.

Quantifiable outcome

• 96% reduction in packaging use via the refill pouch format
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• The Fresh MarketflagshipChannel Partner/ Reseller/ Distributor · 3 February 2026CHO America launched Terra Delyssa's Organic Extra Virgin Olive Oil Refill Pouch at The Fresh Market in the United States, establishing a complete refill ecosystem. The retailer offers the refill pouch that uses 96% less packaging and delivers a 60% lower carbon footprint than traditional packaging.
• Christian TêtedoiecoreGTM or Marketing Partner · 1 April 2024Starred French chef Christian Têtedoie co-promoted Terra Delyssa's eco-refill pouch initiative in 2024. The collaboration was featured by TheGood and used to position the brand's sustainable packaging and refill program to chef-driven consumers.
• IBM (IBM Food Trust)flagshipTechnology or Integration · 25 February 2020Terra Delyssa (via CHO Group) partnered with IBM Food Trust to implement blockchain-based traceability across the entire olive oil production chain. Consumers can scan a QR code and enter the lot number to trace each bottle from olive grove location, extraction mills, and laboratory analysis through distribution. Coverage in Les Marchés, Supply Chain Magazine, Forbes, OliveOilTimes, Process Alimentaire, Cryptonaute, Decideo, and Agromedia confirms CHO as the first Tunisian olive oil producer to join IBM Food Trust.
• Julia SedefjiancoreGTM or Marketing Partner · 18 April 2018French chef Julia Sedefjian created a co-branded Terra Delyssa recipe published in Le Journal des Femmes, leveraging chef credibility to drive consumer adoption.
• Fédération Française de Football — "Les Bleus"minorGTM or Marketing Partner · 18 April 2018Terra Delyssa sponsored the French national football team ("Les Bleus") in 2018, leveraging national-team association as a brand-awareness lever; the activation was covered in LSA Hors-Série.
• CHEFS (premium French TV series)minorGTM or Marketing Partner · 23 January 2017Terra Delyssa associated with the French premium TV series "CHEFS" in 2017, with a co-branded press kit (PLAQUETTE_CHEFS) produced for distribution to consumers and trade.
• Eurofins SOFIA GmbHcoreImplementation/ SI/ Consulting PartnerEurofins SOFIA GmbH, part of the International Eurofins Laboratory Group (global leader in food contaminant analysis), performs pesticide residue analyses on Terra Delyssa ZRP batches per the defined ZRP specifications, underpinning the Zéro Résidu de Pesticides program.
• International Olive Council (IOC / Conseil Oléicole International)coreOthersThe International Olive Council approves the L-CHO laboratory (accredited to ISO 17025) for olive oil analyses, providing regulatory recognition that underpins Terra Delyssa's quality claims and certifications.
• EcocertcoreImplementation/ SI/ Consulting PartnerEcocert is the certification body issuing the Agriculture Biologique (AB) certification for Terra Delyssa organic products, displayed on the quality page and on-product.
• UBG InteractiveminorImplementation/ SI/ Consulting PartnerUBG Interactive (Lyon) is the agency that designed, integrated, and developed the terradelyssa.fr website on behalf of MEDOLIO / Terra Delyssa.
• GANDIminorOthersGANDI SAS (RCS Paris 423 093 459) hosts the terradelyssa.fr website at its Paris headquarters (63-65 boulevard Massena, 75013 Paris), providing technical infrastructure for the brand's web presence.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sovena: Portuguese vertically integrated olive oil producer (grovves to bottling) supplying retailer private label and own brands across Europe. Closely comparable to CHO/Terra Delyssa on vertical integration and European grocery distribution.
• Lesieur (Avril Group): Leading French packaged edible oils and condiments brand (part of Avril Group), a direct competitor to Terra Delyssa on French grocery shelves with a broad oil portfolio including olive oil. Comparable on retail channel, French market positioning and category dynamics.
• Filippo Berio: Italian extra virgin olive oil brand sold across European and US grocery, with a comparable premium-yet-everyday positioning to Terra Delyssa and overlapping distribution in French and US specialty retail.
• Puget: Heritage French olive oil brand owned by Avril/Lesieur, the incumbent leader in the French olive oil category. Direct head-to-head competitor on retail shelf against Terra Delyssa's #3 position with deeper brand equity and distribution.
• Colavita: Italian olive oil producer with strong US grocery presence, including organic and flavored ranges comparable to Terra Delyssa's Bio, ZRP, Intense and flavored SKUs. Similar premium-Italian/Mediterranean positioning.
• Pompeian: US-focused olive oil brand with broad grocery distribution and an organic/pesticide-free sub-line. A direct comparable on the US side given Terra Delyssa's launch at The Fresh Market and similar everyday-premium positioning.

Broad incumbents

• Carapelli (Deoleo): Italian-origin premium olive oil brand within the Deoleo portfolio, a comparable grocery-retail olive oil brand with similar heritage narrative and product tiering (extra virgin, organic, flavored).
• Minerva Olive Oils: Greek olive oil producer and exporter supplying own-label and branded olive oils to European and global retailers. Comparable as a vertically integrated Mediterranean-origin olive oil brand competing for European grocery shelf.
• Bertolli (Deoleo): World's largest olive oil brand, owned by Deoleo, sold across global grocery retail. Compares to Terra Delyssa on olive oil category leadership and grocery distribution, but at materially greater scale and across many more geographies.

Emerging players

• California Olive Ranch: US-grown extra virgin olive oil brand marketed on traceability, cold-press quality and sustainability narratives, overlapping with Terra Delyssa's IBM-traceable, refill-friendly positioning. Comparable on premium US/EU olive oil positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=rEEdV8R7yic
• Facebookfacebook.com/terradelyssa
• LinkedInlinkedin.com/company/terra-delyssa

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terra Delyssa