BOMA Oakland/East Bay

What BOMA Oakland/East Bay does

BOMA Oakland/East Bay (BOMA OEB) is a private, nonprofit regional trade association and local chapter of BOMA International serving commercial real estate (CRE) professionals across the East Bay of California, including Oakland, Berkeley, Alameda, Emeryville, Pleasanton, Walnut Creek, Concord, Livermore, and San Leandro. Founded as a chapter of the broader BOMA federation (institutional founding referenced to 1924 in firmographic data, though source materials do not corroborate the exact year), the organization runs on a 1-10 employee staff headquartered at 436 14th Street, Suite 1216, Oakland, and engages more than 2,000 attendees annually through education, building tours, advocacy, leadership development, and networking events.

The association's core offering is a two-tier membership model — Principal Membership for property owners, managers, and asset managers, and Associate Membership for service providers (security, janitorial, engineering, landscaping, legal, financial, consulting) — bundled with a digital member infrastructure built on the Novi AMS association management platform. The June 2026 re-platform introduced the Member Compass portal (profile management, event registration, ACH-enabled invoice payment, directory access), an on-demand BOMA OEB Learning Center, and searchable Principal and Associate directories. Programming includes BOMI/RPA designation courses (e.g., Foundations of Real Estate Management; Asset Management; Design, Ops & Maintenance of Building Systems), the Backpack to Briefcase emerging-professionals series, NFPA 70E & 70B compliance training, engineering webinars, TOBY and OMY awards, and community initiatives with Building Skills Partnership, CREATE, and the Alameda County Community Food Bank.

Revenue is generated through four streams: recurring membership dues, paid educational programming (RPA courses priced in the $825-$1,290 member range), event registration and webinar fees, and a tiered Annual Partner Program with Diamond, Platinum, Gold, Silver, and Bronze sponsorship levels anchored by national firms such as ABM (Gold), Allied Universal (Platinum), Kastle Systems (Platinum), ProGuard Security Services (Diamond), Sherwin-Williams (Gold), and CBRE (Silver). Distribution is community-led and direct: prospects apply online, the Bid BOMA Expo serves as the primary channel for associate member lead generation, and tiered partnerships provide visibility within the East Bay CRE ecosystem.

Name

BOMA Oakland/East Bay

Legal name

BOMA Oakland/East Bay

Website

https://bomaoeb.org

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

BOMA Oakland/East Bay is a private, nonprofit regional trade association serving commercial real estate professionals across the East Bay of California through Principal and Associate memberships, BOMI/RPA education, advocacy, and a tiered Partner Program with over 2,000 annual attendees.

Ownership category

akta.pro rank

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from Principal Members (property owners, managers, asset managers) and Associate Members (service providers including security, janitorial, engineering, landscaping, consulting, legal, and financial services).
2. Educational Programs and RPA Courses: Revenue from BOMI/RPA (Real Property Administrator) courses including Foundations of Real Estate Management and Design, Ops & Maintenance of Building Systems. Member pricing available.
3. Event Registration Fees: Fees from educational luncheons, building tours, networking mixers, signature events, webinars, and professional development programs.
4. Partner/Sponsor Program: Annual Partner Program with tiered sponsorship levels (Diamond, Platinum, Gold, Silver, Bronze) providing visibility and access to the CRE community.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BOMA Oakland/East Bay is a regional trade association that delivers CRE advocacy, professional education, and member-to-member networking to commercial real estate principals and service-provider associates in the East Bay. Its core deliverable is two membership tiers (Principal Members for property owners and managers; Associate Members for building service providers) bundled with advocacy representation through BOMA California and BOMA International, BOMI/RPA designation coursework, signature events and awards, and a Member Compass digital portal built on Novi AMS.

Product overview

BOMA Oakland/East Bay is a trade association for the commercial real estate (CRE) industry in the East Bay, not a technology product company. Its offering is a membership-based platform combining Principal and Associate membership programs with a digital member portal (Member Compass), an online Learning Center for on-demand education, and a comprehensive event calendar. The product portfolio spans professional membership (Principal and Associate tiers with respective directories), professional development courses (RPA designation programs, engineering webinars, NFPA compliance training, Backpack to Briefcase series), signature events (TOBY Awards, Annual Luncheon, Wine Tour, Building Engineer Recognition Luncheon, Bid BOMA Expo), community outreach (Building Skills Partnership drives, Food Bank volunteer events, CREATE workforce initiative), and editorial content (Horizons newsletter). The digital infrastructure is built on the Novi AMS association management platform, which provides the member portal, event registration with ACH payment support, and directory access. No AI or advanced technology capabilities are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Principal Membership Annual membership tier for commercial real estate professionals who own, manage, or oversee CRE properties and are directly involved in day-to-day building operations. Includes access to the member directory, event registration, advocacy resources, and professional development programming for asset managers, general managers, property managers, and assistant property managers.
• Associate Membership Annual membership tier for service providers and consultants supporting commercial building operations. Encompasses Allied Associates (security, janitorial, engineering, landscaping) and Professional Associates (legal, financial, design, consulting). Includes access to the Bid BOMA directory and member networking events.
• BOMA OEB Learning Center On-demand digital learning library exclusive to BOMA OEB members, providing access to recorded webinars, presentation materials, educational resources, and insights from BOMA OEB programs and subject matter experts.
• RPA | Foundations of Real Estate Management Seven-module entry-level BOMI/RPA course covering CRE fundamentals including administration, management, building systems, accounting, contract management, and more. Includes building tours, peer networking, and a course manual, with member and non-member pricing.
• RPA | Asset Management Six-session BOMI/RPA course covering financial performance assessment, due diligence for acquisition/divestment, distressed REO property handling, and asset management planning. Offered July 9-24, 2026.
• RPA | Design, Ops & Maintenance of Building Systems 2 Eight-session BOMI/RPA course covering electrical systems, lighting, elevator maintenance, pest and waste management, security, fire and life safety, and energy management. Runs October-November 2026 on Wednesdays and Fridays.
• Engineering Webinar Series Periodic online educational sessions for building engineers covering topics such as fire and life safety building systems. Offered as live webinars with associated professional development content, available through the Member Compass Learning Center.
• NFPA 70E & 70B Compliance Training In-person training for building engineers on Arc Flash Study requirements per Cal OSHA and NFPA 70E & 70B standards, covering electrical safety compliance, employee protection, and asset preservation. Scheduled August 28, 2026 at the Zero Net Energy Center.
• Backpack to Briefcase Program Educational series for emerging CRE professionals combining classroom instruction with building tours on topics such as exterior maintenance and tenant relations.
• Bid BOMA Expo Annual commercial real estate expo connecting property professionals with service providers through exhibitor booths, networking, and the Wine Vault fundraiser benefiting CREATE Workforce Development. Scheduled August 26, 2026 with booth pricing favoring BOMA OEB Partners.
• Annual Meeting Luncheon Signature annual networking and recognition event for BOMA OEB members. Scheduled November 12, 2026 at Rosewood Commons, Pleasanton.
• Annual Wine Tour Annual networking event at Livermore Valley wineries for BOMA OEB members. Scheduled October 23, 2026.
• Annual Building Engineer Recognition Luncheon Annual event honoring building engineers in the East Bay CRE community. Scheduled September 10, 2026.
• TOBY Awards (Outstanding Building of the Year) Annual awards program recognizing excellence in commercial real estate management, operations, and building performance, with local and regional (Pacific Southwest) competition tiers including categories such as 250,000 - 499,999 square feet.
• OMY Awards Awards program recognizing outstanding members and industry leaders within BOMA Oakland/East Bay.
• Principal Members Directory Searchable online directory of principal (property-owning and managing) members available exclusively to logged-in members, enabling filtering by category and viewing of organization and contact profiles.
• Associate Members Directory (Bid BOMA) Searchable directory of associate (service provider) members available to logged-in members, supporting filtering by directory categories and keyword search for companies, products, and services to support building management needs.
• Member Compass Portal Logged-in member portal for managing profile information, shipping address for directory listings, privacy settings, event registration, and invoice viewing/payment via ACH. Powered by the Novi AMS association management platform.
• Annual Partner Program Tiered annual partnership program (Diamond, Platinum, Gold, Silver, Bronze) offering preferred pricing, booth placement priority, and brand visibility to service-provider partners engaging the East Bay CRE community.

Quantifiable outcome

• Over 2,000 attendees annually across education sessions, building tours, webinars, advocacy initiatives, leadership development programs, and networking events

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

19 partnerships are on record, tiered core and minor.

• CREATE (Commercial Real Estate Alliance for Tomorrow's Employees)coreStrategic or Co-development PartnerCREATE educates a diverse workforce and connects career-ready candidates to employers in the CRE industry. BOMA OEB supports CREATE through the Wine Vault fundraiser at the Bid BOMA Expo, helping develop the next generation of industry professionals.
• BOMA InternationalcoreStrategic or Co-development PartnerInternational BOMA organization providing educational resources, advocacy frameworks, research publications, and industry standards that BOMA OEB leverages for local member services.
• BOMA CaliforniacoreStrategic or Co-development PartnerState-level BOMA affiliate working with local chapters on advocacy efforts before California state legislature and regulatory agencies.
• BOMA San FranciscominorStrategic or Co-development PartnerJoint BOMI/RPA course offerings for professional development. Erik Carlson serves on BOMA SF Board of Directors.
• Building Skills PartnershipcoreStrategic or Co-development PartnerNonprofit improving lives of property service workers in low-wage industries. BOMA OEB members participate in annual School Supply Drive and Holiday Toy Drive programs supporting under-resourced students and families throughout the Bay Area.
• Alameda County Community Food BankminorOthersBOMA OEB volunteers sort and pack thousands of pounds of farm-fresh produce for neighbors struggling with hunger through the Nourishing Our Neighbors program.
• IBEW & NECAminorStrategic or Co-development PartnerLabor partners supporting NFPA 70E & 70B Compliance Training for Building Engineers at the Zero Net Energy Center in San Leandro.
• ProGuard Security Services (Diamond Partner)coreGTM or Marketing Partner2026 Diamond Partner providing security services to CRE buildings. Rob Davis serves as VP of Business Development.
• Allied Universal (Platinum Partner)coreGTM or Marketing Partner2026 Platinum Partner and security services provider. Liz Thomas is VP Sales - Northwest Region; Frank Doyle is Branch Manager in Concord.
• Kastle Systems (Platinum Partner)coreTechnology or Integration2026 Platinum Partner providing access control and security technology solutions for commercial real estate.
• Whit’s Painting (Platinum Partner)coreGTM or Marketing Partner2026 Platinum Partner providing commercial painting services. Colleen N Montoya is Director of Sales & Client Relations.
• ABM (Gold Partner)coreGTM or Marketing Partner2026 Gold Partner providing building services including engineering, janitorial, and HVAC. Charlie Booth is Chief Engineer; Robert Dawes is VP; Amber Levine is Senior Business Development Manager.
• Elite Maintenance and Tree Service (Gold Partner)coreGTM or Marketing Partner2026 Gold Partner providing maintenance and landscaping services. Lupita Plancarte is Marketing Specialist; Amanda Figueroa is Director of Sales.
• Gidel & Kocal Construction Company (Gold Partner)coreGTM or Marketing Partner2026 Gold Partner providing construction services. Andrea Casas Topete is Marketing Director.
• Metro Services (Gold Partner)coreGTM or Marketing Partner2026 Gold Partner and Regional Engineering Manager provider. Mark Nolan, Derek Schulze, and Hannah Salazar-Herrin are key contacts.
• Sherwin-Williams (Gold Partner)coreGTM or Marketing Partner2026 Gold Partner providing commercial paint and coatings. Kari Carleton is Commercial Account Executive.
• CBRE (Silver Partner)minorGTM or Marketing Partner2026 Silver Partner and global commercial real estate services firm. Bob Ferraro represented CBRE at 2026 State of the Market Luncheon.
• Horner Law GroupminorStrategic or Co-development PartnerLegal counsel providing expertise on commercial landlord-tenant matters, unlawful detainers, and eviction strategy through BOMA OEB blog posts and member resources. Paymon Hifai is featured contributor.
• Zero Net Energy CenterminorOthersTraining facility in San Leandro hosting NFPA 70E & 70B Compliance Training for Building Engineers.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CCIM Institute: Commercial real estate investment professional association offering the CCIM designation, education, and networking. Overlaps with BOMA's asset manager member segment.
• BOMA California: State-level BOMA affiliate coordinating advocacy and member services across California local chapters. Operates upstream of BOMA OEB on legislative and regulatory matters.
• BOMA International: National federation of which BOMA OEB is a local chapter. Provides the BOMI/RPA curriculum, TOBY Awards framework, and national advocacy that the East Bay chapter delivers locally.
• NAIOP: National trade association for commercial real estate developers, owners, and investors. Competes for CRE professional mindshare, sponsorship dollars, and educational programming in the Bay Area.
• ULI (Urban Land Institute): Global research and education organization focused on land use and real estate development. Competes with BOMA for senior CRE executive engagement and sponsorship across the Bay Area.
• CoreNet Global: Association for corporate real estate and workplace professionals. Adjacent membership base (corporate occupiers and CRE service providers) overlapping with BOMA's property manager and associate member segments.

Regional players

• BOMA Greater Los Angeles: Another large California BOMA local chapter serving Los Angeles CRE professionals. Comparable in mission and product offering (membership, advocacy, BOMI courses, TOBY Awards) but serves a separate Southern California market.

Direct peers

• IREM (Institute of Real Estate Management): National organization for real estate management professionals offering credentials (CPM, ARM), education, and advocacy — a direct substitute for BOMA's property management membership and BOMI/RPA offerings.
• BOMA San Francisco: Sibling local BOMA chapter serving San Francisco commercial real estate professionals with overlapping membership, advocacy, and educational programming. Most direct comparable given shared geography and product mix.
• Building Owners and Managers Institute (BOMI): Educational arm of BOMA International that delivers the RPA, FMA, SMA, and BOMI course curriculum which BOMA OEB resells and schedules locally. Direct upstream educational peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/boma_oeb
• Facebookfacebook.com/BOMAOakEBay
• LinkedInlinkedin.com/company/boma-oakland-east-bay

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOMA Oakland/East Bay