Simplelab
SimpleLab, Inc. (formerly SimpleWater Inc.) is a Berkeley-based private company that ships Tap Score water testing kits to customers and routes samples to partner labs for analysis, serving households and small commercial buyers seeking accessible water quality diagnostics.
- Company typePrivate
- Founded2017
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Simplelab does
SimpleLab, Inc. (formerly SimpleWater Inc.) is a private Berkeley, California–based company founded in 2017 that connects end customers with partner laboratories for water quality testing using its Tap Score test kits. The company positions itself as "your partner for water quality testing and data," operating a direct-to-consumer model in which kits are shipped to the buyer, samples are routed to accredited labs, and results are returned to the customer. Its stated mission is to "make water testing easy," targeting households, property owners, and small commercial buyers who need accessible water quality diagnostics without engaging a lab directly.
The firm is privately held with 11–50 employees and operates without any disclosed outside funding rounds or public investors. Its revenue model centers on sale of Tap Score water testing kits through its gosimplelab.com e-commerce channel, with the analytical work performed by external partner laboratories. The company completed a corporate rebrand from SimpleWater Inc. to SimpleLab, Inc. around 2020, retaining the simplewater.us legacy domain while operating primary web presence at gosimplelab.com. No management team, board composition, partnership roster, or pricing details are publicly documented in the available material.
Public visibility into the business is limited: there are no disclosed products, named customers, certifications, patents, integrations, or AI capabilities in the source data. The company's communications consist primarily of website copy, a single general inbox ([email protected]), and standard operational branding. As a result, the company's scale, unit economics, customer mix, and competitive positioning relative to other DTC water testing services (e.g., Tap Score competitors, municipal lab options, well-water testing services) cannot be independently verified from the provided data.
Simplelab firmographics
Firmographics- Name
- Simplelab
- Legal name
- SimpleLab, Inc.
- Website
- https://simplewater.us
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SimpleLab, Inc. (formerly SimpleWater Inc.) is a Berkeley-based private company that ships Tap Score water testing kits to customers and routes samples to partner labs for analysis, serving households and small commercial buyers seeking accessible water quality diagnostics.
- Ownership category
- akta.pro rank
Simplelab industry classification
Industry- Product category
- Water Quality Testing Services
- NAICS
- Testing Laboratories and Services (54138)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Laboratory Testing & Analytical Services (in-house/contract labs; microbiology, metals, organics) (EUANAJAB)
- akta.pro secondary industries
- Water Quality Monitoring, Compliance & Reporting (Sampling, Lab, Regulatory) (EUANAAAG), On-Site Water Testing & Rapid Screening Services (Field Kits, Sensors, ATP) (AFALAJAI), Agricultural Water Testing Services (Irrigation, Groundwater, Surface Water) (AFACAKAC)
Keywords
Where Simplelab is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Markets served
Simplelab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Simplelab product offering
Product offeringCore offering
Simplelab (SimpleLab, Inc., formerly SimpleWater Inc.) connects clients with partner laboratories for water quality testing using its Tap Score water testing kits. The company positions itself as a partner for water quality testing and data, bundling sample collection kits, lab coordination, and the return of water quality results into a single offering with the tagline "We make water testing easy."
Product overview
Simplelab (formerly SimpleWater Inc.) offers water testing products and services, providing water quality testing and data solutions. No specific named products, modules, or product architecture details were found in the provided source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Tap Score Water Testing Kits
Companies that use Simplelab
Customer profileIdeal customer profiles1 record
Simplelab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simplelab partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Simplelab competitors and assessment
Company assessmentBroad incumbents
- SGS: Global inspection, verification, testing, and certification company with broad water and environmental testing services. Comparable as a broad incumbent operating across the same end market.
- Bureau Veritas: Global testing, inspection, and certification firm with water-quality testing services. Comparable as a broad incumbent in environmental and water testing that could expand into consumer channels.
- ALS Limited: International testing services group offering water, environmental, food, and life sciences testing. Comparable as a broad incumbent that SimpleLab could either partner with or compete against in the water-testing category.
- Pace Analytical Services: Major North American environmental and life sciences testing lab network. Comparable as a large incumbent capable of serving both enterprise customers and, increasingly, consumer demand for water testing.
- Eurofins Environment Testing: Global environmental testing giant with broad water, soil, and air testing capabilities. Comparable as the incumbent SimpleLab must partner with or compete against for accredited analysis capacity and large-customer contracts.
Direct peers
- National Testing Laboratories: Long-established direct-to-consumer water testing lab offering home test kits for municipal and well water. Closest comparable to SimpleLab/Tap Score in serving end customers with mail-in kits and certified lab analysis.
- DrinkWell: DTC water testing and filtration company selling home test kits and follow-on filtration products. Comparable to SimpleLab on the consumer-kit and water-quality-data axes.
- HomeWater: Mail-in home water testing service targeting residential customers concerned about tap and well water quality. Similar consumer-first kit model and lab-analysis positioning as SimpleLab.
- Suburban Water Testing Labs: Independent water testing lab with a consumer-facing mail-in kit product line. Directly comparable to SimpleLab in business model (consumer kit + accredited lab analysis) and customer segment (homeowners, well-water users, concerned citizens).
Emerging players
- Culligan Water: Established home water treatment brand with growing water-testing offerings bundled with filtration solutions. Comparable as a brand-led player using water testing to anchor a broader consumer water-services stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Simplelab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplelab leadership team
Management profileNumber of profiles
Simplelab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplelab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplelab
What does Simplelab do?
Simplelab (SimpleLab, Inc., formerly SimpleWater Inc.) connects clients with partner laboratories for water quality testing using its Tap Score water testing kits. The company positions itself as a partner for water quality testing and data, bundling sample collection kits, lab coordination, and the return of water quality results into a single offering with the tagline "We make water testing easy."
Is Simplelab a public or private company?
Simplelab is a private company. It is classified as unknown and is currently operating.
When was Simplelab founded?
Simplelab was founded in 2017. It employs 11 to 50 people.
Where is Simplelab based?
Simplelab is headquartered in Berkeley, United States, in the North America region.
Who are Simplelab's main competitors?
Broad incumbents on record are SGS, Bureau Veritas, ALS Limited, Pace Analytical Services and Eurofins Environment Testing. Direct peers are National Testing Laboratories, DrinkWell, HomeWater and Suburban Water Testing Labs. Culligan Water is listed as an emerging player.
Does Simplelab have an API?
No public API is recorded for Simplelab.
What industry is Simplelab in?
Simplelab's product category is Water Quality Testing Services. Its primary akta.pro industry code is EUANAJAB, Laboratory Testing & Analytical Services (in-house/contract labs; microbiology, metals, organics), with a secondary code of EUANAAAG, Water Quality Monitoring, Compliance & Reporting (Sampling, Lab, Regulatory). Its NAICS code is 54138 and its SIC code is 8734.