Simplelab

What Simplelab does

SimpleLab, Inc. (formerly SimpleWater Inc.) is a private Berkeley, California–based company founded in 2017 that connects end customers with partner laboratories for water quality testing using its Tap Score test kits. The company positions itself as "your partner for water quality testing and data," operating a direct-to-consumer model in which kits are shipped to the buyer, samples are routed to accredited labs, and results are returned to the customer. Its stated mission is to "make water testing easy," targeting households, property owners, and small commercial buyers who need accessible water quality diagnostics without engaging a lab directly.

The firm is privately held with 11–50 employees and operates without any disclosed outside funding rounds or public investors. Its revenue model centers on sale of Tap Score water testing kits through its gosimplelab.com e-commerce channel, with the analytical work performed by external partner laboratories. The company completed a corporate rebrand from SimpleWater Inc. to SimpleLab, Inc. around 2020, retaining the simplewater.us legacy domain while operating primary web presence at gosimplelab.com. No management team, board composition, partnership roster, or pricing details are publicly documented in the available material.

Public visibility into the business is limited: there are no disclosed products, named customers, certifications, patents, integrations, or AI capabilities in the source data. The company's communications consist primarily of website copy, a single general inbox ([email protected]), and standard operational branding. As a result, the company's scale, unit economics, customer mix, and competitive positioning relative to other DTC water testing services (e.g., Tap Score competitors, municipal lab options, well-water testing services) cannot be independently verified from the provided data.

Name

Simplelab

Legal name

SimpleLab, Inc.

Website

https://simplewater.us

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SimpleLab, Inc. (formerly SimpleWater Inc.) is a Berkeley-based private company that ships Tap Score water testing kits to customers and routes samples to partner labs for analysis, serving households and small commercial buyers seeking accessible water quality diagnostics.

Ownership category

akta.pro rank

Product category

Water Quality Testing Services

NAICS

Testing Laboratories and Services (54138)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Laboratory Testing & Analytical Services (in-house/contract labs; microbiology, metals, organics) (EUANAJAB)

akta.pro secondary industries

Water Quality Monitoring, Compliance & Reporting (Sampling, Lab, Regulatory) (EUANAAAG), On-Site Water Testing & Rapid Screening Services (Field Kits, Sensors, ATP) (AFALAJAI), Agricultural Water Testing Services (Irrigation, Groundwater, Surface Water) (AFACAKAC)

Keywords

• Water quality testing
• Water testing kits
• Lab testing services
• Water data analytics
• Environmental testing

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Core offering

Simplelab (SimpleLab, Inc., formerly SimpleWater Inc.) connects clients with partner laboratories for water quality testing using its Tap Score water testing kits. The company positions itself as a partner for water quality testing and data, bundling sample collection kits, lab coordination, and the return of water quality results into a single offering with the tagline "We make water testing easy."

Product overview

Simplelab (formerly SimpleWater Inc.) offers water testing products and services, providing water quality testing and data solutions. No specific named products, modules, or product architecture details were found in the provided source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Tap Score Water Testing Kits

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• SGS: Global inspection, verification, testing, and certification company with broad water and environmental testing services. Comparable as a broad incumbent operating across the same end market.
• Bureau Veritas: Global testing, inspection, and certification firm with water-quality testing services. Comparable as a broad incumbent in environmental and water testing that could expand into consumer channels.
• ALS Limited: International testing services group offering water, environmental, food, and life sciences testing. Comparable as a broad incumbent that SimpleLab could either partner with or compete against in the water-testing category.
• Pace Analytical Services: Major North American environmental and life sciences testing lab network. Comparable as a large incumbent capable of serving both enterprise customers and, increasingly, consumer demand for water testing.
• Eurofins Environment Testing: Global environmental testing giant with broad water, soil, and air testing capabilities. Comparable as the incumbent SimpleLab must partner with or compete against for accredited analysis capacity and large-customer contracts.

Direct peers

• National Testing Laboratories: Long-established direct-to-consumer water testing lab offering home test kits for municipal and well water. Closest comparable to SimpleLab/Tap Score in serving end customers with mail-in kits and certified lab analysis.
• DrinkWell: DTC water testing and filtration company selling home test kits and follow-on filtration products. Comparable to SimpleLab on the consumer-kit and water-quality-data axes.
• HomeWater: Mail-in home water testing service targeting residential customers concerned about tap and well water quality. Similar consumer-first kit model and lab-analysis positioning as SimpleLab.
• Suburban Water Testing Labs: Independent water testing lab with a consumer-facing mail-in kit product line. Directly comparable to SimpleLab in business model (consumer kit + accredited lab analysis) and customer segment (homeowners, well-water users, concerned citizens).

Emerging players

• Culligan Water: Established home water treatment brand with growing water-testing offerings bundled with filtration solutions. Comparable as a brand-led player using water testing to anchor a broader consumer water-services stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplelab