Pool Económico

What Pool Económico does

Pool Económico is a private Argentine vertical media company, founded in 2002 and headquartered in Buenos Aires, operating with a small team of 1-10 employees. The company produces a weekly television program broadcast on Canal METRO every Monday at 18:00 hours, covering insurance, economy, and technology topics with a focus on the Argentine market. Its content taxonomy spans auto, life, agricultural, environmental, caución, workers' compensation, malpractice, and civil liability insurance, alongside reinsurance, banking, regulation, judicial decisions, and economic policy.

The company's product surface comprises four components: the flagship POOL ECONÓMICO TV program on Canal METRO; POOL TV, an on-demand video section on its website; a newsletter subscription service delivering curated news to subscribers; and POOL EVENTOS, a sub-brand event platform for the insurance and economic sector. Distribution is multi-channel, spanning linear television, the company's website (pool-economico.com.ar), YouTube, Facebook, Twitter/X, Instagram, and LinkedIn, plus email newsletter and in-person events.

Pool Económico's business model is advertising and sponsorship-driven, monetizing an audience of Argentine insurance industry professionals (primary), financial sector professionals, and corporate risk managers. The website explicitly features a 'Pauté aquí' (Advertise here) page, indicating the sale of advertising space and sponsorships to businesses targeting the insurance and financial sectors. Pricing, audience reach metrics, advertiser identities, and revenue figures are not publicly disclosed.

Name

Pool Económico

Legal name

Pool Económico

Website

https://pool-economico.com.ar

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Pool Económico is an Argentine vertical media platform producing a weekly Canal METRO TV program and digital content on insurance, economy, and technology, serving insurance and financial sector professionals through advertising and sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorship: The company generates revenue primarily through advertising, as indicated by the 'Pauté aquí' (Advertise here) page on their website, suggesting they sell advertising space and sponsorships to businesses targeting the insurance and financial sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pool Económico produces and distributes specialized media content for the Argentine insurance, reinsurance, and financial services sector. Its flagship is a weekly television program broadcast on Canal METRO every Monday at 18:00, complemented by a video content section (POOL TV), a topical news portal, an email newsletter, and an associated industry events platform (POOL EVENTOS). The content covers insurance subsectors (auto, life, agricultural, environmental, surety, workers' compensation, civil liability, medical malpractice), regulatory updates, judicial decisions, banking, economy, and insurance technology.

Product overview

Pool Económico operates as a unified media platform comprising a television program (POOL ECONÓMICO) that airs on Canal METRO on Mondays at 18:00, a video content section (POOL TV), and an email newsletter subscription service. The platform covers specialized content areas including insurance (auto, life, agricultural, caución), reinsurance, workplace risks, environmental insurance, medical malpractice, civil liability, technology in insurance, commercial strategies, sector indicators, fraud, regulations, banking, economics, politics, and judicial decisions. POOL EVENTOS extends the brand into the events space for the insurance and financial sector.

Differentiator

Problem solved

Functional benefit

Products and services

• POOL ECONÓMICO (TV Program) A weekly television program on Canal METRO (Mondays at 18:00) that covers insurance, reinsurance, economy, banking, technology, regulation, and judicial decisions for Argentine insurance and financial sector professionals.
• POOL TV

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• El Economista (Mexico): Leading Mexican/Latin American business and financial daily with extensive insurance and economic coverage. Comparable as a regional Spanish-language business media brand with similar topic mix to Pool Económico, but serving a larger Mexican audience.
• Ámbito Financiero: Argentina's leading financial newspaper covering economy, business, and finance. Operates in the same Argentine media market with overlapping coverage of economic policy, banking, and financial regulation that Pool Económico also addresses for insurance audiences.
• iProfesional: Argentine business and economy news portal covering finance, economics, and professional verticals. Comparable as a digital-first Argentine business media outlet competing for similar B2B advertiser demand and professional readership.
• El Cronista Comercial: Major Argentine business daily focused on economics, finance, and corporate news. Competes for the same Argentine professional audience and advertiser base as Pool Económico, though it is a broader business publication rather than insurance-vertical specialist.

Direct peers

• Insurance News Net: Online insurance industry news aggregator and original-content publisher. Similar multi-channel digital news distribution model targeting insurance professionals, comparable to Pool Económico's web + newsletter + social distribution strategy.
• Insurance Journal: Leading US-based insurance industry trade media, publishing daily news, analysis, and multimedia coverage across property/casualty, life, reinsurance, and specialty lines. Directly comparable to Pool Económico's vertical-specialist model of producing specialized insurance content for industry professionals, but at significantly larger scale and global reach.
• Reactions Magazine: Long-running global insurance and reinsurance trade publication. Comparable as a specialized B2B insurance media brand serving reinsurance professionals — directly mirroring Pool Económico's coverage of reinsurance, underwriting, and market indicators.
• Risk & Insurance: US-based media platform covering commercial risk, insurance, and workers' compensation. Comparable in its focus on specialty insurance verticals (workers' comp, liability, environmental) — all of which are also covered by Pool Económico for the Argentine market.
• Insurance Business America: Specialized insurance industry media outlet serving brokers, agents, and carriers with news, rankings, and events. Closely comparable business model — content plus events monetization — and directly mirrors Pool Económico's vertical-specialist + events (Pool Eventos) approach.

Others

• CNBC Latin America: Regional business/financial TV broadcaster with Latin American coverage. Comparable as a multi-channel financial media brand (TV + digital + social), but operates at significantly larger scale and broader scope than Pool Económico's insurance-vertical focus.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCkBq7myXCee9HJq10m4TwAw
• Facebookfacebook.com/pooleconomico
• LinkedInlinkedin.com/company/pool-economico
• Instagraminstagram.com/pool_economico
• Xx.com/PoolEconomico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pool Económico