The Chennai Silks
The Chennai Silks is a Tamil Nadu-based silk saree manufacturer and retailer, operating multiple physical showrooms and a worldwide e-commerce platform, serving traditional and bridal ethnic-wear customers across India and exporting apparel to international brands including H&M.
- Company typePrivate
- Founded1962
- HeadquartersTirupur, India
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Chennai Silks does
The Chennai Silks is a traditional silk saree retail chain headquartered in Chennai, India, with operations tracing to 1962 and a workforce exceeding 10,000. The company manufactures and retails silk sarees—spanning Kanchipuram, Mysore, Banarasi, Tussar, soft silk, and bridal varieties—through multiple physical showrooms across Tamil Nadu and the e-commerce storefront thescmsilk.in, which supports eight international currencies and worldwide shipping. The portfolio extends beyond silk into women's ethnic and western wear, men's formal and casual apparel, children's clothing, and home furnishings (bedsheets, towels), supplemented by gift cards; branded sub-collections include Kanmanie (soft silk), Vivaha (wedding/bridal), and WARIOR (men's innerwear).
The business runs a hybrid model combining (i) own physical retail showrooms across Tamil Nadu serving traditional ethnic-wear buyers for weddings, festivals, and religious occasions; (ii) direct-to-consumer e-commerce with international reach; and (iii) B2B/export manufacturing through a ₹50 crore-investment production unit that supplies international fashion brands including H&M. Marketing is conducted through Facebook, Twitter, YouTube, Instagram, Pinterest, email, and a company blog, with event-driven promotions such as celebrity-inspired combo packages. Pricing spans unit pricing for combo packages (e.g., Rs 3,999 Vijay 'CM-style' outfit) to quote-based bulk and corporate orders.
The Chennai Silks operates as 'AV7 Market - A Unit Of AV7 Groups Private Limited' under the AV7 Group holding company, alongside sister concerns Sree Kumaran Thangamaligai and Sree Thangam Jewellery (jewellery), SCM Garments (garments), and Teemage Precast (precast concrete). The legal entity is a private limited company domiciled in India, with no public listing and no disclosed venture or private equity investment.
The Chennai Silks firmographics
Firmographics- Name
- The Chennai Silks
- Legal name
- AV7 Market - A Unit Of AV7 Groups Private Limited
- Website
- https://thechennaisilks.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- The Chennai Silks is a Tamil Nadu-based silk saree manufacturer and retailer, operating multiple physical showrooms and a worldwide e-commerce platform, serving traditional and bridal ethnic-wear customers across India and exporting apparel to international brands including H&M.
- Ownership category
- akta.pro rank
The Chennai Silks industry classification
Industry- Product category
- Silk Sarees & Traditional Ethnic Apparel
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (45913), Apparel Accessories and Other Apparel Manufacturing (3159), Broadwoven Fabric Mills (313210)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- General Fabric & Textile Stores (CRALADAA)
- akta.pro secondary industry
- Textiles & Fabric / Piece Goods Wholesale (CRAOADAH)
Keywords
Where The Chennai Silks is headquartered
LocationHeadquarters
- HQ city
- Tirupur
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
The Chennai Silks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales: Physical retail sales through multiple showroom locations across Tamil Nadu. One-time transaction model for clothing and fashion products.
- E-commerce Sales: Online sales through their website thescmsilk.in with integrated shopping cart, wishlist, and wallet system. Supports worldwide shipping.
- Export/B2B Sales: Manufacturing operations with ₹50 crore investment exporting apparel to international brands like H&M.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vijay CM Style Combo Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
The Chennai Silks product offering
Product offeringCore offering
The Chennai Silks manufactures and retails silk sarees and traditional Indian garments, including Kanchipuram, Mysore, Banarasi, Tussar, and Pochampally silk varieties, bridal and wedding collections, men's ethnic wear, kids' apparel, and home furnishing products. Sales occur through owned showrooms across Tamil Nadu, a global e-commerce platform (thescmsilk.in), and B2B export channels serving international brands.
Product overview
The Chennai Silks is a traditional silk and textile retail chain operating as an e-commerce platform (thescmsilk.in) alongside physical showrooms. The core offering centers on silk sarees—particularly Kanchipuram, Mysore, Banarasi, and Tussar varieties—sold through branded sub-collections including Kanmanie (soft silk), Vivaha (wedding), and Gift Art Silk. The portfolio extends across women's wear (designer sarees, salwar kameez, lehenga choli), men's wear (formal shirts, dhotis, ethnic wear), children's clothing, and home furnishing (bedsheets, towels). The company also offers gift cards and operates shipping to international markets including exports to brands like H&M.
Differentiator
Problem solved
Functional benefit
Brands
- KANMANIE: Soft silk sarees brand
- VIVAKA
- WARIOR
- AMMAMA
- BRODMAN
- VIPANJI
- VITOMINE
Products and services
- Silk Collection
- Women's Wear
- Men's Wear
- Kids Collection
- Home Furnishing
- Gift Cards
- Vijay CM-Style Combo Package
- Pattu Pavadai Material
Quantifiable outcome
- Quick market response - launched trending fashion package within days of viral moment
Companies that use The Chennai Silks
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Chennai Silks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Chennai Silks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- H&McoreThe Chennai Silks operates a manufacturing unit with ₹50 crore investment that exports apparel products to H&M, indicating a significant B2B partnership for international fashion retail supply.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Chennai Silks competitors and assessment
Company assessmentEmerging players
- Myntra: Myntra is India's largest online fashion marketplace with deep saree and ethnic wear assortment from third-party brands. It competes with The Chennai Silks' e-commerce channel by aggregating silk saree sellers and offering convenience/discovery to non-Tamil-Nadu consumers.
- Koskii: Koskii is an online-first Indian ethnic and silk saree retailer targeting younger consumers and the diaspora with contemporary styling. Comparable to The Chennai Silks on the international/DTC silk saree front, though with a modern, digitally-native brand identity.
Direct peers
- Nalli Silk Sarees: Nalli is one of India's oldest and largest silk saree retailers, headquartered in Chennai with a strong South India showroom footprint and a comprehensive Kanchipuram silk assortment. It is the closest direct competitor to The Chennai Silks across product, customer segment (weddings and traditional occasions), and geography (Tamil Nadu).
- Kanchipuram Silks (K-Silks): Kanchipuram Silks is a heritage silk saree retailer rooted in the Kanchipuram weaving cluster, offering bridal and traditional silk sarees through showrooms and online. It is a category-specialist direct peer, comparable on product authenticity, weaving heritage, and bridal positioning.
- Pothys: Pothys is a Tamil Nadu–based multi-category textile and saree retail chain with showrooms across South India selling silk sarees, ethnic wear, and family apparel. It directly competes with The Chennai Silks on bridal silk, dhotis, and family ethnic wear in the same regional catchment.
- Saravana Stores: Saravana Stores is a flagship Tamil Nadu multi-category retail chain selling silk sarees, jewellery, electronics, and family apparel under one roof. It is a direct comparable to The Chennai Silks on showroom scale, southern-India customer base, and one-stop wedding shopping proposition.
Broad incumbents
- Reliance Retail (Trent/Westside, AJIO): Reliance Retail operates multi-format apparel retail (Westside) and ethnic-wear-adjacent marketplace (AJIO) at national scale, and has recently expanded into ethnic and bridal segments. It is a broad Indian retail incumbent that increasingly overlaps with The Chennai Silks' family-apparel and ethnic-wear categories.
- Manyavar: Manyavar is the dominant Indian ethnic wear retailer specializing in men's festive and wedding wear (sherwanis, kurtas). It is comparable to The Chennai Silks' men's ethnic/dhoti and bridal-adjacent ethnic wear categories, though it has built a much larger national franchise.
- FabIndia: FabIndia is a pan-India ethnic wear and home furnishings retailer with a strong traditional/ethnic assortment and nationwide showroom footprint. While broader in scope (men's, women's, home), FabIndia competes with The Chennai Silks for the wedding and ethnic-wear occasion-based customer.
- Taneira (by Titan): Taneira is Titan Company's national saree and ethnic wear retail chain offering a curated assortment of silk, handloom, and contemporary sarees across India. As a nationally-backed broad-line incumbent, it overlaps with The Chennai Silks in the bridal and silk saree category but with broader geographic and channel reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Chennai Silks social profiles
Digital presenceThe Chennai Silks financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Chennai Silks leadership team
Management profileNumber of profiles
Profiles1 record
The Chennai Silks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Chennai Silks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Chennai Silks
What does The Chennai Silks do?
The Chennai Silks manufactures and retails silk sarees and traditional Indian garments, including Kanchipuram, Mysore, Banarasi, Tussar, and Pochampally silk varieties, bridal and wedding collections, men's ethnic wear, kids' apparel, and home furnishing products. Sales occur through owned showrooms across Tamil Nadu, a global e-commerce platform (thescmsilk.in), and B2B export channels serving international brands.
Is The Chennai Silks a public or private company?
The Chennai Silks is a private company. It is classified as corporate owned and is currently operating.
When was The Chennai Silks founded?
The Chennai Silks was founded in 1962. It employs 5,001 to 10,000 people.
Where is The Chennai Silks based?
The Chennai Silks is headquartered in Tirupur, India, in the Asia region.
How does The Chennai Silks make money?
Three revenue lines are on record. Retail Sales are the primary driver. The others are E-commerce Sales and export/B2B Sales.
Who are The Chennai Silks's main competitors?
Emerging players on record are Myntra and Koskii. Direct peers are Nalli Silk Sarees, Kanchipuram Silks (K-Silks), Pothys and Saravana Stores. Broad incumbents are Reliance Retail (Trent/Westside, AJIO), Manyavar, FabIndia and Taneira (by Titan).
Does The Chennai Silks have an API?
No public API is recorded for The Chennai Silks.
What industry is The Chennai Silks in?
The Chennai Silks's product category is Silk Sarees & Traditional Ethnic Apparel. Its primary akta.pro industry code is CRALADAA, General Fabric & Textile Stores, with a secondary code of CRAOADAH, Textiles & Fabric / Piece Goods Wholesale. Its NAICS code is 45913 and its SIC code is 5600.