Plectrum Advisers
Plectrum Advisers is a California-based Registered Investment Advisor that provides personalized financial planning and investment management exclusively for freelance musicians, composers, and self-employed creative professionals with variable income. Its ACCELERATE iPhone app automates investing via TD Ameritrade custody at $29.99/month.
- Company typePrivate
- Founded2016
- HeadquartersAltadena, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Plectrum Advisers does
Plectrum Advisers, LLC is a California-based Registered Investment Advisor founded in May 2016 by Thomas Rizzo that provides personalized financial planning and investment management exclusively to freelance musicians, composers, arrangers, music educators, and other self-employed creative professionals. The firm addresses the unique challenges of variable income from session work, residuals, secondary market payments, and royalty timing for clients who lack employer-sponsored retirement plans and face complex 1099 tax situations. Its flagship technology product, ACCELERATE, is an iPhone application that links user bank accounts to TD Ameritrade as custodian and automates portfolio building, contributions, and access to advisor consultations at a $29.99 monthly subscription rate.
The firm operates with a small core team (Founder and Managing Director Thomas Rizzo, Associate Annmarie Rizzo, and Marketing Advisor Bill McGuire) supported by external conference circuit presence, a Let's Talk podcast distributed across major audio platforms, a YouTube content library, and downloadable educational guides. Revenue is generated through traditional fee-based registered investment advisory services on assets under management plus subscription revenue from the ACCELERATE app; TD Ameritrade holds all client assets in a custodial relationship. The business has grown organically to over $40 million in AUM without institutional or venture capital backing, with ownership concentrated in the founding family and the entire operation US-domestic.
Plectrum Advisers firmographics
Firmographics- Name
- Plectrum Advisers
- Legal name
- Plectrum Advisers, LLC
- Website
- https://plectrumadvisers.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plectrum Advisers is a California-based Registered Investment Advisor that provides personalized financial planning and investment management exclusively for freelance musicians, composers, and self-employed creative professionals with variable income. Its ACCELERATE iPhone app automates investing via TD Ameritrade custody at $29.99/month.
- Ownership category
- akta.pro rank
Plectrum Advisers industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL)
- akta.pro secondary industries
- Financial Planning–Led RIAs (FSAAACAB), Comprehensive Financial Planning (FSAEAAAA)
Keywords
Where Plectrum Advisers is headquartered
LocationHeadquarters
- HQ city
- Altadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Plectrum Advisers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Investment Advisory Fees: Fee-based registered investment advisory services. The firm manages assets for clients as a Registered Investment Advisor with the State of California.
- ACCELERATE Subscription: Monthly subscription for automated investment app with professional advisor oversight. $29.99 monthly fee with first year waived for beta users and 30% discount for second year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ACCELERATE Beta Program |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Plectrum Advisers product offering
Product offeringCore offering
Plectrum Advisers is a Registered Investment Advisor that provides personalized financial planning, investment guidance, retirement planning, and wealth management services tailored specifically for freelance studio musicians, composers, and independent creative professionals with variable income streams. The firm also offers the ACCELERATE iPhone app, which enables automated portfolio building with professional advisor oversight, linking user bank accounts to TD Ameritrade as custodian for optimized investments.
Product overview
Plectrum Advisers operates as a single unified financial advisory service for freelance studio musicians, with ACCELERATE serving as the accompanying mobile application. The core offering is personalized financial planning and investment advisory services, while ACCELERATE is a smartphone app that automates portfolio building and provides access to advisors. Both are designed specifically for the gig economy and freelance professional community.
Differentiator
Problem solved
Functional benefit
Brands
- ACCELERATE: An intuitive iPhone app that provides an effortless way to invest in financial future. Links bank accounts to custodian TD Ameritrade and allows automatic contributions. Focused on gig economy individuals with variable income.
Products and services
- ACCELERATE An intuitive iPhone app that provides an effortless way to invest in one's financial future. Users link their bank account to custodian TD Ameritrade and make contributions through the app, with investments optimized. Features include automated planning, portfolio building, instructional videos, educational blogs, 30-minute finance check-ins with advisors, and annual personal consultations with a Registered Investment Advisor. Designed for gig economy individuals and freelancers with variable income.
- Plectrum Advisers Core Financial Advisory Personalized financial planning, investment guidance, retirement planning, and sound financial advice tailored specifically for freelance studio musicians, composers, and independent freelance professionals. Services include comprehensive assessment of risk tolerance, time horizon, and financial goals to design individually tailored solutions. The firm manages assets as a Registered Investment Advisor with TD Ameritrade as custodian.
Companies that use Plectrum Advisers
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Plectrum Advisers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Plectrum Advisers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ACCELERATEcoreACCELERATE is the technology platform developed by Plectrum Advisers that allows consumers to become clients. The platform provides automated planning, portfolio building, and investment management with professional advisor oversight.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Plectrum Advisers competitors and assessment
Company assessmentBroad incumbents
- Wealthfront: Automated investment and financial planning platform with low minimums. Comparable in providing automated portfolio management plus planning tools for younger or first-time investors — analogous to Plectrum's ACCELERATE self-serve layer.
- Betterment: Large digital wealth management platform offering automated investing plus access to human advisors. Comparable in layering self-service technology on top of advisory services for first-time and hands-off investors, though at vastly greater scale and broader target market.
- Creative Planning: Large independent RIA offering comprehensive financial planning and investment management across mass-affluent and HNW segments. Comparable comprehensive financial-planning-led RIA operating model, but at vastly greater scale and broader target market.
- Morgan Stanley Private Wealth Management (Sports & Entertainment Group): Large incumbent wealth manager with a dedicated practice serving sports and entertainment professionals. Comparable niche specialization toward industry clients, but competing at the high end of AUM with broader product suites and brand.
Emerging players
- Facet Wealth: Digital-first financial planning firm pairing clients with CFP professionals via a tech-enabled platform. Comparable hybrid human-plus-tech financial advisory model aimed at mass-affluent consumers, similar to Plectrum's ACCELERATE-plus-advisor structure.
- Ellevest: Digital wealth management platform targeting a specific demographic segment with tailored financial planning and investing tools. Comparable niche-vertical wealth platform strategy using technology to serve an underserved population, similar to Plectrum's musician focus.
- Acorns: Micro-investing and subscription app targeting younger and first-time investors with small recurring contributions. Comparable consumer-tech-driven investing model aimed at building financial habits, though without personalized RIA services.
- Harness Financial Planning: Fee-only financial planning firm built for younger professionals and variable-income earners. Comparable niche-vertical focus and subscription-style planning engagement model targeting underserved segments of the workforce.
Direct peers
- Gelfand, Rennert & Feldman: Specialized business management and wealth advisory firm serving entertainment industry clients (musicians, actors, producers) with complex income streams. Directly comparable target market and advisor-led delivery model.
- The Colony Group: Wealth management and investment advisory firm with deep specialization serving entertainment industry professionals, creators, and high-net-worth individuals with variable or complex income streams — closely comparable to Plectrum's niche-vertical advisory model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Plectrum Advisers social profiles
Digital presencePlectrum Advisers compliance and trust
Trust signalCompliance1 record
Plectrum Advisers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plectrum Advisers leadership team
Management profileNumber of profiles
Profiles3 records
Plectrum Advisers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plectrum Advisers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plectrum Advisers
What does Plectrum Advisers do?
Plectrum Advisers is a Registered Investment Advisor that provides personalized financial planning, investment guidance, retirement planning, and wealth management services tailored specifically for freelance studio musicians, composers, and independent creative professionals with variable income streams. The firm also offers the ACCELERATE iPhone app, which enables automated portfolio building with professional advisor oversight, linking user bank accounts to TD Ameritrade as custodian for optimized investments.
Is Plectrum Advisers a public or private company?
Plectrum Advisers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plectrum Advisers founded?
Plectrum Advisers was founded in 2016. It employs 1 to 10 people.
Where is Plectrum Advisers based?
Plectrum Advisers is headquartered in Altadena, United States, in the North America region.
How does Plectrum Advisers make money?
Two revenue lines are on record. Investment Advisory Fees are the primary driver. The others are ACCELERATE Subscription.
Who are Plectrum Advisers's main competitors?
Broad incumbents on record are Wealthfront, Betterment, Creative Planning and Morgan Stanley Private Wealth Management (Sports & Entertainment Group). Emerging players are Facet Wealth, Ellevest, Acorns and Harness Financial Planning. Direct peers are Gelfand, Rennert & Feldman and The Colony Group.
Does Plectrum Advisers have an API?
No public API is recorded for Plectrum Advisers.
What industry is Plectrum Advisers in?
Plectrum Advisers's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAL, Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes), with a secondary code of FSAAACAB, Financial Planning–Led RIAs. Its NAICS code is 523940 and its SIC code is 6282.