Verhoeven Bakkerij

What Verhoeven Bakkerij does

Verhoeven Bakkerij is a privately held, family-owned Dutch industrial bakery founded in 1984 by Gert-Jan Verhoeven in Oerle (relocated to a modern facility in Veldhoven in 2002). The company produces artisanal soft bread rolls (zacht kleinbrood) and worstenbrood at industrial scale — 10,000 to 12,000 rolls per hour and more than one million rolls per week, processed from roughly 25,000 kg of flour weekly. Production is overseen by certified, experienced, and driven bakers who blend traditional methods with modern industrial equipment, supported by IFS Higher Level certification (2026-2027) and the Dutch Hygiene Code for Bread and Confectionery Bakeries.

The product range centers on milk bread rolls (white, whole wheat, mini variants), butter rolls (roomboterpuntjes), filled rolls (raisin, multigrain, muesli), sausage bread (worstenbrood) in classic, Indisch, vegetarian, beef, and mini formats, plus vegan rolls. The portfolio is supplemented by a private label and custom recipe production service. Verhoeven markets itself on the proposition of 'warm artisan quality at industrial prices' and on sustainability variants (bio, vegetarian, vegan, nature-friendly).

Revenue is generated via three primary streams: bread roll and pastry product sales to retail and foodservice buyers, private label contract manufacturing for retailer and horeca brands, and wholesale distribution through partners such as Sligro and Makro. The go-to-market is sales-led and B2B, with named enterprise customers including Albert Heijn, Jumbo, Plus, Coop, Sligro (exclusive small-bread supplier), Makro, van Doormalen Retail Groep (40+ year customer), Houben, JohnnysBurger, and FreshCompany, plus the Bakery Stars BV cooperative membership (since 2021). Distribution is national in the Netherlands with international deliveries to Germany, Italy, Belgium, and Switzerland. No public financials, external funding, or AI/ML capabilities are disclosed.

Name

Verhoeven Bakkerij

Legal name

Verhoeven Bakkerij

Website

https://verhoevenbakkerij.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Verhoeven Bakkerij is a family-owned Dutch industrial bakery producing artisanal soft bread rolls, worstenbrood, and vegan/vegetarian variants at scale for B2B customers including supermarkets (Albert Heijn, Jumbo, Plus), foodservice wholesalers (Sligro, Makro), and horeca partners across the Netherlands and selected European markets.

Ownership category

akta.pro rank

Product category

Industrial Bakery Products

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro primary industry

Bread & Rolls Manufacturing (AFAKAAAA)

akta.pro secondary industries

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Industrial bakery production
• Soft bread rolls
• Worstenbrood manufacturing
• Private label bakery
• Foodservice wholesale supply

Headquarters

HQ city

Veldhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. Bread roll and pastry product sales: Verhoeven Bakkerij generates revenue through the production and sale of artisanal soft bread rolls and worstenbrood (sausage pastries) to supermarkets, horeca, and wholesale customers. Products include white milk rolls, whole wheat rolls, mini rolls, butter rolls, raisin buns, and various worstenbrood variants.
2. Private label production: The company offers private label production services where customers can specify their own recipes or ideas, which Verhoeven Bakkerij produces with their quality and craftsmanship standards. This includes both private label and their own label products (e.g., exclusive supplier of small bread to Sligro under both labels).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Verhoeven Bakkerij is an industrial-scale Dutch bakery that produces artisanal soft small bread rolls (zacht kleinbrood) and worstenbrood (sausage bread pastries). The company manufactures 10,000 to 12,000 artisanal rolls per hour, processing approximately 25,000 kg of flour per week and producing more than one million rolls weekly, supplying supermarkets, horeca establishments, and foodservice wholesalers. It also offers private label production services where customers can commission custom recipes.

Product overview

Verhoeven Bakkerij is a Dutch artisan bakery specializing in soft small bread rolls (zacht kleinbrood) and sausage bread (worstenbrood). The company operates as a single-product focused bakery producing 10,000 to 12,000 artisan bread rolls per hour. The product portfolio centers on milk bread rolls (Melkbroodjes) available in white, whole wheat, and mini variants; butter rolls (Roomboterpuntjes); sausage bread (Worstenbrood) with classic Brabant, Indisch, vegetarian, and beef varieties; filled bread rolls (Gevulde broodjes) including raisin, multigrain, and müesli variants; and vegan bread rolls. Additionally, the company offers private label production services allowing customers to commission custom recipes. Production capacity exceeds one million bread rolls per week, with daily fresh deliveries to supermarkets and wholesale customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Melkbroodjes wit (White Milk Rolls)

Quantifiable outcome

• More than 1 million bread rolls produced per week
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bakery Stars BVcoreStrategic or Co-development Partner · 1 January 2021Verhoeven Bakkerij has been a member of Bakery Stars BV since 2021. Bakery Stars is a family business of specialized Bread and Patisserie bakeries. They offer a total concept for Horeca, Grootverbruik, Bakkerijen, Retail and Convenience. Through scale advantages and synergy, Bakery Stars supports and initiates sales, marketing, and logistics for member companies. Customer needs and products remain central to the cooperation.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Aryzta: Swiss-listed global bakery business producing breads, buns, and sweet bakery products for retail and foodservice across Europe and beyond. Comparable as a large-scale industrial bakery with private label capabilities.
• Vandemoortele: Belgian food group producing bakery products (bread, patisserie, viennoiserie) alongside other food categories. Comparable as a large European bakery platform with private label and branded offerings across multiple channels.
• La Lorraine Bakery Group: Belgian-headquartered industrial bakery group with broad European footprint producing bread, patisserie, and viennoiserie products for retail and foodservice. Comparable as a large-scale European bakery serving private label and branded channels.

Direct peers

• Bolletje: Dutch industrial bakery famous for bread rolls, beschuit, and crackers, supplying supermarkets and foodservice. Comparable in product category (bread rolls) and Dutch retail distribution model.
• Continental Bakeries: Dutch-based industrial bakery producing bread, cookies, and bakery products for private label and branded customers across Europe. Directly comparable as a contract manufacturer serving retail and foodservice with industrial-scale production.
• Royal Van Wijhe: Dutch family-owned bakery producing bread and pastry products for retail, foodservice, and private label. Comparable as a Dutch industrial bakery with similar B2B customer mix and product focus.
• Hessing: Dutch industrial pre-cut vegetable and fresh food producer with significant supermarket and foodservice supply relationships. Comparable as a Dutch industrial food manufacturer supplying the same major retail and foodservice customers.
• Pietercil Delby's Group: Belgian owner of Delvita and other supermarket chains operating in-house bakeries and sourcing from industrial bakeries. Comparable as a Belgian retail-bakery buyer that interacts with industrial bakery suppliers in adjacent markets.
• Bakery Stars BV: Dutch cooperative of specialized bread and patisserie bakeries offering a total concept for Horeca, Grootverbruik, Bakkerijen, Retail and Convenience. Verhoeven is a member and operates with shared sales, marketing, and logistics, making it a direct structural peer.

Regional players

• Sligro: Dutch foodservice wholesaler to which Verhoeven is the exclusive supplier of small bread. While primarily a customer/distributor rather than competitor, Sligro operates its own bakery department and is a direct adjacent peer in the Dutch horeca bakery value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Verhoeven-Bakkerij-100068867616534
• LinkedInlinkedin.com/company/v.o.f.-bakkerij-verhoeven
• Instagraminstagram.com/verhoevenbakkerij

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verhoeven Bakkerij