Hessing

What Hessing does

Hessing Supervers B.V. is a Netherlands-based, family-controlled fresh-food processor that converts raw vegetables, fruit, and meal components into pre-cut, ready-to-eat products for B2B customers. Founded in 1968 by Jan Hessing as a backyard cutting operation and operating today from four production and sales nodes (Zwaagdijk-Oost, Greenport Venlo, Schwalmtal in Germany, and Eindhoven foodservice), the company processes roughly 320,000 kilograms of raw materials per day into more than 800 SKUs spanning four sub-brands: Fruitgemak (ready-to-eat fruit), Groentegemak (pre-cut vegetables), Salades (ready-to-eat meal salads), and Verspakketten (fresh ingredient packages). Production is anchored by the Greenport Venlo Groente VersFabriek, which opened in 2023 with 100 production lines, ice-water vacuum cooling for crispness, multi-stage 3D cutting, 12,000 rooftop solar panels, no gas connection, and 200 Autonomous Mobile Robots handling internal logistics — a deployment described as a first in the European food sector.

The company sells into three primary channels: Dutch and European supermarket chains, foodservice operators (via Hessing Foodservice), and Quick Service Restaurant chains, most notably McDonald's, for which Hessing has acted as a global fresh-vegetable supplier for over 30 years, delivering more than six million kilograms of vegetables annually. Revenue mechanics are B2B supply contracts with retailers, foodservice distributors, and QSR accounts; no pricing or per-unit economics are publicly disclosed. Two strategic minority equity transactions — Equilibrium Capital (€1.5B+ AUM sustainable-finance investor) in May 2023 and Taylor Farms, the North American ready-to-eat salad leader, in December 2024 — have been brought in while the Hessing family retains majority control, both explicitly to fund the 'Green Future' sustainability and international growth strategy. The company is privately held and does not disclose revenue.

Name

Hessing

Legal name

Hessing Supervers

Website

https://hessingsupervers.nl

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hessing Supervers is a Netherlands-based, family-controlled fresh-food processor that cuts, washes, packages, and distributes pre-cut vegetables, ready-to-eat fruit, meal salads, and fresh ingredient packages to supermarket chains, foodservice operators, and Quick Service Restaurant accounts across Europe.

Ownership category

akta.pro rank

Product category

Fresh Processed Vegetables & Fruit Manufacturing

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI)

Keywords

• Fresh processed vegetables
• Ready-to-eat salads
• Cut fruit products
• Fresh meal packages
• Vegetable processing

Headquarters

HQ city

Zwaagdijk-oost

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Processed Vegetables and Fruit: Hessing processes 320,000 kg of raw materials daily into fresh prepared vegetables, fruit, meal salads, and complete meal salads. Products are sold to retail (supermarkets) and foodservice customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hessing Supervers processes 320,000 kg of raw materials daily into 800+ fresh products, including pre-cut vegetables, ready-to-eat fruit, complete meal salads, and fresh ingredient packages, supplying supermarket chains, foodservice operators, and Quick Service Restaurant brands such as McDonald's across the Netherlands and Europe.

Product overview

Hessing Supervers operates as a fresh food manufacturing company producing pre-cut vegetables, fruit, fresh meal packages, and complete meal salads under the SuperVers brand umbrella. The product portfolio consists of four main sub-brands: Fruitgemak (ready-to-eat fruit), Groentegemak (pre-cut vegetables), Salades (ready-to-eat salads including meal salads and salad bowls), and Verspakketten (fresh ingredient packages for home meal preparation). The company processes 320,000 kg of raw materials daily into over 850 different fresh products across multiple production facilities including state-of-the-art factories in Greenport Venlo and Schwalmtal.

Differentiator

Problem solved

Functional benefit

Brands

• SuperVers: The main brand name representing Hessing's fresh, premium quality fresh produce products including cut vegetables, fruit, meal salads, and fresh packages.
• SuperFood

Products and services

• SuperVers (SuperFood brand umbrella)
• Fruitgemak
• Groentegemak
• Salades
• Verspakketten

Quantifiable outcome

• 75% of Dutch people eat too few vegetables - Hessing addresses this by making healthy eating easy
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core, major and minor.

• Taylor FarmscoreStrategic or Co-development Partner · 1 December 2024Taylor Farms, a leading producer of ready-to-eat salads and healthy fresh foods in North America, has entered into a strategic partnership with Hessing. Taylor Farms becomes a shareholder while the majority remains with the Hessing family. This partnership provides Hessing with financial certainty for the Green Future strategy execution and access to Taylor Farms' valuable knowledge and global network. The collaboration focuses on accelerating innovation in fresh products and exploring new opportunities in Europe.
• Planet Proof GrowersmajorStrategic or Co-development PartnerHessing works with growers who hold the 'On the way to PlanetProof' certification. These growers invest in cleaner air, fertile soil, good water quality, and biodiversity. Hessing's own production locations are also PlanetProof certified.
• Hydroponic Lettuce GrowersminorStrategic or Co-development PartnerFor lettuce production, Hessing works with growers using water cultivation (hydroponics). This growing method is more efficient as it requires less water, fertilizer, and pesticides.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Taylor Farms: The leading North American producer of ready-to-eat salads and fresh-cut produce; directly comparable to Hessing's pre-cut vegetables, fruit, and meal-salad business, and is also a current strategic shareholder of Hessing.
• Bonduelle: France-headquartered global leader in processed vegetables (canned, frozen, fresh, ready meals). Directly comparable to Hessing across fresh-cut, prepared salads, and B2B foodservice supply, with overlapping retail and QSR customers across Europe.
• Greenyard: Belgian market leader in fresh, frozen, and prepared fruit and vegetables with deep retail private-label and foodservice relationships across Europe; Hessing competes head-to-head for Dutch and German fresh-cut shelf space and QSR contracts.
• Florette (Agrial): France-based subsidiary of Agrial producing ready-to-eat salads and fresh-cut vegetables for retail and foodservice across Western Europe; overlaps directly with Hessing's Groentegemak and Salades product lines.
• Ardo: Belgian producer of fresh-frozen vegetables, herbs, and fruit, supplying retail, foodservice, and B2B ingredient customers across Europe; comparable to Hessing in fresh-vegetable processing scale and customer base, with the offset of frozen rather than chilled delivery.
• SVZ International: Belgium-based supplier of fruit and vegetable purees, juices, and IQF ingredients to food manufacturers and beverage companies; comparable to Hessing in B2B fresh/frozen vegetable processing and in serving major FMCG and foodservice customers across Europe.

Broad incumbents

• Bakkavor Group: UK-listed fresh-prepared food manufacturer producing prepared meals, salads, desserts, and fresh produce for major grocery retailers; broader category than Hessing but comparable in B2B supply to supermarkets with similar scale, automation, and customer-concentration dynamics.
• Greencore Group: Ireland-headquartered convenience food manufacturer producing sandwiches, salads, and prepared meals for retail and foodservice; relevant comparable for Hessing's ready-to-eat salads and meal solutions segment, though broader portfolio and different geography.
• Dole plc: Global fresh produce grower-marketer with significant fresh-cut and value-added operations across Europe and beyond; overlaps with Hessing in fresh fruit and vegetable sourcing, processing, and B2B retail supply at a much larger scale.
• McCain Foods: Global leader in frozen potato products and a growing player in frozen vegetables, pizzas, and prepared foods serving retail and QSR (including McDonald's); comparable to Hessing in QSR supply and B2B vegetable processing, with broader product range and significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HessingSupervers
• Instagraminstagram.com/hessingsupervers
• Xx.com/Hessing30417889

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hessing