Verkeersschool Motorway

What Verkeersschool Motorway does

Verkeersschool Motorway (legal: Motorway B.V.) is a privately held Dutch driving school founded in 2008 and headquartered in Den Haag (The Hague). The company provides driver education for car (manual and automatic), motorcycle, and taxi licenses, serving individual learners across the Haaglanden region including Den Haag, Rijswijk, Delft, Voorburg, Leidschendam, and Wassenaar. The school employs 11–50 staff and claims to have served over 1,000 students cumulatively, supported by a 1,435+ Google review base.

The company's service model is instructor-led and asset-intensive rather than technology-led. Its most notable physical asset is a 10,000 m2 private practice terrain dedicated to motorcycle lessons — an unusual feature in the dense Dutch urban market. Motorcycle instruction is delivered by KNMV-certified instructors, and the company cites a selective 1-in-10 instructor hiring ratio and an 85% pass rate on the 2-in-1 car license program. Service offerings are segmented by learner type (Turkish-speaking, English-speaking, female, and anxiety-prone) and include intensive courses (spoedcursussen), theory exam preparation via a partnership with Theorie Snel Halen, and flexible installment payments through In3. The school won the Gouden Stuur (Golden Steering Wheel) award for safest driving school in 2014, which remains a core brand credential.

Verkeersschool Motorway's business model is a straightforward transactional B2C service: students purchase lesson packages ranging from approximately €840 to €2,840 (with higher tiers including exam fees and theoretical training), generating revenue per learner rather than recurring or subscription revenue. Pricing is differentiated by package, vehicle type (car vs. motorcycle), and license category (standard vs. taxi). The go-to-market is primarily local digital (Google reviews, website booking, social media) supplemented by word-of-mouth via an affiliate/referral program. Geographic expansion is achieved through pickup service rather than new physical sites, and the company has not raised external capital or pursued multi-region or franchised growth, indicating an owner-operated regional SME strategy.

Name

Verkeersschool Motorway

Legal name

Motorway B.V.

Website

https://motorway.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Verkeersschool Motorway is a Den Haag-based Dutch driving school founded in 2008 offering car, motorcycle, and taxi license training across the Haaglanden region, with KNMV-certified instructors and a private 10,000 m2 practice terrain.

Ownership category

akta.pro rank

Product category

Driving School Services

NAICS

Automobile Driving Schools (611692)

akta.pro primary industry

Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)

Keywords

• Driving school services
• Car driving lessons
• Motorcycle driving lessons
• Taxi driver training
• Theory exam preparation

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Driving Lesson Packages: Core revenue from packaged driving lessons (auto, motorcycle, taxi) with tiered pricing. Packages include Basic, Plus, and Premium tiers with varying lesson counts and included services (exams, theory courses). Also offers individual lesson purchases.
2. Individual Lessons: Pay-per-lesson model for students preferring flexibility. Auto lessons at €65/hour, motorcycle at €64/hour, taxi at €75/hour.
3. Examination Fees: Revenue from arranging CBR practical exams and theory exams. Includes separate fees for AVB (€250) and AVD (€350) motorcycle exams, practical car exam (€355), BNOR exam (€400), and TTT tussentijdse toets (€255).
4. Theory Courses: Partnership with Theorie Snel Halen for theory exam preparation. 97% first-time pass rate claimed. Course in Rijswijk from 7:00-15:00 with online practice materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Verkeersschool Motorway is a Dutch driving school offering tiered lesson packages and individual lessons for car (manual and automatic), motorcycle, and taxi licenses. The school operates from Den Haag and serves the broader Haaglanden region, employing certified instructors (including KNMV-certified motorcycle instructors) and utilizing its own 10,000 m2 private practice terrain for motorcycle AVB exam preparation.

Product overview

Verkeersschool Motorway is a multi-service driving school offering comprehensive driving education across three main categories: Auto (car), Motor (motorcycle), and Taxi. The company operates a platform model with tiered packages (Basic, Plus, Premium) at different price points, supplemented by specialized services. Auto packages range from €1,199-€2,600 for manual and €1,435-€2,840 for automatic transmission. Motorcycle packages include the promotional Actie Motorpakket (€999), Basic (€2,135), and Premium (€2,725), all including use of their proprietary 10,000m2 practice terrain. Taxi training spans €840-€1,375. Beyond core packages, the company offers theory courses via partner Theorie Snel Halen, intensive acceleration courses (Spoedcursus), driving anxiety support (Rijangst Begeleiding), female-only instruction (Vrouwelijke Rijschool), Turkish-language lessons (Turkse Rijschool), English-language services (Driving School), and a referral program (Verdien Bonus). Individual lessons are also available without package commitment. The company was founded in 2008 and is headquartered in Den Haag, serving the greater Haaglanden region.

Differentiator

Problem solved

Functional benefit

Products and services

• Pakket Basic Auto Schakel Entry-level car driving package for manual transmission with 15 driving lessons (60 min each) and 1 practical exam included. Features smoke-free car, immediate start, and fixed instructor throughout training. Priced at €1,199.
• Pakket Plus Auto Schakel Mid-tier car driving package for manual transmission with 25 driving lessons (60 min each). Priced at €1,930.
• Pakket Premium Auto Schakel Comprehensive car driving package for manual transmission with 35 driving lessons (60 min each) and an online theory course included. Priced at €2,600.
• Pakket Basic Auto Automaat Entry-level automatic car driving package with 15 lessons and 1 practical exam included. Priced at €1,435.
• Pakket Plus Auto Automaat Mid-tier automatic transmission car package with 25 driving lessons. Most popular option for automatic transmission lessons. Priced at €2,130.
• Pakket Premium Auto Automaat Comprehensive automatic car package with 35 driving lessons for intensive training. Priced at €2,840.
• Actie Motorpakket Promotional motorcycle package discounted to €999 (30% off) including free trial lesson, 10 motorcycle lessons on own 10,000m2 practice terrain, free motorcycle gear and helmet use, AVB exam with free retake, and AVD exam.
• Pakket Basic Motor Standard motorcycle driving package with 25 motorcycle lessons (60 min each) on the school's own 10,000 m2 practice terrain. Priced at €2,135.
• Pakket Premium Motor Comprehensive motorcycle package with 35 lessons, AVB exam with free retake, and online motorcycle theory course included. Priced at €2,725.
• Pakket Basic Taxi Entry-level taxi driver training package with 6 practical lessons, exam vehicle and guidance, and free practice materials. Allows students to obtain a taxi license (taxipas) within 4 weeks. Priced at €840.
• Pakket Plus Taxi Mid-tier taxi driver training package with 8 practical lessons. Most chosen option among taxi students. Priced at €985.
• Pakket Premium Taxi Comprehensive taxi training package with 10 practical lessons and a two-day theory course including the theory exam. Priced at €1,375.
• Theoriecursus (Theory Course) One-day intensive theory exam preparation course offered in partnership with Theorie Snel Halen, with a claimed 97% first-attempt pass rate. Held in Rijswijk from 7:00-15:00 and includes free access to online practice materials.
• Spoedcursus (Intensive Driving Course) Accelerated driving programs offered in multiple formats: 6-week (24 lessons), 8-week (30 lessons), 10-week (40 lessons), 10-day (25 lessons), and 15-day (30 lessons) formats. Includes an exam guarantee.
• Rijangst Begeleiding (Driving Anxiety Support) Specialized driving lessons for students with driving anxiety (rijangst) or fear of failure (faalangst). Delivered by experienced instructors trained to address anxiety symptoms and build confidence.
• Vrouwelijke Rijschool (Female Instructor Service) Driving lessons taught exclusively by female instructors, available for both car and motorcycle training. Designed for students who prefer female instructors, including those with anxiety.
• Turkse Rijschool (Turkish Language Instruction) Driving lessons delivered in Turkish by Turkish-speaking instructors, available for both car and motorcycle training. Designed for students who prefer instruction in their native language.
• English-Language Driving School English-language driving lessons for international students and expats in The Hague, covering car, motorcycle, and scooter licenses. Taught by qualified instructors Halil Yilmaz and Alvin.
• Losse Rijlessen (Individual Lessons) Individual pay-per-lesson driving lessons available without package commitment. Car lessons at €65/hour (manual) or €73/hour (automatic), motorcycle at €64/hour, and taxi at €75/hour.

Quantifiable outcome

• 75% pass rate (vs 52.5% national average)
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core and supporting.

• CBR (Centraal Bureau Rijvaardigheidsbewijzen)coreOthersCBR is the Dutch driving license authority that administers all theoretical and practical driving exams. Motorway partners with CBR for exam scheduling, arranging practical exams for car, motorcycle, and taxi licenses. Students are registered for CBR exams through Motorway's online system with no waiting lists claimed.
• Theorie Snel HalensupportingStrategic or Co-development PartnerThird-party theory exam preparation provider. Offers 1-day intensive theory course in Rijswijk (7:00-15:00) with 97% first-attempt pass rate. Motorway refers students for theory preparation. Free online practice materials included. Website: theoriesnelhalen.nl with partner code 252.
• In3supportingOthersDutch payment provider enabling installment payments for driving courses. Students can pay in 3 installments without full upfront payment. Available for all lesson packages including taxi training (€840).
• KNMV (Koninklijke Nederlandse Motorrijders Vereniging)coreOthersDutch Royal Motorists Association that certifies motorcycle instructors. Motorway employs KNMV-certified motorcycle instructors (Halil Yilmaz, Alvin mentioned). Certification ensures quality and safety standards for motorcycle training.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• KNMV (Koninklijke Nederlandse Motorrijders Vereniging): Dutch Royal Motorists Association that certifies motorcycle instructors. Motorway's motorcycle credentials are anchored by KNMV certification; KNMV is not a peer but a quality gatekeeper that influences the competitive landscape.
• CBR (Centraal Bureau Rijvaardigheidsbewijzen): Dutch government authority administering all driving theory and practical exams. Not a competitor but a critical ecosystem partner — Motorway depends on CBR for exam scheduling and student certification.

Regional players

• Verkeersschool De Vries: Established regional Dutch driving school offering auto and motorcycle lessons with comparable package-based pricing and instructor-led model, competing for the same student base in regional markets.

Direct peers

• EasyWay Rijschool: Dutch driving school offering auto and motorcycle lessons with tiered packages and online booking. Directly comparable in service mix, pricing structure, and direct-to-consumer positioning.
• NEXUS Rijopleiding: Multi-region Dutch driving school chain offering car, motorcycle, and truck lessons in several provinces. Closely comparable to Motorway in multi-segment offering and tiered packaging, with similar direct-to-consumer go-to-market.

Broad incumbents

• AA Driving School: UK-based national driving school operating under the AA brand, offering structured lesson packages and instructor-led training. Comparable business model and customer segment to Motorway, with established brand and geographic scale.
• ANWB Rijopleiding: National Dutch driving school chain operated by the ANWB mobility organization. Offers auto and motorcycle lessons across the Netherlands, serving the same consumer base as Motorway but at significantly larger scale and broader geographic reach.
• British School of Motoring (BSM): UK's largest driving school chain with national footprint offering auto instruction with tiered packages. Comparable to Motorway in service model and target customer (learner drivers), though operating at much larger scale in a different market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Motorway.nl
• Instagraminstagram.com/motorway.nl
• TikToktiktok.com/@motorway.nl
• LinkedInlinkedin.com/company/motorwaybv

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verkeersschool Motorway