KNMV

What KNMV does

KNMV (Koninklijke Nederlandse Motorrijders Vereniging) is a Dutch membership association founded on June 26, 1904 and granted Royal ('Koninklijk') status in 1917. Headquartered at Papendallaan 51 in Arnhem, it serves approximately 45,000 individual members and 300+ affiliated touring and sport clubs as the central organization for Dutch motorcyclists. KNMV is affiliated with NOC*NSF (Dutch Olympic Committee), FIM Europe, and the FIM (Fédération Internationale de Motocyclisme), giving it the federated mandate to govern motorsport in the Netherlands and represent Dutch riders internationally.

The association's core products are organized into five streams: (1) individual and club memberships (club fees at €234/year, officials at €25/year); (2) KNMV Verzekeringen, a wholly-owned insurance subsidiary with 75+ years of motorcycle coverage specialization; (3) sport licenses and event fees across 11 motorsport disciplines (motocross, enduro, wegrace, trial, supermoto, baansport, dragrace, motoball, cross country, offroad); (4) the KNMV Riders Academy training portfolio (Full Control, Corner Control, Masterclass Cornering, Masterclass Risk Perception, Allroad, Herstart, and KGI professional instructor certification); and (5) FIM international travel events (FIM Rally, FIM Meritum, FIM Mototour of Nations). Approximately 350 volunteer officials operate MyLaps timing systems and support events from TT Assen to Dutch Masters of Motocross. Technology is limited to standard federation tooling — a web platform (knmv.nl), a Mijn KNMV self-service portal, a mobile app, and third-party event-timing infrastructure.

KNMV's go-to-market combines community-led acquisition (via 300+ clubs), event-driven engagement (TT Assen, Dag van de Motorrijder), and a small inside-sales service team reachable at 026-352 8510. Revenue mechanics are recurring subscription-heavy (memberships, insurance premiums) supplemented by transaction-based license fees, training tuition, and event income. Marketing spans the website, email newsletters, social channels (Facebook, Instagram, X, YouTube), GRIP quarterly magazine, government lobbying (Tweede Kamer, EU), and coalition advocacy through ANWB, FEMA, MAG, and the Motorplatform. As a vereniging under Dutch law, KNMV is member-owned with no venture capital, private equity, or parent-company ownership.

Name

KNMV

Legal name

Koninklijke Nederlandse Motorrijders Vereniging

Website

https://knmv.nl

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

51–100 employees

Short description

KNMV is the Royal Dutch Motorcyclists Association (founded 1904) serving 45,000 members and 300+ affiliated clubs with motorsport governance, training academy, insurance, breakdown service, and policy advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership fees: KNMV generates revenue primarily through individual membership fees from approximately 45,000 members. Additionally, club membership fees (€234/year) are charged to the 300+ affiliated touring and sport clubs.
2. Insurance services: KNMV Verzekeringen provides specialized motorcycle insurance products. The organization earns commission or fees through its insurance subsidiary, offering coverage to members with group discounts.
3. Sport licenses and event fees: Revenue from motorsport competition licenses, event entry fees for championships, and day-pass sales for offroad and other disciplines.
4. Training and education: KNMV Riders Academy offers paid training courses (Full Control, Corner Control, Masterclass, Allroad, etc.). Beroepsopleidingen (professional instructor courses) and sport official training generate additional revenue.
5. FIM travel events: Revenue from organizing and facilitating FIM travel events (FIM Rally, FIM Meritum, Mototour of Nations) for members.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

KNMV is a Dutch motorcyclist membership association (vereniging) that sells individual memberships (~45,000 members) and club memberships (300+ affiliated clubs at €234/year). Its core commercial offerings include KNMV Riders Academy paid training courses, motorsport sport licenses across 11 disciplines, KNMV Verzekeringen motorcycle and club insurance, 24/7 Pechservice breakdown assistance, FIM international travel events, and KGI professional instructor certification.

Product overview

KNMV (Koninklijke Nederlandse Motorrijders Vereniging) operates as a membership-based association serving 45,000 members and 300+ affiliated clubs. The core offering is the KNMV Membership, which provides advocacy representation, training discounts, 24/7 breakdown assistance, insurance benefits, and access to touring networks. The product portfolio includes: KNMV Sportlicenties enabling participation in motorsport competitions across 11 disciplines; the KNMV Riders Academy offering training from beginner (Full Control Kickstart) to advanced levels (Masterclass Cornering); KNMV Verzekeringen providing motorcycle and club insurance; and KNMV-gecertificeerde Reisbegeleiders for guided tours. Additional services include FIM Reizen for international events, the Oog voor Motorrijders and Motorkleding awareness campaigns, KNMV Geluidsmetingsdagen for sound testing, and a volunteer officials program supporting motorsport events. The organization also maintains an integrity reporting point for sports safety.

Differentiator

Problem solved

Functional benefit

Brands

• KNMV Riders Academy: Motorcycle training programs and courses for riders of all levels
• KNMV Verzekeringen
• KNMV Reizen
• KNMV-gecertificeerde reisbegeleiders
• KNMV Geluidsmetingsdagen
• KNMV Dag van de Motorrijder
• FIM Reizen

Products and services

• KNMV Membership (Lidmaatschap) Annual individual membership providing approximately 45,000 Dutch motorcyclists with advocacy representation, training discounts, 24/7 breakdown assistance, insurance benefits, touring club access, and the quarterly GRIP magazine.
• KNMV Riders Academy Paid motorcycle training program for riders of all levels, covering beginner kickstart training, corner control, advanced masterclasses, allroad riding, returning rider (Herstart), technical, sidecar, and first-aid courses delivered at Papendal and certified instructor locations.
• KNMV Sportlicenties Annual motorsport competition licenses enabling riders to participate in KNMV-organized championships across 11 disciplines, with pathways to FIM international events such as the ISDE.
• KNMV Verzekeringen (Motorcycle Insurance) Specialized motorcycle insurance products sold through KNMV's insurance subsidiary to members and non-members, with group discounts available to KNMV members and 75+ years of motorcycle-specific underwriting experience.
• KNMV Clubverzekeringen (Club Insurance) Insurance packages for KNMV-affiliated sport and touring clubs, including business liability (bedrijfsaansprakelijkheid), board liability (bestuurdersaansprakelijkheid), and accident insurance (ongevallenverzekering), distributed via Quintes and Aon brokers.
• KNMV Pechservice (Motor Breakdown Service) Free 24/7 motor breakdown assistance in the Netherlands included with KNMV membership, linked to the member's license plate and covering home start, with on-site repair in the majority of cases.
• KGI – KNMV Gediplomeerd Instructeur Certification Professional certification program for motorcycle riding instructors, recognized by CBR (Dutch driving license authority), with mandatory annual continuing education and supplementary training modules.
• FIM Travel Events (FIM Reizen) International motorcycle travel events for KNMV members under the FIM umbrella, including FIM Rally, FIM Meritum, FIM Motocamp, FIM Mototour of Nations, and FIM Mototour of Races.
• KNMV Geluidsmetingsdagen (Sound Measurement Days) Certified motorcycle sound measurement service at Papendal/Arnhem using police-standard equipment, providing immediate results printout, free for KNMV members and €5 for non-members.
• KNMV Dag van de Motorrijder (Day of the Motorcyclist) Annual national event bringing Dutch motorcyclists together to raise awareness of motorcyclists' place on the road, held April 12, 2026.

Quantifiable outcome

• 45,000 members and 300+ affiliated clubs served by KNMV
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• ANWB VerkeersveiligheidscoalitiecoreStrategic or Co-development Partner · 1 January 2017KNMV has been part of the national Verkeersveiligheidscoalitie (Traffic Safety Coalition) since approximately 2017, co-signing the ANWB Verkeersveiligheidsmanifest 'Maak van verkeersveiligheid een nationale prioriteit.' This coalition influences national policy to improve road safety for motorcyclists.
• NOC*NSFcoreStrategic or Co-development Partner · 1 January 1904KNMV is affiliated with NOC*NSF (Nederlands Olympisch Comité * Nederlandse Sport Federatie), which governs the Olympic and broader sport ecosystem in the Netherlands. This affiliation provides legitimacy for KNMV as a sport federation.
• FIM Europe and FIM (Fédération Internationale de Motocyclisme)coreStrategic or Co-development Partner · 1 January 1904KNMV is affiliated with FIM Europe and FIM as the international governing bodies for motorsport. This enables KNMV to organize international competitions (EK, WK), send teams to events like the ISDE (International Six Days Enduro), and represent Dutch motorcycling globally. KNMV Director Wim Mulder was elected to the FIM Europe Board of Directors in 2025.
• MotorplatformcoreStrategic or Co-development PartnerKNMV is part of the Motorplatform governance board, a coalition of government, traffic safety organizations, industry bodies, and interest groups working to reduce motorcycle accidents. The platform developed a traffic code ('filegedragscode') now reflected in jurisprudence and used by insurers for damage settlement.
• FEMA (Federation of European Motorcyclists Associations)coreStrategic or Co-development PartnerKNMV works with FEMA on advocacy matters, jointly expressing concerns to the RDW regarding autonomous driving systems (ADAS) not detecting motorcyclists, leading to improved Euro-NCAP testing to include motorcycles.
• MAG (Motorrijders Actie Groep)minorStrategic or Co-development PartnerKNMV frequently acts together with MAG on advocacy issues, including joint representations to the RDW on ADAS systems.
• KNMV Verzekeringen (insurance subsidiary)coreStrategic or Co-development PartnerKNMV Verzekeringen provides specialized motorcycle insurance to members and non-members, with over 75 years of specialization in motorcycle coverage. Members receive discounts on premiums. Service: 088-810 8132 (Mon–Fri, 08:30–17:00).
• Quintes (insurance broker)coreChannel Partner/ Reseller/ DistributorQuintes offers a tailored insurance package for KNMV-affiliated clubs (sport and touring), including business liability, board liability, and accident insurance. Club insurance costs EUR 25 per policy plus insurance tax. Contact: 088-0007121.
• Aon (Aon Wolters Kluwer)minorChannel Partner/ Reseller/ DistributorAon offers a collective club insurance package for KNMV clubs under the 'Aon 20-20 Clubs Package', covering club boards, liability, and accidents.
• SENA and NOC*NSFminorStrategic or Co-development PartnerClubs with their own clubhouse can use the Collective Agreement between SENA and NOC*NSF for playing background music, simplifying licensing requirements.
• SWOV (Stichting Wetenschappelijk Onderzoek Verkeersveiligheid)minorStrategic or Co-development PartnerKNMV partners with SWOV for research on motorcyclist accidents. In April 2026, SWOV published a depth study on motorcycle accidents finding that 'being overlooked by another road user' is the most common cause.
• KNMV Riders Academy certified instructors and training partnerscoreChannel Partner/ Reseller/ DistributorKNMV certifies motor instructors (KGI) and travel guides, and partners with training venues including MotoVeda in Ede. The network includes certified reisbegeleiders (travel guides) listed on the KNMV website across the Netherlands.
• RDW (Netherlands Vehicle Authority)minorOthersKNMV collaborated with MAG and FEMA to express concerns about ADAS systems not detecting motorcyclists. RDW has since improved testing protocols. KNMV also directs members to the RDW website for environmental performance data on motorcycles.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Motorcyclist Association (AMA): U.S. national motorcycle membership association providing advocacy, racing sanctioning, insurance products, and member benefits. Directly comparable as a federation combining membership, motorsport governance, training, and insurance under one brand.
• Fédération Française de Motocyclisme (FFM): French motorcycle federation affiliated with FIM, issuing licenses and organizing national championships across motorcycle disciplines. Closely analogous to KNMV in governance, training, and competitive structure.
• Deutscher Motor Sport Bund (DMSB): German motorsport federation and FIM affiliate responsible for licensing, event sanctioning, and safety standards. Mirrors KNMV's role in governing motorsport, issuing licenses, and representing riders nationally and internationally.
• Auto-Cycle Union (ACU): UK governing body for motorcycle sport and recognized FIM member. Comparable to KNMV as a federation issuing sport licenses, sanctioning events, and supporting rider training across multiple motorsport disciplines.
• Federazione Motociclistica Italiana (FMI): Italian motorcycle federation affiliated with FIM and CONI (Italian Olympic Committee). Matches KNMV as a combined sport-governance, training, and membership body with multi-discipline sanctioning.

Broad incumbents

• ANWB: Largest Dutch mobility and motoring association, broader than motorcycles but co-signing the Verkeersveiligheidsmanifest with KNMV. Comparable as a Dutch membership association delivering road-safety services and partner benefits.
• FEMA (Federation of European Motorcyclists Associations): European umbrella body for motorcyclist associations, of which KNMV is an active member. Comparable as a federation-level counterpart operating at EU scale for advocacy and policy work (ADAS, Euro NCAP).

Emerging players

• Motorrijders Actie Groep (MAG): Dutch motorcyclist advocacy group that frequently partners with KNMV on safety and ADAS-related lobbying. Comparable niche advocacy mission, with overlapping but narrower scope (no motorsport governance or training academy).
• British Motorcyclists Federation (BMF): UK-based motorcyclist rights and membership organization focused on advocacy and rider services. Comparable as an advocacy-led motorcycle membership body but without motorsport sanctioning authority.

Regional players

• Royal Dutch Touring Club (ANWB Motor): ANWB's motorcycle division, offering breakdown, insurance, and touring services in the Netherlands. Partially overlaps with KNMV Pechservice and KNMV Verzekeringen but lacks motorsport governance and training.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/knmv
• YouTubeyoutube.com/user/deknmv
• Facebookfacebook.com/motorbondKNMV
• Instagraminstagram.com/knmv_motorbond
• LinkedInlinkedin.com/company/knmv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KNMV