HealthPlus Fertility Centers

What HealthPlus Fertility Centers does

HealthPlus Fertility Centers operates a single, centralized fertility clinic in Abu Dhabi, UAE (the website content and detailed product, team, and certification data correspond to Umniya Fertility Center at umniya.com, suggesting the same operating entity under a HealthPlus umbrella or prior identity). The clinic delivers the full continuum of assisted reproductive technology (ART) services, including IVF, ICSI, pre-implantation genetic testing (PGT), surgical sperm retrieval, laparoscopic ovum pick-up, fertility preservation (egg/sperm/embryo freezing and ovarian tissue cryopreservation), men's reproductive health, and psychology/counseling. It runs a hub-and-spoke model where all procedures, including the certified IVF laboratory, are delivered from the main Abu Dhabi facility at Al Karama Area.

The technology stack combines commercial third-party platforms with selective first-in-market deployments: Future Fertility's AI-powered oocyte assessment (the clinic is the first in the UAE to offer this), Embryoscope time-lapse embryo imaging, RI Witness radiofrequency specimen tracking, IMSI high-magnification sperm selection, and Meditex laboratory software. The lab carries dual international certifications — Joint Commission International (JCI) and College of American Pathologists (CAP) — which is uncommon for a single-site fertility operator in the region.

The business is a direct-to-consumer healthcare services provider monetized through per-cycle treatment fees, ancillary procedures, and diagnostics, supplemented by insurance billing and patient financing arrangements. Patient acquisition runs through self-referral via the website, an international patient program serving medical travelers to Abu Dhabi, a Refer-a-Patient program from existing patients, and insurance network partnerships. The clinic reports 30+ specialists, a cumulative 36,000+ IVF cycles, and 550,000+ patients served across its history.

Name

HealthPlus Fertility Centers

Legal name

Umniya Fertility Center

Website

https://healthplusivf.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

HealthPlus Fertility Centers operates a single fertility clinic in Abu Dhabi, UAE, delivering IVF, ICSI, PGT, fertility preservation, and related services. It serves individuals, couples, and international patients via a direct-to-consumer model, supported by a multidisciplinary team of 30+ specialists.

Ownership category

akta.pro rank

Product category

Fertility and Reproductive Healthcare Services

NAICS

Health Care and Social Assistance (62)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Fertility/IVF & Reproductive Tourism Agencies (THAKAIAF)

Keywords

• Fertility treatment services
• IVF procedures
• Assisted reproduction
• Fertility preservation
• Pre-implantation genetic testing

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IVF and Fertility Treatment Services: Healthcare service fees encompassing diagnostic services, IVF procedures, ICSI, PGT, surgical sperm retrieval, and fertility preservation treatments. Revenue generated through per-cycle treatments and associated medical procedures.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HealthPlus Fertility Centers (operating as Umniya Fertility Center) provides comprehensive fertility treatment services from a single Abu Dhabi hub, including IVF, ICSI, pre-implantation genetic testing (PGT), surgical sperm retrieval, fertility preservation (egg, sperm, embryo, and ovarian tissue cryopreservation), men's reproductive health, and psychology/counseling support. The center combines a multidisciplinary team of 30+ specialists with advanced laboratory technologies, including AI-powered oocyte and embryo assessment.

Product overview

Umniya Fertility Center offers a comprehensive, integrated suite of fertility services centered around assisted reproductive technologies (ART). The portfolio includes core treatment services such as ICSI, Assisted Reproduction, Pre-implantation Genetic Testing (PGT), Surgical Sperm Retrieval, and Laparoscopic Ovum Pick-up. The center provides specialized offerings including Fertility Preservation, Ovarian Tissue Cryopreservation, Men's Health services, and Psychology and Counseling support. Advanced technology offerings include AI-powered oocyte assessment (via Future Fertility partnership) and Embryoscope time-lapse imaging. Supporting lab technologies include RI Witness (electronic witness system), IMSI (sperm selection), and Meditex. The center delivers approximately 36,000+ cycles annually serving 550,000+ patients with 30+ specialists, functioning as a coordinated hub-and-spoke model from its Abu Dhabi facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Intra Cytoplasmic Sperm Injection (ICSI) Advanced fertility treatment procedure in which a single sperm is directly injected into an egg to facilitate fertilization, offered to individuals and couples facing male factor infertility or prior IVF failure.
• Assisted Reproduction Range of assisted reproductive technologies (ART) supporting individuals and couples through fertility treatment, including IVF cycles.
• Pre-implantation Genetic Testing (PGT) Genetic screening of embryos prior to implantation to identify chromosomal abnormalities or genetic conditions and improve pregnancy success rates.
• Surgical Sperm Retrieval Surgical procedures to retrieve sperm for use in IVF when natural sperm retrieval is not possible, addressing severe male factor infertility.
• Laparoscopic Ovum Pick-up Technique Minimally invasive surgical technique for egg retrieval during IVF procedures, used as an alternative to standard transvaginal aspiration.
• Fertility Preservation Services for preserving fertility options including egg freezing, sperm freezing, and embryo freezing for future family building, for elective or medical reasons.
• Men's Health Services Specialized men's health services addressing male factor infertility and urological conditions, including andrology consultations.
• Psychology and Counseling Mental health and counseling support services for individuals and couples throughout their fertility journey, including pre- and post-treatment support.
• Ovarian Tissue Cryopreservation Advanced fertility preservation technique involving the freezing and storage of ovarian tissue for future re-implantation, often for patients facing medical treatments that may affect fertility.
• AI Service + Embryoscope AI-powered embryo assessment and continuous monitoring using Embryoscope time-lapse imaging technology to improve embryo selection during IVF cycles.
• International Patient Program Dedicated program supporting patients traveling from outside the UAE for fertility care, providing logistical and clinical coordination for medical tourism to Abu Dhabi.

Quantifiable outcome

• 36,000+ IVF cycles completed with measurable outcomes
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Future FertilitycoreTechnology or IntegrationStrategic technology partnership making Umniya the first clinic in the UAE to offer Future Fertility's AI-powered oocyte assessment technology. This advanced AI system enables superior oocyte quality evaluation for improved IVF outcomes.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• King's Fertility: King's Fertility is a UK-based tertiary fertility center linked to King's College Hospital offering IVF, ICSI, PGT, surgical sperm retrieval and preservation. It is comparable to Umniya on integrated ART service menus and academic-quality multidisciplinary teams.
• Fakih IVF Fertility Center: Fakih is the most direct UAE-based fertility clinic competitor, operating multiple centers across Dubai, Abu Dhabi and the wider GCC offering IVF, ICSI, PGT and fertility preservation using comparable lab technology. It competes with Umniya for the same regional and international patient pool.
• New Hope Fertility Center: New Hope is a US fertility clinic with international brand recognition in IVF, ICSI, PGT and egg freezing. It is comparable to Umniya in offering a full-service ART menu with technology-forward positioning and continuous-monitoring embryo culture.
• Bourn Hall Fertility Centre: Bourn Hall operates IVF clinics in the UAE (with a strong brand tied to the original UK Bourn Hall) and competes head-to-head with Umniya on IVF, ICSI, genetic testing and fertility preservation services for both local and international patients in Abu Dhabi and Dubai.

Broad incumbents

• Shady Grove Fertility: Shady Grove is one of the largest US fertility networks operating 30+ clinics with comprehensive IVF, ICSI, PGT and fertility preservation services. It is a broad incumbent benchmark for clinical volume, payer contracting and outcomes data depth.
• IVI-RMA Global: IVI-RMA is the world's largest fertility services network with clinics across Europe, the Americas and the Middle East. It is the broad incumbent IVF/ART platform against which Umniya's technology and accreditation story must be benchmarked.
• CCRM Fertility: CCRM is a large US-based fertility network with global reach, known for proprietary lab protocols and PGT. It is comparable to Umniya on full-service ART, advanced lab technology and a data-driven outcomes positioning.

Emerging players

• Future Fertility: Future Fertility is a Canada-based AI fertility technology company whose oocyte assessment AI is the technology partnership underlying Umniya's 'first in UAE' AI claim. It is a technology counterpart rather than a clinic competitor, but its roadmap directly shapes Umniya's differentiation runway.

Regional players

• Cleveland Clinic Abu Dhabi – Reproductive Medicine: Cleveland Clinic Abu Dhabi operates a Reproductive Medicine program delivering IVF and ART in the same Abu Dhabi market. It draws from the same UAE insured and international patient base and competes on accreditation credibility and multidisciplinary depth.
• Genea Limited: Genea is an Australian fertility services group operating IVF clinics and proprietary lab technology globally. It is comparable to Umniya as a tech-forward ART provider with international patient appeal, though it primarily serves an Australian/Asia-Pacific geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/healthplusivf
• LinkedInlinkedin.com/company/healthplus-fertility-centers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthPlus Fertility Centers