SM Production

What SM Production does

SM Production is a privately held event planning and production company headquartered in Istanbul, Turkey, that provides end-to-end concert, festival, and live event services for Turkish and international music artists. The company's service portfolio spans six core offerings: event planning and management, production services (sound, lighting, stage design), event logistics (budgeting, permits, venue preparation, technical hardware), concept design, festival and concert organization, and stage sound and light design. It operates on a project-based professional services model with pricing not publicly disclosed.

The company serves a concentrated client base of prominent Turkish music artists and bands, including Tarkan, Kenan Doğulu, Mazhar Fuat Özkan (MFÖ), Teoman, maNga, Sertab Erener, Duman, Pentagram, Mabel Matiz, Simge Sağın, Sıla, and others. Its geographic reach spans Turkey (Istanbul venues including Turkcell Vadi, Harbiye Açıkhava, Volkswagen Arena, Zorlu PSM), Germany (six-city Tarkan European tour), and the United States (Hammerstein Ballroom NYC, The NOVO LA). Notable event series include the Yıldızlı Geceler concert franchise at Turkcell Vadi and the fizy Istanbul Music Week festival.

SM Production's go-to-market is event-driven, combining direct enterprise sales for individual artist concerts with strategic partnerships for festival production. Core partnerships include Turkcell (fizy) as digital sponsor, Zorlu PSM as venue partner, Atlantis Yapım as co-organizer, and marketing/media partners including Turkish Airlines, Macy's, and Time Out Magazine for international events. The company has no disclosed funding rounds, operates with 11-50 employees, and does not publicly disclose revenue figures.

Name

SM Production

Legal name

SM Production

Website

https://smproduction.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SM Production is an Istanbul-based event production company serving Turkish and international music artists with end-to-end concert and festival management, including sound, lighting, stage design, logistics, and concept design.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Other Performing Arts Companies (71119)

akta.pro primary industry

Event Technical Production Management & Crew (MPAGAKAH)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Corporate Event Production & AV Services (HSACADAB)

Keywords

• Event production services
• Concert management
• Festival organization
• Live event planning
• Stage production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Management and Production Services: Full-service event management including project management, conceptual design, festival and concert organizations, production services, event logistics services, and stage sound and light design

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SM Production is a full-service event planning and management company that organizes concerts, music festivals, and live events primarily across Turkey and select international venues. Their offerings span end-to-end event execution including project management, conceptual design, production services (stage sound and light design), event logistics, and on-site venue operations. They manage flagship concert series such as the Turkcell Vadi concerts and the fizy Istanbul Music Week festival.

Product overview

SM Production is an event planning and management company that provides full-service event production and organization. The company offers a comprehensive suite of services including event planning and management, production services (sound, lighting, stage design), event logistics, concept design, and festival/concert organization. Their notable event series include Turkcell Vadi concerts featuring Turkish and international artists, and the fizy Istanbul Music Week festival. SM Production operates globally with a focus on creating outstanding experiences through flawless event planning, from conceptual design to execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Planning and Management Full-service event planning and management including project management, conceptual design, guest relations, and marketing strategy development for flawless event execution.
• Production Services Technical production including sound, lighting, stage design, and management solutions for concert and event organizations.
• Event Logistics Services Budget planning, venue preparations, team gathering, logistics coordination, licenses, permits, and technical hardware services for events.
• Concept Design Unique concept design services developed through detailed market research, focusing on target audience interests for each event.
• Festival and Concert Organization Planning, marketing management, and concept design services for festival organizations, concerts, and roadshow events.
• Stage Sound and Light Design Professional stage sound and lighting design services as part of comprehensive production solutions.
• Turkcell Vadi Concert Series Recurring concert and event series hosted at the Turkcell Vadi venue, featuring leading Turkish and international artists including Duman, Mabel Matiz, Sertab Erener, maNga, and others.
• fizy Istanbul Music Week Turkey's first digital music awards and culture festival featuring concerts, panels, signing sessions, and live broadcasts across multiple stages.

Quantifiable outcome

• 25,000+ participants at single event (fizy Istanbul Music Week 2018)
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Turkcell (fizy)coreStrategic or Co-development Partner · 1 July 2017Turkcell's music platform fizy was the main sponsor and digital partner for Tarkan concerts in 2017, including the largest-ever sponsorship agreement in Turkish music industry. fizy provided live broadcast of concerts and social media promotion. SM Production provided consulting services for these major brands in music market and support for unforgettable summer concerts.
• Turkish AirlinesminorGTM or Marketing PartnerTurkish Airlines, ranked as Turkey's third most valuable brand, served as the service sponsor for Tarkan America concerts, providing travel and logistics support.
• Macy'sminorGTM or Marketing PartnerMacy's department store on 34th Street Penn Plaza in New York provided billboard advertising space for Tarkan Live in NYC promotional materials, reaching 1,100,640 views.
• Time Out MagazineminorGTM or Marketing PartnerInternational media partner for Tarkan America concerts, providing print advertising, posters, and online content in New York and Los Angeles Time Out publications.
• D&RminorGTM or Marketing PartnerBook retailer partner for fizy Istanbul Music Week events, collaborating on autograph sessions with popular culture personalities.
• Atlantis YapımcoreChannel Partner/ Reseller/ DistributorCo-organizer for Turkcell Vadi concerts, working with SM Production on concert organization and event execution for multiple 2023 events.
• Zorlu PSM (Performans Sanatları Merkezi)coreChannel Partner/ Reseller/ DistributorVenue partner for fizy Istanbul Music Week 2018 at Zorlu Performance Arts Center, hosting multiple stages including Turkcell Stage and Sky Lounge.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PRG (Production Resource Group): Global leader in event production services including sound, lighting, video, and rigging for live entertainment. Comparable to SM Production's technical production arm but at vastly larger scale and global footprint.
• AEG Presents: Global live entertainment promoter and venue operator (Staples Center, The O2, etc.) with growing presence in international markets. Competes with SM Production for premium concert promotion and production mandates.
• Clair Global: Large-scale audio, lighting, and video production services provider for concerts, festivals, and touring acts. Comparable in the technical production services that form a core SM Production offering, though at materially greater scale.
• Live Nation Entertainment: World's largest live entertainment company operating concert promotion, venues, ticketing, and artist management globally. Increasingly expanding in Turkey and adjacent markets, representing both a competitor and potential partner for SM Production.

Others

• CTS Eventim: European ticketing and live entertainment operator. Comparable as an event services ecosystem participant, though primarily ticketing/distribution rather than production like SM Production.

Direct peers

• Pozitif Live: Istanbul-based concert and festival promoter producing major Turkish and international artist tours and events. Direct comparable in scale, geography, and service mix (concerts, festivals, artist management) versus SM Production.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sm-production

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SM Production