Sorouh

What Sorouh does

Sorouh Management Consulting (صروح للاستشارات الإدارية) is a Riyadh-based private management consulting firm founded in 2019 that delivers administrative, economic, and financial consulting services to public and private sector establishments in Saudi Arabia. The firm positions itself around Saudi Vision 2030 priorities — privatization of public facilities, public-private partnership structuring, organizational restructuring, executive performance evaluation, and national human capital development — and emphasizes customized, practical solutions over off-the-shelf management products. Its delivery model relies on a small permanent team supported by a strategic alliance network of four named international senior consultants based in Canada, the UAE, and Lebanon (Dr. Hani Al-Shamaa of Morningside Consulting, Andy Akroush of Strategic Relationship Solutions, Manish Kotwala of Transform Management Consulting LLC, and Dr. Sa'd Daoud Qurayqous of iPro Consultant), rather than on a large internal bench.

The company's service portfolio is organized into five lines: management consulting (PPPs, relationship management, employee onboarding, restructuring, strategy); financial consulting (feasibility studies, risk analysis, financial strategy engineering, cost management); economic consulting (urban, health, and tourism economics, policy impact measurement, strategic project development); human capacity development workshops (team building, negotiation, communication, export development, women's leadership and entrepreneurship, sustainable tourism project management); and a fifth line marketed as "Artificial Intelligence Solutions" that combines cybersecurity, database analysis, IoT, technical problem-solving, and digital transformation. No proprietary AI/ML platforms, models, or patents are disclosed — the offering is technology advisory rather than product.

Sorouh operates a direct-engagement go-to-market with minimal public marketing infrastructure. Its website (souroh.com) runs on GoDaddy and was still flagged "under construction and development" in the most recent snapshot; pricing is not publicly disclosed and contact is handled via direct email ([email protected]) and a Saudi mobile number. Reported headcount is in the 11–50 band, no funding rounds have been disclosed, no customer logos are published, and there are no records of M&A, leadership changes, or regulatory actions in the available data.

Name

Sorouh

Legal name

صروح للاستشارات الإدارية (Sorouh Management Consulting)

Website

https://souroh.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sorouh Management Consulting is a Riyadh-based private firm founded in 2019 that delivers administrative, financial, and economic consulting services to Saudi public and private sector establishments, with a stated focus on Vision 2030 priorities, supported by an international strategic alliance network.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Due Diligence Advisory (Commercial/Financial/Operational) (BPAHADAE)

Keywords

• Management consulting
• Financial consulting
• Economic consulting
• Organizational restructuring
• Human capital development

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Management and Economic Consulting Services: Provision of management, economic, and financial consulting services to public and private sector organizations, including practical solutions, strategic planning, and implementation support.

Distribution channels1 record

Marketing channels3 records

Core offering

Sorouh is a Saudi Arabian management consulting firm that provides administrative, economic, and financial consulting services to private and public sector establishments. The firm delivers public-private partnership consulting, privatization advisory, organizational restructuring, executive performance evaluation, financial and economic feasibility studies, risk analysis, economic impact assessments, and customized training workshops, with services aligned to Saudi Vision 2030 priorities.

Product overview

Sorouh is a management consulting firm offering a unified portfolio of consulting services rather than a software platform. The company provides five interconnected service lines: Management Consulting (covering partnerships, restructuring, and strategy), Financial Consulting (feasibility studies and risk analysis), Economic Consulting (urban and sector economics), Human Capacity Development Programs (workshops and training), and Artificial Intelligence Solutions (cybersecurity, IoT, and digital transformation). These services are designed to address Saudi Arabian enterprises' operational and strategic challenges under Vision 2030.

Differentiator

Problem solved

Functional benefit

Products and services

• Management Consulting Services Provides public-private partnership consulting, privatization of public facilities, relationship management, employee onboarding procedures, organizational restructuring, executive performance evaluation, strategic design and implementation, and national consulting capacity building for Saudi private and public sector establishments.
• Financial Consulting Provides financial and economic feasibility studies, risk analysis, financial strategy engineering, and financial and cost management services for Saudi public and private sector organizations.
• Economic Consulting Specializes in urban economics, health economics, measuring the impact of economic programs and policies, economic management, tourism and entertainment economics, and strategic project development for Saudi establishments.
• Workshops and Human Capacity Development Programs Delivers training programs including effective team building, negotiation fundamentals, successful communication, export development, effective female leadership, women's entrepreneurship, and sustainable tourism project management, aligned with Saudi Vision 2030 human capital development goals.
• Artificial Intelligence Solutions Provides cybersecurity services, database analysis, Internet of Things solutions, technical problem solutions, and digital transformation technologies for Saudi organizations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Strategic Allies NetworkcoreStrategic or Co-development PartnerStrategic alliance with a network of partners for providing comprehensive consulting services. The company collaborates with a group of strategic allies to deliver innovative management, economic, and financial consulting solutions and distinguished workshops for Saudi establishments.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Kearney: Global management consulting firm active in Saudi Arabia on organizational restructuring, operations, and strategic procurement — overlapping with Sorouh's core management consulting offerings.
• Arthur D. Little: Global management consulting firm with a long-standing Middle East practice covering strategy, PPP advisory, and economic feasibility — directly comparable to Sorouh's economic and strategic consulting services.
• Strategy& (PwC): PwC's strategy consulting arm with strong Middle East practice covering PPP, public-sector reform, and economic advisory — a near-direct overlap with Sorouh's service portfolio in the Saudi market.
• Oliver Wyman: Global management consulting firm with financial services and public-sector practices serving Saudi clients on transformation, risk, and operational restructuring — comparable to Sorouh's financial and management consulting work.
• Bain & Company: Global strategy consulting firm with established presence in the Middle East, advising on privatization, performance improvement, and results delivery — directly overlapping Sorouh's management and economic consulting lines.
• Roland Berger: European-origin global consulting firm with a Middle East office serving public and private sector clients on strategy, restructuring, and operational transformation — comparable in scope to Sorouh's services.
• McKinsey & Company: Global management consulting leader with a long-standing Riyadh office serving Saudi Vision 2030 transformations. Sorouh competes for the same Saudi enterprise and government advisory mandates but at vastly smaller scale.

Emerging players

• Alvarez & Marsal: Global consulting firm specializing in performance improvement, restructuring, and turnaround advisory with Middle East operations. Sorouh's organizational restructuring and privatization focus competes for the same transformation mandates.

Direct peers

• Transform Management Consulting LLC: Abu Dhabi-based consulting firm founded by Sorouh team member Manish Kotwala, specializing in organizational restructuring, feasibility studies, and operational efficiency. Operates as both an alliance partner and a directly competing regional consulting boutique.

Others

• Boston Consulting Group:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sourohc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorouh