Ludi Dobrie

What Ludi Dobrie does

Ludi Dobrie (Люди Добрые) is a Moscow-based communications and event agency founded in 2012 and registered as ООО «Люди Добрые» in Krasnodar. The firm operates as a professional services provider rather than a software platform, delivering end-to-end production across six core product lines: marketing communications, brand activation, HR communications, conference and event management, festival organization, and digital/online events. Its client base is concentrated on large Russian enterprises and brands, with named engagements spanning X5 Group, Dodo Brands, MegaFon, Yandex Market, VkusVill, Magnit, AlfaStrakhovanie, Samolet, CIAN, Premier, and others — covering retail, telecom, food, insurance, real estate, media, and oil & gas verticals.

The agency's underlying technology stack combines physical event staging with digital and hybrid production capabilities. Notable proprietary components include a custom 3D virtual studio with augmented reality content for online broadcasts, a 360° interactive platform used for investor days, and a configurable gamification platform (e.g., the 'Cosmo Drivers' universe deployed for MegaFon reaching 13,000 employees). The firm operates a multi-year contract, bespoke project-based pricing model with no public rate cards, and is recognized in the TOP-20 of Russia's National Event Services Rating by RAMU, REMA, AKAR, and NAOM, with 12 VEMA, 3 Event of the Year, and 1 Perspectum award.

Name

Ludi Dobrie

Legal name

ООО «Люди Добрые»

Website

https://ludidobrie.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ludi Dobrie is a Moscow-based communications and event agency founded in 2012, providing end-to-end event production, brand activation, HR communications, and digital/hybrid experiences for large Russian enterprises across retail, telecom, food, insurance, and media.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Production and Communication Services: The agency earns revenue through project-based fees for designing and executing marketing communications events, brand activations, HR events, conferences, festivals, and digital/hybrid experiences for corporate clients. Revenue is generated from large enterprises and brands on a per-project basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ludi Dobrie is a Russian communications and event agency that designs and produces physical, digital, and hybrid events for large corporate clients. Its service portfolio covers marketing communications, brand activations at events and festivals, partner conferences, presentations and launches, motivational and HR events for employees, and immersive digital experiences including AR-based online shows and gamification platforms.

Product overview

Ludi Dobrie (Люди Добрые) is a Russian communications and event agency operating since 2012. The company operates as a unified service offering rather than a software platform, providing event management, brand activation, HR communications, and marketing communications services. The portfolio includes marketing communications, brand integrations at events/festivals, special projects, partner conferences, corporate presentations, employee motivation events, and strategic sessions. The agency serves major Russian brands including Dodo Brands, VkusVill, X5 Group, Yandex, MegaFon, Sberbank, and others, and ranks in the TOP-20 of the National Event Services Rating.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Communications Services Comprehensive marketing communications services including brand integrations at events, exhibitions, and festivals; special projects; partner conferences; presentations and launches; and motivational events for employees of large Russian enterprises.
• Brand Activation Services Development and execution of brand promotion campaigns and brand values communication through experiential marketing events and activations for enterprise clients.
• HR Communications Services Corporate events, motivational events for employees, strategic sessions, and internal communications solutions for client organizations, including franchisee congresses, annual awards, anniversary celebrations, and recognition programs.
• Conference and Event Management Organization of conferences, partner conferences, online events, and hybrid formats for corporate clients, including investor days, strategy calls, and business shows.
• Festival Organization Planning and execution of festivals, including enogastronomic events, corporate festivals, and public-facing festival activations for brands and corporate clients.
• Digital and Online Events Development and production of online events, digital activations, and hybrid event formats including AR/VR experiences, 3D virtual studios, and gamification platforms for corporate clients.

Quantifiable outcome

• TOP-20 in National Event Services Rating (RAMU, REMA, AKAR, NAOM)
• +2 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Chateau Tamagne (as main partner for Tmanskaya Loza festival)minorStrategic or Co-development PartnerChateau Tamagne was the main partner for the Tmanskaya Loza wine and gastronomy festival, which was transformed from a regional fair into a modern summer festival attracting 10,000 participants.
• Mos Tourism (Moscow Tourism Committee)minorStrategic or Co-development PartnerPartnered with Mos Tourism to co-organize the Moscow Travel Hackathon (Spinon project), a 36-hour non-stop hackathon with 200 participants focused on travel innovation.
• Spinon (Corporate Innovation Agency)minorStrategic or Co-development PartnerSpinon is a corporate innovation agency that co-organizes the Moscow Travel Hackathon annually with Mos Tourism. Ludi Dobrie served as a partner event production company for the hackathon.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Friends Moscow: Russian creative and communications agency offering integrated marketing campaigns, brand activations, and event production. Comparable as a domestic creative agency competing for the same enterprise marketing communications mandates.
• Nectarin: Russian event and communications agency specializing in corporate events, conferences, and brand activations for major Russian and international brands. Directly comparable in core service offering (event production, marketing communications) and Russian enterprise client base.
• Grape (Moscow): Russian brand activation and event agency producing corporate events, brand activations, conferences, and integrated marketing campaigns. Directly comparable in service mix (events, brand activation, corporate communications) and target customer profile.
• Eventica: Russian event management and production agency focused on corporate events, festivals, and brand activations. Comparable in operating model and Russian enterprise customer profile, with similar focus on physical and digital event formats.
• Possible Group (Moscow): Russian digital and communications agency offering brand campaigns, event concepts, and integrated marketing communications for major Russian enterprises. Directly comparable as a domestic professional services agency competing for similar enterprise marketing communications budgets.
• Drozdov Event Agency: Established Russian event agency specializing in corporate events, conferences, and HR communications for large Russian corporations. Comparable in service mix and target client base within the Russian enterprise segment.

Broad incumbents

• MKG (Maria Koo Group): International experience marketing agency producing corporate events, brand experiences, and integrated campaigns for global enterprise brands. Comparable in core offering (corporate events, brand activations) but with broader geographic reach; useful as a benchmark for scalable event agency operations.
• Jack Morton Worldwide: Global experiential marketing and brand experience agency within the IPG network, producing large-scale corporate events, brand activations, and hybrid experiences. Comparable in service category (event production, brand activation) but operates globally at much larger scale; relevant as a broad incumbent benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ludidobrie.agency
• Xx.com/ludidobrie
• Facebookfacebook.com/ludidobrieofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ludi Dobrie