United Way of Collier and the Keys

What United Way of Collier and the Keys does

United Way of Collier and the Keys (UWCK) is a 501(c)(3) nonprofit charitable organization founded in 1958 and headquartered in Naples, Florida, with a second office in Key West serving Monroe County. The organization operates as the central community-foundation and convening body for human services across Collier and Monroe counties, raising philanthropic capital from individuals, workplace giving campaigns, the Tocqueville Society ($10,000+ annual major gifts), Women United, planned giving, and corporate/international grants, and deploying those funds through $600,000 in biennial Community Investment Grants to 46 partner nonprofits plus a portfolio of directly operated programs.

UWCK directly operates a portfolio of community programs aligned with four impact areas (Community Resiliency, Financial Security, Healthy Community, and Youth Opportunity). Core programs include VITA free tax preparation (serving 682 taxpayers and generating $384,624+ in refunds in the most recent season), the Collier 211 24/7 multilingual helpline, KeysHelp.org (a tri-lingual resource navigator), Dolly Parton's Imagination Library book-gifting program for Monroe County children birth-to-five, the Success by 6 dollar-for-dollar preschool scholarship program (reducing childcare costs from ~$60/day to ~$14/day), Feed the Keys (an annual food drive that collected ~7,000 lbs in 2025), and Keys Reefs (a $3.5M UAE-funded coral restoration initiative supporting NOAA's Mission: Iconic Reefs). The technology backbone consists of the 211 helpline infrastructure, the VolunteerUWCK.org volunteer management platform, the KeysHelp.org resource database, and the e-CImpact grant management system.

UWCK reaches its customers (a mix of ALICE households, corporate partners, major donors, volunteers, and 46 nonprofit grantees) through a community-led and event-driven go-to-market model anchored in workplace payroll-deduction campaigns, the Tocqueville Society and Women United affinity networks, signature events (Community Impact Breakfast, Tocqueville Affair, Walk 4 ALICE, EGGfest, Ocean Guardian Family Day), and direct outreach via the website, social media, and earned media. Revenue mechanics are 100% donations, philanthropy, and grants — all programmatic services are free to beneficiaries — with the Tocqueville Society ($10,000+/year) and Women United annual memberships representing the principal subscription-style donor tiers.

Name

United Way of Collier and the Keys

Legal name

United Way of Collier County

Website

https://uwcollierkeys.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of Collier and the Keys is a 501(c)(3) nonprofit founded in 1958 that mobilizes philanthropy across Collier and Monroe counties (Florida) to fund community programs — including VITA tax preparation, 211 helpline, Imagination Library, Success by 6 scholarships, Feed the Keys, and a UAE-funded coral reef restoration initiative — supporting ALICE households and 46 partner nonprofits.

Ownership category

akta.pro rank

Product category

Community Philanthropy and Human Services

NAICS

Individual and Family Services (6241), Child and Youth Services (624110), Emergency and Other Relief Services (62423), Community Food Services (624210), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA), Food & Nutrition Assistance Programs (BPAIAKAF), Family Advocacy, Parent Training & Support Services (EDAJAKAK)

Keywords

• Community philanthropy services
• Human services nonprofit
• Donor fund management
• Nonprofit grantmaking programs
• Volunteer coordination platform

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: Individual donors contribute through the organization's website (uwcollierkeys.org/give/), mail, and in-person at the Collier or Monroe offices. Donations support ALICE families and community programs across all impact areas.
2. Workplace Giving Campaigns: Employees give through payroll deduction via workplace campaigns coordinated by UWCK. iPledge enables independent contractors, realtors, attorneys, direct sales professionals, and small business owners to pledge recurring donations.
3. Tocqueville Society Major Gifts ($10,000+): Philanthropic leaders invest $10,000 or more annually through the Tocqueville Society. Gifts of cash, credit card, check, payroll deduction, donor-advised fund, IRA (age 70.5+), or stock are accepted. Recognized as part of a national Tocqueville donor network.
4. Women United Membership Dues: Women United harnesses collective power of women through membership, networking events, volunteer activities, and philanthropy. Members join through a network of women who strengthen the community with talent, compassion, and philanthropy every other month.
5. Community Investment Grants: UWCK awards $600,000 in Community Investment Grants to 46 nonprofit organizations across Collier and Monroe counties per grant cycle (2026-2027), funding programs aligned with core impact areas.
6. Planned Giving / Endowment Gifts: Donors leave legacy gifts through endowment contributions, IRA Qualified Charitable Distributions (age 70.5+), bequests, and other planned giving vehicles. The organization has been serving the local community since 1958.
7. Stock Donations: Donors contribute long-term appreciated securities via Northern Trust Bank (DTC 0226, NFS A/C #NT2012190). Tax ID: 59-1026096. Stock donations provide favorable capital gains treatment.
8. International Coral Reef Partnership (UAE): A $3.5 million gift from the United Arab Emirates funds coral reef restoration, marine science education, scholarships, and community initiatives. This represents a significant government/philanthropic grant partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

United Way of Collier and the Keys is a 501(c)(3) nonprofit human services organization that mobilizes community resources to deliver an integrated portfolio of programs supporting ALICE households across Collier County and Monroe County (Florida Keys). Core offerings include free IRS-certified VITA tax preparation (helping generate over $384,624 in refunds), a 24/7 multilingual 211 helpline, the KeysHelp.org community resource guide, Dolly Parton's Imagination Library book gifting for children birth to age 5, Success by 6 preschool scholarships reducing childcare costs from ~$60/day to ~$14/day, the Feed the Keys food drive, Keys Reefs coral restoration, and VolunteerUWCK.org. The organization administers $600,000 in annual Community Investment Grants to 46 nonprofit partners.

Product overview

United Way of Collier and the Keys operates as a unified portfolio of community service programs focused on supporting ALICE (Asset Limited, Income Constrained, Employed) households. The organization offers a connected ecosystem of services spanning: VITA free tax preparation, 211 crisis helpline, KeysHelp.org resource directory, Dolly Parton's Imagination Library literacy program, Success by 6 early childhood education scholarships, Feed the Keys food security initiative, Keys Reefs coral restoration, and VolunteerUWCK.org volunteer management platform. All programs align under four impact areas: Community Resiliency, Financial Security, Healthy Community, and Youth Opportunity.

Differentiator

Problem solved

Functional benefit

Brands

• Women United: A powerful global network of women in 160+ communities that harnesses collective power to impact communities through philanthropy, volunteering, leadership, and membership.
• Tocqueville Society
• iPledge
• Workplace Campaign
• 2-1-1
• Dolly Parton's Imagination Library
• VITA (Volunteer Income Tax Assistance)
• Success by 6
• Feed the Keys
• Keys Reefs

Products and services

• VITA (Volunteer Income Tax Assistance)

Quantifiable outcome

• 682 taxpayers assisted and over $384,624 in tax refunds returned to the community through VITA program
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NOAA (National Oceanic and Atmospheric Administration) - Mission: Iconic ReefscoreStrategic or Co-development PartnerUWCK coordinates the 'Restoring the Florida Keys through Reef Restoration and Beyond' project with NOAA's Mission: Iconic Reefs, committed to restoring seven iconic reefs in the Florida Keys. The UAE funding was the first major contribution to this effort.
• Dolly Parton's Imagination LibrarycoreStrategic or Co-development PartnerUWCK sponsors Dolly Parton's Imagination Library for Monroe County children birth to age 5, gifting free high-quality age-appropriate books monthly. UWCK is the local sponsor, covering book costs ($36/child/year) and all administrative expenses. (Sunset in Collier County; families redirected to Books for Collier Kids.)
• SCORE Chapter (Naples)minorImplementation/ SI/ Consulting PartnerUWCK partners with the local SCORE Chapter, where 40+ volunteers offer free mentoring for nonprofits and businesses in fundraising, marketing, finance, and strategic planning. SCORE has served for more than 60 years nationally.
• Early Learning Coalition of Miami-Dade/MonroecoreStrategic or Co-development PartnerUWCK partners with the Early Learning Coalition of Miami-Dade/Monroe for the Success by 6 initiative, facilitating access to School Readiness scholarships for children from low-to-moderate income families in Monroe County for quality preschool education.
• Florida Power & Light (FPL)minorStrategic or Co-development PartnerFPL donates laptops used by VITA volunteers in Collier County to support free tax preparation services for low-income residents.
• Publix Super MarketsminorStrategic or Co-development PartnerPublix provides lunch to VITA volunteers, supporting the free tax preparation program. Joe Paul, Store Manager, coordinates Publix's community service events and annual associate donation campaign in Collier County and chairs UWCK's Philanthropy Committee.
• First Horizon BankminorStrategic or Co-development PartnerFirst Horizon Bank opens its branch to serve more VITA clients during tax season. Also a sponsor of Success by 6 and host of Women United pre-kickoff event at Fifth Third Bank location.
• 46 Nonprofit Partner Organizations (Collier & Monroe Counties)coreStrategic or Co-development PartnerUWCK awards $600,000 in Community Investment Grants to 46 nonprofit organizations across Collier and Monroe counties. Partners include Harry Chapin Food Bank, Guadalupe Center, Habitat for Humanity, Florida Keys Children's Shelter, Good Health Clinic, and others focused on food security, housing, health, education, and youth opportunity.
• United For ALICE (National ALICE Research)coreStrategic or Co-development PartnerUWCK publishes the ALICE Report for Collier and Monroe counties using research from United For ALICE, a national organization providing data on Asset Limited, Income Constrained, Employed households. This data informs UWCK's advocacy and program design.
• United Way WorldwidecoreStrategic or Co-development PartnerUWCK is part of the United Way network. Tiffani Mensch serves on local and national councils. UWCK's coral work featured in United Way's national brand refresh. The national Tocqueville Society tradition (est. 1981) guides UWCK's major donor program.
• Fifth Third BankminorStrategic or Co-development PartnerFifth Third Bank hosts Women United pre-kickoff events and is a Breast Cancer Awareness event host. Janet Pogar of Florida Blue serves as Chair of Women United.
• Baptist Health South FloridaminorStrategic or Co-development PartnerBaptist Health is a Pacesetter sponsor ($2,500-$4,999) of Feed the Keys food drive and operates Fishermen's Community Hospital in Marathon and Mariners Hospital in Tavernier, serving the Keys community.

Scale indicators10 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Community Foundation of Collier County: Local Collier County philanthropic foundation that overlaps with UWCK in donor cultivation, grantmaking, and community impact reporting. Comparable on donor-advised funds, community grant cycles, and stewardship of local philanthropy.
• United Way Suncoast: Regional United Way affiliate serving a multi-county Florida footprint (Tampa Bay area). Closely comparable business model: workplace giving, Tocqueville Society, 211, VITA, Community Investment Grants, and ALICE-style reporting across a similar geographic and demographic range.
• Harry Chapin Food Bank: Southwest Florida food bank that is one of UWCK's 46 Community Investment Grant partners. Highly comparable as a regional food-security nonprofit feeding ALICE households across the same geography.
• United Way of Palm Beach County: Larger Florida United Way with a similar portfolio (VITA, 211, workplace giving, major donors, planned giving). Comparable on revenue model and donor-society architecture even though budget scale is materially larger.
• United Way of Broward County: Florida United Way affiliate operating VITA, Success by 6-equivalent early childhood scholarships, and ALICE-focused programs. Comparable in mission, donor pipeline structure, and community impact orientation.
• United Way of Miami-Dade: Florida United Way affiliate that partners with UWCK on Success by 6 via the Early Learning Coalition of Miami-Dade/Monroe. Operates the same suite of programs (VITA, 211, workplace giving, major gifts) and shares the Florida Keys/Monroe County service intersection.
• United Way of Lee, Hendry, Glades & Okeechobee: Adjacent Southwest Florida United Way affiliate directly comparable in scale, geography, and program model. Operates workplace campaigns, VITA, 211, disaster response, and community investment grants across a similar coastal Florida demographic.

Regional players

• Goodwill Industries of Southwest Florida: Regional workforce-development nonprofit serving Collier and Monroe counties. Comparable as a direct-service nonprofit addressing ALICE-household economic stability through employment and training programs.
• Habitat for Humanity of Collier County: Southwest Florida affordable housing nonprofit that is one of UWCK's 46 grant partners. Comparable as a regional community-development nonprofit, though focused on housing rather than multi-issue convening.

Broad incumbents

• VolunteerMatch: National volunteer-engagement platform that competes conceptually with UWCK's VolunteerUWCK.org. Relevant as a comparable technology-enabled volunteer-matching offering, though UWCK's is geographically constrained.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/UWCollierKeys
• YouTubeyoutube.com/channel/UCorkD3w33eHMTbiDFD-MxqQ
• Facebookfacebook.com/UWCollierKeys
• LinkedInlinkedin.com/company/united-way-collier-keys
• Instagraminstagram.com/unitedwayofcollierandthekeys
• TikToktiktok.com/@uwcollierkeys

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Collier and the Keys