What Super Circle does

Super Circle Auto Limited is a privately held Indian manufacturer of automotive friction components and piston rings, founded circa 1974 and headquartered in New Delhi. The company operates five manufacturing units producing passenger-vehicle (PC) and commercial-vehicle (CV) brake pads, brake shoes, brake linings, roll brake linings, backing plates, unlined brake shoes, shims, and piston rings. Inputs are sold primarily under direct OEM supply contracts to automotive manufacturers in India, Europe, Japan, Korea, and America, with over 65% of total production exported to more than 60 countries and over 75% of piston-ring production shipped to Europe and America. Domestic aftermarket demand is served through dealer networks and government departments.

The company's technical differentiation rests on proprietary in-house friction-material formulations, full-scale inertia dynamometer testing infrastructure, compliance with European R90/REACH and American friction-material regulations, and management-system certifications covering ISO 9001, IATF 16949, ISO 14001, and ISO 45001. Most CV brake linings and many PC brake pads are ECE R90 homologated. The piston-ring line covers diameters from 10mm to 400mm using cast iron, alloy steel, and S.G. iron with surface treatments including chrome plating, phosphating, tin/copper coating, and gas nitriding. Statistical Process Control is applied at critical processes, and PC brake pad references exceed 700 SKUs. Secondary revenue is generated through a turnkey-project line that exports complete brake-component manufacturing plants and machinery to international buyers in Tunisia, Saudi Arabia, Pakistan, Kenya, Uganda, and Egypt.

Go-to-market is enterprise B2B: the company negotiates pricing directly with OEM purchasers, maintains department-specific export, sales, purchase, and production contact channels, and operates a corporate website plus a mobile app on Apple App Store and Google Play. Customer concentration centers on global OEMs across passenger vehicles (Ford, Fiat, Renault, Peugeot), commercial vehicles (DAF, Volvo, Mercedes-Benz, Scania), axle-trailer manufacturers (BPW, Freuhauf), agricultural and industrial equipment makers (John Deere, Massey Ferguson/Perkins, Deutz), and stationary-engine builders (Lister). The company is led by Chairman Mr. Jagjyoti Jain, has no institutional or venture backing disclosed, and operates a related CSR entity called the Jyoti Foundation Trust.

Name

Super Circle

Legal name

Super Circle Auto Limited

Website

https://supercircle.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Super Circle Auto Limited is an Indian manufacturer of automotive friction components (brake pads, shoes, linings, backing plates, shims) and piston rings, supplying OEMs and aftermarket buyers in India and over 60 export markets from five manufacturing units.

Ownership category

akta.pro rank

Product category

Automotive Friction Components and Piston Rings

NAICS

Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Brake System Manufacturing (33634), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE)

akta.pro secondary industries

Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB), Truck Chassis, Axle, Suspension & Brake Systems Manufacturing (IMACABAL)

Keywords

• Brake friction products
• Automotive parts manufacturing
• Piston rings
• OEM automotive components
• Brake linings

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. OEM Supply of Automotive Components: Direct supply of brake pads, brake shoes, brake linings, backing plates, shims, and piston rings to automotive OEMs in India and overseas. This is the primary revenue stream with significant volume from passenger and commercial vehicle manufacturers.
2. Aftermarket Sales: Piston ring production supplied to government departments and domestic aftermarket dealers all over India. Brake linings and other products also supplied to replacement market.
3. Turnkey Projects and Plant/Machinery Export: Export of complete plant and machinery used in manufacture of automotive components, along with guidance for setting up manufacturing facilities. Revenue generated from sale of special purpose machines and turnkey project setup services.
4. Piston Rings Export: Over 75% of piston ring production exported mainly to countries in Europe and America. OEM supplies to many companies in India as well as overseas.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Super Circle manufactures and exports automotive friction products (PC and CV brake pads, brake shoes, brake linings, roll brake linings, backing plates, unlined brake shoes, and shims) and piston rings for passenger vehicles, commercial vehicles, off-road vehicles, motorcycles, stationary engines, and compressors. The company supplies these components as an OEM supplier to automotive manufacturers worldwide and to the domestic aftermarket in India, and also provides turnkey projects for setting up complete brake component manufacturing plants internationally.

Product overview

Super Circle is a manufacturer and exporter of automotive friction products and piston rings. The company operates 5 manufacturing units producing PC brake pads (in semi-metallic, organic, and ceramic compositions), PC brake shoes, PC brake linings, CV brake pads, CV brake linings, roll brake linings, backing plates with unlined brake shoes and shims, and piston rings. Over 65% of production is exported to more than 60 countries worldwide. The company also offers turnkey projects for setting up complete brake component manufacturing plants. The product portfolio serves passenger vehicles, commercial vehicles, off-road vehicles, motorcycles, stationary engines, and compressors.

Differentiator

Problem solved

Functional benefit

Products and services

• PC Brake Pads

Quantifiable outcome

• 65%+ of production exported to 60+ countries worldwide
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Jyoti FoundationminorOthersSocial responsibility initiative established by Mr. Jagjyoti Jain, Chairman of Super Circle. The trust serves economically weaker sections of society by providing education and medical care including eye care. Donations from India are exempted from Income Tax under Section 80G.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brembo S.p.A. Italian premium brake systems and disc manufacturer serving globally distributed OEMs. While premium-positioned, Brembo competes with Super Circle in the broader brake friction and component category.
• ZF Friedrichshafen AG (incl. TRW/ZF Aftermarket): Global Tier 1 supplier with brake systems, friction products, and chassis components. Largely broader portfolio, but directly competes with Super Circle in commercial vehicle brake linings and OEM brake components.
• Akebono Brake Industry Co., Ltd. Japanese specialist in brake friction products (pads, linings, disc rotors) with global OEM presence. Highly comparable in product focus and customer base to Super Circle's friction products business.
• MAT Holdings (Friction Materials): Global aftermarket-focused manufacturer of brake pads, friction products, and related automotive components. Overlaps with Super Circle's aftermarket and friction product portfolio, particularly in replacement markets.
• Continental AG (Continental Automotive): Global Tier 1 automotive supplier with significant brake and friction product portfolio through its ContiTech and Original Equipment Solutions segments. Large-scale competitor across passenger and commercial vehicle brake systems.
• Bosch (Robert Bosch GmbH): Global automotive supplier with a major brake friction and components business. Competes with Super Circle across brake pads, brake discs, and brake systems globally, particularly in Europe and India.

Direct peers

• Brakes India Limited (TVS Group): India-based manufacturer of brake assemblies, brake drums, and friction products for commercial vehicles and passenger cars. Closest true direct competitor in the Indian automotive friction market, supplying major OEMs.
• Rane Brake Lining Limited: Indian manufacturer of brake linings, disc pads, and clutch facings supplying OEM and aftermarket channels. Direct India-headquartered competitor with overlapping product portfolio (brake linings, pads, friction products) and similar OEM/export orientation.
• Sundaram Brake Linings Limited: India-based automotive brake lining manufacturer serving OEM and replacement markets. Direct competitor in friction products with overlapping product portfolio and Indian manufacturing footprint.

Regional players

• ASK Automotive Limited: Indian manufacturer of brake shoes, brake pads, and friction components for two-wheelers and passenger vehicles. Comparable as a regional Indian friction products supplier with overlapping OEM and aftermarket channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/supercirclesc
• Facebookfacebook.com/sc.supercircle
• LinkedInlinkedin.com/company/supercircle-sales-corporation

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Circle