Sinarmas Agribusiness and Food

Name

Sinarmas Agribusiness and Food

Legal name

金光企业管理(上海)有限公司

Website

https://sinarmas-agri.com.cn

Company type

Public

Founded year

1938

Operating status

Operating

Headcount range

10,001+ employees

Ownership category

akta.pro rank

Product category

Instant Noodles & Edible Oils

NAICS

Soybean and Other Oilseed Processing (311224), Soft Drink Manufacturing (312111)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE)

akta.pro secondary industries

Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

Keywords

• Instant noodles
• Edible oil refining
• Palm oil production
• Coconut water
• Snack noodles

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 棕榈油及油脂产品: 金光农业资源（GAR）是全球第二大、印尼最大的油棕种植集团，管理近50万公顷油棕种植园，年产棕榈油约300万吨以上，约占全球产量的10%，通过全球营销网络向约70个国家销售棕榈油产品。
2. 食品及消费品: 金光中国食品生产及销售方便食品（华丰三鲜伊面、干脆面魔法士系列等）和饮品（椰语清澜椰子水），通过全国5大营销中心和经销商网络销售。2023年食品部门净利润率达6.6%。
3. 房地产: 金光置地（Sinarmas Land）在新加坡交易所上市，是印尼房产开发领军企业，在印尼、中国、马来西亚和新加坡开发住宅、商业和工业地产。PT Bumi Serpong Damai和PT Duta Pertiwi在雅加达交易所上市，总市值超25亿美元。
4. 综合业务收入: 金光集团还拥有制浆造纸（金光纸业APP）、金融（宁波国际银行/宁波通商银行）、电信、能源与基础设施、健康医疗等业务板块，整体年营收及资产总额均超过数百亿美元。

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sinarmas Agribusiness and Food operates branded consumer food and edible oil businesses in China under the Sinar Mas group. Its Huafeng (华丰) instant noodle family and Mofashi (魔法师) crispy snack noodles are sold nationwide via distributor and retail networks; Yeyu Qinglan (椰语清澜) 100% NFC coconut water is positioned as a premium beverage. On the B2B side, the Ningbo-based 金光粮油 (Sinar Mas Oils & Grains) refines soybean meal, salad oil, blended oil, and shortening, and imports crude palm oil from the group's Indonesian plantations for food processors and institutional buyers.

Product overview

Sinarmas Agribusiness and Food operates as a diversified food and agriculture conglomerate under the Sinar Mas Group, comprising multiple distinct product lines and subsidiaries. The portfolio includes branded consumer food products (convenience foods and beverages) and agricultural commodities (palm oil, oils and grains). Key food brands include: the 华丰 (Huafeng) instant noodle sub-brand family (华丰三鲜伊面, 华丰杯面系列, 华丰鲜汤伊面系列, 华丰面馆系列), 魔法士 (crispy snack noodles), and 椰语清澜 (NFC coconut water). The agricultural commodities arm is anchored by Golden Agri-Resources (GAR, SGX:E5H), a vertically integrated palm oil producer, complemented by 金光粮油 (oils and grains processing in Ningbo) and 金光置地 (real estate under Sinar Mas Land). The company operates six manufacturing bases across China (Ningbo, Dong'a, Shaoguan, Xianyang, Fuxin, Xinghua) with five regional sales centers.

Differentiator

Problem solved

Functional benefit

Brands

• 华丰三鲜伊面: Instant noodles launched in 1986 in Zhuhai; flagship instant noodle brand of the company, well-known across China for over 30 years.
• 魔法士 (Mofashi)
• 椰语清澜
• 金虹桥国际中心
• 金光外滩中心
• 金光中心 (原白玉兰广场)

Products and services

• Huafeng Instant Noodles Family (华丰伊面系列) Classic instant noodles (Sanxian Yimian 三鲜伊面), cup noodles, fresh soup noodles (Tonkotso/seafood), Hong Kong-style noodle house (squid, curry), and Northwest-style spicy varieties. Sold nationwide in China and exported to Hong Kong and Southeast Asia; targeted at Chinese mass-market consumers.
• Mofashi Crispy Snack Noodles (魔法师干脆面) Crispy instant snack noodles marketed primarily to Chinese youth consumers, with multiple flavor variants (Brazilian BBQ, Australian Ribs, Spicy Chicken Wings, Durian Turkey) across four price tiers (0.5 yuan, 1 yuan, 1.5 yuan, 2 yuan series, 20-50g packs). Leading brand in the Chinese dry crispy noodle segment.
• Yeyu Qinglan NFC Coconut Water (椰语清澜椰子水) 100% NFC (Not From Concentrate) coconut water sourced from Dan Nongsamrit (Dan Nestsam Do), Thailand, with natural electrolytes. Positioned as a premium healthy beverage. Available in 300ml PET bottles (12-pack) and 1L gift box formats (6-pack). Named as the official coconut water of the 2026 Longines Global Champions Tour in Shanghai.
• Sinar Mas Oils & Grains (金光粮油) Oils and grains processing business based in Ningbo, producing soybean meal, refined salad oils, blended oils, and shortening. Imports crude palm oil from Indonesian plantations for refining. Operates a nationwide distribution network covering East China and North China coastal economic regions; supplies food processors (e.g., COFCO Group) and institutional buyers.
• Golden Agri-Resources Palm Oil (GAR) Palm oil production and agribusiness, publicly listed on Singapore Exchange (SGX:E5H). Manages nearly 500,000 hectares of oil palm plantations in Indonesia, producing approximately 10% of Indonesia's palm oil output. Downstream operations include destination processing, branded consumer products, and distribution to approximately 70 countries globally.

Quantifiable outcome

• 金光集团在华累计投资超过6000亿元人民币
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered 战略合作, 合作网络, 核心战略合作 and 政企合作.

• 陕西军供集团战略合作Strategic or Co-development Partner · 22 April 2026金光农业资源集团与陕西军粮供应集团开展座谈交流，双方围绕魔芋及相关产品的研发、品控、市场和销售，联合开发营养美味的军需食品、渠道深度合作、粮油物资储备等议题展开讨论，约定开展实地互访考察。
• 徐工集团战略合作Strategic or Co-development Partner · 14 April 2026李东总裁应邀赴徐工集团参访交流，参观徐工数字化装配车间、矿山重型设备装配车间等。徐工集团是中国工程机械行业领军企业，产品远销190多个国家和地区，双方探讨在工程机械设备需求方面的合作机会。
• 清华企业家协会(TEEC)合作网络Others · 26 September 2025李东总裁作为新TEEC成员及东南亚分会首批成员出席清华企业家协会全球年会系列活动。TEEC是以清华校友企业家为主体的组织，全球拥有11个分会，700多位正式会员。东南亚分会正式成立，金光作为分会成员参与合作。
• 中国星网网络应用有限公司战略合作Technology or Integration · 17 June 2025李东总裁拜访中国星网网络应用有限公司，双方探讨在卫星网络、物联网等领域的合作机会。恰逢金光投资的Nusantara Lima卫星发射成功，这是亚洲容量最大的宽带高轨卫星，为双方合作提供有利条件。
• 中粮集团蒙牛乳业战略合作Strategic or Co-development Partner · 14 August 2024金光农业资源集团中国区总裁李东和印尼金光负责学生奶团队负责人应邀前往中粮集团蒙牛乳业北京分公司工厂进行参观交流，双方就潜在的业务合作模式进行了深入探讨。中粮油脂、中粮生化全面供应金光在中国六个生产基地的原材料。
• 清华大学核心战略合作Strategic or Co-development Partner · 2 August 2024金光集团执行董事、金光农业资源集团董事长兼首席执行官黄荣年在雅加达总部接待清华大学党委书记邱勇一行，共同见证双方围绕教育培训、人工智能发展等方面合作签署备忘录。清华大学求真书院金光求真讲席教授由黄奕聪慈善基金会支持。
• 中国移动核心战略合作Technology or Integration · 5 July 20242024年7月，印尼金光集团与中国移动正式签约成立人工智能联合实验室，将进一步深化两国在智能科技领域的合作。联合实验室将聚焦跨国企业协同创新新模式、人才培育新机制、产研协作新生态，依托中国移动九天大模型与AI核心技术，联合研发AI算法、模型及行业智能化应用方案。这是国资央企首次以联合实验室形式与印尼企业开展合作。
• 阿里巴巴/蚂蚁金服战略合作Strategic or Co-development Partner · 4 December 2023黄荣年主席一行来华视察，与阿里巴巴、蚂蚁金服进行富有成效的交流，这是继2023年11月以来黄荣年主席第二次到访阿里，双方就有关合作事宜进行了深入交流。
• 青山控股战略合作Strategic or Co-development Partner · 26 November 2023黄荣年主席一行来华期间与青山控股进行富有成效的交流，双方探讨合作机会。
• 隆基科技战略合作Strategic or Co-development Partner · 26 November 2023黄荣年主席一行来华期间与隆基科技进行富有成效的交流，双方探讨合作机会。
• 宁德时代战略合作Strategic or Co-development Partner · 26 November 2023黄荣年主席一行来华期间与宁德时代进行富有成效的交流，双方探讨合作机会。
• 天合光能核心战略合作Strategic or Co-development Partner · 17 October 2023金光集团与天合光能签约，为印尼建设第一个光伏电池和组件生产基地，助力印尼2060年实现净零排放的目标。金光农业资源集团CEO黄荣年与印尼总统佐科、中国国家主席习近平共同见证签约。
• 韶关市曲江区政企合作Others · 15 February 2023金光农业资源集团与韶关市曲江区开展合作交流，推进金光农业资源在韶关曲江的投资发展规划，促进食品产业园发展。韶关工厂是金光农业资源在韶打造的旗舰工厂，是集团在中国可持续发展的重要基地。
• 千寻位置网络有限公司战略合作Technology or Integration · 8 December 2022金光农业资源集团中国区总裁李东应邀前往千寻位置参观交流，千寻位置是全球领先的时空智能基础设施公司，基于北斗卫星系统提供厘米级定位、毫米级感知、纳秒级授时的时空智能服务。双方探讨在智慧农业、智慧城市等领域的合作。
• 北方信息控制研究院集团战略合作Technology or Integration · 22 November 2022金光农业资源集团与北方信息控制研究院集团开展座谈交流，双方就未来业务合作进行了深入交流。北方信息是兵器工业北斗导航应用领域的国家战略团队，双方探讨在智慧农业、移动通信、能源管理、智慧城市、码头仓储等领域合作。

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Musim Mas: Indonesian privately-held integrated palm oil group with plantations, refineries, and downstream oleochemical operations. Closest private peer to GAR by geography and operational footprint.
• Uni-President Enterprises: Taiwanese food conglomerate with major presence in China instant noodles (统一) and beverages. Direct competitor to Huafeng noodles in mass-market tiers.
• Vita Coco Company: Global leader in branded coconut water, directly comparable to Yeyu Qinglan in the premium NFC coconut water category targeting health-conscious consumers in China and globally.
• IOI Corporation: Malaysian-based vertically integrated palm oil producer with plantations, refining, and specialty fats. Comparable in scale to GAR with focus on sustainable palm oil and downstream value-added products for global food manufacturers.
• Baixiang Food (白象食品): Chinese domestic instant noodle competitor particularly strong in southern China and emerging snack noodle categories. Direct competitor to Mofashi in the crispy noodle segment and to Huafeng in mainstream tiers.
• Wilmar International: World's largest palm oil processor and merchandiser with vertically integrated operations spanning plantations, refining, and branded consumer oils/foods in Asia. Most direct comparable to GAR's vertically integrated model, with similar downstream branded food ambitions through brands like Arawana.
• Sime Darby Plantation: One of the world's largest oil palm plantation operators with ~600,000 hectares across Malaysia, Indonesia, and other geographies. Directly comparable to GAR in upstream scale, with similar downstream refining and bulk edible oil distribution.
• Tingyi (Master Kong) Holding: China's largest instant noodle and beverage company (康师傅), directly competing with Huafeng and Mofashi in Chinese instant noodles. Most direct comparable for the China food segment.

Broad incumbents

• Cargill: Global agricultural commodity giant with major palm oil trading/refining operations and broad food ingredient portfolio. Comparable to GAR in upstream palm oil sourcing and to Sinar Mas Oils & Grains in soybean/oilseed processing.
• Bunge Global: Major global oilseed processor and merchandiser with extensive palm oil origination. Comparable to GAR/Sinar Mas Oils & Grains in vegetable oil processing and global commodity distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sinarmas-agribusiness-and-food

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinarmas Agribusiness and Food