Neway Works

What Neway Works does

Neway Works is a Michigan-based 501(c)(3) nonprofit organization (legal name Neway Works, Inc.; tax-exempt ID 85-3162312) founded in 2020 during the COVID-19 pandemic to address teen mental health and wellness through after-school youth development and mentoring services. The organization operates primarily in the metro Detroit area from its Mount Clemens headquarters and a secondary Detroit office, and is led by Founder and Executive Director Shane Gianino. Its core program, Project Transformation, delivers after-school academic support, personal development, life-skills training, and mental-health resources to student athletes from low socioeconomic backgrounds, with a stated cumulative impact of 225+ student athletes served since inception.

The program portfolio has expanded beyond Project Transformation to include the Entrepreneur 4 Kids Lab (a youth entrepreneurship track) and Job Readiness and Job Placement Assistance (a workforce development track covering soft skills and interview preparation). Neway Works also runs two annual fundraising events — the Let's Shine Charity Gala (held at the Edsel and Eleanor Ford House) and the Neway Works Golf Classic — both of which feature tiered corporate sponsorships (Platinum, Gold, Silver), silent auctions, dedicated giving, and a "Better Together Award" honoring partner organizations. The organization generates no commercial revenue from products or services; all funding flows from individual donations, corporate sponsorships, and event proceeds.

The business model is donation- and event-dependent. Neway Works uses a community-led go-to-market approach, reaching beneficiaries via school and community partnerships and recruiting donors through its social media presence, its website (newayworks.org), and event-driven engagement. Corporate sponsorship has concentrated among regional banks and financial institutions (Comerica, Flagstar, Huntington, PNC, People Driven Credit Union), with 2025 expansions into healthcare (Blue Cross Blue Shield of Michigan), mortgage (United Wholesale Mortgage), and telecom (Comcast). The board includes senior operating executives, a sitting Wayne County Commissioner, and an engineering manager from Ford Motor Company, providing relationship capital across corporate, civic, and political channels in metro Detroit.

Name

Neway Works

Legal name

Neway Works, Inc.

Website

https://newayworks.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Neway Works is a Michigan-based 501(c)(3) nonprofit that delivers after-school youth development programs — Project Transformation, Entrepreneur 4 Kids Lab, and Job Readiness assistance — to underserved student athletes in the metro Detroit area, funded primarily through individual donations, corporate sponsorships, and two annual fundraising events.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Sports and Recreation Instruction (611620), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Health, Wellness & Self-Care Skills (Sleep, Nutrition, Habits) (EDAMAIAJ), Youth & Young Adult Workforce Programs (Out-of-School Youth) (EDAAAOAD)

Keywords

• Youth mentoring services
• After-school programs
• Student athlete development
• Nonprofit youth services
• Workforce readiness training

Headquarters

HQ city

Mount Clemens

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute through the organization's website donation portal, at events, and via mail. Donations support after-school programming, tutoring, mentoring, scholarships, and program supplies.
2. Corporate Sponsorships: Corporate sponsors provide financial support at various tiers (Platinum, Gold, Silver, etc.) for events like the Let's Shine Gala and Golf Classic. Sponsors receive recognition and branding opportunities.
3. Event Revenue: Revenue generated from event ticket sales, silent auctions, and dedicated giving at the Let's Shine Gala and Golf Classic.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Neway Works is a 501(c)(3) nonprofit that delivers free after-school youth development programming to student athletes from low socioeconomic backgrounds in the metro Detroit area. Its flagship Project Transformation program combines academic support, personal development, life skills training, mental health and wellness resources, and college athletic scholarship preparation, complemented by the Entrepreneur 4 Kids Lab (entrepreneurship education) and Job Readiness and Job Placement Assistance (workforce development). Programs are delivered at partner schools and community sites; operations are funded through individual donations, corporate sponsorships, and annual fundraising events (Let's Shine Gala, Golf Classic).

Product overview

Neway Works is a nonprofit organization offering a portfolio of youth development programs focused on student athletes. The core offerings include Project Transformation (after-school mentoring), Entrepreneur 4 Kids Lab (entrepreneurship training), and Job Readiness/Job Placement Assistance (workforce development). The organization also hosts two major annual fundraising events: the Let's Shine Gala and the Golf Classic. These programs work together to empower underserved youth to achieve academic success and transform into self-sufficient, educated, employable adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Transformation After-school youth mentoring program that empowers student athletes from underserved backgrounds through academic support, personal development, life skills training, mental health and wellness resources, and college athletic scholarship preparation. Free to participants; delivered at partner schools and community sites in metro Detroit.
• Entrepreneur 4 Kids Lab Youth entrepreneurship education program designed as a launchpad to prepare youths to break the status quo through creativity and innovation. Targeted at student athletes in the Neway Works program.
• Job Readiness and Job Placement Assistance Workforce development program that helps teens succeed in the workforce, teaches soft skills (e.g., interviewing), and provides job placement assistance. Targeted at teens in the Neway Works program.

Quantifiable outcome

• 225+ student athletes impacted since 2020 through Project Transformation program

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• People Driven Credit UnionminorGTM or Marketing Partner · 21 November 2025Community Relations Manager Julia Kaiser was honored with the 2025 Better Together Award. People Driven Credit Union supports through financial literacy programs and nonprofit sponsorships.
• United Wholesale MortgageminorGTM or Marketing Partner · 21 November 2025Senior Community Outreach Specialist Samantha Salada was honored with the 2025 Better Together Award. UWM supports through charitable giving and volunteerism programs.
• Blue Cross Blue Shield of MichiganminorGTM or Marketing Partner · 21 November 2025Vice President Sandra Fester was honored with the 2025 Better Together Award. BCBSMI has been a Gold sponsor for the Let's Shine Gala.
• ComcastminorGTM or Marketing Partner · 21 November 2025Director of Community Impact Jennifer Jambor was honored with the 2025 Better Together Award. Comcast supports through regional philanthropic investment and community impact programming.
• HOUR DetroitminorGTM or Marketing Partner · 21 November 2025Official Media Partner for the 2025 Let's Shine Charity Gala, providing press coverage and editorial visibility for the event and organization.
• Greystone Golf ClubminorGTM or Marketing Partner · 10 August 2025Venue partner for the 6th Annual Neway Works Golf Classic scheduled for August 10, 2026. Located in Washington, Michigan, known for the signature Quarry holes and Best Finish in Michigan Golf.
• Comerica BankminorGTM or Marketing Partner · 22 November 2024Comerica Bank representatives were honored with the Better Together Award at the 3rd Annual Let's Shine Gala. The bank has supported the organization's mission through corporate sponsorships.
• Flagstar BankminorGTM or Marketing Partner · 22 November 2024Flagstar Bank representatives were honored with the Better Together Award at the 3rd Annual Let's Shine Gala. The bank has supported the organization's mission through corporate involvement.
• Huntington BankminorGTM or Marketing Partner · 22 November 2024Huntington Bank representatives were honored with the Better Together Award at the 3rd Annual Let's Shine Gala, recognizing their contributions to the community partnership.
• PNC BankminorGTM or Marketing Partner · 22 November 2024PNC Bank representatives were honored with the Better Together Award at the 3rd Annual Let's Shine Gala. PNC has been a corporate sponsor and supporter of Neway Works events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 100 Black Men of Detroit: Metro Detroit mentoring and youth development nonprofit targeting underserved African-American youth through education, health, and economic empowerment programs. Highly comparable on target demographic and mentoring-led service model.
• Detroit PAL (Police Athletic League): Detroit-based nonprofit that pairs athletic programming with youth development and mentoring for at-risk youth. Most directly comparable peer: same metro Detroit geography, similar student-athlete-and-life-skills positioning, and comparable small-staff nonprofit operating model.
• Boys & Girls Clubs of Southeastern Michigan: Regional chapter of the Boys & Girls Clubs network serving metro Detroit youth through after-school programming, academic enrichment, and mentoring. Directly comparable on beneficiary population, service mix, and donor/sponsor base.

Emerging players

• Positive Coaching Alliance: National nonprofit developing youth athletes through positive coaching, character development, and life skills. Overlaps with Neway Works' sports-based youth development thesis, though PCA focuses on coach training rather than direct service.
• The First Tee: National nonprofit that delivers youth development through golf instruction, character education, and life-skills curricula. Comparable 'student-athlete + life-skills' positioning and similar focus on youth from underserved backgrounds.
• After-School All-Stars: National nonprofit providing comprehensive after-school programming including academic support, enrichment, and life skills to youth in underserved communities. Comparable in after-school delivery model and academic-plus-life-skills curriculum.

Others

• MENTOR (National Mentoring Partnership): National umbrella organization advancing youth mentoring through advocacy, funding, and capacity-building for local mentoring programs. Adjacent enabling/ecosystem player relevant to Neway Works' mentoring-driven model.
• Comerica Bank: Corporate sponsor and Better Together Award recipient that supports Neway Works through philanthropy. Adjacent funder rather than competitor; relevant as a comparable regional corporate philanthropy counterpart and as an indicator of the corporate sponsorship model.

Broad incumbents

• YMCA of Metropolitan Detroit: Regional YMCA providing youth development, sports instruction, after-school programming, and wellness services in metro Detroit. Comparable service mix and geographic market, with substantially larger infrastructure and donor base.
• Boys & Girls Clubs of America: National youth development organization operating after-school academic, athletic, and mentoring programs across 1,100+ clubs. Comparable in mission and program categories, but operates at vastly larger scale with national brand and federal/grant funding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/neway-works-inc
• Xx.com/NewayWorks

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neway Works