What Ruyi Holdings does

Ruyi Holdings Sdn Bhd is a Kuala Lumpur-based manufacturer and retailer of therapeutic cellular therapies, beauty products, and nutritional supplements, operating primarily under its ZÉLL-V brand umbrella alongside sub-brands Be Jojoba, Be+, BeVité, Zendic Plus, and Rosemato. Its core technology centers on cellular extracts derived from sheep placenta (ZÉLL-V Platinum Plus), plant-based cellular extracts, and NMN (Nicotinamide Mononucleotide) formulations positioned for anti-ageing, cell rejuvenation, hormonal balance, and chronic degenerative disease management; the company also retails topical phytocell skincare and a six-herb men's health supplement (Zendic Plus combining Maca, Tongkat Ali, Black Cumin, Damiana, Ashwagandha, and Citrulline).

The company runs a direct-to-consumer and event-driven go-to-market model, monetizing through one-time retail purchases at its own branches, consultation services at ZÉLL-V Wellness Hubs (including Live Blood Analysis), and brand-building via international symposiums and educational seminars on topics such as bone/joint health and menopause. Pricing is not publicly disclosed and sales are consultation-based. Ruyi distributes through 15 retail outlets across Malaysia (Kuala Lumpur, Penang, Melaka, Johor, Kuantan, Ipoh, Kluang, Kelantan) and Singapore, including a ZÉLL-V Signature at Marina Bay Sands, with a regional subsidiary (Ruyi Investment Holdings Pte Ltd in Singapore) and a retail presence in Vietnam (Ho Chi Minh). Its primary customer segments are health-conscious consumers seeking anti-ageing solutions and beauty/wellness buyers, supplemented by medical professionals engaged through symposiums.

Name

Ruyi Holdings

Legal name

Ruyi Holdings Sdn Bhd

Website

https://ruyiholdings.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Ruyi Holdings is a Kuala Lumpur-based manufacturer and retailer of therapeutic cellular therapy, beauty, and nutritional supplements, selling its ZÉLL-V brand and sub-brands through 15 retail outlets across Malaysia, Singapore, and Vietnam to health-conscious and beauty consumers.

Ownership category

akta.pro rank

Product category

Anti-Ageing Cellular Therapy & Nutritional Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Cellular therapy products
• Nutritional supplements
• Anti-ageing treatments
• Beauty products
• Wellness supplements

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Therapeutic Cellular Therapy Products: Sale of ZÉLL-V cellular therapy products including Platinum Plus (sheep placenta extract), NMN supplements, and cellular treatments for anti-ageing and rejuvenation.
2. Beauty and Nutritional Products: Sale of beauty products (Be Jojoba, Be+ line), nutritional supplements (BeVité), and wellness products through retail outlets and direct sales.
3. Men's Health Supplements: Sale of Zendic Plus men's health supplement combining traditional herbs for sexual health and overall vitality.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Ruyi Holdings manufactures and sells a portfolio of therapeutic cellular therapy products, nutritional supplements, and beauty products directly to consumers. Its core offering is the ZÉLL-V Cellular Therapy line, featuring sheep placenta extract (ZÉLL-V Platinum Plus) and NMN-based formulations, supplemented by Zendic Plus men's health supplements, BeVité functional foods, and Be/Be+ beauty products. Distribution is conducted through 15 own-operated retail outlets across Malaysia and Singapore, complemented by the ZELL-V Wellness Hub for consultations and seminars.

Product overview

Ruyi Holdings offers a diversified portfolio of therapeutic cellular therapy, beauty, and nutritional products. The core offering is the ZÉLL-V Cellular Therapy line, which includes flagship products like ZÉLL-V Platinum Plus (sheep placenta extract) and ZÉLL-V NMN for anti-aging, alongside ZÉLL-V Green for cellular nutrition and ZÉLL-V Phytocell Serum & Wonder Cream for topical beauty applications. The company also operates ZELL-V Wellness Hub as a service platform for health seminars and consultations. Supporting brands include BeVité (functional foods), Be Jojoba and Be+ products (beauty and body care), and Zendic Plus (men's health supplements with herbal formulations). The products work together to address anti-aging, beauty, weight management, and overall wellness needs.

Differentiator

Problem solved

Functional benefit

Brands

• ZÉLL-V Cellular Therapy: Therapeutic cellular therapy product for anti-ageing
• ZÉLL-V Platinum Plus
• ZÉLL-V NMN
• ZÉLL-V Green
• ZELL-V Rosemato
• Be+
• Be Jojoba
• BeVité
• Zendic Plus

Products and services

• ZÉLL-V Cellular Therapy Therapeutic cellular therapy product designed to rejuvenate cells and tissues, combat aging signs, and help restore health, vitality and beauty for health-conscious consumers.
• ZÉLL-V Platinum Plus (Sheep Placenta Extract) Premium sheep placenta extract formulation for anti-aging cellular therapy, rich in growth factors that may show effects within 3 to 6 months of continuous consumption.
• ZÉLL-V NMN Nutritional supplement product under the ZÉLL-V line focused on anti-aging and cellular health.
• ZÉLL-V Green Product line focused on cellular nutrition and wellness, providing quality nutrients to support cell health and help combat common diseases faced by modern individuals.
• ZELL-V Rosemato Beauty and wellness product line under the ZÉLL-V brand.
• ZÉLL-V Phytocell Serum & Wonder Cream Topical beauty products in the ZÉLL-V cellular therapy line for skin rejuvenation and anti-aging.
• ZELL-V Wellness Hub Wellness center providing health seminars, cell-check services (Live Blood Analysis), and health consultations. Hosts seminars on bone, knee, and menopause topics.
• BeVité Nutritional supplement product line under the Be brand for functional foods.
• Be Jojoba Beauty product line using jojoba oil for skincare and beauty applications.
• Be+ Natural Bust Curve Enhancer Beauty enhancement product targeting body shaping and feminine wellness.
• Be+ Bust Sublime Essence Beauty essence product for feminine body care under the Be+ line.
• Zendic Plus Men's health supplement combining six herbs (Maca, Tongkat Ali, Black Cumin, Damiana, Ashwagandha, and Citrulline) to boost sexual ability, increase strength and energy levels, fortify immune system, and improve general well-being.

Quantifiable outcome

• Effects visible within 3 to 6 months of continuous consumption

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Zell-V Brand EcosystemcoreOthersZÉLL-V operates under multiple branded websites including zell-v.com, phytogreen.com, rosemato.com, b-eplus.com, bejojoba.com, zendicplus.com, and bevitefunctionalfoods.com - these appear to be subsidiary or associated brand websites.
• Marina Bay Sands Hotel SingaporeminorStrategic or Co-development PartnerVenue partner for the Rejuvenation & Anti-Ageing Symposium 2010. The symposium gathered medical professionals from 6 countries at this prestigious venue.

Scale indicators2 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Herbalife Nutrition: Herbalife is a global direct-selling nutrition company offering meal replacement shakes, protein supplements, and wellness products through a distributor network. Comparable to Ruyi for supplement retail via consultation-led sales, though at substantially larger scale.
• Blackmores: Blackmores is an Australian vitamins and supplements company with strong presence in Southeast Asia. Comparable to Ruyi for retail health supplement positioning and Asian market expansion, but at a much larger corporate scale.
• Swisse Wellness: Swisse is an Australian premium wellness brand offering vitamins, supplements, and skincare, widely distributed across Asia including Malaysia and Singapore. Comparable to Ruyi for its premium health supplement positioning targeting Asian consumers.
• Amway: Amway is a global direct-selling consumer goods company with major nutrition and beauty brands (Nutrilite, Artistry). Comparable to Ruyi for its herbal/botanical supplement line (Nutrilite) and multi-brand wellness approach, with extensive Asia retail infrastructure.
• Nu Skin Enterprises: Nu Skin is a global direct-selling wellness and beauty company with strong Asia presence. Comparable to Ruyi for its anti-aging nutritional supplements (ageLOC line) and beauty-from-within positioning, but operates at much larger global scale.
• GNC Holdings: GNC is a global specialty retailer of health and wellness supplements operating company-owned retail stores. Comparable to Ruyi for its consultation-led retail supplement model and store-based customer experience.

Direct peers

• Eu Yan Sang: Eu Yan Sang is a Singapore-headquartered traditional Chinese medicine and herbal wellness retailer with physical outlets across Malaysia, Singapore, and Hong Kong. Directly comparable to Ruyi for its herbal/botanical supplement retail model targeting Asian consumers seeking wellness and longevity products.
• Cosway: Cosway is a Malaysian direct-selling company offering health supplements, personal care, and household products through a network of agents and retail outlets. Comparable to Ruyi for its Malaysia-based multi-brand wellness and beauty supplement positioning.
• Jeunesse Global: Jeunesse Global is a US direct-selling company built around anti-aging and cellular renewal products (Reserve, Luminesce, AM/PM Essentials). Closely mirrors Ruyi's ZÉLL-V messaging on cellular therapy and placental/peptide-based anti-aging.
• LifeVantage: LifeVantage is a US-listed company selling cellular health and anti-aging supplements (Protandim, TrueScience) through direct sales and distributors. Highly comparable to Ruyi's ZÉLL-V Cellular Therapy positioning on Nrf2 activation and cellular longevity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ruyi-holdings

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruyi Holdings