Yve
Yve AS is a Norwegian privately held energy retail group serving approximately 250,000 residential and business electricity customers across Norway through four regional brands (Polar Kraft, Kraftriket, Smart Energi, Ustekveikja Energi), 21 local offices, and an in-house power trading desk handling approximately 5 TWh annually.
- Company typePrivate
- Founded2021
- HeadquartersNarvik, Norway
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Yve does
Yve AS is a Norwegian privately held energy retail group founded in 2021, headquartered in Narvik, and owned by a consortium of 13+ Norwegian municipal energy companies. The group operates through four subsidiary brands (Polar Kraft, Kraftriket, Smart Energi, and Ustekveikja Energi) and serves approximately 250,000 electricity customers across Norway through 21 local offices. Its core business is electricity supply to residential and commercial/industrial customers, complemented by add-on energy solutions (solar panels, heat pumps, EV chargers) with interest-free installment payment via the electricity bill, smart home integration through the Datek Eva Smarthus partnership, and a distinctive Idrettsstr\u00f8m concept that donates 1 \u00f8re per kWh to the customer's chosen sports club.
Yve generates revenue primarily through usage-based electricity sales, with variable spot-priced contracts for residential customers and fixed-price agreements for business customers (offered in partnership with \u00d8stfold Energi since February 2023). A secondary revenue stream is the Yve Krafthandel division, which provides power trading, portfolio management, and energy advisory services to business clients including housing cooperatives, fisheries, retail, and energy-intensive industries, trading approximately 5 TWh of physical power annually with financial hedging. The group's go-to-market is sales-led through local brand presence and direct customer engagement, augmented by digital channels including a customer app, business portal (Min bedrift Pluss), and acquired customer portfolios (most recently Volte business customers and the announced Rauland Kraft acquisition).
Technically, Yve operates an AI-supported digital platform that integrates real-time metering (LIVE), smart home hub capabilities, and a virtual battery product (Solkonto) for housing cooperatives. In 2024, the group standardized its technology stack through partnerships with Metzum (Moment system for billing, settlement, and accounts receivable) and Lime Technologies (CRM). The group reported EBITDA of NOK 114 million in 2025 and NOK 115 million in 2024, paying NOK 59 million and NOK 57 million in dividends respectively under an offensive dividend policy, indicating a profitable, cash-generative operating model despite volatile Norwegian power markets.
Yve firmographics
Firmographics- Name
- Yve
- Legal name
- Yve AS
- Website
- https://yve.no
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yve AS is a Norwegian privately held energy retail group serving approximately 250,000 residential and business electricity customers across Norway through four regional brands (Polar Kraft, Kraftriket, Smart Energi, Ustekveikja Energi), 21 local offices, and an in-house power trading desk handling approximately 5 TWh annually.
- Ownership category
- akta.pro rank
Yve industry classification
Industry- Product category
- Electricity Retail
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
- akta.pro secondary industry
- DER Financing, Contracting & Program Management (PPAs, Shared Savings, Performance) (EUAFAHAL)
Keywords
Where Yve is headquartered
LocationHeadquarters
- HQ city
- Narvik
- HQ country
- Norway
- HQ region
- Europe
Offices21 records
Markets served
Yve business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Electricity Sales (Strømsalg): Yve's core revenue stream is the sale of electricity to approximately 240,000+ residential and business customers across Norway through its subsidiary brands. Revenue is generated through variable spot-priced contracts and fixed-price contracts for business customers. The group also earns fees for supplementary products and services including solar panels, heat pumps, EV chargers, and smart home solutions.
- Power Trading & Portfolio Management (Krafthandel): Yve Krafthandel provides energy market analysis, portfolio management, and power trading services to business customers (housing cooperatives, fisheries, real estate, retail). The division trades approximately 5 TWh of physical power annually and also utilizes financial hedging instruments. This B2B division generates fee income through advisory and trading services and supports the group's customer retention and cross-selling strategy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Spot Price Contracts for Residential Customers |
| Subscription | Annual | Fixed Price Contracts for Business Customers |
| Unit Pricing | Monthly | Idrottsstrøm – Sports Electricity Concept |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Yve product offering
Product offeringCore offering
Yve is a Norwegian energy group that retails electricity to approximately 240,000+ residential and business customers across Norway through four local subsidiary brands (Polar Kraft, Kraftriket, Smart Energi, Ustekveikja Energi). The group sells spot-priced and fixed-price electricity contracts, offers add-on energy products (solar panels, heat pumps, EV chargers, smart home solutions), and runs an in-house power trading division (Yve Krafthandel) trading approximately 5 TWh annually for business clients.
Product overview
Yve is a Norwegian energy group that operates through four subsidiary brands (Polar Kraft, Kraftriket, Smart Energi, and Ustekveikja Energi) serving approximately 240,000+ customers nationwide. The product portfolio centers on electricity sales and delivery with local anchoring in various Norwegian regions. Complementary offerings include smart home solutions (LIVE monitoring, Smarthus-hub), renewable energy products (solar panels, heat pumps, EV chargers), and specialized concepts like Idrettsstrøm (sports club support through electricity consumption). Yve also offers fixed-price agreements for business customers, digital platforms (app, customer portal, Min bedrift Pluss), and energy optimization services through its Green Norway partnership. The group delivers both standardized electricity products and value-added services that help customers reduce energy costs and environmental impact.
Differentiator
Problem solved
Functional benefit
Brands
- Polar Kraft: National electricity supplier with strong presence in Northern Norway, serving approximately 80,000 customers in Bodø, Fauske, Svolvær, Sortland, Stokmarknes, Andenes, Harstad, Ballangen, Narvik and Mo i Rana.
- Kraftriket
- Smart Energi
- Ustekveikja Energi
Products and services
- Polar Kraft electricity supply
- Kraftriket electricity supply
- Smart Energi electricity supply
- Ustekveikja Energi electricity supply
- Fastprisavtaler (Fixed-Price Agreements)
- Idrettsstrøm (Sports Electricity Concept)
- Yve Krafthandel (Power Trading & Portfolio Management)
- Energy-as-a-Service (EaaS) via Green Norway
- Min bedrift Pluss (My Business Plus)
Quantifiable outcome
- Polar Kraft achieved a score of 87.60 points in Kundeserviceprisen 2025, ranking 10th overall out of 99 companies across all industries, and 1st in the energy category.
- +3 more outcomes
Companies that use Yve
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Yve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Yve partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Norasondegruppen ASminorNorasondegruppen (Lillestrøm, 60+ years of experience in work inclusion and adult education) partners with Yve for the 'Yve Tilbake' sustainability project. Outdated IT equipment is delivered to Norasonde for secure data deletion, evaluation for reuse, and redistribution to new users (students, organizations). The project combines circular economy with social value creation through work training. Results as of 2025: 32 units collected, 30 reused, 2 recycled, 12 tonnes CO2 saved, 37 hours of work training generated, NOK 62,375 in reuse value.
- Metzum AS (Moment System)coreYve selected Metzum as its new system provider, implementing the Moment system for comprehensive administration including product management, billing (avregning), invoicing, and accounts receivable (reskontro). The Moment system is expected to provide improved functionality, automation, and efficient processes across Yve's operations.
- Lime Technologies AScoreYve selected Lime Technologies as its CRM solution provider, chosen for user-friendliness, scalability, and cost efficiency. The CRM platform will handle customer inquiries, integrate with existing systems, and support Yve's goal of improving customer experience across all subsidiaries.
- Corponor AScoreCorponor AS developed the iParken housing project in Bodø (114 apartments in four low-rise blocks). Polar Kraft delivered all energy solutions including 850 sqm of solar panels (105,000 kWh/year), air-to-water heat pumps, EV chargers, LIVE real-time metering, and smart home hub. The project demonstrates future sustainable housing with near-100% renewable energy supply and serves as a reference installation for Yve's energy services capabilities.
- Østfold EnergicoreØstfold Energi (kraftprodusent/power producer) and Yve entered a framework agreement (rammeavtale) for fixed-price electricity contracts to business customers. Yve's subsidiary brands (Kraftriket, Polar Kraft, Smart Energi) offer fixed-price contracts to commercial customers with power supply from Østfold Energi. The agreement was in response to government policy changes regarding base-rate taxation (grunnrenteskatt), making fixed-price contracts available to all business customers. Available from 1 February 2023 for NO5 (Vestlandet) price area.
- Datek Smart Home AScoreDatek Smart Home's Eva Smarthus (Norwegian-developed smart home solution) is offered to Yve's approximately 200,000 electricity customers through Polar Kraft and Kraftriket. The partnership enables customers to reduce electricity costs through smart home automation, including heating control, appliance scheduling, and energy monitoring. Enova subsidies (35% of equipment and installation cost) are available to customers.
- Green NorwaycoreYve AS acquired a 10% equity stake in Green Norway AS (established 2020, Grimstad). Green Norway provides Energy-as-a-Service (EaaS) to large commercial buildings including hotels, industrial buildings, and other commercial properties. Yve, through its subsidiaries Polar Kraft and Kraftriket, gained the ability to offer EaaS to their existing customer base. The partnership enables energy optimization of existing buildings without upfront capital expenditure from customers.
- Visma Financial Solutions AScoreVisma Financial Solutions AS won the tender to deliver invoice distribution and collection services for Yve's approximately 175,000 electricity customers (as of January 2022). The Order to Cash solution includes automated invoice distribution, digital payment options, installment plans, and professional collection services. Visma's expertise in invoice processing and payment solutions simplifies the payment experience for Yve's customers.
- Compello AScoreCompello AS (established 1996, Fornebu) partnered with Visma Financial Solutions to deliver the Order to Cash concept for Yve's 175,000 customers. Compello brings specialized expertise in invoice distribution and collection processes, with approximately 1,000 customers and NOK 96 million in revenue (2019).
- Arca Nova-gruppen (Verksbyen Project)minorSmart Energi collaborates with Arca Nova-gruppen on the Verksbyen sustainable housing project. Smart Energi's Future Living concept is delivered through the partnership, providing all apartments with smart power management systems, solar energy, and heat pumps. The project is one of Norway's most sustainable residential developments.
- UN Global CompactminorYve AS is a member of the UN Global Compact and works toward the UN Sustainable Development Goals through collaborative partnerships for positive societal development and justice.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Yve competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Yve social profiles
Digital presenceYve compliance and trust
Trust signalCompliance5 records
Yve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yve leadership team
Management profileNumber of profiles
Profiles18 records
Yve subsidiaries and ownership
Company hierarchySubsidiaries6 records
Yve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yve
What does Yve do?
Yve is a Norwegian energy group that retails electricity to approximately 240,000+ residential and business customers across Norway through four local subsidiary brands (Polar Kraft, Kraftriket, Smart Energi, Ustekveikja Energi). The group sells spot-priced and fixed-price electricity contracts, offers add-on energy products (solar panels, heat pumps, EV chargers, smart home solutions), and runs an in-house power trading division (Yve Krafthandel) trading approximately 5 TWh annually for business clients.
Is Yve a public or private company?
Yve is a private company. It is classified as corporate owned and is currently operating.
When was Yve founded?
Yve was founded in 2021. It employs 51 to 100 people.
Where is Yve based?
Yve is headquartered in Narvik, Norway, in the Europe region.
How does Yve make money?
Two revenue lines are on record. Electricity Sales (Strømsalg) is the primary driver. The others are power Trading & Portfolio Management (Krafthandel).
Does Yve have an API?
No public API is recorded for Yve.
What industry is Yve in?
Yve's product category is Electricity Retail. Its primary akta.pro industry code is EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR), with a secondary code of EUAFAHAL, DER Financing, Contracting & Program Management (PPAs, Shared Savings, Performance). Its NAICS code is 2211 and its SIC code is 4911.