What Sawary does

Sawary is a Saudi Arabian industrial solutions provider founded in 1974 and headquartered in Jeddah, with regional hubs in Riyadh and Dammam. The company operates four business units across twelve business lines, distributing and servicing power generation systems (MTU/Rolls-Royce, AKSA), construction equipment (KCP, Italtower), filtration systems (Parker), industrial heating solutions (Thermon-FATI), and complementary aftersales and rental services. With 180+ employees (more than 55% Saudi nationals) and eight warehouses carrying approximately SAR 80 million in inventory, Sawary operates a capital-intensive authorized-dealer model backed by long-standing OEM partnerships.

The company's revenue mechanics combine equipment sales, aftermarket spare parts and service contracts, project installation, and (since 2024) equipment rental through a dedicated rental subsidiary. In December 2025, Sawary extended its commercial model with Tamweel Aloula, a customer financing program that lowers the upfront capex barrier for buyers. Annual turnover exceeds SAR 250 million (~$66.7M USD), and the company secured AEO (Authorized Economic Operator) certification in 2025, reinforcing its trusted-trader credentials with Saudi customs authorities.

Sawary's customers span industrial, oil & gas, construction, and infrastructure end-markets, with demand correlated to Saudi Arabia's Vision 2030 mega-project pipeline. Strategic positioning emphasizes exclusive OEM authorization, a national warehouse footprint, and localization (high Saudi-national headcount ratio), positioning the firm as an established authorized-dealer platform rather than a manufacturer or technology developer.

Name

Sawary

Legal name

Sawary

Website

https://sawary-sa.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Sawary is a Saudi Arabian authorized industrial equipment distributor (founded 1974) that sells, services, and rents power generation, construction, filtration, and heating systems from OEMs such as MTU/Rolls-Royce, AKSA, Parker, and Thermon-FATI to industrial, construction, and oil & gas customers across the Kingdom.

Ownership category

akta.pro rank

Product category

Industrial Power Generation & Equipment Distribution

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132)

SIC

Oil & Gas Field Machinery & Equipment (3533), Construction Machinery & Equip (3531)

akta.pro primary industry

Oilfield Equipment Manufacturing & Supply (Wellheads, BOPs, Surface Equipment) (EUALABAL)

Keywords

• Power generation systems
• Industrial filtration solutions
• Construction machinery supply
• Engine aftermarket services
• Generator rental solutions

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Power Generation Products: Sale of power generators (diesel, gas, hybrid) including MTU/Rolls-Royce and AKSA systems ranging from 1 to 3,125 kVA for residential, commercial, and industrial use; supported by installation and commissioning services.
2. Construction & Machinery: Sale of heavy-duty construction equipment including KCP truck-mounted boom concrete pumps and Italtower professional lighting towers; exclusive KCP partner status in Saudi Arabia.
3. Filtration & Industrial Products: Sale of Parker filtration products (Baldwin, Racor, Velcon, PECO, Domnick Hunter, Kittiwake, Twin Filter, Purolator) and Thermon/F.A.T.I. industrial heating systems across oil & gas, aviation, power generation, chemicals, pharmaceuticals, and water treatment sectors.
4. Aftersales Service & Spare Parts: Recurring revenue from comprehensive after-sales support including overhauls, preventive/corrective maintenance, on-site service, 24/7 technical assistance, power plant maintenance, and supply of CTP spare parts (Costex Tractor Parts) for Komatsu and Caterpillar equipment, as well as genuine MTU and AKSA parts. Multi-brand engine support for Cummins, Perkins, Mitsubishi, Volvo, and others.
5. Rental Solutions: Rental of generators (diesel, gas, hybrid), lighting towers, and bundled solutions with setup, operation, and maintenance; flexible short- and long-term agreements; 24/7 technical support included.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sawary is an authorized Saudi distributor and integrated solutions provider for industrial power generation, construction machinery, industrial filtration and heating systems, multi-brand engine aftersales service, and equipment rental. It supplies MTU/Rolls-Royce and AKSA generators, KCP concrete pumps, Italtower lighting towers, Parker filtration systems, and Thermon-FATI heating systems, backed by factory-trained technicians and a nationwide warehouse and regional hub network.

Product overview

Sawary is a diversified industrial solutions provider established in 1974 in Saudi Arabia, operating through 4 main business units producing 12 business lines. The company functions as a one-stop-shop for power and industrial solutions, organized into three portfolio segments: (1) Power & Rental Operations encompassing MTU and AKSA power generators along with Sawary Rental Solutions for on-demand equipment; (2) Construction & Industrial Products including KCP concrete pumps and Italtower lighting towers; and (3) Aftersales & Aftermarket Services featuring Parker filtration solutions, Thermon-FATI heating systems, CTP spare parts, and comprehensive maintenance operations. The company serves sectors including oil & gas, construction, aviation, power generation, chemicals, pharmaceuticals, water treatment, and renewables through exclusive partnerships with global manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• Sawary Rental Solutions: Equipment rental division offering generators, lighting towers, and custom packages for events, construction, and industrial projects
• The Rental Company

Products and services

• MTU Power Generators (Rolls-Royce Power Solutions) Advanced diesel and gas power generators for marine, industrial, oil & gas, and defense applications, supplied through Sawary's official representation of Rolls-Royce MTU Genset. Backed by factory-trained technicians and genuine MTU spare parts, with Sawary providing complete aftersales services.
• AKSA Power Generators Power generators from 1 to 3,125 kVA for residential, commercial, and industrial use, backed by Sawary's comprehensive aftersales service and spare-parts supply. AKSA has global presence in 178 countries with three major production facilities.
• KCP Concrete Pumps Truck-mounted boom concrete pumps for heavy concrete placement, large infrastructure projects, and high-rise construction. Sawary is the exclusive KCP partner in Saudi Arabia, with KCP pumps engineered for durability, efficiency, and ease of use.
• Italtower Lighting Towers Professional lighting towers manufactured in Italy with CE, CSA/UL, EAC, and SASO certifications, designed for versatility, performance, and safety across construction sites, industrial areas, events, and civil protection applications.
• Parker Industrial Filtration Solutions Comprehensive Parker filtration portfolio including Parker Baldwin (engine filtration with Radial Seal and self-venting technology), Parker Racor (fuel/air/oil filtration), Parker Velcon (aviation-grade fuel filtration meeting EI 1581/1583/1596), Parker PECO (process filtration for oil & gas and petrochemicals), Parker Domnick Hunter (sterile microfiltration for pharma and food & beverage), Parker Kittiwake (on-site condition monitoring), Parker Twin Filter (water treatment and desalination), and Purolator (metallic sintered filters).
• Thermon-FATI Industrial Heating Systems Industrial electric heating solutions including flanged immersion heaters, circulation and duct heaters, heated skids, and explosion-proof ATEX-certified units for oil & gas, energy, chemicals, pharmaceuticals, and water treatment applications.
• Aftersales Service & Multi-Brand Engine Maintenance Comprehensive maintenance operations including overhauls for MTU, Cummins, Caterpillar, Mitsubishi, Doosan, Volvo, John Deere, and Perkins engines, plus performance load testing, proactive maintenance programs, on-site service, power plant maintenance, 24/7 technical assistance, and supply of CTP spare parts for Komatsu and Caterpillar equipment.
• Sawary Rental Solutions (The Rental Company) Equipment rental fleet offering generators (diesel, gas, hybrid), lighting towers, and custom bundled solutions with setup, operation, and maintenance. Flexible short- and long-term agreements with 24/7 technical support for construction, events, industrial, marine, and infrastructure sectors nationwide in Saudi Arabia.

Quantifiable outcome

• 180+ employees, 30 qualified engineers, 30+ qualified technicians serving customers across Saudi Arabia
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, key and supporting.

• Thermon|F.A.T.I.coreTechnology or Integration · 1 July 2025Sawary was appointed the exclusive authorized dealer for the full range of Thermon|FATI industrial electric heating products and solutions in Saudi Arabia. F.A.T.I. is a global leader in industrial process heating with decades of engineering excellence. The partnership covers flanged immersion heaters, circulation and duct heaters, heated skids, explosion-proof ATEX-certified units, and custom control panels for temperature-sensitive operations in oil & gas, energy, chemicals, pharmaceuticals, and water treatment sectors. Agreement signed by Mr. Ali Mayadmeh (GM, Sawary) and the GM of FATI SRL.
• Parker Hannifin (Baldwin, Racor, Velcon, PECO, Domnick Hunter, Kittiwake, Twin Filter, Purolator)coreTechnology or IntegrationSawary represents Parker's comprehensive filtration portfolio in Saudi Arabia, including Parker Baldwin filters (engine filtration with Radial Seal technology), Parker Racor (fuel, air, oil filtration for heavy-duty engines), Parker Velcon (aviation-grade fuel filtration meeting EI standards), Parker PECO (process filtration for oil & gas and petrochemicals), Parker Domnick Hunter (sterile microfiltration for pharma and food & beverage), Parker Kittiwake (on-site condition monitoring), Parker Twin Filter (water treatment and desalination filtration), and Purolator (metallic sintered filters for chemical and refining applications). Partnership has evolved since 2000 with Baldwin Filters and expanded over the years.
• MTU – Rolls-Royce Power Solutions (Makeen)coreTechnology or IntegrationSawary is the official representative of Rolls-Royce MTU Genset power generation systems. MTU, a division of Rolls-Royce, is a pioneer in diesel engine innovation known for durability, low emissions, and high performance across marine, industrial, oil & gas, and defense sectors. Sawary provides complete aftersales services and genuine MTU spare parts through its strategic partnership with Makeen | MTU.
• AKSA Power GenerationcoreTechnology or IntegrationSawary represents AKSA generators (1 to 3,125 kVA) for residential, commercial, and industrial use. AKSA has a global presence in 178 countries with 3 major production facilities. Sawary provides comprehensive aftersales service and spare parts for AKSA generators, including genuine parts for Cummins, Perkins, Mitsubishi, and Volvo engines.
• KCP (Korea Concrete Pumps)coreTechnology or IntegrationSawary is the exclusive partner of KCP, Korea's leading concrete pump manufacturer. Sawary offers robust truck-mounted boom pumps ideal for heavy concrete placement, large infrastructure projects, and high-rise construction. KCP pumps are engineered for durability, efficiency, and ease of use, with Sawary currently focused on boom pumps with future expansion plans.
• Costex Tractor Parts (CTP)keyTechnology or IntegrationSawary partners with Costex Tractor Parts (CTP), a leading global supplier of Komatsu and Caterpillar replacement parts. CTP products undergo strict inspection and testing to guarantee performance and durability. Sawary supplies a wide range of CTP engine and machinery spare parts (bearings, pistons, crankshafts, fuel injectors, liner kits, valves, gasket kits, overhaul kits) through its strategically located warehouses across Saudi Arabia.
• ItaltowerkeyTechnology or IntegrationSawary represents Italtower professional lighting towers, manufactured in Italy. Italtower lighting towers are built for versatility, performance, and safety, with CE, CSA/UL, EAC, and SASO certifications. They are used across construction sites, industrial areas, events, and civil protection applications.
• SIEL (Alternative Power Supply)supportingTechnology or IntegrationSawary represents SIEL for UPS (Uninterruptible Power Supply) and alternative power supply solutions, expanding its portfolio to cover power continuity requirements for critical infrastructure.
• JCB Power SystemssupportingTechnology or IntegrationSawary expanded its portfolio through representation of JCB Power Systems, adding another engine brand to its multi-brand support ecosystem.
• Shell LubricantssupportingTechnology or IntegrationSawary partnered with Shell Lubricants to provide comprehensive lubricant solutions alongside its power generation and engine maintenance services.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Cummins: Global power generation and engine manufacturer whose products Sawary services and competes against. Overlapping presence in Saudi standby/prime power, data centers, and oil & gas applications makes it a relevant incumbent peer for benchmarking Sawary's service and parts economics.
• Caterpillar (Cat): Global incumbent in power generation and industrial engines. Competes directly with Sawary's represented brands (MTU/Rolls-Royce, AKSA) in prime and standby power, and its parts network competes with Sawary's CTP and aftersales offerings across Saudi construction and oilfield sites.
• E.A. Juffali & Brothers: Long-established Saudi industrial conglomerate with diversified operations including power, automotive, and industrial equipment. Larger and broader portfolio than Sawary but overlapping in industrial product representation and Saudi enterprise customer base.
• Zamil Group: Saudi industrial conglomerate spanning HVAC, construction services, and industrial equipment. Comparable as a multi-sector Saudi industrial supplier with overlapping customer segments in construction, oil & gas, and power generation, though Sawary is more focused on power and filtration.

Direct peers

• Yusuf Bin Ahmed Kanoo Group: Bahraini-headquartered diversified industrial distributor with deep Saudi operations across power generation, machinery, and engineered equipment. Closest structural comparable to Sawary as a multi-brand authorized representative serving construction, oil & gas, and industrial customers across the Kingdom.
• Almabani Group: Saudi construction and infrastructure contractor with deep equipment procurement needs across power, lighting, and concrete placement. Comparable Saudi customer base and competing supplier relationships for industrial equipment and rental.
• Putzmeister: Global concrete pump manufacturer that competes head-to-head with Sawary's represented KCP brand in Saudi high-rise and infrastructure projects. Most directly comparable peer for the Construction & Industrial Products segment.
• Donaldson Company: Global industrial filtration manufacturer whose engine and process filtration products compete directly with Parker's portfolio that Sawary represents in Saudi Arabia. Relevant peer for Sawary's Filtration & Industrial Products division.
• Al-Bawani: Major Saudi construction contractor with significant equipment fleet and supplier relationships for power generation and concrete pumping on mega-projects. Comparable Saudi customer/competitor dynamic to Sawary in the construction and infrastructure segment.
• Rezayat Trading & Contracting: Saudi diversified trading and contracting group representing global industrial brands with comparable exposure to power generation, oil & gas equipment, and construction machinery. Operates with a similar multi-line authorized-distributor model across the Kingdom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sawaryenergy
• LinkedInlinkedin.com/company/sawary-energy
• Instagraminstagram.com/sawary_sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sawary