IIVO

What IIVO does

IIVO operates the Go88 online gaming portal (iivo.io), a self-serve real-money wagering platform targeting Vietnamese consumers across casino, sports betting, lottery, and fish-shooting verticals. The platform aggregates more than 1,200 games from third-party providers — Ka Gaming, Jili Gaming, BTI Sports, Lucky Sports, Saba Lottery, GPI Viet Lottery, and AG Casino — behind a unified wallet supporting bank transfer, ATM, e-wallet, scratch card, and USDT deposits and withdrawals. Distribution is direct-to-consumer via a responsive web platform and native Android/iOS applications, with cumulative downloads reported at 32.8 million and 1.22 million monthly website visits.

Go88 monetizes through the house edge on wagers and revenue-share arrangements with integrated game providers, with no published tiered pricing or subscription fees. The platform holds three international gaming licenses — PAGCOR (Philippines), Isle of Man Gambling Supervision Commission, and Curacao eGaming — and lists its operating headquarters in the Philippines with a Vietnam-listed office address. Note: the firmographic record places IIVO in Manchester, UK (founded 2017), which appears to be a corporate registration entity distinct from the operating Go88 platform in the Philippines/Vietnam.

User acquisition relies on Vietnamese-language SEO, content marketing, and an active affiliate/referral program with tracking URLs and promotional codes (e.g., +88K welcome bonuses). The company has not disclosed funding rounds, ownership structure, management team, or financial results; stated 2026 strategic priorities include becoming the top-ranked Vietnamese gaming portal via technology upgrades, processing-speed optimization, and UX improvements across desktop and mobile.

Name

IIVO

Legal name

IIVO

Website

https://iivo.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

IIVO operates Go88, a Vietnam-focused online gaming portal aggregating 1,200+ casino, sports betting, lottery, and fish-shooting games under a unified real-money wallet, licensed by PAGCOR, Isle of Man, and Curacao eGaming.

Ownership category

akta.pro rank

Product category

Online Gambling Platform

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Online casino gaming
• Sports betting platform
• Lottery gaming services
• Fish shooting games
• Mobile gambling apps

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Gaming transaction commissions: Platform takes house edge on casino games, sports betting, lottery, and other wagering activities. Revenue generated from the difference between odds offered and true probabilities.
2. Game provider partnerships: Revenue share arrangements with gaming content providers including Ka Gaming, Jili Gaming, BTI Sports, Saba Lottery, and AG Casino integrated into the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Go88 (operated under the IIVO legal entity on the iivo.io domain) is a unified online gaming portal that aggregates real-money casino games, sports betting, lottery, and fish-shooting titles under a single registered account. The platform serves Vietnamese consumers with web-based and Android/iOS mobile app access, integrated registration, deposits, withdrawals, and 24/7 customer support across 1,200+ games sourced from third-party studios.

Product overview

Go88 (operated on the iivo.io domain) is a unified online gaming portal that aggregates multiple gambling verticals under a single platform. The product portfolio includes: an online casino (Casino Online Go88) featuring Blackjack, Poker, Baccarat, Roulette, Xóc Đĩa, and Rồng Hổ via integrated providers including AG Casino; a sports betting section (Thể Thao Go88) powered by BTI Sports and Lucky Sports; a lottery section (Xổ Số Go88) covering regional Vietnamese draws (Xổ Số Miền Bắc, Miền Trung, Miền Nam), Mega 6/45, Keno, Saba Lottery, and Gpi Viet Lottery; a fish-shooting game lobby (Bắn Cá Go88) supplied by Ka Gaming and Jili Gaming with variants such as Bắn Cá Vàng and Bắn Cá Long Vương; and Tài Xỉu (Sic Bo) dice games. Account management is unified across all verticals via integrated registration (Đăng Ký), deposit (Nạp Tiền), and withdrawal (Rút Tiền) services supporting bank transfer, e-wallet, scratch card, and USDT. The platform is accessible via web browser and dedicated Android/iOS mobile applications. Promotional programs (Khuyến Mãi) including welcome bonuses, reload offers, and cashback are available across all product categories.

Differentiator

Problem solved

Functional benefit

Brands

• AG Casino: Casino platform within Go88 offering Blackjack, Roulette, Baccarat and other card games
• BTI Sports
• Lucky Sports
• GPI Viet Lottery
• Saba Lottery
• Ka Gaming
• Jili Gaming

Products and services

• Go88 Online Gaming Platform Unified real-money gaming portal offering Vietnamese consumers access to 1,200+ casino, sports betting, lottery, and fish-shooting games with integrated registration, deposit, and withdrawal management, accessible via web browser and dedicated mobile applications.
• Casino Online Go88 Online casino lobby within Go88 featuring live-dealer and simulated casino games including Baccarat, Blackjack, Roulette, Poker, Sic Bo (Tài Xỉu), Xóc Đĩa, and Rồng Hổ via integrated providers including AG Casino.
• Thể Thao Go88 (Sports Betting) Sports betting section within Go88 covering football (soccer), basketball, and other sports with pre-match and live wagering, powered by BTI Sports and Lucky Sports sportsbook providers.
• Xổ Số Go88 (Lottery) Lottery section within Go88 covering regional Vietnamese lottery draws (Xổ Số Miền Bắc, Miền Trung, Miền Nam), Mega 6/45, and Keno, with integrated providers including Saba Lottery and GPI Viet Lottery.
• Bắn Cá Go88 (Fish Shooting Games) Fish-shooting game lobby within Go88 featuring multiple game variants such as Bắn Cá Vàng and Bắn Cá Long Vương, supplied by Ka Gaming and Jili Gaming studios.
• Go88 Mobile App (Android/iOS) Native Go88 mobile application available for Android and iOS devices, providing an optimized mobile gaming experience with faster loading and push notification support compared to the web browser version.

Quantifiable outcome

• 32,869,417 cumulative app downloads
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• PAGCOR (Philippine Amusement and Gaming Corporation)coreOthersPhilippine government gaming regulatory body providing online gambling license. Go88 operates under PAGCOR supervision ensuring fair play, financial capability, security systems, and transparent operations meet regulatory standards.
• Isle of Man Gambling Supervision CommissioncoreOthersStrict international gambling licensing authority. License requires user data safety, segregation of player funds from operational funds, and fraud prevention measures.
• Curacao eGamingcoreOthersInternational gaming license permitting legal operation across multiple countries and regions. Requires compliance with technical standards, payment systems, and anti-money laundering policies.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• SBOBet: Asia-licensed sportsbook and casino operator. Comparable to Go88 in vertical mix and regulatory approach (Isle of Man / PAGCOR-style licensing), with a larger and longer-tenured customer base.
• 1xBet: Large multi-vertical gambling operator with broad Asian presence including sportsbook, casino, and lottery. Comparable to Go88 in product breadth and Asia footprint, though at global scale.
• Bet365: Global incumbent in online sports betting and casino. Comparable as a vertically aggregated gambling platform, though operating at vastly larger scale and serving many more geographies than Go88.

Direct peers

• Dafabet: Established Asian online gambling operator offering sportsbook, casino, and live-dealer products. Comparable in geographic focus, vertical breadth, and reliance on PAGCOR/Curacao-style licensing.
• Fun88: Multi-vertical online gambling brand serving Asian markets with sports betting, casino, and live games. Comparable to Go88 in target geography, product breadth, and licensing footprint.
• 188Bet: Asia-headquartered sportsbook and casino operator serving Vietnamese and other Asian players with similar vertical aggregation and white-label licensing structure.
• M88: Vietnamese- and Southeast Asian-facing online gambling operator combining sportsbook, casino, and lottery. Direct peer on geography, verticals, and target player profile.
• W88: Asia-focused online gambling operator offering sportsbook, casino, lottery, and live-dealer products with multi-license coverage. Highly comparable to Go88 as it aggregates similar gambling verticals and serves Vietnamese/Southeast Asian players.
• Letou: Asian-market online gambling brand offering sportsbook and casino via white-label platform. Comparable to Go88 in product mix, regulatory approach, and Vietnamese/SE-Asia targeting.
• BK8: Asian online gambling platform offering sportsbook, casino, slots, and lottery. Directly comparable to Go88 in product mix, Asian-market focus, and use of offshore licensing (PAGCOR/Curacao).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IIVO