Snower
Snower is a Finnish IoT startup that builds compact, radar-based snow monitoring devices (Snower One) paired with a SaaS platform, serving road maintenance operators, rooftop managers, ski resorts, researchers, and environmental users across multiple countries and continents.
- Company typePrivate
- Founded2022
- HeadquartersPelkosenniemi, Finland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Snower does
Snower is a privately-held Finnish startup headquartered in Pelkosenniemi that builds IoT-based snow and weather monitoring systems. Its core product is the Snower One, a compact (90x90x55mm) IP67-rated device with 4G Cat-M1 and NB-IoT connectivity that uses radar to measure snow depth, surface temperature, humidity, and snow water equivalent, paired with an optional Snower Wind ultrasonic accessory and a patent-pending Snower Road two-sensor configuration that synchronizes plow-event detection with snowfall measurement. Data is delivered through a SaaS platform with mobile (iOS/Android) and web clients, SMS/email alerting, an API, and snowpack modeling that simulates depth, density, and stability for avalanche and hazard analysis.
The company monetizes through hardware sales of Snower One and Snower Wind devices combined with multi-year Snower SaaS subscriptions that bundle data delivery, notifications, user management, rules engine, and API access. Pricing is quote-based, with self-serve ordering for smaller deployments and a Request-a-Quote flow for enterprise and municipal customers. Snower targets road maintenance operators, building and rooftop managers, ski resorts, professional researchers, and environmental/agricultural users, with deployed measurements across multiple countries and continents.
Snower operates with a sub-10-person founder-led team (CEO Harri, plus heads of marketing, sales, a chief scientist, and customer support) and is recognized as an EU co-funded project. The company has filed a patent on its two-sensor road solution and partners with Calypso Instruments for its wind measurement component. No institutional funding rounds or revenue figures are publicly disclosed.
Snower firmographics
Firmographics- Name
- Snower
- Legal name
- Snower
- Website
- https://snower.fi
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Snower is a Finnish IoT startup that builds compact, radar-based snow monitoring devices (Snower One) paired with a SaaS platform, serving road maintenance operators, rooftop managers, ski resorts, researchers, and environmental users across multiple countries and continents.
- Ownership category
- akta.pro rank
Where Snower is headquartered
LocationHeadquarters
- HQ city
- Pelkosenniemi
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Snower business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Hardware Sales (Snower One, Snower Wind): Sale of IoT monitoring devices - Snower One is the primary snow monitoring unit with cellular connectivity, GPS, and multiple sensors. Snower Wind is an ultrasonic wind measurement add-on connected to Snower One via cable.
- Software as a Service (Snower SaaS): Subscription-based software including sensor and analyzed data delivery to Snower App, installation tool, SMS/Email notifications, user management, rules engine, API access, support/maintenance, and data analysis service for optimal installation location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Snower SaaS subscription with multiple service tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Snower product offering
Product offeringCore offering
Snower designs, manufactures, and sells compact IoT hardware devices (Snower One, Snower Wind) with radar-based sensors for real-time snow depth, snowfall, snow water equivalent, temperature, humidity, and wind measurement. The company also operates a SaaS platform that delivers sensor data, snowpack modeling, SMS/email alerts, and API integrations to organizations managing winter operations.
Product overview
Snower offers a comprehensive snow monitoring ecosystem comprising hardware devices (Snower One IoT sensor with optional Wind accessory), SaaS software platform, and specialized solutions. The core Snower One device provides radar-based snow depth and weather measurements with 4G/NB-IoT connectivity, while the Snower Wind adds ultrasonic wind measurement capability. The Snower Software SaaS platform aggregates sensor data, provides mobile/web visualization tools, SMS/email alerting, user management, and API access. Snower Road is a specialized two-sensor solution for road maintenance with patent-pending plow detection technology.
Differentiator
Problem solved
Functional benefit
Brands
- Snower One: Main IoT device for snow monitoring with 4G-Cat M1 & NB-IoT connectivity, IP67 protected cover, GPS tracking, and sensors for temperature, humidity, radar, infrared, angle and optional wind measurement.
- Snower Wind
- Snower SaaS
- Snower Road
Products and services
- Snower One IoT device with 4G-Cat M1 and NB-IoT connectivity, featuring radar-based snow measurement, ambient temperature, relative humidity, remote infrared, and optional wind sensors. IP67 protected with radiation shield and rain cover, operating from -40 to 85°C, with 5-10 year battery life and GPS tracking.
- Snower Wind
Quantifiable outcome
- 5-10 winters battery life even in hard conditions
- +1 more outcomes
Companies that use Snower
Customer profileSegments5 records
Ideal customer profiles4 records
Snower technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Snower partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Snower competitors and assessment
Company assessmentDirect peers
- Arable: Arable produces compact IoT weather and crop sensors with cloud analytics, used by agriculture and research customers. Comparable to Snower as both target professional/enterprise buyers with multi-sensor IoT devices and a SaaS data platform.
- METER Group: METER Group (formerly Decagon) makes environmental sensors including soil moisture, weather, and snow monitoring instruments sold to research and infrastructure customers. Comparable to Snower as both target environmental scientists and infrastructure managers with rugged connected sensors.
- Sencrop: Sencrop is a European connected weather station provider focused on agriculture and infrastructure, with a SaaS platform and API. Comparable to Snower as both offer low-cost, cellular IoT weather stations with subscription software sold to professional B2B customers.
- Sommer Messtechnik: Sommer Messtechnik is an Austrian manufacturer of ultrasonic snow depth sensors widely used in alpine road maintenance and avalanche monitoring. Comparable to Snower as both sell ultrasonic/radar-based snow depth instruments for road maintenance and alpine users.
- OTT HydroMet (Lufft): OTT HydroMet, including the Lufft brand, provides snow depth sensors, road weather stations, and hydro-meteorological instruments to municipalities and research customers globally.Comparable to Snower as both deliver snow and weather sensing with telemetry for road and environmental monitoring.
- Campbell Scientific: Campbell Scientific manufactures research-grade dataloggers and weather/snow monitoring stations used in research, road, and environmental deployments. Comparable to Snower as both serve environmental and infrastructure monitoring use cases with ruggedized sensors and data acquisition platforms.
- Davis Instruments: Davis Instruments sells consumer and prosumer weather stations with wireless connected sensors and a SaaS dashboard (WeatherLink). Comparable to Snower as both offer compact, easy-to-install IoT weather stations with subscription software, though Davis lacks radar-based snow depth measurement.
- Pessl Instruments (METOS): Pessl Instruments sells METOS-branded weather stations, soil sensors, and IoT devices for agriculture, research, and infrastructure operators. Comparable to Snower as both provide connected, app-supported weather and snow monitoring hardware with subscription telemetry.
Broad incumbents
- Vaisala: Vaisala is the global leader in industrial weather and environmental measurements, including snow depth (PWD22/12) and surface state sensors used by national meteorological agencies and airports.Comparable to Snower as both sell sensing hardware and data services for snow/weather monitoring, but Vaisala is a broad incumbent with a much larger portfolio and price point.
Emerging players
- Boschung (Surface Measurement): Boschung provides road weather information systems and surface sensors for winter road maintenance to municipalities and airports. Comparable to Snower as both address the road maintenance vertical with snow and surface condition data, though Boschung is a larger incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Snower social profiles
Digital presenceSnower financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snower leadership team
Management profileNumber of profiles
Profiles5 records
Snower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snower
What does Snower do?
Snower designs, manufactures, and sells compact IoT hardware devices (Snower One, Snower Wind) with radar-based sensors for real-time snow depth, snowfall, snow water equivalent, temperature, humidity, and wind measurement. The company also operates a SaaS platform that delivers sensor data, snowpack modeling, SMS/email alerts, and API integrations to organizations managing winter operations.
Is Snower a public or private company?
Snower is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Snower founded?
Snower was founded in 2022. It employs 1 to 10 people.
Where is Snower based?
Snower is headquartered in Pelkosenniemi, Finland, in the Europe region.
How does Snower make money?
Two revenue lines are on record. Hardware Sales (Snower One, Snower Wind) is the primary driver. The others are software as a Service (Snower SaaS).
Who are Snower's main competitors?
Direct peers on record are Arable, METER Group, Sencrop, Sommer Messtechnik, OTT HydroMet (Lufft), Campbell Scientific, Davis Instruments and Pessl Instruments (METOS). Vaisala is listed as a broad incumbent. Boschung (Surface Measurement) is listed as an emerging player.
Does Snower have an API?
Yes. Snower API allows users to utilize existing integrations with industry-leading platforms or create their own integration. The API enables access to sensor data, analyzed snow data, and snowpack data in different file formats for integration into third-party systems.