Jiangsu Wenfeng Group

Name

Jiangsu Wenfeng Group

Legal name

江苏文峰集团有限公司

Website

https://wenfenggroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Haian

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Commercial Retail: Revenue from department stores, shopping centers, supermarkets, and electronics retail stores operating under the Wenfeng brand. Includes membership fees from 140+ 万 registered members. First store opened 1996-01-19; listed on Shanghai Stock Exchange in 2011 (stock code: 601010).
2. Star-rated Hotel Services: Revenue from hotel operations including guest rooms, hotel-style apartments, dining, leisure, shopping, fitness and office services. Properties include five-star 有斐大酒店, four-star 南通大饭店 and 文峰饭店, and three-star standard 上海家宜宾馆 plus business chain hotels totaling 3000+ rooms.
3. Automotive Sales and Services: New car sales, after-sales service, and dealership management across 14 brands including Mercedes-Benz, Lexus, Cadillac, Volvo, Honda, Toyota, and others through 30+ 4S stores and 6 city showrooms.
4. Industrial Investment: Investment returns from holdings in integrated circuits, medical/pharmaceutical devices, 3D printing, thermal field materials, optoelectronic films, nanofilm, financial leasing, and funds. Investee companies 苏州国芯科技 and 幄肯新材料 have become leaders in their respective segments with valuations exceeding 100亿 and 10亿 respectively.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Jiangsu Wenfeng Group (江苏文峰集团) is a diversified conglomerate headquartered in Nantong, Jiangsu Province, China. It operates multi-format commercial retail including department stores, star-rated hotels, commercial and residential real estate development, and industrial investment through more than 100 subsidiaries with approximately 15,000 employees. The group also runs a publicly listed subsidiary, Wenfeng Shares (601010), on the Shanghai Stock Exchange.

Product overview

Jiangsu Wenfeng Group operates as a diversified conglomerate with four primary business segments: commercial retail under the 文峰大世界 (department stores), 文峰千家惠 (supermarkets), 文峰电器 (electronics), and 文峰广场 (shopping centers) brands; hospitality services including 南通大饭店 (four-star), 文峰饭店 (four-star), and 南通有斐大酒店 (five-star) hotels; automotive sales through 文峰汽车 representing 14 vehicle brands across 30+ 4S stores; and strategic investment through 文峰投资 in integrated circuits, biomedicine, and advanced materials. The digital commerce layer includes Cloud-Moda (cross-border luxury platform), 文峰微商城 (WeChat-based e-commerce), and a dedicated Omnichannel Center coordinating livestream commerce, with AR smart showrooms deployed in automotive retail. The group operates primarily in Nantong and surrounding Jiangsu cities, with expansion to Shanghai and other regional markets.

Differentiator

Problem solved

Functional benefit

Brands

• 文峰大世界: Department store brand with 9 stores across Jiangsu and Shanghai region
• 文峰广场
• 文峰千家惠
• 文峰电器
• 文峰好邻
• 文峰超市
• 文峰云购
• Cloud-Moda
• 南通大饭店
• 南通文峰汽车

Products and services

• Department Store Retail Multi-format department stores selling general merchandise, apparel, and consumer goods to individual consumers in Nantong and surrounding Jiangsu regions.
• Star-Rated Hotels Star-rated hospitality properties offering accommodation, dining, and related services to consumer travelers and business guests.
• Real Estate Development Commercial and residential real estate development and related operations serving consumer and institutional buyers.
• Industrial Investment Industrial investment operations across multiple sectors, providing investment exposure and capital allocation through the group's holding structure.

Quantifiable outcome

• Ranked among China's Top 500 Private Enterprises for more than 10 consecutive years
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 中国信达广西分公司 (China Cinda Guangxi Branch)coreStrategic or Co-development Partner · 1 August 2020Wenfeng Group and China Cinda co-established 杭州文峰牧业有限公司 (Hangzhou Wenfeng Animal Husbandry Co.) to restart and upgrade the former Asia's largest single pig farm (杭州天元养殖场), targeting 25-30万 head pig production capacity by 2022. Cinda provides financial expertise and capital while Wenfeng contributes retail channels (supermarkets, hotels, restaurants) and operational experience.
• 泊心云舍 (Boxinyushe)coreStrategic or Co-development Partner · 1 June 2020江苏文峰集团 and 文峰股份 jointly made a PRE-A round strategic investment of over 100 million yuan in 泊心云舍, a cultural tourism brand, marking another expansion of the group's cultural tourism industry.
• 浙江文峰农业发展有限公司 (Zhejiang Wenfeng Agriculture Development Co.)minorStrategic or Co-development Partner · 1 June 2020Established by Jiangsu Wenfeng Group in June 2020 to develop modern agriculture business, leveraging scientific and technological innovation. Represents the group's first step into the agricultural sector.
• 阿拉善SEE生态协会 (Alashan SEE Ecological Association)coreStrategic or Co-development Partner · 1 January 2020Wenfeng Group is a member (会亲企业) of Alashan SEE. The group has partnered on environmental protection projects including '劲草同行' (Growing Grass Together), '创绿家' (Create Green Homes), '任鸟飞' (Bird Protection), and '守护东滩' (Dongtan Protection). Cumulative environmental donations exceed 4312万元. Per agreement, Wenfeng contributes 1000万元 annually for 5 years (total 5000万元) to Shenzhen Ale Shan Foundation from 2020.
• 南通市文峰慈善公益基金会 (Nantong Wenfeng Charity Foundation)coreStrategic or Co-development Partner · 1 September 2019Founded by Jiangsu Wenfeng Group in September 2019, the foundation focuses on charitable donations, disaster relief, medical assistance, education support, and children's development and protection programs. Cumulative group charitable donations since November 2018 exceed 100 million yuan.
• Shanghai Jiahui Hotel (上海家宜宾馆)minorChannel Partner/ Reseller/ DistributorThree-star standard hotel operated as part of the Wenfeng文旅 group hotel network alongside Nantong Hotel, Wenfeng Hotel, and Youfei Hotel.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Yonghui Superstores (永辉超市): Major Chinese supermarket chain with focus on fresh food and integrated omnichannel retail. Comparable in supermarket/retail operations and digital transformation initiatives, though Yonghui is more supermarket-specialized.
• Dashang Group (大商集团): Multi-format retail group operating department stores, supermarkets, and specialty stores across China with similar diversified retail strategy and regional geographic footprint approach.
• Suning.com (苏宁易购): Major Chinese electronics and general merchandise retailer with omnichannel (online + offline 4S-style) model and category overlap in electronics retail and appliance distribution. Both operate integrated retail plus adjacent service verticals.
• Zhongsheng Group (中升集团): China's largest automotive dealership group representing premium and luxury brands through 4S stores. Comparable for Wenfeng's automotive arm selling Mercedes-Benz, Lexus, Cadillac through 30+ 4S stores.
• Sun Art Retail Group (高鑫零售): Operator of RT-Mart and Auchan hypermarkets in China under Alibaba partnership. Comparable in supermarket/hypermarket retail operations and omnichannel transformation strategy.
• Gome Retail Holdings (国美零售): Chinese electronics and appliance retail chain with department store adjacency. Closely comparable to Wenfeng's electronics retail format and consumer electronics positioning.
• Wangfujing Group (王府井集团): Department store chain with national footprint in China, comparable core business in department store retail and shopping center operations. Both target middle-to-high-end consumer segments.

Broad incumbents

• Shanghai Bailian Group (百联集团): State-owned Chinese retail conglomerate operating department stores, supermarkets, convenience stores, and shopping centers. Directly comparable as a multi-format retail group with similar store network strategy, though much larger scale and state-owned ownership structure.
• Jin Jiang International (锦江国际): China's largest hotel group operating across multiple star tiers and chain formats. Comparable for Wenfeng's hospitality arm including 5-star Youfei Hotel and 4-star Nantong Hotel.

Emerging players

• Better Life Commercial Chain (家家悦): Regional supermarket and convenience store operator focused on East China markets. Comparable for Wenfeng's convenience store and supermarket formats in overlapping geographic territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jiangsu Wenfeng Group