Lovesetmatch

What Lovesetmatch does

LoveSetMatch is a 501(c)(3) nonprofit (EIN 84-3805080) founded in 2010 as a private tennis academy in Los Angeles and converted to a community-focused nonprofit in 2019 with the support of the United States Tennis Association (USTA) and the Southern California Tennis Association (SCTA). The organization's mission is to deliver free and donation-based tennis instruction, physical education, and STEM-based fitness education to underserved youth and adults throughout Los Angeles County. Programming is delivered directly at LA County parks (Belvedere, Ladera, Athens, Amigo, City Terrace, Saybrook, Ruben Salazar, Hacienda Heights Steinmetz), inside public, private, and home schools through PE and after-school channels, and through a competitive-tournament track under the UTR Sports partnership. The organization is led by Executive Director Phillip Kim (Coach PK) and operates with a 1–10 person core team augmented by an extensive volunteer coaching bench.

The core technology is a proprietary S.T.E.M.-based tennis and fitness curriculum that combines physical tennis instruction with science, technology, engineering, and mathematics content, delivered using USTA and Michigan State University-approved low-compression Red Dot Balls to lower the barrier to entry. Supporting infrastructure is conventional: a WordPress website, Google Forms for self-serve registration, Zeffy/Zelle/PayPal/Strike (including crypto) for donations, Printify for merchandise, ClassPass for marketplace booking, and online scholarship applications. Distribution is multi-channel — direct park programs, school partnerships, marketplace listings, employer matching-gift programs, and HopSkipDrive-funded transportation — providing participant reach across a fragmented LA County footprint.

The business model is a hybrid nonprofit revenue stack with no enterprise SaaS pricing: free classes as the core offering, donation-based group and private lessons, modest unit fees for ancillary services ($20–$30 for racquet stringing, $20/hour for ball machine rental), merchandise and affiliate sales (Road to Pro), marketplace commission via ClassPass, and grant/funder revenue from USTA, SCTA, and LA County. Customer segments are three: underserved youth (primary), underserved adults (primary), and partner schools/districts. The organization is volunteer-intensive, governance-led by a board including Dr. George T. Cheung and John Shishmanian, and certified under the USTA Foundation National Junior Tennis & Learning (NJTL) program and the Platinum Candid transparency designation.

Name

Lovesetmatch

Legal name

LoveSetMatch

Website

https://lovesetmatch.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

LoveSetMatch is a 501(c)(3) nonprofit that delivers free and donation-based tennis instruction plus STEM-based fitness education to underserved youth and adults across Los Angeles County parks, schools, and community venues.

Ownership category

akta.pro rank

Product category

Community Youth Sports and Fitness Programs

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sports Combine, Tryout & Showcase Programs (MPAKAJAM)

akta.pro secondary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Youth tennis programs
• Community sports nonprofit
• Fitness education
• After-school tennis
• Tennis instruction services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations: Primary revenue stream from individual donations via Zeffy (no fees), Zelle, PayPal, Strike (cryptocurrency), and employer matching programs. Tax-deductible contributions fund free tennis programs and scholarships.
2. Grants: Received $1,500 matching grant. Funding from USTA, SCTA, and Los Angeles County supports nonprofit operations and program expansion.
3. ClassPass Revenue: Tennis classes available through ClassPass platform, generating revenue when users book through the fitness marketplace.
4. Services and Merchandise: Racquet stringing service ($30 donation with house string, $20 BYO string), ball machine rental ($20/hour), merchandise (hats, balls, bags) via Printify storefront, and affiliate commissions from Road to Pro.
5. Partnership Fundraising: Joint fundraising initiatives with partners like Sophie Elgin Fund. Social media fundraiser campaigns with prize incentives (Wilson rackets, ON shoes).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

LoveSetMatch provides free and donation-based tennis lessons, after-school and PE tennis programming, and a STEM-integrated tennis and fitness education curriculum for underserved youth and adults in Los Angeles County. Programs are delivered directly at LA County partner parks and at public, private, and home schools, supplemented by fee-based add-on services such as racquet stringing and ball machine rental.

Product overview

LoveSetMatch is a nonprofit tennis and fitness education organization offering a multi-tiered program portfolio. The core offering consists of free and donation-based tennis instruction through the 'Free Tennis for All' program, After-School Tennis Programs, and Private & Group Lessons. A distinctive S.T.E.M.-Based Tennis and Fitness Education program combines tennis training with science, technology, engineering, and mathematics curriculum. Additional services include a Scholarship Program for underserved youth, Tennis Racquet Stringing Service, and Ball Machine Rental Program. The organization operates year-round with summer camps and partners with LA County Parks for community events.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Tennis for All Program Free tennis classes for kids developed in partnership with the County of Los Angeles to deliver tennis instruction at LA County partner parks (Belvedere, Ladera, Athens, Amigo, City Terrace, Saybrook, Salazar, Steinmetz, Orange Grove) to help participants build a healthy lifestyle, successful mindset, and tools to succeed.
• After-School Tennis Programs Tennis-integrated physical education and after-school enrichment programs delivered to public, private, and home schools throughout LA County (including Monte Vista Elementary, Bonita High School, Arcadia High School, and Cal State LA) to provide structured tennis fitness for school-age children.
• Private & Group Tennis Lessons Donation-based private instruction and group tennis classes for youth and adults at various skill levels, offered as a way for participants to give back while receiving tennis coaching.
• S.T.E.M.-Based Tennis and Fitness Education Unique educational program combining the physical aspects of tennis and fitness with Science, Technology, Engineering, and Mathematics (S.T.E.M.) curriculum, delivered in partnership with schools and parks to foster both physical and cognitive development for learners of all ages.
• Tennis Racquet Stringing Service Professional tennis racquet stringing service offered for a $30 donation using house string or a $20 donation when customers provide their own string, supporting community tennis players.
• Ball Machine Rental Program AC electric ball machine rental at $20 per hour for focused drilling, repetition, and skill development, available at Monterey Park courts with electrical access and subject to a rental agreement.
• Summer Tennis Camp Year-round tennis classes and summer camp programs providing structured tennis instruction during school breaks for youth participants.

Quantifiable outcome

• Free tennis classes serving youth at Belvedere Park and other LA County locations
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Twelve partnerships are on record, tiered key, minor and core.

• HopSkipDrivekeyStrategic or Co-development Partner · 23 February 2026Transportation partnership through HopSkipImpact Program to expand youth access across Los Angeles County. Helps remove transportation barriers for program participants.
• Passion PlannerminorStrategic or Co-development Partner · 16 September 2024Partnership to incorporate planning, organization, and journaling into youth development program. Enhances personal growth and well-being curriculum.
• AnnaTennisClubminorStrategic or Co-development Partner · 10 August 2024Partnership to support Ukrainian tennis players displaced by conflict. Provides financial assistance, equipment, and coaching support through joint initiative.
• ClassPasskeyChannel Partner/ Reseller/ Distributor · 4 August 2024LoveSetMatch listed on ClassPass marketplace enabling users to book tennis classes through the platform. Kaiser Permanente members can access free ClassPass offers.
• United States Tennis Association (USTA) FoundationcoreStrategic or Co-development PartnerOfficial USTA Foundation National Junior Tennis & Learning Program (NJTL) member. USTA provides funding, support, and credibility for youth development mission. LoveSetMatch featured in USTA promotional videos for ESPN before US Open.
• Southern California Tennis Association (SCTA)coreStrategic or Co-development PartnerSCTA provides funding, support, and partnership for community tennis programs. SCTA Foundation awarded scholarship to LoveSetMatch ambassador Sophie Elgin.
• County of Los AngelescoreStrategic or Co-development PartnerOfficial Core and Community Partner with LA County Parks and Recreational Services. Partnership to host free tennis classes at County parks including Belvedere Park. Recognized by LA County Supervisor Holly J. Mitchell.
• UTR SportskeyGTM or Marketing PartnerNew partnership creating competitive opportunities for youth and adult tennis players through UTR-sanctioned tournaments. Expands competitive pathways for LoveSetMatch participants.
• Road to ProminorGTM or Marketing PartnerAffiliate partnership offering exclusive discounts on Road to Pro tennis products (dampeners, heel inserts, hydration mix) to supporters. 10% of purchases donated back to nonprofit.
• Golden Eagle Tennis Club at Cal State LAkeyStrategic or Co-development PartnerPartnership to establish Cal State LA's first-ever tennis club. LoveSetMatch supports the Golden Eagle Tennis Club launch and ongoing programming.
• Los Angeles County Sheriff's Department (LASD)keyStrategic or Co-development PartnerSTEM-Tennis Initiative collaboration with LASD Community Partnership Bureau and Deputy Enrique Peralta for at-risk youth at VIDA Program.
• ServentureminorChannel Partner/ Reseller/ DistributorDonation-based Saturday tennis class at Orange Grove Park in Arcadia led by Serventure coaches in partnership with LoveSetMatch.

Scale indicators5 records

Recent moves7 records

Expansion highlights2 records

Direct peers

• USTA Foundation National Junior Tennis & Learning (NJTL) Network: The broader USTA NJTL network of 300+ chapters delivers youth tennis and education programming; LoveSetMatch is itself a chapter, making the national network its closest peer set for benchmarking reach, curriculum, and funding access.
• First Tee: First Tee is a youth-development nonprofit that uses golf (analogous to LoveSetMatch's use of tennis) to teach life skills and STEM/character curriculum to underserved youth, with chapters across the U.S. Most directly comparable peer by mission, governance model (501(c)(3)), and PGA/USTA-equivalent national affiliation structure.
• Harlem Junior Tennis & Education Program: An NJTL-affiliated nonprofit that provides free tennis, education, and life-skills programming to underserved youth in Harlem. Operates with an analogous model — free instruction, school partnerships, scholarship aid — in a different metro, making it a strong structural comparable.

Broad incumbents

• Boys & Girls Clubs of America: The largest U.S. youth-development nonprofit network; provides after-school programming including sports to underserved youth. Broad incumbent competing for similar donors, school partnerships, and grant pools in LA County.
• Laureus Sport for Good Foundation USA: A larger, well-funded global nonprofit using sport for youth development. Comparable mission and funder base (corporate sponsors, foundations) but operates at significantly larger scale and across multiple sports.
• After-School All-Stars: National nonprofit providing free after-school programs, including sports, to underserved youth in 20+ cities including LA. Direct competitor for school-district after-school contracts and corporate sponsorships in the same geography.

Others

• Positive Coaching Alliance: National nonprofit developing youth and coaches through sport. Tangentially comparable as a youth-sport ecosystem enabler that intersects with the same volunteer-coach and partner-school networks LoveSetMatch relies on.
• Easterseals Southern California: Regional affiliate of a national disability-services nonprofit with significant LA presence and youth programming. Adjacent: competes for similar LA County civic partnerships, corporate sponsorships, and underserved-youth grant pools.

Regional players

• Asphalt Green: NYC-based nonprofit operating community sports and fitness programming for underserved youth and adults. Comparable mission and direct-delivery operating model in a single metro; useful regional benchmark for programming depth and unit economics.
• City Parks Foundation: NYC nonprofit that runs free sports, arts, and education programs in partnership with city parks. Closely parallels LoveSetMatch's model of partnering with a municipal parks system to deliver free community tennis/sports programming.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lovesetmatch
• YouTubeyoutube.com/results?search_query=lovesetmatch
• Facebookfacebook.com/lovesetmatch
• LinkedInlinkedin.com/company/lovesetmatch
• Instagraminstagram.com/lovesetmatch

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lovesetmatch