Staub Muebles

What Staub Muebles does

Staub Muebles is a privately held Chilean furniture and home furnishings retailer operating from Viña del Mar with a central warehouse in Santiago. The company sells directly to consumers and businesses through a Shopify-powered e-commerce storefront (staubmuebles.cl) supplemented by two physical showrooms — one in Viña del Mar (3 poniente 103) and one in Santiago (Teniente Bisson 821, Independencia) — and fulfills orders nationwide via a third-party logistics partnership with Tur Bus/Straken. Its catalog spans seating (office chairs, visitor benches, armchairs, gaming chairs, bar stools, poufs), case goods (desks, reception furniture, meeting tables, TV racks, side tables), decorative goods (woven and vinyl rugs, wallpapers, placemats, coasters, shower curtains), kitchen appliances (range hoods, cooktops, ovens, sinks, faucets), and dedicated custom project services for corporate offices and residential interiors, with most SKUs priced individually in Chilean pesos across an entry-to-premium ladder (~CLP 39,000 to CLP 1,696,000). Business model mechanics are transactional one-time purchases combined with bespoke made-to-order manufacturing, marketed primarily through organic e-commerce presence, email newsletters, and WhatsApp-based direct sales; named B2B project references include Hydrametrix, Chilquinta, a customs agency, and Sucursal Lautaro Rosas, indicating a hybrid B2C/B2B mix dominated by long-tail consumer volume. Reported headcount is 1–10 employees, there is no disclosed funding history, no parent company, no management team disclosure, and no revenue figure available — the technology stack is limited to standard Shopify tooling with no proprietary features, APIs, or AI capabilities documented.

Name

Staub Muebles

Legal name

Staub Muebles

Website

https://staubmuebles.cl

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

Staub Muebles is a privately held Chilean furniture and home furnishings e-commerce retailer that sells office seating, case goods, decorative items, and kitchen appliances direct-to-consumer and to businesses via Shopify, two physical showrooms, and nationwide delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Viña Del Mar

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales: Direct sales of furniture and home décor products to consumers and businesses through e-commerce platform and physical showrooms. Revenue generated from one-time product purchases with prices ranging from approximately $38,990 CLP to $1,696,000 CLP depending on product category.
2. Custom Manufacturing: Custom furniture manufacturing services where products are made to order based on customer specifications for colors, designs, and measurements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Staub Muebles is a Chilean retailer that sells office and home furniture, seating, decorative items, and kitchen appliances via its Shopify e-commerce storefront and physical showrooms in Viña del Mar and Santiago. Its assortment spans budget to premium tiers and includes both imported and locally manufactured items, with custom-made-to-order furniture services for corporate offices and residential clients across Chile.

Product overview

Staub Muebles is a Chilean furniture and home goods e-commerce company operating on the Shopify platform. The company offers a diverse portfolio of products organized into six main categories: (1) Sillería (Seating) - office chairs, visitor benches, gaming chairs, armchairs, poufs, and bar stools; (2) Muebles (Furniture) - desks, reception desks, meeting tables, and home office solutions; (3) Deco Seating - woven rugs, vinyl rugs, shower curtains, table placemats, coasters, and wallpapers; (4) Accesorios - TV racks, side tables, and small tables; (5) Proyectos - custom office and residential furniture design/installation services; and (6) Ofertas - kitchen appliances including range hoods, gas and ceramic cooktops, faucets, ovens, and sinks. The company operates on a made-to-order basis with products manufactured for each customer, with both imported items and locally manufactured pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• Sillas de Oficina (Office Chairs) Office chairs including executive, managerial, ergonomic, and visitor models with various features such as adjustable arms, mesh backs, and reclining mechanisms; for corporate offices and home offices.
• Bancas de Visita (Visitor Benches) Visitor benches and seating benches available in 2, 3, and 4-body configurations with various base and upholstery options; for office waiting areas and reception zones.
• Sillas de Visita (Visitor and Guest Chairs) Visitor and guest chairs including Nova ISO PP, Eames Trineo, Bologna, Torino, Race, Pull, Pismo, Living, Fold, Duetto, Vito, Hermes, Strong, Strike, Shell, Selena, Revolution, Pinko, Panton, NEST, Logan, LAYER, and KYOS models; for corporate visitors and meeting rooms.
• Gamer Seating (Gaming Chairs) Gaming chairs including the POW model with high back, PU bicolor upholstery, swivel, adjustable and reclining features; for gamers and long-duration computer users.
• Poltronas (Armchairs and Lounge Chairs) Armchairs and lounge chairs for residential and office spaces, including Italian-inspired designs.
• Pouf (Ottomans) Ottoman and pouf seating available in oval and cylindrical shapes in various diameters; for residential and casual seating.
• Taburetes (Bar Stools) Bar stools and stool seating in various designs including Tribeca, Tom, Race, Pigreco, Paco, Living, and Selena models; for kitchens, bars, and counters.
• Escritorios (Desks and Workstations) Desks and workstations including straight, L-shaped, and curved designs with various configurations and mobile pedestals; for offices and home offices.
• Recepción (Reception Desks) Reception desk furniture and lobby solutions for office environments.
• Reuniones (Meeting Tables) Meeting tables including round, rectangular, barrel-type, and oval council tables in various sizes; for corporate meeting rooms.
• Home Office Home office furniture solutions including desks and workstations designed for residential remote work setups.
• Alfombras Tejidas (Woven Area Rugs) Woven and tufted area rugs including Turkish, Istanbul, Persian, Bohemian, Velvet, Shaggy, and Tribal designs imported from Turkey; for residential decor.
• Alfombras Vinílicas (Vinyl Floor Coverings) Vinyl floor coverings and rugs; for residential and commercial flooring.
• Cortinas de Baño (Bathroom Shower Curtains) Bathroom shower curtains with various printed designs including Monkey Sky, Travel Stamps, England, Tropical Parrot, and others; for residential bathrooms.
• Individuales (Placemats and Table Runners) Table placemats and table runners in vinyl and woven materials with various decorative patterns; for residential dining.
• Posavasos (Coasters) Coasters and drink coasters with various designs including Star Wars, Simpsons, Lego, Looney Toons, and Pop Art themes; for residential and novelty use.
• Papeles Murales (Wallpapers and Wall Murals) Wallpaper and wall murals in various designs including Grand Safari, Grounded, Fiore, Asian Fusion, and Metropolitan Stories collections; for residential wall decoration.
• Rack TV (TV Stands and Entertainment Centers) TV stands and entertainment centers including melamine and Nordic designs with various drawer and shelf configurations; for residential living rooms.
• Arrimos (Side Tables and Accent Furniture) Side tables and accent furniture including Industry/Wood and Chic Design models; for residential spaces.
• Mesas (Small Tables) Side tables and small tables including Round, Natura-Frida, Martini, Dante, Clip, and Ayax models; for residential and accent use.
• Proyectos Oficinas (Custom Office Design and Installation) Custom office design and installation projects including waiting rooms, meeting rooms, and workstation solutions for corporate clients; documented projects completed for Hydrametrix, Chilquinta, Customs Agency, and Sucursal Lautaro Rosas.
• Proyectos Hogar (Custom Residential Furniture Projects) Custom residential furniture projects including walking closets, bathrooms, bedrooms, living rooms, pet furniture, and multifunctional furniture solutions for homeowners.
• Campanas (Kitchen Range Hoods) Kitchen exhaust hoods including island, wall-mounted, and glass designs in stainless steel with various sizes and power levels; for residential kitchens.
• Encimera a Gas (Gas Cooktops) Gas cooktops and stovetops including 60cm and 90cm models with various burner configurations; for residential kitchens.
• Encimeras Vitrocerámicas (Ceramic Cooktops) Ceramic and vitroceramic cooktops with touch control features; for residential kitchens.
• Grifos (Kitchen Faucets) Kitchen faucets and sinks fixtures including pull-out, wall-mounted, swan neck, and eco models in stainless steel and various finishes.
• Hornos (Kitchen Ovens) Kitchen ovens including built-in models in various finishes; for residential kitchens.
• Lavaplatos (Kitchen Sinks) Kitchen sinks in stainless steel including round and rectangular models with single and double bowl configurations; for residential kitchens.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Paris: Chilean department-store chain (Cencosud) with a home and furniture department plus installment credit — serves similar middle-market Chilean consumers as Staub's residential segment and competes for same wallet share.
• Easy: Chilean and Argentinian home-improvement chain selling furniture, kitchen, and home goods via retail and online channels — directly overlaps with Staub's home-furnishings and small-project renovation segments.
• Sodimac: Chilean home-improvement and furniture retailer owned by Falabella, with showrooms, e-commerce, and a strong B2B contractor channel — overlaps with Staub's office and home furniture categories at substantially larger scale and with greater credit options.
• Promart: Peruvian home-improvement and home-furnishings retailer owned by Falabella — mirrors Sodimac's Chilean model in a neighbouring market and reflects the well-capitalised chain format that Staub Muebles competes against.
• Falabella: Chilean-founded regional department store and marketplace operator with a substantial home-furniture vertical and omnichannel presence across Latin America — competes with Staub for residential and small-business furniture spend at materially larger scale.
• Ripley: Chilean and Peruvian department-store chain with a sizeable home and furniture department and installment-financing options — comparable as a multi-category retailer serving similar Chilean B2C and small-business customers.

Regional players

• Home Depot: Global home-improvement giant with limited direct presence in Chile but a defining reference point for selection, availability, and fulfillment expectations — relevant as a competitive benchmark for home-goods players in the region.
• IKEA: Global flat-pack furniture and home-furnishings retailer; not currently operating direct stores in Chile but referenced as the category benchmark for selection, affordability, and design — relevant as a forward-looking competitive comparator if Chile market entry occurs.

Direct peers

• CasaIdeas: Chilean home décor and lifestyle retailer with physical stores plus an online channel across Chile, selling furniture, rugs, kitchenware, and decorative accessories to mid-market consumers — directly comparable to Staub Muebles' home and deco assortment and omnichannel model.

Others

• MercadoLibre: Dominant Latin American e-commerce marketplace; Chilean third-party furniture sellers on MercadoLibre compete with Staub's e-commerce site directly, while the platform establishes the consumer-experience standard for online furniture shopping in Chile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/staubmuebles
• Facebookfacebook.com/staub.muebles.proyectos.decoracion.ambientes
• LinkedInlinkedin.com/company/staubmuebles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staub Muebles