Starlux Games

Name

Starlux Games

Legal name

Capture the Flag REDUX, LLC

Website

https://starluxgames.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Starlux Games, LLC designs and sells glow-in-the-dark LED-based outdoor and party games — including Capture the Flag REDUX, Glow Battle, Wizards & Werewolves, and Protectors of the Rainbow — to families, youth organizations, schools, and wholesale retail buyers through Amazon, owned e-commerce, and international channels.

Ownership category

akta.pro rank

Product category

Outdoor Party Games

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Family/Party Board Games Retail (CRALALAB)

Keywords

• Outdoor party games
• Glow-in-the-dark toys
• Active group games
• Led game systems
• Children's outdoor games

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales (E-commerce): One-time hardware sales through company's owned online storefront at starluxgames.com. Customers purchase game kits and accessories directly.
2. Marketplace Sales: Sales through Amazon, eBay, and other online marketplaces where the company is the authorized reseller. Products sold at MAP pricing.
3. Wholesale: Wholesale program for brick-and-mortar retailers and other resellers to purchase products for resale.
4. Accessories and Replacement Parts: Replacement batteries (CR1220), expansion sets (12-bracelet expansion for Capture the Flag REDUX), and replacement parts available for purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Starlux Games designs, manufactures, and sells glow-in-the-dark active group games featuring LED-lit components (orbs, bracelets, jail markers, territory markers, gems). The product line transforms classic outdoor games such as capture the flag, treasure hunts, foam-sword battles, and fantasy-themed tag into nighttime play experiences intended to get children, teens, and families away from screens and engaged in physical group play.

Product overview

Starlux Games offers a portfolio of active group games designed to get children, teens, and families away from screens and engaged in physical play. The core product line centers on glow-in-the-dark games featuring LED-lit components: Capture the Flag REDUX (the flagship glow-in-the-dark outdoor strategy game), Glow Battle (light-up combat game with foam swords), Wizards & Werewolves (fantasy-themed glow tag), and Protectors of the Rainbow (unicorn treasure hunt game with interactive base). Supporting accessories include battery replacement packs and expansion sets for adding players. All games incorporate rechargeable LED technology, include batteries, and feature downloadable variation cards to extend gameplay.

Differentiator

Problem solved

Functional benefit

Products and services

• Capture the Flag REDUX Glow-in-the-dark outdoor strategy game where teams stealthily capture the opposing team's glowing orb (flag) and return it to their territory. Includes LED jail markers, team bracelets, territory markers, and downloadable game variation cards. Designed for ages 8+ with 4-20+ players.
• Glow Battle Light-up battle game featuring glowing foam swords and batons where players use strategy and teamwork to attack opponents and send them back to base to recharge. Includes 28 glowing game pieces for 10 organized games such as Gladiators and Knights of Old.
• Wizards & Werewolves Fantasy-themed glow-in-the-dark game pitting wizards against werewolves. Wizards hunt for glowing crystals while Werewolves stalk prey and guard treasures. Includes 12 light-up game pieces with three levels of play.
• Protectors of the Rainbow – A Glowing Treasure Hunt Unicorn-themed treasure hunt game where players search for hidden glow-in-the-dark gems and return them to an interactive rainbow cloud base that plays music and lights up when all gems are restored. Doubles as a nightlight. Includes cloud base and 5 color-coded gems for ages 4-10, 2-6 players.
• Starlight Swimming (Pool Party) Glowing pool party set for aquatic play including light-up bracelets and game pieces designed for pool parties, cruises, and swim team practice with a 2-minute setup time.
• Enchanted Maze New glow-in-the-dark maze game listed under the New Games category on the Starlux Games storefront.
• Battery Replacement Set Replacement battery pack containing 48 CR1220 batteries compatible with Capture the Flag REDUX, Wizards & Werewolves, Pool Party, Protectors of the Rainbow, and other Starlux games. Includes batteries for two complete replenishments of expansion sets.
• REDUX Expansion Set Standalone expansion pack that adds 12 extra glow bracelets and game pieces to allow more players to participate in Capture the Flag REDUX games.

Quantifiable outcome

• CNN reports average teen spends 9 hours on phone per day - Starlux Games provides incentive to put down screens and be active

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• PlayMonster: PlayMonster is a mid-sized toy and game company (Spirograph, Yeti in My Spaghetti, Farkle) known for family/party games. It is comparable to Starlux as a focused games brand selling through mass retail and Amazon, targeting similar family-game occasions.
• Zuru: Zuru is a fast-growing toy company (Rainbocorns, X-Shot foam blasters, Bunch O Balloons) competing aggressively on Amazon and mass retail. Its foam-blasters product line is a direct competitor to Starlux's Glow Battle, and its scale advantages in sourcing pose a pricing threat.
• Buffalo Games: Buffalo Games is a games and puzzles manufacturer (puzzles, board games, party games) sold through Amazon, Walmart, and Target. It is comparable as a small-to-mid US games brand with similar retail channels and family-party positioning.
• Learning Resources / Educational Insights: Learning Resources sells educational and STEM-focused toys frequently used in classrooms and homeschool settings — overlapping with Starlux's schools/homeschool customer segment and its "science of glow" content pillar.
• Waboba: Waboba produces bounce balls and active water/sport toys for kids and teens, sold via Amazon and specialty retail. It overlaps with Starlux's Starlight Swimming product and the broader active-outdoor screen-free play thesis.

Broad incumbents

• Mattel: Mattel is a global toy incumbent with active-play brands (Hot Wheels, Fisher-Price) and broad retail presence. It competes with Starlux for toy shelf space, seasonal mindshare, and parent gift-giving occasions across the same marketplaces.
• Hasbro Gaming: Hasbro Gaming is a broad incumbent in family/party games (Twister, Pie Face, etc.) with deep retail relationships across Walmart, Target, and Amazon. It competes with Starlux for the family party-game dollar and brings significantly larger marketing budgets and shelf leverage.
• Melissa & Doug: Melissa & Doug is a long-standing wooden-toy and kids' game brand sold through Amazon, Target, and specialty retail. It competes with Starlux for parents' screen-free play dollars and shares the educational/active positioning.

Direct peers

• Razor USA: Razor manufactures wheeled and active outdoor recreational products (scooters, ride-ons, electric ride-ons) for kids and families. It competes with Starlux for the same backyard/outdoor family-play budget and shares a multi-channel retail distribution through Amazon, Walmart, and Target.
• Nerf (Hasbro): Nerf is Hasbro's active-play brand producing foam-blaster and light-up combat games (e.g., Nerf Glow in the Dark). It is the most direct peer to Starlux's Glow Battle category, competing for the same active-outdoor, light-up play occasions and parent purchase occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StarluxGames
• YouTubeyoutube.com/c/starluxgames
• Facebookfacebook.com/StarluxGames
• Instagraminstagram.com/starluxgames
• Pinterestpinterest.com/starluxgames
• TikToktiktok.com/@starluxgames?lang=en
• LinkedInlinkedin.com/company/starlux-games

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starlux Games