Uitgeverij De Bode

What Uitgeverij De Bode does

Uitgeverij De Bode bv is a privately held Dutch multimedia publishing company headquartered in Zundert, Netherlands, that operates as a regional media outlet serving West-Brabant. The company publishes Weekblad de Bode, a weekly local newspaper with 10 distinct editions distributed house-to-house across municipalities including Bergen op Zoom, Roosendaal, Etten-Leur, Breda, and Moerdijk, reaching 248,000 mailboxes. It also operates BredaVandaag, a local news publication for the Breda area launched in 2008 and transitioned to a magazine format in March 2026, alongside digital platforms Internetbode.nl and BredaVandaag.nl that collectively attract approximately 320,000 monthly visitors. The company maintains a regional sales office in Bergen op Zoom and an 88,000-follower Facebook presence, with a newsletter subscriber base of 6,000.

The company's product portfolio spans core publishing, advertising services, recruitment, custom publishing, and folder distribution. Revenue is generated through five primary streams: print advertising in Weekblad de Bode and BredaVandaag, online advertising (branded content, newsletter ads, display banners, article-based ads), custom newspaper creation via the KrantenKracht service, folder distribution to West-Brabant households, and annual yearbook (Jaarboek) sales through the wholly-owned Bodeshop e-commerce subsidiary. A separate recruitment vertical, including the WERK! bijlage and a partnership with Brabantwerkt.nl, connects regional employers with job seekers. Pricing is unit-based for print advertising (e.g., €1,735 for a full-page tabloid placement in WERK!) and retail-based for yearbooks (€14.95 per copy).

Uitgeverij De Bode's go-to-market is direct-to-consumer local media, combining house-to-house print distribution with owned digital platforms and a direct advertising sales team targeting local SMBs, regional government, and healthcare and retail advertisers. The company employs between 101 and 250 staff and operates as the dominant regional publisher in its West-Brabant footprint, with no disclosed parent company, institutional investors, or external funding. The underlying technology is a multimedia publishing platform combining print production with digital content management; no proprietary software products, APIs, or AI/ML capabilities are disclosed.

Name

Uitgeverij De Bode

Legal name

Uitgeverij de Bode bv

Website

https://uitgeverijdebode.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Uitgeverij De Bode is a Dutch regional multimedia publisher in West-Brabant, operating 10 weekly house-to-house newspaper editions, two digital news platforms, and adjacent advertising, recruitment, folder distribution, and custom newspaper services for local SMBs, government, and regional advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Zundert

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Print Advertising: Traditional and digital advertising placement in Weekblad de Bode and BredaVandaag newspapers, including display advertising, classifieds, and recruitment advertising
2. Online Advertising: Digital advertising services including branded content, display banners, newsletter advertising, and article-based advertisements across Internetbode.nl and BredaVandaag.nl
3. Custom Newspapers: KrantenKracht service helping businesses, institutions, and governments design, write, print, and deliver custom newspapers
4. Folder Distribution: Distribution of promotional folders and flyers to households in the West-Brabant region
5. Yearbook Sales: Sale of annual yearbooks (Jaarboek) documenting local events, stories, and photos per municipality

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Uitgeverij De Bode is a multimedia local media publisher that produces and distributes house-to-house newspapers (Weekblad de Bode, 10 editions, and BredaVandaag) across West-Brabant, Netherlands. The company sells advertising space in its print and digital publications, offers custom newspaper creation (KrantenKracht), folder distribution, recruitment advertising, and online advertising services (branded content, newsletters, display banners) to local businesses, government institutions, and employers.

Product overview

Uitgeverij De Bode is a multimedia publishing organization serving West-Brabant, Netherlands, offering a portfolio of local newspapers, digital news platforms, and advertising services. The core products include Weekblad de Bode (10 local newspaper editions covering West-Brabant, both print and online), BredaVandaag (local news for Breda in magazine format), and their associated websites Internetbode.nl and BredaVandaag.nl. Supporting services include KrantenKracht/Eigen krant (custom newspaper creation), folder distribution, recruitment services via the WERK! supplement and Brabantwerkt.nl, and online advertising options (branded content, newsletters, display banners, Facebook posts). The company also sells Yearbooks (Jaarboek) documenting annual local highlights. The portfolio operates as a multi-channel local media ecosystem connecting regional advertisers with West-Brabant communities.

Differentiator

Problem solved

Functional benefit

Brands

• Weekblad de Bode: 10 local editions of weekly newspaper serving West-Brabant, distributed both offline and online
• BredaVandaag
• KrantenKracht
• Bodeshop

Products and services

• Weekblad de Bode Weekly local newspaper with 10 Bode editions distributed throughout West-Brabant, available in both print and digital formats, covering local news, association news, and regional advertising.
• BredaVandaag Local news publication for Breda, distributed in a magazine format since 2026, offering independent news from the city, neighborhoods, and surrounding villages. Operating since 2008.
• Internetbode.nl Digital news platform and advertising portal for Weekblad de Bode content, allowing advertisers to submit advertisements and readers to access local news online.
• BredaVandaag.nl Digital news platform for BredaVandaag content, providing online access to local news, event information, and advertising submission capabilities.
• KrantenKracht / Eigen krant Custom newspaper creation service helping businesses, institutions, and governments design, write, print, and distribute unique newspapers.
• Folderverspreiding Folder distribution service accompanying clients from design through delivery to households in the West-Brabant region.
• Personeelswerving (Recruitment Services) Recruitment services including the WERK! supplement, job vacancy insert, Brabantwerkt.nl integration, and recruitment advertising in newspapers for regional employers.
• Online Adverteren Online advertising services including branded content, newsletters, article advertisements, display banners, and social media posts.
• Jaarboek (Yearbook) Annual bound book of approximately 100 pages documenting local highlights, stories, and photos organized by month, available for purchase through the Bodeshop.

Quantifiable outcome

• 320,000 monthly website visitors across digital platforms
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brabantwerkt.nlcoreGTM or Marketing PartnerBrabantwerkt.nl is an online recruitment platform partnership where Uitgeverij de Bode collaborates to connect local job seekers and regional employers. Job vacancies from the WERK! bijlage are posted free for three weeks on Brabantwerkt.nl, creating a bridge between print recruitment advertising and online job search.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• De Stentor: Regional newspaper for Overijssel and Flevoland, part of DPG Media. Similar weekly/multi-edition regional newspaper structure, print + online ad inventory, and local SMB customer base, though in a different geography.
• De Limburger: Regional newspaper for Limburg, owned by Mediahuis. Comparable regional print + digital publishing model targeting local businesses and consumers in a defined Dutch province.
• Eindhovens Dagblad: Regional newspaper for the Eindhoven / South-East Brabant area, also part of DPG Media. Competes for the same type of local advertisers and follows a similar regional print + online publishing and recruitment advertising model.
• De Gelderlander: Regional newspaper for Gelderland under DPG Media. Comparable multi-edition regional newspaper model with print + digital advertising, recruitment supplements, and local news coverage.
• Brabants Dagblad: Regional newspaper serving North Brabant under DPG Media. Comparable print-plus-digital local news and advertising offering targeting overlapping SMB and consumer audiences in the broader Brabant region.
• NDC Mediagroep: Dutch regional newspaper group publishing titles such as Dagblad van het Noorden and Leeuwarder Courant. Closely comparable business model of house-to-house regional print + online advertising and recruitment services, operating outside De Bode's territory.
• BN DeStem: Regional newspaper covering West-Brabant including Breda and Bergen op Zoom, directly overlapping De Bode's territory. Operates a similar house-to-house print + online advertising model under DPG Media, making it the most direct competitor for both readers and local SMB advertisers.
• Tubantia: Regional newspaper for Twente / Eastern Netherlands, part of DPG Media. Comparable weekly print editions, digital news platform, and local SMB advertising products.

Broad incumbents

• Mediahuis: Belgian/Dutch media group publishing De Limburger, Noordhollands Dagblad, Haarlems Dagblad, Leidsch Dagblad, and other regional titles. Comparable regional print + digital advertising model at greater scale across multiple Dutch provinces.
• DPG Media: Largest Dutch/Belgian media conglomerate operating national newspapers (AD, Volkskrant, Trouw), regional titles (BN DeStem, Brabants Dagblad, Eindhovens Dagblad, De Stentor, De Gelderlander, Tubantia), and digital properties. Owns De Bode's primary direct competitor in West-Brabant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/uitgeverijdebode
• LinkedInlinkedin.com/company/uitgeverij-de-bode
• Xx.com/UitgeverijBode

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uitgeverij De Bode