The InDaily
The InDaily, per the substantive data provided, operates NAGA2000 - The Pet Playhouse, a 24-hour Indonesian pet supplies storefront on the TeePublic marketplace, selling food, vitamins, accessories, cages, and hygiene products for multiple pet types alongside free online animal-care consultation.
- Company typePrivate
- Founded2012
- HeadquartersChittagong, Bangladesh
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What The InDaily does
The company, as represented in the provided data, operates a consumer-facing pet supplies retail proposition marketed under the brand NAGA2000 - The Pet Playhouse, served via the website thepetplayhouse.com. The storefront offers a broad catalog of daily pet products — premium food, vitamins, accessories, cages, and hygiene items — across dogs, cats, birds, fish, rabbits, and exotic animals, and bundles free online consultation with trained animal care staff. Its stated differentiator is 24-hour, non-stop operation, with ordering, live chat, WhatsApp contact, and delivery across Indonesia as the supported access modes.
Underlying technology and infrastructure are not proprietary: the storefront runs on the TeePublic e-commerce marketplace, which is owned and operated by TP Apparel LLC, a U.S. limited liability company incorporated in New York and founded in 2012. Payment processing is exposed via Transfer Bank, E-Wallet, and QRIS with minimum deposit (Rp 10,000) and withdrawal (Rp 50,000) thresholds, and there is no native mobile app, no API, no documented integrations, and no disclosed data assets.
The business model is transaction-based retail with pay-as-you-go pricing on a single displayed product line at approximately $18 / IDR 10,000. The go-to-market is a horizontal consumer play aimed at Indonesian pet owners rather than enterprise or B2B buyers, with marketing executed via TeePublic's marketplace listing and category browsing. No funding history, institutional investors, M&A activity, or audited revenue is disclosed; ownership resides entirely with TP Apparel LLC. (Note: the firmographics header in the input labels the entity as "The InDaily," a non-profit news source founded in 1901 in Chittagong, Bangladesh — this is inconsistent with the substantive data blocks, which uniformly describe an Indonesian pet retail business; the description above follows the substantive evidence.)
The InDaily firmographics
Firmographics- Name
- The InDaily
- Legal name
- TP Apparel LLC
- Website
- https://theindaily.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The InDaily, per the substantive data provided, operates NAGA2000 - The Pet Playhouse, a 24-hour Indonesian pet supplies storefront on the TeePublic marketplace, selling food, vitamins, accessories, cages, and hygiene products for multiple pet types alongside free online animal-care consultation.
- Ownership category
- akta.pro rank
The InDaily industry classification
Industry- Product category
- Digital News Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
Keywords
Where The InDaily is headquartered
LocationHeadquarters
- HQ city
- Chittagong
- HQ country
- Bangladesh
- HQ region
- Asia
Markets served
The InDaily business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Transaction-based service with minimum deposit and withdrawal thresholds |
Distribution channels1 record
Marketing channels1 record
The InDaily product offering
Product offeringCore offering
The InDaily is a non-profit digital news publication that delivers timely, accurate, and insightful reporting on politics, business, technology, and culture to general readers via its online news platform (theindaily.com). It serves as a trusted independent news source covering current affairs across multiple editorial verticals.
Product overview
NAGA2000 operates as a 24-hour pet store under The Pet Playhouse brand. The single unified product offering combines retail sales of pet supplies (food, vitamins, accessories, cages, hygiene products) with online consultation services. Products are available for various pet types including dogs, cats, birds, fish, and exotic animals, with ordering supported through the website and physical store access.
Differentiator
Problem solved
Functional benefit
Products and services
- The InDaily digital news publication Online digital news publication providing timely, accurate, and insightful reporting on politics, business, technology, and culture for general readers; operated as a non-profit independent news source.
Companies that use The InDaily
Customer profileSegments1 record
Ideal customer profiles1 record
The InDaily technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The InDaily partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
The InDaily competitors and assessment
Company assessmentDirect peers
- Politico: Independent digital news publisher covering politics and policy; directly comparable as a multi-vertical news organization with similar topic breadth (politics/business/culture) and direct-to-consumer digital distribution.
- Axios: Digital-first news outlet covering politics, business, and technology; highly comparable topic mix and digital distribution model to The InDaily.
- NPR: Mission-driven non-profit multi-platform news organization; closely comparable in non-profit structure, multi-vertical coverage (politics, business, culture), and 100+ employee newsroom scale.
- Semafor: Independent global news startup covering politics, business, and technology; closely comparable as a multi-vertical digital news publication seeking to differentiate through editorial quality.
- The Intercept: Independent digital news outlet covering politics, business, and culture with a progressive editorial stance; comparable in editorial positioning and direct-to-reader distribution.
- The Daily Beast: Independent digital news outlet covering politics, business, tech, and culture; directly parallel multi-vertical coverage and audience model.
- ProPublica: Investigative non-profit newsroom funded by donations and grants; directly comparable in non-profit governance, mission-driven structure, and grant-eligibility-based sustainability.
Broad incumbents
- The Guardian: Major global English-language news publisher covering politics, business, tech, and culture; comparable in topic breadth but as a significantly larger and older incumbent newsroom (also owned by a trust, similar non-profit-adjacent governance).
- Vice Media: Larger digital media incumbent covering politics, business, tech, and culture; comparable topic mix but operates at much greater scale as a multi-brand conglomerate rather than a single non-profit outlet.
- Bloomberg News: Premier business-and-policy news organization with adjacent coverage of tech and culture; comparable in business/politics adjacency but vastly larger incumbent with much deeper commercial monetization infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights4 records
Customer concentration
The InDaily social profiles
Digital presenceThe InDaily financial estimates
Financial estimateRevenue estimate
Valuation estimate
The InDaily leadership team
Management profileNumber of profiles
The InDaily funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The InDaily M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The InDaily
What does The InDaily do?
The InDaily is a non-profit digital news publication that delivers timely, accurate, and insightful reporting on politics, business, technology, and culture to general readers via its online news platform (theindaily.com). It serves as a trusted independent news source covering current affairs across multiple editorial verticals.
Is The InDaily a public or private company?
The InDaily is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The InDaily founded?
The InDaily was founded in 2012. It employs 101 to 250 people.
Where is The InDaily based?
The InDaily is headquartered in Chittagong, Bangladesh, in the Asia region.
Who are The InDaily's main competitors?
Direct peers on record are Politico, Axios, NPR, Semafor, The Intercept, The Daily Beast and ProPublica. Broad incumbents are The Guardian, Vice Media and Bloomberg News.
Does The InDaily have an API?
No public API is recorded for The InDaily.
What industry is The InDaily in?
The InDaily's product category is Digital News Media. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press. Its NAICS code is 5131 and its SIC code is 2711.